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Kalbisocio: Jurnal Bisnis dan Komunikasi
Published by UNIVERSITAS KALBIS
ISSN : 23564385     EISSN : 28291301     DOI : https://doi.org/10.53008
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
KALBISOCIO Jurnal Bisnis dan Komunikasi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi bisnis dan komunikasi. Fokusnya adalah menerbitkan makalah tentang bisnis dan komunikasi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 224 Documents
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Variabel Penentu Loyalitas Melalui Kepuasan Pada Katering Sehat Meytianni, Devia Fajar; Meliana, Vina
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4353

Abstract

This study aims to determine the influence of service quality, price and brand trust on customer loyalty through Customer satisfaction. This study uses a quantitative method with purposive sampling techniques sampling. The respondents of this study were 215 who had consumed Yellow Fit Kitchen's healthy catering. The data analysis techniques used are simple regression and path analysis tests. The results of this study show that service quality affects Customer satisfaction, price affects Customer satisfaction, brand trust affects Customer satisfaction and Customer satisfaction affects customer loyalty.
Pengaruh Website Information Dan Brand Awareness Melalui Minat Orang Tua Dalam Memilih Sekolah DI SDSC Bare, Maria Magdalena; Susanto, Hendro
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4357

Abstract

The aim of this research is to analyze the influence of school websites and brand awareness in influencing parents' decisions in choosing an elementary school at SDSC. The research population was respondents who were parents of students at SDSC, collecting 534 respondents. The data collection method is quantitative with descriptive analysis techniques and inferential analysis. The research results show that information on the website and brand awareness have a positive and significant effect on interest, meaning that the information presented on the SDSC school website has a large and significant impact in attracting interest in choosing an elementary school.
Personal Branding Sebagai Peningkatan Jumlah Streams Karya Musik Suara Kayu Gea, Joanito; Nurjanah, Siti
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4358

Abstract

This research aims to analyze the application of personal branding as a digital marketing strategy for the music group Suara Kayu. The research method used is qualitative with a case study approach, involving in-depth interviews, observations, and related literature analysis. The results show that strong personal branding can enhance the attractiveness and recognition of the music group on digital platforms, increase fan interaction, and expand market reach. Suara Kayu has successfully built a consistent and authentic image through creative content and active social media interaction, which positively contributes to their digital marketing strategy. This study provides valuable insights for musicians and music marketing managers in developing effective personal branding communication in the digital era.
Analisis Minat Penggunaan Platform Merdeka Mengajar Dengan Sikap Guru SMP XYZ Bekasi Sebagai Variabel Intervening Setyaningrum, Prima; Susanto, Hendro
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4359

Abstract

Platform Merdeka Mengajar (PMM) was created to help teachers understand the kurikulum merdeka, implement the kurikulum merdeka and develop teacher competency. The research aims to analyze interest in using PMM. This research uses the Technology Acceptance Model and Theory of Planned Behavior approach. The research population was XYZ Bekasi Middle School teachers who used PMM. Data analysis using SmartPLS 3.2.9. The research results show that the perceived usefulness and perceived convenience of PMM will have a positive and significant effect on attitudes towards using PMM; perceived usefulness of PMM has a direct positive and significant effect on interest in using PMM; Perceived usefulness of PMM will not influence attitudes towards using PMM through the attitude variable; the perceived ease of PMM has a direct effect on interest in using PMM; The perceived ease of PMM will have a positive and significant effect on attitudes towards using PMM through the attitude variable; and namely the attitude of PMM users will have a positive and significant effect on interest in using PMM.
Strategi Dalam Mengoptimalisasi Konten Di Tiktok Effa Design Dalam Upaya Meningkatkan Engagement Rate Fadhilah, Syarifah; Nurjanah, Siti
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4360

Abstract

In the digital era, TikTok has become a vital tool for business promotion with over 1 billion active users. The "Effa Design" TikTok account, focusing on graphic design, has 31,200 followers and an Engagement Rate (ER) of 5.25%. Despite this, increasing the ER remains a priority. Key strategies include content quality, posting consistency, follower interaction, hashtag usage, and trend following. Challenges include TikTok's algorithm, competition, and rapid trend changes. This qualitative case study aims to identify effective strategies to boost the ER of "Effa Design." Data were collected from the account owner, TikTok experts, and followers through interviews, observation, and documentation, and validated using triangulation. Analysis revealed strategies like niche consistency, content variation, hooks, active interaction, relevant hashtags, and personal branding. Interviews emphasized consistent, relevant content and routine evaluations based on TikTok insights. The CESM Framework was applied, focusing on building trust and commitment, enhancing customer engagement through satisfaction and positive emotions, and considering behavioral intentions, WOM, and performance.
Analisis Minat Guru dalam Mengadopsi LMS Sokrates di SMP dan SMA-K Strada Tangerang Liniarti, Tri; Susanto, Hendro
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4361

Abstract

This study aims to analyze teachers' interest in adopting Socrates LMS using TAM. Data were collected through pretest, interviews, and online surveys on 123 junior high and senior high school teachers at Strada schools and hypothesis testing was processed using SmartPLS 4.0. The results showed that perceived ease had a positive and significant effect on perceived usefulness, while perceived ease and perceived usefulness had a positive effect on teachers' attitudes in using Socrates LMS. Perceived usefulness had a positive and significant effect on teachers' interest, while perceived ease did not have an effect on teachers' interest in using Socrates LMS. Teachers' attitudes toward Socrates LMS had a positive and significant effect on teachers' interest. In addition, perceived ease and perceived usefulness had a positive and significant effect on interest in using mediated by teachers' attitudes toward Socrates LMS. This study provides implications for the Strada Association to be able to set strategies to build user trust so as to foster interest in using Socrates LMS.
Faktor Penentu Brand Trust Pada Oronamin C Melalui Brand Image Astuti, Prida Ariani Ambar; Deanra, Tresia
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4362

Abstract

A brand is an essential element for a company in building trust and image. Therefore, many methods can be used, one of which is using brand ambassadors and increasing brand awareness. This research aims to identify and analyze the extent to which the influence of brand ambassadors Vincent and Desta, then brand awareness affects brand trust though the brand image of oronamin C. A positivist paradigm with a quantitative approach is used in this study, with an explanatory survey method conducted on Instagram followers of @oronaminc.id. The collected data was then processed using the SmartPLS 3.2.9 analysis tool with the Structural Equation Modelling (SEM)-PLS method. The results of this study show that brand ambassadors do not directly significantly influence brand trust. However, brand ambassadors significantly influence brand trust through the brand image formed on the Oronamin C product with value of 10.9%. Meanwhile, brand awareness has a direct significant impact on brand trust with value of 41,9% and significantly influences brand trust through the brand image with value of 25,1%
Penciptaan Karya Seni Instalasi Interaktif Make Noise Not the Art di Sicap Liberte Dakar Senegal Indrabakti, Moch Hasrul
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4364

Abstract

The creation of this artwork employs a practice-based research approach, exploring plastic waste materials and transforming them into interactive installations. The artistic approach in this creation utilizes media art to embody the conceptual ideas. The production process of the artwork is divided into several stages: field observation of everyday objects in the community of Dakar, design, electronic device study, and assembly of the artwork. Additionally, other artistic approaches include the use of readymade and plastic recycling. The result of this creation process is presented in a park near the residential area in Sicap Liberté.
Analisis Tingkat Kepuasan Nasabah Dan Bentuk Promosi Terhadap Program Tabungan Pada Bank ABC Danial Kesa, Deni
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4383

Abstract

The Indonesian banking sector has undergone swift expansion propelled by technology innovations. Companies confront competition by enhancing customer pleasure with diverse offerings customized to meet consumer requirements, hence insuring customer retention. This study seeks to examine the influence of customer satisfaction (X) on the Savings Program (Y) at PT Bank ABC. The study population comprises both existing and potential clients of PT Bank ABC. The study utilizes a descriptive quantitative methodology, employing questionnaires as the principal instrument for data collection. The analytical approach employs multiple linear regression, facilitated by SPSS Statistics 25 software. The outcomes of multiple assessments demonstrate that customer satisfaction has a positive and substantial impact on the Savings Program and the techniques employed by the organization.
Pengaruh Harga Dan Promosi Terhadap Keputusan Pembelian J.CO Donut Dan Coffee Di Centre Point Medan Pardosi, Fitri Apriani; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4409

Abstract

J.CO Donut and Coffee is one of the most successful brands in meeting customer demand in the Indonesian donut and coffee industry. J.CO has grown rapidly since its inception in 2005, emphasizing unique product flavors, high quality, and modern and comfortable store designs. With a concept that combines urban and modern lifestyles, this donut brand has succeeded in attracting customers from various circles. Research Method : Shows that Price (X1) has a positive and significant effect on Purchasing Decisions (Y), Promotion (X2) has a positive and significant effect on Purchasing Decisions (Y). While Price (X1) and Promotion (X2) simultaneously have a significant effect on Purchasing Decisions (Y). Conclusion : The results of this study can be concluded that Price (X1) has a positive and significant effect on Purchasing Decisions (Y), Promotion (X2) has a positive and significant effect on Purchasing Decisions (Y), while Price (X1) and Promotion (X2) simultaneously have a significant effect on Purchasing Decisions (Y).

Page 17 of 23 | Total Record : 224

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