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Aditya Halim Perdana Kusuma Putra
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INDONESIA
Golden Ratio of Community Services and Dedication
Published by Manunggal Halim Jaya
ISSN : -     EISSN : 2776642X     DOI : https://doi.org/10.52970/grcs
Core Subject : Humanities, Social,
Humanities Social Sciences
The aim of the Golden Ratio of Community Services and Dedication (GRCSD) is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. Golden Ratio of Community Services and Dedication (GRCSD), particularly focuses on the main problems in the development of the sciences of community services areas as follows: Community Services, People, Local Food Security; Training, Marketing, Appropriate Technology, Design; Community Empowerment, Social Access; Student Community Services; Border Region, Less Developed Region; Education for Sustainable Development.
Arjuna Subject : Umum - Umum
Articles 11 Documents
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Search results for , issue "Vol. 6 No. 1 (2026): November - April" : 11 Documents clear
Training on Digital Marketing Strategies through Social Media at the Parish of St. Mary Immaculate Conception, Cathedral of the Archdiocese of Medan Wilianto, W.; Yuliana, Y.; Parulian, Edison; Saragih, Lenny Menara Sari; Lusiah, L.
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.1609

Abstract

This training aims to provide the congregation of the Cathedral Church of the Archdiocese of Medan with a practical understanding of utilizing social media as a digital marketing tool. With the widespread use of Instagram, Facebook, and WhatsApp Business among the public, this training focuses on branding strategies, content creation, and effective digital promotion techniques for MSMEs. This activity is a collaboration between the Cathedral Church and the Information Technology & Management Study Program of IBBI University and was held on July 20, 2025, in the Van De Hurk Hall. The results of the activity showed an increase in participants' understanding of digital marketing and motivation to market products more professionally through social media platforms.
Strengthening Village Cooperatives and MSMEs through the Thematic Entrepreneurship Seminar in Baji Pamai Latief, Fitriani; Firman, Ahmad; Ilham, Bahrul Ulum; Asniwati, A.; Surianto, S.
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.1738

Abstract

This study aims to apply academic entrepreneurship research to practice by implementing a participatory thematic seminar that empowers Micro, Small, and Medium Enterprise (MSME) actors and strengthens economic institutions in Baji Pamai Village, Indonesia. The community service activity employed a participatory andragogical approach, including interactive presentations, focused group discussions, participatory potential mapping, and field observations. It was integrated into the Thematic Student Community Service Program (KKN-T) of Institut Teknologi dan Bisnis Nobel Indonesia, facilitating a Triple Helix collaboration between academia, village government, and the community. The intervention significantly raised participants' awareness and motivation for entrepreneurial development. Key outcomes included the co-creation of concrete, actionable ideas for professionalizing the Village-Owned Enterprise (BUMDes) and local cooperatives, with strategic focus areas such as product diversification based on local commodities (e.g., chili, ginger, forest honey), digital branding, and enhanced collaborative governance. The seminar validated the effectiveness of a 'working with the community' approach over a top-down model. The success underscores the critical role of thematic KKN as a mechanism for direct knowledge transfer and grassroots empowerment. However, it also highlights the necessity of sustained post-seminar mentoring. This ongoing support is not just beneficial but essential for ensuring the implementation of co-created ideas and should be a key consideration in future initiatives.
Personal Branding Marketing as An Effort to Strengthen the Entrepreneurial Identity of Mekar Baru Village Putra, Anshari; Hidayat, Taopik; Pratiwi, Widya Ayu; Hayani, Nurul; Padila, Tasya; Nabilla, N.; Situngkir, Garace Ananda; Manurung, Abdul Jailani; Dewi, Eka Nurshouma; Tobing, Daniel
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.1816

Abstract

This study aims to analyze the implementation of personal branding marketing as a strategy to strengthen business identity among entrepreneurs in Mekar Baru Village, Batu Bara Regency. The research employed a descriptive qualitative approach, with data collected through interviews, observations, and documentation involving 15 MSME actors from culinary, handicraft, service, and small trading sectors. The findings reveal that most MSMEs are still managed traditionally with a weak business identity. Only 40% of business owners have implemented basic elements of personal branding, such as logos, consistent brand names, and specially designed packaging. The main obstacles to branding are low digital literacy, limited capital, and a lack of institutional support. Nevertheless, the application of personal branding has shown positive impacts in enhancing customer loyalty, expanding market reach, and strengthening the image of local products. These findings highlight that personal branding marketing is an essential instrument in building the competitiveness of village-based MSMEs, although continuous support from multiple stakeholders is required.
Adaptive Marketing Strategy for Sustainable Competitiveness: The Role of Digital Transformation and Innovation Resilience Abbas, Muchlis
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.587

Abstract

This study aims to explore the interrelationship between adaptive marketing strategy, digital transformation, and innovation resilience in achieving sustainable competitiveness in the contemporary digital economy. Grounded in the theoretical perspectives of dynamic capabilities and organizational resilience, this research employs a qualitative approach through an integrative literature review of 40 peer-reviewed studies published between 2015 and 2025. The method involved systematic data collection from academic databases, thematic synthesis, and interpretive analysis to identify recurring concepts, patterns, and frameworks relevant to adaptive marketing. The findings reveal that digital transformation functions as a strategic catalyst that enhances marketing adaptability through technological integration, data-driven decision-making, and customer-centric innovation. Meanwhile, innovation resilience emerges as a sustaining force that enables firms to preserve creativity and strategic continuity amid turbulence, thereby reinforcing adaptive marketing capabilities. The results further demonstrate that adaptive marketing strategy acts as a mediating mechanism connecting digital transformation and innovation resilience to sustainable competitiveness. This study concludes that the synergy among these constructs generates a continuous cycle of learning, adaptation, and renewal, positioning adaptive marketing as a dynamic capability essential for long-term survival and ethical growth. The research contributes to advancing the conceptual understanding of marketing adaptability and provides managerial insights into integrating technological agility, resilience, and sustainability into strategic marketing practices.
Natural Capital Accounting as a Strategic Tool for Biodiversity Preservation in Resource-Intensive Firms Nochh, Muhammad Yamin
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.1941

Abstract

This study examines the role of Natural Capital Accounting (NCA) as a strategic instrument for biodiversity preservation within resource-intensive firms, a sector characterized by significant ecological dependencies and impacts. The research aims to evaluate how NCA reshapes corporate governance, supports ecological risk management, and enhances biodiversity-related decision-making processes. Employing a qualitative research design through a systematic literature study, the analysis synthesizes theoretical contributions and empirical evidence from interdisciplinary scholarship in environmental accounting, ecological economics, and sustainability management. The methodological approach includes thematic content analysis of peer-reviewed studies, institutional reports, and contemporary policy frameworks to identify patterns in NCA implementation, operational challenges, and biodiversity outcomes. The findings reveal that firms adopting NCA meaningfully integrate ecological considerations into strategic planning, risk assessment, and performance evaluation, demonstrating clearer pathways toward biodiversity stewardship. However, the study also identifies significant methodological limitations, including data gaps, valuation complexities, and organizational constraints that hinder effective application. The results underscore that NCA contributes positively to biodiversity preservation when supported by strong governance structures, robust ecological data, and institutional commitment. The study concludes that NCA has considerable potential as a transformative sustainability tool, offering theoretical insights into multi-capital accounting and practical implications for aligning corporate operations with global biodiversity objectives.
Implementation of The Cash and Carry Method Towards Direct Household Economic Improvement in Bricks Sales in Bontobiraeng Village, Gowa Regency, Indonesia Mandung, Fitriani; Serang, Serlin
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.1925

Abstract

This study aims to analyze the application of the cash-and-carry method to directly improve household economic performance in brick sales in Bontobiraeng Village, Gowa Regency. The research method used was a descriptive, quantitative approach, with data collected through observation, interviews, and questionnaires distributed to 82 brick entrepreneurs and producers. The results indicate that implementing the cash-and-carry sales system has a positive and significant impact on increased income, faster capital turnover, and household economic stability for entrepreneurs and brick producers. The cash-and-direct-delivery payment system significantly helps entrepreneurs minimize bad debts, optimize working capital, and sustainably meet household needs. Thus, the cash-and-carry method has proven effective for entrepreneurs and brick producers in Bontobiraeng Village.
Branding and Digital Marketing: The Secret to Making SME Products Better Known and Sought After in Sawaru Village, Indonesia Nurlaela, N.; Fitri, F.; Ririn Oktaviani, Andi; Rachim, Erik; Paula, Eka Wijaya
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.2038

Abstract

This Community Service (PKM) activity aims to improve literacy and understanding among Micro, Small, and Medium Enterprises (MSMEs) in Sawaru Village regarding the importance of branding in building product image and identity. It also provides practical training in creating attractive, consistent logos, packaging, and brand identities. Furthermore, this activity aims to improve MSMEs' ability to use digital media, such as social media (Instagram and Facebook) and marketplaces (Shopee and Tokopedia), for product promotion and sales. The activity's implementation methods include training, hands-on practice, and mentoring, conducted in a participatory manner involving local MSMEs. The results indicate that the training successfully improved MSMEs' understanding and skills in building branding and implementing more targeted digital marketing strategies. Participants were able to create brand identities, manage digital business accounts, and increase product exposure on digital platforms. This training also demonstrated that design and branding skills do not require high costs or complex technology. By leveraging simple digital tools and local creativity, MSMEs can create professional, competitive brand identities. Technically, this activity also fostered a spirit of collaboration among MSMEs by sharing design and packaging ideas, which serves as crucial social capital for the formation of a creative MSME community in Sawaru Village.
Empowering Women through the Processing of Shrimp Waste into Local Wisdom–Based Entrepreneurial Products Kartini, K.; Islami, Rahmi Nur; Kismanti, Shinta Tri; Nurdin, Firdan; Jumadi, J.; Natasya, Anggun Sarwana; Melisah, Maya Nur
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.1818

Abstract

This Community service program addresses the pressing issue of environmental pollution caused by shrimp processing waste in the coastal area of Beach of Selumit, Tarakan City. The program aims to empower women by transforming this shrimp waste, which poses an ecological threat, into local wisdom-based entrepreneurial products. Conducted in collaboration with BKM Sejahtera as the community partner, the initiative focused on converting shrimp heads and shells into natural powdered fertilizer and shrimp broth powder. Alongside waste processing training, the program enhanced women's financial literacy through a household financial literacy handbook and promoted digital marketing via the "udangcycle.id" social media platform. The participatory, community-based approach involved 30 female participants who showed progress in product creation, simple bookkeeping, and independent product marketing. This initiative not only improved environmental cleanliness but also strengthened women's roles as economic actors, increased household income, and broader economic empowerment in the coastal community.
Implementation of Neighborhood Fund Policy in Community Empowerment Programs: A Case Study from Belimbing Village, Bontang City, Indonesia Manggaramitha, Aziva Aulia; Amalia, Dea Rizky; Pratama, Muhammad Aviv Adhitya Putra; Mulka, Sry Reski
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.1984

Abstract

This study examines the implementation of the Neighborhood Association (RT) fund policy in supporting community empowerment programs in RT 11, Belimbing Sub-district, BTN PKT Bontang Housing Complex. The government allocates Rp 50 million to each RT for empowerment activities; however, community participation in programs such as MSME training, urban farming, and supplementary feeding for toddlers remains relatively low. Participation typically ranges from 12–15 residents (60–75%) out of the 20-person quota, despite adequate funding. The objective of this study is to analyze factors influencing the implementation of the RT fund policy using George C. Edward III's policy implementation framework, which includes four variables: communication, resources, implementer disposition, and bureaucratic structure. This research employs a qualitative descriptive approach using purposive sampling. Twelve informants participated, including the Head of Belimbing Sub-district, the Head of RT 11, and eight community residents. Data were collected through in-depth interviews, participatory observation, and documentation. The findings show that communication functions effectively through formal meetings and WhatsApp groups. Resources are considered adequate, including financial support, facilities, and technical assistance, with funds distributed in the form of goods rather than cash. The disposition of implementers reflects a strong commitment, though some residents face limitations due to work schedules. The bureaucratic structure also operates regularly through community deliberation mechanisms. Overall, the implementation of the RT fund policy runs relatively well, supported by the four variables proposed by Edward III. Nevertheless, increasing community participation remains a challenge due to socioeconomic factors, particularly work commitments and time constraints. These findings suggest the importance of flexible program scheduling to accommodate working residents better and enhance participation in government-funded empowerment programs.
Empowering Residents of RW 01 Sukamulia through MSME-Based Entrepreneurship Training to Enhance Local Economic Resilience Achmad Tarmizi; Dian Meliantari; Agung Suprayitno
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.2122

Abstract

This community service program aims to empower residents of RW 01 Sukamulia, Kemayoran District, Central Jakarta through entrepreneurship training based on local MSME products. Preliminary assessment indicated that many residents were engaged in small-scale home-based enterprises but faced constraints related to limited entrepreneurial knowledge, weak financial management, inadequate product packaging and branding, and low utilization of digital marketing platforms. The program was implemented using a participatory capacity-building approach that integrated entrepreneurship education, simple business management, product development, packaging and branding improvement, and digital marketing training. Evaluation was conducted through pre- and post-training assessments, direct observation of product improvements, and follow-up monitoring of early business performance. The results indicate improvements in participants’ entrepreneurial understanding, enhanced product presentation, and initial adoption of digital marketing practices. These outcomes suggest that locally grounded entrepreneurship training can contribute to strengthening MSME capacity and supporting community-based economic empowerment in urban settings.

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