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Aditya Halim Perdana Kusuma Putra
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Golden Ratio of Community Services and Dedication
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 2776642X     DOI : https://doi.org/10.52970/grcs
Core Subject : Humanities, Social,
Humanities Social Sciences
The aim of the Golden Ratio of Community Services and Dedication (GRCSD) is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. Golden Ratio of Community Services and Dedication (GRCSD), particularly focuses on the main problems in the development of the sciences of community services areas as follows: Community Services, People, Local Food Security; Training, Marketing, Appropriate Technology, Design; Community Empowerment, Social Access; Student Community Services; Border Region, Less Developed Region; Education for Sustainable Development.
Arjuna Subject : Umum - Umum
Articles 10 Documents
 1 
Search results for , issue "Vol. 5 No. 2 (2025): May - October" : 10 Documents clear
Empowering Communities through Financial Literacy Initiatives for SME Development Awaluddin, Sri Prilmayanti; Paula, Eka Wijaya; Tamriesfatno, Sigrid; Adijah S, Andi Adijah S; Khair, Andi Ummul
Golden Ratio of Community Services and Dedication Vol. 5 No. 2 (2025): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v5i2.589

Abstract

Financial literacy initiatives are crucial in empowering communities for small and medium-sized enterprise (SME) development. This qualitative literature review explores the landscape of financial literacy programs targeting SMEs, their effectiveness, and the contextual factors influencing their outcomes. The research methodology systematically selects peer-reviewed articles, books, and reports published between 2012 and 2022, utilizing databases such as PubMed, Google Scholar, Web of Science, and Scopus. Data collection entails thorough reading and analysis of selected sources, followed by iterative coding to identify key themes and insights. The findings reveal a diverse range of financial literacy interventions, including workshops, training seminars, and online resources, tailored to address the specific needs of SME owners and entrepreneurs. Cultural, socio-economic, and institutional contexts significantly influence the design and implementation of these programs, highlighting the importance of contextual sensitivity. Participation in financial education programs positively impacts SMEs' financial knowledge, decision-making abilities, and business performance, leading to improved access to financing and sustainable growth. However, challenges such as resource constraints and low financial awareness hinder the scalability and effectiveness of these initiatives. Leveraging technology and innovative delivery methods, such as digital platforms and social media, holds promise in expanding the reach and impact of financial literacy programs, particularly in underserved communities. This review underscores the importance of continued investment in financial education to unlock the full potential of SMEs as drivers of economic prosperity and social progress.
Marketing Potential of Suwar-Suwir Product in The Suwar-Suwir Production Gallery, As Special Souvenir From Jember, Indonesia Iskandar, Sulhan; Susilo, David Kristian; Prasetiyorini, Pudhak
Golden Ratio of Community Services and Dedication Vol. 5 No. 2 (2025): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v5i2.1272

Abstract

This study analyzes the marketing potential of Suwar-Suwir, a traditional Jember product produced by the Candiber Suwar-Suwir Gallery in Kresek Village, Jember Regency. This product is a culinary icon made from fermented cassava (tape singkong) with a distinctive flavor. The research employs a descriptive qualitative approach using a case study method, with data collected through observation, interviews, and documentation. The findings reveal that the current marketing strategy incorporates the marketing mix concept (4P: product, price, place, and promotion) and digital marketing via social media and e-commerce platforms. However, digital media utilization remains suboptimal due to limitations in human resource capacity. Candiber Suwar-Suwir holds significant potential to expand into the national market through enhanced digital marketing strategies, human resource development, product innovation, and collaborations with the tourism sector and modern retail industries. The study recommends implementing aggressive digital promotion strategies and scaling production capacity to meet broader market demands.
Community Empowerment and Strengthening of Entrepreneurial Practices: Case Study from Traditional Snack Souvenir Business of Mrs. Mumun in Kopo Village, Inner Cisarua, Bogor Regency, Indonesia Wahyudi, Ade; Supriyadi, Rendinanda Prakoso; Defano, Muhammad Nofal; Haliza, Elshiva Putri; Febriyana, Anzhani Sahar; Zakaria, Dava Ahmad; Rahmah, Fakhira Nur; Putri, Tasya Amelia
Golden Ratio of Community Services and Dedication Vol. 5 No. 2 (2025): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v5i2.1302

Abstract

In this community service activity, we visited the traditional snack souvenir business of Bu Mumun in Kopo Village, Cisarua Dalam, Bogor. Based on the methods we used in the community service activity, such as observation and interview methods, socialization, and practices. However, Mumun's production still has some packaging and marketing limitations. Regarding packaging, Bu Mumun only uses PE (polyethylene) plastic to package her snacks. In contrast, in the marketing aspect, Bu Mumun only relies on word-of-mouth marketing, so we help in the production by adding a logo and replacing PE packaging with ziplock packaging to make the product more durable. While in the marketing aspect, we help make Google Maps and install banners and acrylics. We hoped that the results of our activities would help Bu Mumun's business unit grow even more.
Facing Digital Transformation in The Media Industry: Challenges and Opportunities Lusiana, Dewi; Parastry, Annisa
Golden Ratio of Community Services and Dedication Vol. 5 No. 2 (2025): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v5i2.1330

Abstract

Digital transformation in the media industry has significantly changed how information is produced, disseminated, and consumed by the public. This community service activity was conducted in East Belitung Regency, involving local journalists and reporters as the primary participants. The activity aimed to raise awareness and enhance the capacity of journalists to face the challenges and seize the opportunities of the digital era. The materials covered the importance of adapting to technology, utilizing digital platforms, building personal branding, and maintaining journalistic integrity and ethics amidst the fast-paced information flow. The results showed that although there are still obstacles in adopting technology, participants began to understand the importance of mastering digital media to sustain journalism. This activity highlighted that journalists not only need to respond to change but can also actively shape a more inclusive, credible, and meaningful future for journalism in the digital age.
The Role of Accounting Literacy in Improving the Financial Performance of SMEs: A Study on Micro Entrepreneur Community in Indonesia Nurani, N.; Intan Permatasari, Rr Lilis; Khalik, Abdul; Hamzah, Mukhtar; Nurhani, N.
Golden Ratio of Community Services and Dedication Vol. 5 No. 2 (2025): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v5i2.1451

Abstract

This study aims to examine the role of accounting literacy in improving the financial performance of micro, small, and medium enterprises (MSMEs), with a particular focus on micro-entrepreneur communities in Indonesia. Adopting a qualitative literature-based approach, the research synthesizes findings from forty-two peer-reviewed studies published between 2014 and 2025. The study explores how accounting knowledge, skills, and behavior collectively influence financial decision-making, liquidity management, profitability, and access to credit among micro-scale enterprises. Methodologically, a thematic synthesis was conducted based on a systematic literature search, quality appraisal using CASP and JBI frameworks, and coding through NVivo. Key findings reveal that accounting literacy is positively associated with critical financial indicators such as net profit margin, current ratio, and loan approval rates. Moreover, accounting literacy enhances the utility of digital bookkeeping applications and acts as a mediator in the effective adoption of financial technologies. In addition, the research identifies accounting literacy as a foundational capability for sustainability-related practices, including cost tracking for environmental impact, waste reduction, and access to green finance. These insights validate the conceptual framing drawn from human capital theory, the resource-based view, and absorptive capacity literature, positioning accounting literacy as a technical competency and a strategic resource for long-term enterprise resilience. The study concludes that accounting literacy is essential for inclusive economic development and recommends integrating literacy training with digital tools and sustainability incentives to enhance the competitiveness and sustainability of Indonesian micro-enterprises.
Socialization of Modern Payment Systems: QRIS and GoPay for SME in Rempoa Urban Village, South Tangerang Frimayasa, Agtovia; Purnama, Yanthy Herawaty; Suprayitno, Agung
Golden Ratio of Community Services and Dedication Vol. 5 No. 2 (2025): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v5i2.1467

Abstract

The digital transformation of Micro, Small, and Medium Enterprises (SME) is crucial for national economic growth, particularly in adopting cashless payment systems. However, the main reason many SMEs have not yet adopted digital payment systems such as QRIS and GoPay is a lack of understanding and insufficient technical support. The aim of this Community Service Program (PKM) project is to help SME in Rempoa Village gain a better understanding and make use of modern payment technologies. The implementation method used a participatory learning approach that involved participants through lectures, discussions, application simulations, and direct use of QRIS and GoPay. The activity results showed a significant increase in participants' understanding, from 32% to 88% for QRIS and 40% to 76% in willingness to use GoPay. Participants were very interested and enthusiastic about the digitalization of business interactions. This effort demonstrated that a direct and participatory approach effectively prepares SME for the digital economy. To ensure that SME can fully and sustainably embrace digitalization, they need more support and training.
Financial Governance Socialization for Public Organizations at the Community Empowerment Institution (LPM) of Rempoa Subdistrict Yusuf, Y.; Fitri, Euis Nessia; Febriyanto, Muhammad Ikhsan
Golden Ratio of Community Services and Dedication Vol. 5 No. 2 (2025): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v5i2.1468

Abstract

This community service program aims to improve financial governance in public organizations through a case study at the Community Empowerment Institution (LPM) of Rempoa Subdistrict. The LPM plays a key role in grassroots development but faces challenges in budget planning, bookkeeping, financial reporting, and internal control. The program employed participatory methods, including socialization, workshops, technical assistance, and focus group discussions. Results show a significant increase in participants’ understanding of public financial principles, with 75% able to draft simple budgets and 50% capable of accurate transaction recording. The program also led to the development of a basic internal control mechanism adopted by 80% of participants. These outcomes indicate that targeted interventions can strengthen transparency and accountability in local institutions. This initiative highlights the importance of capacity building and practical tools in empowering community organizations. Ongoing support and digital integration are recommended to sustain these improvements.
Online Marketing Training in the Digital Era to Increase Income for Residents of Kebayoran Lama District Tarmizi, Achmad; Shieto, S.
Golden Ratio of Community Services and Dedication Vol. 5 No. 2 (2025): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v5i2.1509

Abstract

Through practical digital marketing training, this community service program aimed to empower residents of Jalan Pulo Kemuning, RT 003 RW 015, South Jakarta. Many participants, including micro-entrepreneurs and homemakers, previously relied on traditional promotion methods and lacked exposure to digital tools. The program introduced them to essential platforms such as Instagram, WhatsApp Business, and Shopee, while also enhancing skills in content creation and online branding. Implemented using a participatory approach, the training involved hands-on practice, mentoring, and post-training support. The results showed increased digital literacy, improved self-confidence, and early signs of expanded market reach and sales growth among participants. While infrastructure limitations and time constraints were noted, the program's overall impact was positive and promising. This initiative reflects the role of higher education institutions in bridging digital gaps and supporting inclusive economic development through community engagement and applied knowledge transfer.
Digital Business and Marketing Training for Residents of RT 008 RW 010, Semper Barat Subdistrict, Cilincing District, North Jakarta Tarmizi, Achmad; Damayanti, Ida Royani
Golden Ratio of Community Services and Dedication Vol. 5 No. 2 (2025): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v5i2.1510

Abstract

This community service initiative aimed to strengthen digital marketing skills among residents of RT 008 RW 010, Semper Barat Subdistrict, North Jakarta. Many participants, mainly informal micro-entrepreneurs, had previously relied on conventional marketing methods and had minimal exposure to digital platforms. The training introduced them to tools such as Instagram, WhatsApp Business, Canva, and Shopee through a hands-on, participatory approach. Results showed significant improvements in digital literacy, content creation abilities, and confidence in promoting products online. Several participants successfully posted their products and received engagement from new customer segments. The program also fostered peer collaboration and addressed digital inclusion in underserved communities. While technical limitations such as device familiarity and internet access remained, the training demonstrated the potential of higher education institutions in supporting digital empowerment at the grassroots level
Innovating Value: How Strategic Marketing Innovation Drives Competitive Advantage in the Digital Era Merdika Mansur, Daduk
Golden Ratio of Community Services and Dedication Vol. 5 No. 2 (2025): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v5i2.1547

Abstract

This study investigates the role of strategic marketing innovation in enhancing competitive advantage within the context of the digital economy, particularly among small and medium enterprises (SMEs) and digitally active firms in Indonesia. The primary objective is to examine how the adoption and implementation of innovative marketing strategies influence key performance indicators such as customer loyalty, market reach, and brand differentiation. Using a descriptive quantitative research design, data were collected from 150 businesses across various sectors through structured online questionnaires. The instrument measured the types of marketing innovations adopted, perceived organizational capabilities, enabling and inhibiting factors, and the outcomes of innovation on competitive advantage. Descriptive statistics and Pearson correlation analysis were employed to identify relationships between variables. The results reveal a strong prevalence of digital marketing innovations, especially in the use of social media, content personalization, and customer engagement automation. Respondents reported significant improvements in brand visibility, customer retention, and market responsiveness. Marketing capability and digital literacy emerged as key internal enablers, while limited financial resources and skill gaps were identified as primary constraints, particularly among micro-enterprises. Statistically significant positive correlations were found between marketing innovation and competitive advantage indicators, validating the theoretical proposition that innovation functions as a strategic capability. These findings contribute to the literature on marketing strategy and digital transformation by highlighting the mechanisms through which innovation supports sustainable competitive positioning. The study also offers managerial implications for enhancing internal capabilities and fostering innovation culture in digitally evolving business environments.

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