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Golden Ratio of Mapping Idea and Literature Format
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 27766381     DOI : https://doi.org/10.52970/grmilf
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences
The Golden Ratio of Mapping Idea and Literature Format (GRMILF) is the first innovative journal in the world that collects and resumes prior research / recent studies. The Golden Ratio of Mapping Idea and Literature Format (GRMILF) aims to make it easier for global readers to get and read resumes from various summaries of research results concisely and clearly. Therefore, the Golden Ratio of Mapping Idea and Literature Format is expected to make it easier for scholars to find research gaps and target the SOTA (State-of-the-art) and novelty in their development. The scope of the article in the Golden Ratio of Mapping Idea and Literature Format (GRMILF) is multidisciplinary and (or) interdisciplinary expertise.The Golden Ratio of Mapping Idea and Literature Format (GRMILF) accepts various approaches in literature reviews (e.g., mapping literature, bibliometric, systematic literature review, etc.).
Arjuna Subject : Umum - Umum
Articles 145 Documents
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Detection of Palembang Jumputan Cloth Motifs Using Canny Edge Detection Method and Rule-Based Classifier Remustin, Rivky; Heriansyah, Rudi; Mair, Zaid Romegar
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1701

Abstract

Palembang jumputan cloth has a distinctive motif, which is part of the heritage culture of Indonesia. However, process identification motif is still done manually, requiring high accuracy and being prone to errors. This study aims to build an automatic detection system for Jumputan fabric motifs using the Canny Edge Detection method to extract borders and a Rule-Based Classifier for motif classification based on the number, area, and contour density features. This study uses 750 fabric images from five types of motifs: Tiga Negeri, Titik Tujuh, Tabur, Lereng, and Ecoprint. The images are processed through grayscale conversion, histogram smoothing, and Canny edge detection. The results of feature extraction are used to classify motifs using logical rules. Based range, mark each feature. Evaluation done with a confusion matrix and produces an accuracy rate of 54%, which shows that this method is quite Good as an approach, beginning, however, still needs improvement so that More accurate classification results. The system has also been implemented in a GUI interface for practical use.
The Influence of Brand Image, Brand Trust, and Service Quality on Consumer Purchase Decisions of Pizza Hut Products in Surabaya City, Indonesia Atmanagara, Muhammad Sulthan As’ad; Purwanto , Sugeng
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1748

Abstract

Pizza Hut, despite being the pizza brand with the highest Top Brand Index in Indonesia, continues to face challenges such as declining consumer purchasing power and boycott movements that have affected its sales and workforce. This study aims to analyze the influence of brand image, brand trust, and service quality on consumer purchase decisions of Pizza Hut products in Surabaya. It tests the hypothesis that these three variables have a positive and significant effect. A quantitative approach was employed by distributing online questionnaires via Google Forms to 112 residents of Surabaya who had purchased Pizza Hut products, utilizing convenience sampling for accessibility and relevance. The sample size was considered adequate for Partial Least Squares Structural Equation Modeling (PLS-SEM), which was used to analyze the relationships among the variables. The findings indicate that brand image, brand trust, and service quality all have a positive and significant influence on consumer purchase decisions, highlighting the importance of these factors in strengthening Pizza Hut's marketing strategy amid market challenges.
Analyzing Laptop Brand Positioning in Indonesia: A Perceptual Mapping Approach Adinda, Citra; Syahira, Rivana; Risde, Kahti Ramadhia; Rahayu, Fatik
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1823

Abstract

The rapid growth of Indonesia's laptop market has intensified competition among brands like ASUS, Lenovo, Acer, HP, and Axioo, necessitating effective positioning strategies to capture consumer preferences. This study aims to identify key attributes influencing consumer perceptions, analyze the positioning of these five laptop brands, and propose strategies to enhance their competitiveness. Using discriminant analysis and perceptual mapping, data were collected from 150 respondents via online surveys, focusing on attributes such as price, performance, design, screen quality, battery life, weight, and service center availability. Findings reveal that screen quality (dimension one, -0.83) and performance (dimension two, 0.873) are the most critical attributes. ASUS emerges as the market leader, excelling in screen quality, performance, service center, and weight. At the same time, Lenovo leads in price and battery life, Acer in performance, and Axioo and HP in screen quality and weight. Recommendations include ASUS improving design and battery life, Axioo enhancing performance and service centers, Lenovo upgrading design and performance, Acer addressing price and battery life, and HP focusing on performance and service accessibility. This research contributes to marketing literature on brand positioning and offers managerial insights for strengthening brand competitiveness in Indonesia's dynamic laptop market.
The Influence of Promotion, Service Quality, and Customer Experience on Repurchase Intention in The Culinary Industry in Surabaya, Indonesia Apreliana, Selvi; Hartini, Sri
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1827

Abstract

This study examines the impact of promotion, service quality, and customer experience on repurchase intention in the culinary industry of Surabaya. Using a quantitative survey design, data were collected from 100 respondents who had visited Restaurant X at least twice in the past month. Validity and reliability tests confirmed the robustness of the measurement instrument (Cronbach's Alpha > 0.70). The findings indicate that service quality (β = 0.371, p = 0.002) and customer experience (β = 0.396, p = 0.000) significantly affect repurchase intention, while promotion (β = 0.123, p = 0.371) shows a positive but insignificant effect. The model explains 38% of the variance (R² = 0.380) in repurchase intention. These results highlight that restaurants should prioritize enhancing service quality and customer experience to foster loyalty rather than relying solely on promotions.
Theoretical Implications of Theory Planned Behavior on Purchasing Decisions: A Bibliometric Review Simanjuntak, Mariana; Putra, Aditya Halim Perdana Kusuma
Golden Ratio of Mapping Idea and Literature Format Vol. 1 No. 2 (2021): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v1i1.18

Abstract

This study uses a bibliometric literature review approach with a sample mapping literature of 10 articles regarding planned behavior theory approaches to purchase decisions; Reference articles from 2007 - 2021 under publisher Elsevier (e.g., LWT, Journal of Retailing and Consumer Services, Journal of Interactive Marketing, Regional Science and Urban Economics, Food Quality and Preference Journal, Energy Policy, Decision Support Systems Journal, and Industrial Marketing Management ). Universally, the results of this literature study state two propositions and hypotheses (e.g., Firstly, the theoretical implication states that there is a robust theoretical correlation between the theory of Planned behavior on purchase decisions; secondly, the correlation of planned behavior theory in aspects of management (e.g., marketing, Technology, and HRM) make a positive contribution as a grounded theory to explain antecedent variables and their correlation to other approaches)
Normative Consideration on Purchase Decision Murtini, Sri
Golden Ratio of Mapping Idea and Literature Format Vol. 1 No. 2 (2021): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v1i2.89

Abstract

The theory of planned behavior is a development of the theory of reasoned action (Ajzen, 1991). Basically the individual behavior of every human being is influenced by individual intentions (behavior intention). Behavioral intentions are influenced by three components, namely attitude, subjective norm, and perceived behavior control (Madden et al., 1992). Attitude is a positive or negative feeling of a person's belief in a behavior. Subjective norm is an individual's emotional perception that assesses the importance of the behavior to be carried out. Perceived behavioral control is an individual's perception of obstacles in carrying out a behavior. This study uses a bibliometric literature review approach with a sample mapping literature of 15 articles regarding planned behavior theory approaches reference articles from 2020 - 2021 under Scopus indexed journal. Universally, the results of this literature study state two propositions and hypotheses (e.g., Firstly, the theoretical implication states that there is a robust theoretical correlation between the theory of Planned behavior on purchase decisions; secondly, the correlation of planned behavior theory in aspects of management (e.g., marketing, Technology, Health Management, and HRM) make a positive contribution as a grounded theory to explain antecedent variables and their correlation to other approaches)
Theory of Planned Behaviour in Marketing: Cognitive Consideration on Purchase Decision Sari, Ovi Hamidah
Golden Ratio of Mapping Idea and Literature Format Vol. 2 No. 1 (2022): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v2i1.90

Abstract

The desire to search for products sequentially is dominated by the gifts or rewards offered and the costs of searching for a product itself. A person's cognitive ability will affect when they stop searching for a product until they decide to buy without remembering. Advances in computerized technology that are more intensive, like today's purchase decisions, will be faster and better. Cognitive intelligence and preferences as well as long-term memory in superior decision making, if applied, will successfully avoid negative purchase decision results, where consumers who have good numeracy skills will produce more explicit mental representations; this process can be necessary for superior decision making. Resume of prior research in this study use 13 of manuscript form scopus databased index in year 2017 - 2021. The proposition in this mapping is Correlation  Theory  of  planned  behavior  theory in  the  aspect  of  the  field  of management  (e.g.,  marketing,  Technology, Marketing, E-Commerce)  make  a  positive  contribution  as  a grounded theory to explain the variable antecedent and also its correlation to other theories.
Technology Acceptance Model and Theory of Planed Behavior: Mapping Literature Review Banjarnahor, Astri Rumondang
Golden Ratio of Mapping Idea and Literature Format Vol. 1 No. 2 (2021): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v1i2.91

Abstract

TAM (Technology Acceptance Model) is a technology application model that adopts the Theory of Reasoned Action (TRA) from Fishbein and Ajzen (1975) which is used to see the level of use of respondents in receiving information technology (Kaffashan Kakhki et al., 2020). This TRA is composed of the basic assumption that every human being behaves consciously in self-control and considers the use of available information for use in his life. Ajzen and Fishbein (1975) state that two determining factors can influence a person's intention in doing a certain act, the first is related toattitude towards behavior) and the next influence is social influence, namely subjective norms (subjective norms). This study uses a bibliometric literature review approach with a sample mapping literature of 17 articles regarding planned behavior theory approaches reference articles from 2020 - 2021 under Scopus indexed journal. Our proposition state result the correlation Theory of planned behavior theory and TAM in the aspect of the field of management (e.g., marketing, Technology, E-Commerce) make a positive contribution as a grounded theory to explain the variable antecedent and also its correlation to other theories.
Determination of Distribution Channel Marketing and Service Innovation Quality in Increasing Consumer Satisfaction Amiruddin, Yudistira Putra; Modding, Basri
Golden Ratio of Mapping Idea and Literature Format Vol. 1 No. 2 (2021): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v1i2.131

Abstract

In determining the distribution as an entrepreneur, he must select the distribution channel in his business, and one of them is using the Shopee digital application, creating a page on Facebook, and many other digital accesses that can be used; the aim is to reach more potential customers to see the products being sold, making it easier for prospective customers to see. Customers can contact us online and make transactions easier for customers and entrepreneurs. This research aims to determine the role of distribution channel marketing in increasing customer satisfaction. To find out how service innovation quality increases customer satisfaction. Mapping article use 20 of manuscript form scopus databased index. The proposition in this mapping are H1: Distribution channel marketing has a positive and significant effect on increasing consumer satisfaction. H2: Service innovation quality has a positive and significant effect on increasing customer satisfaction.H3: The distributor channel marketing variable has the most significant influence on increasing consumer satisfaction. 
Antecedents and Consequences of Brand Image and Customer Satisfaction on Smartphone Purchase Decisions Maharani Azis, Tasya
Golden Ratio of Mapping Idea and Literature Format Vol. 1 No. 2 (2021): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v1i2.132

Abstract

This research results in a study showing that the strength of a product's brand affects job pursuits. The results of this study also rely on digital marketing in its business which has an increasingly significant impact on promotion and positioning. The results of this study can also show that celebrity trust has a positive effect on brand credibility, and this effect is moderated by consumer ethnicity, without the influence of age or gender. Based on the study results, it is concluded that this approach presents the possibility of smartphone-based colorimetric detection in practical applications. And the results also confirm a positive direct and indirect relationship between online destination brand experience (BE), perceived online destination brand credibility (PODBC), and user behavioral intentions towards destinations (recommend). Mapping article use 20 of manuscript form scopus databased index in year 2020. The proposition in this mapping are H1: The reference group positively and significantly affects consumer purchasing decisions. H2: Reference groups can be a part that can construct latent variables of external factors. H3: External factors have a positive and significant effect on brand image. H4: External factors positively and significantly impact consumer purchasing decisions. H5: Brand image has a positive and meaningful direct relationship with consumer purchasing decisions. H6: Customer satisfaction directly, positively, and meaningfully correlates with consumer purchasing decisions. H7: The reference group variable is the variable that has the most dominant influence on consumer purchasing decisions.

Page 11 of 15 | Total Record : 145

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