cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Erwin Dwika Putra
Contact Email
erwindwikap@gmail.com
Phone
-
Journal Mail Official
onsardi@umb.ac.id
Editorial Address
http://jurnal.imsi.or.id/index.php/jmmib/about/editorialTeam
Location
Unknown,
Unknown
INDONESIA
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB)
Published by Yayasan Insani Mandiri Santani
ISSN : -     EISSN : 2723424X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Lingkup jurnal mencakup: Tata kelola perusahaan, manajemen sumber daya manusia, manajemen SDM strategis, kewirausahaan, pemasaran, e-bisnis, manajemen teknologi informasi, manajemen operasi, manajemen keuangan, kepemimpinan, dan ekonomi manajerial.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 195 Documents
 1   2   3   4   5 
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KUE BAY TAT CHANAYA DI KOTA BENGKULU Agnes Monica; Khairul Bahrun
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 2 (2020): Desember
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (535.706 KB)

Abstract

The purpose of this study was to know the effect of product quality, price and promotion on the purchasing decision of Bay Tat Chanaya cake in Bengkulu City, and to know which factor is the most dominant affecting both partially and simultaneously. This study used a survey research method with quantitative data analysis. The population in this study are consumers who shop at Bay Tat Chanaya cake shop in Bengkulu City. The sampling used is the Accidental sampling method that was taken from the technique of determining the sample by chance, anyone who accidentallywere metby the researcher that can be used as a sample. The number of respondents in this study were 150 respondents. To be more efficient in obtaining data from respondents, researchers used questionnaire data. The data analysis technique used is the analysis technique that can be calculated, or data in the form of numbers and calculations by using statistical methods, then the data must be clarified in certain categories using the SPSS (Statistical Package For Social Scinences) program. Based on the results of multiple linear regression, the regression equation is Y = 0.672 + 0.330 (X1) + 0.267 (X2) + 0.209 (X3). The results of the research and the hypothesis show that the product quality shows the value of t_count > t α / 2 (4.109> 1.9762) and (sig α = 0,000 <0.050), the price shows the value of t_count > t α / 2 (3,280> 1.9762) and (sig α = 0.001 <0.050). Promotion shows the value of t count > t α / 2 (2,577> 1.9762) and (sig α = 0.011 <0.050). Simultaneously, the variables of Product Quality, Price and Promotion have a significant effect on purchasing decisions. Partially, the three variables of Product Quality, Price and Promotion have a significant effect on purchasing decisions. It is better if the shop owner can continue to maintain the quality of their products. Keywords: Product Quality, Price, Promotion, Purchase Decision.
PENGARUH KEMASAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN Ayu Partiwi; Eti Arini
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 2, No 1 (2021): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (490.488 KB)

Abstract

The purpose of this study is to determine the effect of Packaging and Brand Image on purchasing decision on consumer of Cita Rasa Store in Soevenir Center of Bengkulu city and to find out which factors having the more dominant effect on the purchasing decision. The researcher used the questionnaire method to 110 respodents. The Population used were lempuk durian consumer of Cita Rasa store in souvenir center city of Bengkulu city. The sampling was the accindental sampling technique. Based on the results of multiple linear regression, the form of regression equation is Y = 2.955 + 1.200 ( ) + 0.345 ( ). The results of the research and the hypothesis show that the Packaging shows the value of > (9.732 > 1.982) and (sig  = 0,000 < 0,050), while Brand Image shows the value of tcount > (3.146 > 1.982) and (sig  = 0,000 < 0,050). Simultaneously Packaging and Brand Image have a significant effect on purchasing decision. Partially the two variables Packaging and Brand Image have a significant effect on purchasing decision. It is better if the producers can continue to maintain and even improve their products so that the main objectives of marketing can be achieved.Keywords: Packaging, Brand Image, Buying Decission
STRATEGI MENINGKATKAN LOYALITAS KONSUMEN MAKANAN KHAS KOTA CURUP KABUPATEN REJANG LEBONG Destri Sonatasia; Onsardi Onsardi; Ety Arini
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 1 (2020): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (263.157 KB)

Abstract

The title of this study is the Strategy of Increasing Consumer Food Loyalty in Curup City, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). This research is based on the importance of strategies in increasing business and consumer loyalty to products sold.Strategies to increase business and consumer loyalty can be done with a SWOT analysis. Place of this research is the "Henvian" shop that sells typical Rejang lebong food. The method used in this study is descriptive qualitative. Informants in this study were people who were considered to know for certain about the HENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The data analysis technique used in this study is a SWOT analysis to determine the strengths, weaknesses, opportunities and threats in a typical Rejang Lebong food business.The results of this study can be concluded that the internal factors that are the strength of the marketing strategy are the quality of the product that is good at a price affordable to the public and tourists, service that is friendly and responsive to consumer needs, as well as technological advancements that facilitate the promotion of business. Internal factors that are a weakness are often lack of stock, there are some products that do not meet the standard packaging, the product shelf life is short, employees do not use uniforms. External factors that become opportunities are a fairly high economic community, abundant raw materials while external factors that are a threat are the many competitors, an unstable economy, the price of basic needs increases. Based on the results of the SWOT analysis of internal and external factors, the strategy used is to improve product quality by improving the appearance of packaging and quality of content and quality of service by providing uniforms to employees and providing standards of service to consumers.
PENGARUH STRATEGI SEGMENTING, TARGETING DAN POSITIONING TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG DI KELURAHAN PAGAR DEWA KOTA BENGKULU Gustiawan Putra; Adi Sismanto
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 2, No 1 (2021): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.562 KB)

Abstract

This study aims to determine the effect of Segmenting (X1), Targeting (X2), and Positioning (X3) strategies on Purchasing Decisions (Y) of Samsung Mobile Phones in Pagar Dewa Village, Bengkulu city. The formulation of problem in this study whether there was an effect of Segmenting (X1), Targeting (X2), and Positioning (X3) on Purchasing Decisions (Y). This research used quantitative methods. The object of this research were users and consumers of Samsung mobile phones in Pagar Dewa Village, Bengkulu city with the sampling method by using purposive sampling technique. The number of respondents in this study were 85 respondents. Data collection techniques used observations and questionnaires. Data analysis techniques were further analyzed through classical assumption test, multiple linear regression, correlation coefficient and determination (R2), and hypothesis test. The results of multiple linear regression analysis with SPSS 24; regression equation obtained Y= 1.668 + 0.403 (X1) + 0.376 (X2) + 0.095 (X3). This means that there was a positive influence between Segmenting (X1), Targeting (X2), and Positioning (X3) on Purchasing Decisions (Y). The coefficient of determination (R2) was 0.714, which indicated that Segmenting (X1), Targeting (X2), and Positioning (X3) affect the Purchase Decision (Y) by 71.4%, while its remaining 28.6% was influenced by other variables, not in this study. The results of t_test on Segmenting variable (X1) showed thit> ttab (6,836> 1,664) and its value sig α = 0,000 <0.050), which showed significant influence between three as shown from its thit>ttab (4.705 >1.664). The significant value α = 0.000< 0.050), which showed its significant influence of three variablse as shown from thit> ttab (2.047> 1,664) and value (sig α = 0.044 < 0.050) on Purchasing Decisions (Y). The results of the F_test showed that Fhit> Ftab (67,361> 2,717) and (sig α = 0.000<0.050), this simultaneously the Segmenting (X1), Targeting (X2), and Positioning (X3) variables have a significant effect on the decision. Purchase (Y).Keywords: Segmenting, Targeting, Positioning, Purchasing Decision
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG DI TOKO LISA JAYA BENGKULU Subandrio Subandrio; Elsa Amarta
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 2, No 2 (2021): Desember
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (135.78 KB)

Abstract

This study aims to determine the effect of price and service quality on repurchase interest at Lisa Jaya Bengkulu, either partially or simultaneously. There are several factors that will be discussed in this study, including Price and Quality of Service. The object of this research is 60 customers who shop at Lisa Jaya Bengkulu shop.In this study the authors used descriptive research methods with quantitative data analysis. The data collection in this study is by means of observation, distributing questionnaires or questionnaires. There are several data analysis techniques used in this research, including instrument test, classical assumption test, respondent response analysis, multiple linear regression analysis, determinant coefficient, and hypothesis testing.Based on the results of multiple linear regression, the regression equation is Y = 2.696 + 0.316 (X1) + 0.480 (X2). The results of the t hypothesis test show that the variable price (X1), shows t count of 2.266 > t table 2.00247 with a significant level of 0.027 < of 0.050. Service Quality Variable (X2), shows t count of 4.525 > t table 2.00247 with a significant level of 0.000 < of 0.050. While the results of the F hypothesis test show that the significance value of F is 0.000 < 0.050 and Fcount> Ftable, 24.033 > 3.166. So it can be concluded that price and service quality have a positive and significant effect on repurchase interest at Lisa Jaya Bengkulu shop. Keywords: Price, Quality Of Service And Interest In Repurchasing
PENGARUH CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE OPPO Winda Larika; Sri Ekowati
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 1 (2020): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (447.135 KB)

Abstract

This study aimed at finding out the effect of brand image, price, and promotion of the Oppo Mobile Purchasing Decision (Case Study of Management Students in the Private Universities of Bengkulu City). This type of study employed a sample of 266 people taken using the cluster sampling method. Data were collected using a questionnaire. The data analysis techniquewasusing multiple linear regression, coefficient of determination (R2), hypothesis testing. Based on the results of this study, it can be seen that Brand Image has a significant effect on the Oppo Mobile Purchasing Decision on the Management students Department of Private Universities, Bengkulu City. The price affected significantly on the Oppo Mobile Purchasing Decision in the Management Department students of Bengkulu City privateuniversities. Promotion predisposed on the Oppo Mobile Purchasing Decision in the Management Department student of Bengkulu City privateuniversities as well. Based on the coefficient of determination test, it has the meaning thatBrand Image (X1), Price (X2) and Promotion (X3) contributed significantly contribution of 64.6% of the Oppo Mobile Purchase Decision (Y) on the Management Department students of Bengkulu Private University, while 25.4% was swayed by other variables not included in this study.
THE EFFECT OF SALES PROMOTION, LIFESTYLE, AND PRODUCT PRICE ON FASHION PRODUCTS BUYING INTEREST Musticha Purnamasarie; Adi Sismanto
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 2 (2020): Desember
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (807.287 KB)

Abstract

The purpose of this study is to determine effect of Sales Promotion, Lifestyle, and Product Prices on Fashion Products Buying Interest on Facebook and Instagram Social Networking Consumers at Niur Village, Sukaraja District of Seluma Regency. It also aims to find out the most dominant factor influencing buying interest upon fashion products. This research uses quantitative methods. The population in this study were 588  community members at Niur Village. Out of 588, 25% (147) of the population were made as  study sample drawn by using purposive sampling method. The criteria for this research sample are consumers who have ever bought fashion products from a minimum of Rp. 150,000 thousand up to a maximum of Rp. 300,000 thousand.Based on the results of multiple linear regression, it was obtained the regression equation of  Y = 5.575 + 0.287 (X1) + 0.251 (X2) + 0.533 (X3). The results of the study and the hypothesis show that sales promotion (sig α = 0.008 <0.050), lifestyle (sig α = 0.033 <0.050), and price of the product (sig α = 0.000 <0.050). They simultaneously significantly influenced the interest in buying fashion products. Partially the three variables of sales promotion, lifestyle, and product prices have a significant effect on buying interest in fashion products. We recommend that fashion product entrepreneurs or online shops can maintain product quality and prices to increase consumer buying interest through Facebook and Instagram social networks at Niur Village, Sukaraja District, Seluma Regency.Keywords: Sales promotion, Lifestyle, Product prices, Buying interes
DAYA TARIK, CITRA DESTINASI, DAN FASILITAS PENGARUHNYA TERHADAP MINAT BERKUNJUNG ULANG PADA OBJEK WISATA WAHANA SURYA BENGKULU TENGAH Yozi Ardiansyah; Ratnawili Ratnawili
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 2, No 2 (2021): Desember
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (180.076 KB)

Abstract

This study aims to determine the effect of attraction, destination image, and facilities on interest in revisiting the Wahana Surya Bengkulu Tengah Tourism Object. The number of samples in this study were 70 respondents as samples. Determination of the sample using purposive sampling method with the criteria of the respondents being visitors who have visited at least two times to Wahana Surya Bengkulu Tengah Tourism Object. Data collection by questionnaire method. The data that has been collected is then processed using multiple linear regression, coefficient of determination (R2), t test and f test. Based on the results of multiple linear regression, the regression equation form Y = 4.784 + 0.811 (X_1) + 0.313 (X2) + 0.294 (X3). Which means if the attractiveness variable (X1), destination image (X2), and facilities (X3) on the interest in revisiting (Y) is equal to zero, then the variable interest in revisiting will remain at 4.784. The results of the analysis of the coefficient of determination (R2) obtained a value of 0.671 or 67.1% which means that together the attractiveness variables, destination image, and facilities contribute to influencing the interest in revisiting, while the remaining 0.329 or 32.9% is influenced by other variables that are not enter into research. The results of the t-test for the attractiveness variable (X1) show the value of t_hit>t_(α/2) (4.446 > 1.996) and (sig = 0.000 < 0.050), this shows that there is a positive and significant effect of attractiveness (X1) on interest in revisiting (Y), the destination image variable (X2) shows the value of t_hit>t_(α/2) (2,348 > 1,996) and (sig = 0.022 < 0.050), this shows that there is a positive and significant influence on the interest of the distention image. visit again (Y), and the facility variable (X3) shows the value of t_hit>t_(α/2) (2.256 > 1.996) and (sig = 0.027 < 0.050), this shows that there is a significant effect of facilities on interest in revisiting (Y ). From the results of the f test showing the value of t_hit> t_(α/2) (44.807 > 3.977) and (sig = 0.000 < 0.050), it can be concluded that H_4 is accepted meaning that simultaneously the attractiveness variable (X_1), image distension ( X2) and Facilities (X3) significantly influence the interest in revisiting (Y) at Wahana Surya Bengkulu Tengah Tourism Object. Keywords: Attractiveness, Destination Image, Facilities, Interest of Revisiting.
PENGARUH KECERDASAN EMOSIONAL DAN KEPRIBADIAN TERHADAP KINERJA KARYAWAN PT. BNI SYARIAH BENGKULU Lia Agustiana Sari; Onsardi Onsardi; Sri Ekowati
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 1 (2020): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.438 KB)

Abstract

This study aims to determine the effect of emotional intelligence and personality on the performance of employees of PT. BNI Syariah Bengkulu. This study used a sample of 42 respondents. The technique of collecting data using a questionnaire. The analysis technique used is simple linear regression. This research uses validity test, reliability test, followed by hypothesis testing. Based on the results of multiple linear regression analysis, emotional intelligence and personality have a positive effect on employee performance (Y), this is evidenced by the regression equation Y = 7.14.210 + 0.269X1 + 0.821X2. As well as the coefficient of determination R square = 0.378, which means emotional intelligence and personality, contributed 37.8% to employee performance (Y) and 62.2% was influenced by other factors not explained in this study. From the results of hypothesis testing, emotional intelligence has a significant effect on employee performance. Personality has a significant effect on employee performance. From the results of the F test, emotional intelligence and personality have a significant effect on employee performance.
PENGARUH DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN DAERAH AIR MINUM (PDAM) KOTA BENGKULU Belti Juliyanti; Onsardi Onsardi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 2 (2020): Desember
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (729.931 KB)

Abstract

The backdrop of research is based on the importance of companies for achieving of organizational goals. These factors have affects on company performance, such as work discipline and motivation. This study aims to examine how the work discipline and motivation towards perfomance of employees at local water company of Bengkulu City. The respondents of this study were 67 employees of local water Company, which data collection techniques by using simple random sampling. For data collection techniques were through observation and questionnaires. While for data analysis techniques by examining its multiple linear regression analysis and hypothesis test. The results of this study indicated that there were coordination between discipline and motivation as shown from its multiple linear regression, Y = 4,451 + 0,510 X1 + 1,103 X2. This obtained there was the increase from its coefficient of determination or R Squard (R2) = 0.809 that is equal to 80, 9%, while its remaining 19.1%, was influenced by other variables, not in this study. Furthermore, work discipline and discipline simultaneously have a significant effect on performance of employees, with value (sig) 0,000<alpha 0.05. Similarly, work discipline and individual motivation partially have a significant effect on employees performance, its significant values (sig) for work discipline (X1) 0.003 <alpha 0.05, and work motivation variable (X2) was 0,000 <alpha 0.05. Keywords: work discipline, motivation, employee performance.

Page 3 of 20 | Total Record : 195

 1   2   3   4   5 

Filter by Year

2020 2025


Reset
Filter By Issues
All Issue Vol. 6 No. 2 (2025): Desember Vol. 6 No. 1 (2025): Juli Vol. 5 No. 2 (2024): Desember Vol. 5 No. 1 (2024): Juli Vol. 4 No. 2 (2023): Desember 2023 Vol. 4 No. 1 (2023): Juli 2023 Vol. 3 No. 2 (2022): Desember 2022 Vol 3, No 1 (2022): Juli 2022 Vol. 3 No. 1 (2022): Juli 2022 Vol. 2 No. 2 (2021): Desember 2021 Vol. 2 No. 1 (2021): Juli 2021 Vol 2, No 2 (2021): Desember Vol 2, No 1 (2021): Juli Vol. 1 No. 2 (2020): Desember 2020 Vol. 1 No. 1 (2020): Juli 2020 Vol 1, No 2 (2020): Desember Vol 1, No 1 (2020): Juli More Issue