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Kalbisocio: Jurnal Bisnis dan Komunikasi
Published by UNIVERSITAS KALBIS
ISSN : 23564385     EISSN : 28291301     DOI : https://doi.org/10.53008
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
KALBISOCIO Jurnal Bisnis dan Komunikasi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi bisnis dan komunikasi. Fokusnya adalah menerbitkan makalah tentang bisnis dan komunikasi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 224 Documents
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Pengaruh Faktor Mindset dan Motivasi Terhadap Minat Berwirausaha Mahasiswa Universitas HKBP Nommensen Medan Hombing, Katarina Uli P. Br.; Sihombing, Natalia E.; Degodona, L. Primawati
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4435

Abstract

Entrepreneurial interest among students is a key factor in fostering young, innovative, and independent entrepreneurs. This study aims to analyze the influence of mindset and motivation on the entrepreneurial interest of students at HKBP Nommensen University, Medan. Mindset, particularly a growth mindset, plays a crucial role in shaping adaptive thinking and openness to business opportunities, while motivation, both intrinsic and extrinsic, serves as a primary driver in making entrepreneurial decisions. This research employs a quantitative method with a survey approach. Data were collected through questionnaires distributed to students from various study programs who have an interest in entrepreneurship. Multiple linear regression analysis was used to examine the relationship and influence of independent variables (mindset and motivation) on the dependent variable (entrepreneurial interest). The results indicate that a positive entrepreneurial mindset significantly enhances students' interest in starting a business. Additionally, motivation, especially internal factors such as the drive for financial independence and self-actualization, strongly influences students' decisions to pursue entrepreneurship. Therefore, universities need to develop a more practical entrepreneurship curriculum and implement programs that foster entrepreneurial mindset and motivation to encourage more students to become entrepreneurs.
Analisis Pengaruh Harga, Kualitas Produk, dan Tren Terhadap Keputusan Pembelian Thrifting Pada Generasi Z di Kalangan Mahasiswa Universitas HKBP Nommensen Medan Simanjorang, Lasmina Kajol; Manalu, Darma; Tobing, Artha Lumban
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4436

Abstract

This study aims to determine the effect of price, product quality, and trends on thrifting purchasing decisions on Generation Z among HKBP Nommensen University Students Medan. This study was conducted using a quantitative method. Data collection techniques using questionnaires. Based on hypothesis testing with the t test, the t-count value for the price variable was 2.530 where the value was > from t table 1.986 and the significant value for the price variable was 0.013 <0.05 (5%). For the product quality variable, the t-count value was 0.960 where the value was <from t table 1.986 and the significant value for the product quality variable was 0.340 >0.05 (5%). For the trend variable, the t-count value was 5.874 where the value was >1.986 and the significant value for the trend variable was 0.000 <0.05 (5%). So it can be concluded, price and trend have a positive and significant effect on thrifting purchasing decisions among Generation Z among HKBP Nommensen University Students. While product quality does not have a positive and insignificant effect on thrifting purchasing decisions among Generation Z among HKBP Nommensen University Students Medan. And the f test obtained an f count value of 20.300 where this value is > from f table of 3.09. Along with a significant value of 0.000 < from a significance level of 0.05. So it can be concluded that simultaneously price, product quality and trends together have a positive and significant effect on thrifting purchasing decisions among Generation Z.
Pengaruh Modal Usaha Dan Karakteristik Wirausaha Terhadap Perkembangan UMKM Di Desa Sianting Anting Kecamatan Pangururan Nainggolan, Alexandre Wilhem; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4437

Abstract

This study aims to determine how much influence Business Capital and Entrepreneurial Characteristics have, both partially and simultaneously, on the Development of MSMEs in Sianting Anting Village, Pangururan District, Samosir Regency. The type of research conducted is descriptive with a quantitative approach. The population in this study were MSME actors in Sianting Anting Village totaling 154 MSMEs and the sample used was a saturated sample. The results of the t-test show that the t-count value for the Business Capital variable has a value of 8.640, meaning> t-table, namely 1.97580 and a significance value of 0.000 <significant level of 0.05. So it can be concluded that Business Capital (X1) has a positive and significant influence on the MSME Development variable (Y). The t-count value for the Entrepreneurial Characteristics variable has a value of 7.029, meaning> t-table, namely 1.97580 and a significance value of the variable 0.000 <significant level of 0.05. So it can be concluded that Entrepreneurial Characteristics (X2) have a positive and significant influence on the MSME Development variable (Y).
Pengaruh Penggunaan Dompet Digital Dana Terhadap Perilaku Konsumtif Pada Mahasiswa Universitas HKBP Nommensen Medan Sagala, Rista Suci Kristiani; Sihombing, Natalia E.; Pasaribu, Vera A.R.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4441

Abstract

This research aims to determine the effect of using digital wallets on consumer behavior among students at HKBP Nommensen University, Medan. This research uses a quantitative approach with non-probability sampling techniques. The two variables examined in this research are digital wallet funds (Independent Variable) and consumptive behavior (Dependent Variable). The data collection technique used in this research used a questionnaire distributed to 98 students at HKBP Nommensen University in Medan. Based on hypothesis testing with the t test, the tcount for the digital funds wallet variable is 7.331, where this value is > from t table of 1.661 with a significant value for the digital funds wallet variable being 0.000 < the significance level of 0.05 (5%). So it can be concluded that digital fund wallets have a positive and significant effect on consumer behavior.
Pengaruh Kemudahan Penggunaan,Kualitas Pelayanan,Persepsi Keamanan Terhadap Keputusan Penggunaan BRImo Pada Mahasiswa Universitas HKBP Nommensen Medan Tambunan, Debora; Sihombing, Natalia E.; Rajagukguk, Jonson
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4442

Abstract

This study was conducted to examine the impact of ease of use, service quality, and security perception on the decision to use BRImo among students at the University of HKBP Nommensen Medan. The type of research used is quantitative research, with data collection through the distribution of questionnaires. The population in this study is the students of the University of HKBP Nommensen Medan. The sample calculation in this study uses the Slovin formula, resulting in 98 respondents. The sampling method used is a non-probability method with quota sampling technique. The data analysis technique uses SPSS 25.0. This study has met validity and reliability tests. The data analysis used in this study includes classical assumption tests, multiple linear regression tests, statistical tests, and coefficient of determination. The results of this study indicate that the variables of ease of use, service quality, and security perception have a significant impact both simultaneously and partially on the decision to use BRImo among students at the University of HKBP Nommensen Medan.
Pengaruh Kualitas Produk Dan Promosi Terhadap Volume Penjualan Bubuk Teh Gambir Bersama Di Pakpak Bharat Bancin, Sampeida; Sihombing, Natalia E.; Pasaribu, Vera A.R.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4443

Abstract

This study aims to determine the effect of product quality on sales volume and to determine the effect of promotion on sales volume of Gambir Tea Powder consumers in Salak District. The type of research used in this study is a quantitative approach. The population in this study were all Gambir Tea Powder Consumers. Based on the Slovin formula, the sample used in this study was 100 respondents who were taken randomly representing each village. The results of the study showed that product quality significantly affects purchasing decisions, this is shown in the results of the partial test (t-test) The calculated t value (X1) 16.350 > t table 1.984 significance value 0.000 < 0.05 and the results of the partial test (t-test) The calculated t value (X2) 17.525 > t table 1.984 significance value 0.000 < 0.05. The coefficient of determination (R2) was obtained at 0.784, meaning that the Purchasing Decision variable can be explained by the product quality and promotion variables by 78.4% and the remaining 21.6% is influenced by other variables outside the variables of this study. The conclusion in this study is that product quality and promotion have a positive and significant effect on sales volume for consumers of Gambir Tea Powder in Salak District, Pakpak Bharat Regency.
Pengaruh Harga Dan Pemasaran Andaliman Terhadap Pendapatan Masyarakat Petani Andaliman Di Kecamatan Borbor Kabupaten Toba Hutapea, Wilda Vionasari; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4447

Abstract

Andaliman (Zanthoxylum acanthopodium DC.) merupakan rempah khas tanah Batak. Permintaan andaliman terus meningkat, petani menghadapi tantangan dalam fluktuasi harga dan keterbatasan akses pasar, yang berdampak pada pendapatan mereka. Jenis penelitian yang digunakan adalah pendekatan Kuantitatif. Populasi adalah seluruh petani Andaliman. Hasil penelitian menunjukkan bahwa Pengaruh Harga secara signifikan mempengaruhi Pendapatan, hal ini di tunjukkan dalam hasil uji parsial (Uji t) nilai t hitung (X1) 9,065 > t tabel 1,989 nilai signifikan 0,000 < 0,05 dan hasil uji parsial (uji t) Nilai thitung (X2) 12,084> ttabel 1,989 nilai sgnifikansi 0,000 < 0,05. Koefisien determinasi (R2 ) diperoleh sebesar 0,645 artinya variabel Pendapatan petani Andaliman dapat dijelaskan oleh variabel Pengaruh Harga dan Pemasaran sebesar 64,5% dan sisanya 18,5% dipengaruhi oleh variabel lain di luar variabel penelitian ini. Kesimpulan dalam penelitian ini bahwa Pengaruh Harga dan Pemasaran berpengaruh positif dan signifikan terhadap Pendapatan petanui Andaliman di Kecamatan Borbor Kabupaten Toba.
Pengaruh Kepercayaan Dan Kemudahan Terhadap Keputusan Pembelian Secara Online Di TiktokShop Pada Mahasiswa UHN Medan Pandiangan, Meri Mesia; Sihombing, Natalia E.; Degodona, L. Primawati
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4473

Abstract

This research aims to analyze the influence of trust and convenience on online purchasing decisions on the Tiktok Shop buying and selling site among students at HKBP Nommensen University, Medan. This research uses quantitative research methods with data collection techniques through questionnaires. The research results show that the trust variable has a t-value of 5,600. The calculated t-value is smaller than the t-table value (5,600<t-table) also indicates that the hypothesis H0 is accepted. The convenience variable has a t-count value of 8.236 with a probability level (sig) of 0.000. Because this value is smaller than the significance level of 0.05, the t-count value which is greater than the t-table shows that the H1 hypothesis is accepted. The purchase decision F-calculated value of 41.233 is much greater than the F-table of 3.09, so H1 is accepted and H0 is rejected. The coefficient of determination of 0.453 indicates that 45.3 variations in purchasing decisions can be explained by the trust and convenience variables, the remaining 54.7% is explained by other factors not included in this research model.
Pengaruh Celebrity Endorser Terhadap Keputusan Pembelian Skincare Scarlett Whitening Di Universitas HKBP Nommensen Medan Siringo-ringo, Honi Yunika Sandella; Sihombing, Natalia E.; Degodona, L. Primawati
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4474

Abstract

This study aims to determine the Influence of Celebrity Endorsers on Purchasing Decisions for Scarlett Whitening Skincare at HKBP Nommensen University, Medan. The influence given by celebrity endorsers in this study was measured through Attractiveness, Trustworthiness, and Expertise. The type of research used in this study is a quantitative approach. The population in this study were all HKBP Nommensen University Students in Medan who had or were using Scarlett Whitening skincare products. Based on the Slovin formula, the sample used in this study was 98 respondents. The sampling technique in this study was by using a non-probability sampling technique with Purposive sampling. From the results of this study, it can be concluded that Celebrity Endorsers influence the Purchasing Decision for Scarlett Whitening Skincare at HKBP Nommensen University, Medan.
Pengaruh Self-Efficacy Dan Occupational Information Terhadap Works Radinees Pada Mahasiswa Tingkat Akhir Universitas HKBP Nommensen Medan Napitupulu, Lenny R.L.A.; Manalu, Darma; Tobing, Artha Lumban
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4477

Abstract

The research method used in this research is a quantitative method. The aim of the research is to determine the influence of self-efficacy and occupational information on work performance among final year students at HKBP Nommensen University, Medan. The types of data used are primary data and secondary data. With data collection techniques, namely a questionnaire distributed via Google to 93 respondents. The data analysis techniques used were instrument testing, classical assumption testing, multiple linear regression analysis, hypothesis testing, and the R2 determination coefficient with the help of SPSS 27. The results of hypothesis research using the self-efficacy variable t test (X1) obtained a calculated t value of (9.77) > t table of (1.66196) with a significance value of (0.00), so it can be concluded that the self-efficacy variable has a significant effect on work performance in final year students, and the variable Occupational information (X2) obtained a calculated t value of (13.137) > t table of (1.66196) with a significance value of (0.00), so it can be concluded that the occupational information variable has a significant effect on work performance in final year students. Meanwhile, the F test obtained a calculated f value of (94.712) > f table of (3.098) with a significance value of (0.00). It can be concluded that the self-efficacy and occupational information variables on work professions in final year students have a significant effect. The R2 coefficient of determination value was obtained at 0.671 (6.71%), which states that the self-efficacy and occupational information variables are able to explain the work radiation variable by 6.71% and the remaining 33.9% is influenced by other factors whose existence is unknown.

Page 19 of 23 | Total Record : 224

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