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Kalbisocio: Jurnal Bisnis dan Komunikasi
Published by UNIVERSITAS KALBIS
ISSN : 23564385     EISSN : 28291301     DOI : https://doi.org/10.53008
Core Subject : Economy, Humanities, Education, Social,
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
KALBISOCIO Jurnal Bisnis dan Komunikasi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi bisnis dan komunikasi. Fokusnya adalah menerbitkan makalah tentang bisnis dan komunikasi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 228 Documents
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Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan Pada Pt Alfamart Jl. Bambu, Medan Zega, Ellen Gracia; Siagian, Nalom; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4417

Abstract

In the current era of globalization, the business world has experienced significant developments, especially the retail business. PT Alfamart is one of the retail businesses with the highest consumer value in Indonesia that provides daily needs. This study aims to determine whether Service Quality and Price affect Customer Satisfaction at PT Alfamart Jl. Bambu, Medan. Research Method: Shows that Service Quality (X1) does not have a positive and significant effect on Customer Satisfaction (Y), Price (X2) has a positive and significant effect on Customer Satisfaction (Y). While Service Quality (X1) and Price (X2) simultaneously have a significant effect on Customer Satisfaction (Y). Conclusion: The results of this study can be concluded that Service Quality (X1) does not have a positive and significant effect on Customer Satisfaction (Y), Price (X2) has a positive and significant effect on Customer Satisfaction (Y), while Service Quality (X1) and Price (X2) simultaneously have a significant effect on Customer Satisfaction (Y).
Pengaruh Harga, Lokasi Dan Jenis Produk Terhadap Keputusan Pembelian Di Pasar Uka Terjun Medan Marelan Agustina, Lisa; Sianturi, Charles M.; Simangunsong, Ridhon NB.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4418

Abstract

The objective of this study to determine the effect of price, location and type of product on purchasing decisions, using quantitative research methods. The location of the study was at the UKA Terjun market, with 110 respondents who had shopped at the UKA Terjun market. Data collection was carried out by distributing questionnaires, using a Likert Scale. Data were processed using SPSS Version 25. Data analysis used multiple linear regression, and from the results of the data analysis, the multiple regression coefficient of variable X1 (Price) is 0.178, variable X2 (Location) is 0.251, variable X3 (Type of Product) is 0.707, and the R Square value is 0.444. It can be concluded that price, location and type of product have a positive and significant effect on purchasing decisions both through partial tests (t-test) and simultaneous tests (F-test). Price, Location, Product Type and Purchasing Decisions
Pengaruh Potongan Harga Terhadap Keputusan Pembelian Pakaian Jadi Di Matahari Medan Fair Zega, Rini Puspa; Sianturi, Charles M.; Sihombing, Natalia E.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4419

Abstract

Apparel is a very competitive sector, the large number of choices and brands make price cuts an effective marketing tool. At Matahari Medan Fair, the presence of various brands and products means that price cuts can significantly influence purchasing decisions. In addition to price cuts, external factors such as fashion trends, social needs and shifting consumer preferences also play a role. However, price cuts remain a dominant factor influencing purchasing decisions, especially among price-sensitive buyers. Various studies show that price cuts can improve purchasing decisions, especially in the clothing retail sector. Price discounts have a significant influence on the decision to purchase apparel at Matahari Department Store Medan Fair. Research Method: Shows that price discounts (X) have a positive and significant effect on purchasing decisions (Y). Conclusion: The results of this research can be concluded that price discounts (X) have a positive and significant effect on purchasing decisions (Y).
Pengaruh Harga Dan Kepercayaan Merek Terhadap Minat Beli Air Minum Aqua Galon Di Medan Perjuangan Gulo, Suci Sang Primadona; Manalu, Darma; Simangunsong, Ridhon NB.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4420

Abstract

The need for clean water is currently increasing, especially the need for drinking water, because the population is increasing. However, through current development innovations, people do not experience difficulties in getting clean drinking water and have passed the laboratory test as drinkable. This study aims to determine the effect of price and brand trust on the public's repurchase interest in Aqua gallon drinking water in Medan Perjuangan District. Research Methods: Shows that Price (X1) has a negative effect and does not have a significant effect on purchasing interest (Y), brand trust (X2) has a positive and significant effect on purchasing interest (Y). While price (X1) and Brand Trust (X2) simultaneously have a significant effect on purchasing interest (Y). Conclusion: The results of this study can be concluded that Price (X1) has a negative effect and does not have a significant effect on purchasing interest (Y), brand trust (X2) has a positive and significant effect on purchasing interest (Y), while price (X1) and brand trust (X2) simultaneously have a significant effect on purchasing interest (Y)
Pengaruh Equity Merek Terhadap Keputusan Pembelian Mie Instan Di Kalangan Mahasiswa Kota Medan Marbun, Nurpika; Sianturi, Charles M.; Simangunsong, Ridhon NB.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4421

Abstract

The objective of this research to measure brand equity on purchasing decisions, using quantitative research methods. The location of the study was in Medan City, with respondents totaling 100 respondents who consume instant noodles. Data collection was carried out by distributing questionnaires, using a Likert Scale. Data were processed using SPSS version 26. Data analysis using multiple linear regression, and the results of data analysis showed that the multiple regression coefficient of variable X1, (Brand Awareness) is 0.076, variable X2, (Brand Association) is 0.139, variable X3, (Perceived Quality), is 0.098, variable X4, (Brand Loyalty) is 0.775 and the R square value is 0.590. It can be concluded that brand awareness, brand association, perceived quality, and brand loyalty have a positive and significant effect on purchasing decisions both through partial tests (t-test) and simultaneous tests (F-test).
Pengaruh Harga Dan Persepsi Konsumen Terhadap Keputusan Pembelian Produk Pada E-commerce Shopee Di Kecamatan Medan Tembung Maduma, Novita Tiur; Manalu, Darma; Simangunsong, Ridhon NB.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4422

Abstract

The rapid progress of internet has had a positive impact on the business world. One of the sectors most positively affected is marketplace and e-commerce. The high use of e-commerce and marketplaces in Indonesia is triggered by changes in people's habits, who now prefer convenience and speed. This research aims to find out how much influence price and consumer perception have on Shopee E-commerce purchasing decisions in Medan Tembung District. The data analysis method used is an instrument test consisting of validity and reliability tests, classic assumption tests consisting of normality tests, heterosdecadasticity tests, multiple linear regression analysis tests and hypothesis tests consisting of t-tests and coefficient of determination tests (R2). Based on hypothesis testing with the t test, the value of tcount is 10.256 > ttable, which is 1.986 and the significant value of the Price variable is 0.000 < 0.05. It can be concluded that price has a positive and significant effect on product purchasing decisions at Shopee e-commerce in Medan Tembung District.
Pengaruh Gaya Kepemimpinan Dan Disiplin Kerja Terhadap Kinerja Karyawan Di Kantor Desa Lolofaoso Nias Selatan Waruwu, Priska Dini Yanti; Sihombing, Natalia E.; Sinaga, Kepler
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4423

Abstract

This study aims to evaluate the influence of Leadership Style and Work Discipline on Employee Performance at the Lolofaoso Village Office, South Nias. The research method used involves a survey of village officials and statistical data analysis to identify the relationship between the leadership style applied by the village head and the level of work discipline with individual performance results. The findings of this study are expected to provide strategic insights to companies to improve leadership effectiveness and encourage better work discipline in order to improve overall employee performance. This research was conducted using a qualitative method. Data collection techniques using a questionnaire. Based on the hypothesis testing with the t test, the t-test value was obtained 6.747> t table which was 1.989 and the significant value of the Leadership Style variable was 0.000 <0.05. So it can be concluded that Leadership Style has a positive and significant effect on Employee Performance at the Belawan Main Port Authority.
Analisis Budaya Organisasi Dan Kinerja Dengan Pengembangan Karir Karyawan Kantor PTPN Regional 1 Medan Simamora, Venny Chyntia; Sianturi, Charles M.; Simangunsong, Ridhon NB.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 2 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi (Edisi Khusus: Kebijakan Publik)
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i2.4424

Abstract

The purpose of this study was to determine the relationship between organizational culture values ​​and employee performance on the career development of administrative employees at the PTPN IV Regional 1 Medan City Office with an organizational culture called AKHLAK. This type of research is qualitative. The data collection method used was an open interview technique. The data analysis technique used was data reduction, data grouping, then presented in the form of descriptive narratives and then continued with drawing conclusions. The results of the study showed that the implementation of the AKHLAK organizational culture values ​​had been implemented after being socialized and evaluated periodically. Employee performance evaluation is based on the SOP and performance standards that have been set. Based on the results of the data analysis, it was concluded that the AKHLAK cultural values ​​had a positive impact on employee performance and employee performance was the basis for employee career development at the PTPN IV Regional 1 Medan City Office. Organizational Culture Values, Performance, Career Development
Pengaruh Harga, Kualitas Dan Merek Produk Thrifting Terhadap Keputusan Pembelian Di Pasar Sambu Kota Medan Sihombing, Erika Juliana; Sianturi, Charles M.; Rajagukguk, Jonson
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 12 No. 1 (2025): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v12i1.4425

Abstract

The purpose of this research is to measure the influence of price, quality and brand of thrifting products on purchasing decisions by students at Sambu Market, Medan City. This research uses quantitative methods with non-probability sampling techniques and a purposive sampling approach with a sample size of 100 respondents. The data collection technique was carried out by distributing questionnaires to students with thrifting purchases no later than the last year. Data were analyzed using multiple regression analysis which began with tests of validity, reliability, classical assumptions, coefficient of determination, F test and t test which were carried out using SPSS version 25. Based on the partial t test and simultaneous F test, it is known that the three independent variables Price, Quality and Brand have a positive and significant effect on thrifting purchasing decisions by students at Sambu Market, Medan City. Based on the coefficient of determination R2, it is known that the three independent variables explain data variability of 0.761% in purchasing decisions for thrifting products.
Pengaruh Citra Merek Dan Promosi Terhadap Keputusan Pembelian Sabun Wajah Poise Pada Mahasiswi UHN Medan Gultom, Anathasya Brace Br; Sihombing, Natalia E.; Pasaribu, Vera A.R.
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 2 (2024): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i2.4426

Abstract

This study aims to determine the effect of brand image and promotion on purchasing decisions of female students of HKBP Nommensen University. This study was conducted using a quantitative method. Data collection techniques using questionnaires. Based on hypothesis testing with the t test, the t-count value for the brand image variable is 4.307 where the value is> from t table 1.985 and the significant value for the brand image variable is 0.000 <from the significance level of 0.05 (5%). So it can be concluded that brand image has a positive and significant effect on purchasing decisions for Poise brand facial soap. And the f test obtained an f-count value of 45.760 where this value is> from the f table of 3.09. Along with the significant value is 0.000 <from the significance level of 0.05. So it can be concluded that simultaneously brand image and promotion together have a positive and significant effect on purchasing decisions for Poise brand facial soap.

Page 18 of 23 | Total Record : 228

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