cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
GENESIS SEMBIRING DEPARI
Contact Email
genesissembiring@gmail.com
Phone
+6285359562521
Journal Mail Official
admin@formosapublisher.org
Editorial Address
Jl. Ir Juanda No 56b, Medan
Location
Unknown,
Unknown
INDONESIA
Indonesian Journal of Business Analytics (IJBA)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28080718     DOI : https://doi.org/10.55927/ijba.v2i1
Core Subject : Economy, Science,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research cutting across business, business data mining, predictive analytics, descriptive analytics, prescriptive analytics, Quantitative business method, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. IJBA publishes articles twice in a year on April and October.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 493 Documents
 26   27   28   29   30 
The Influence of Live Streaming, E-Wom, and Discounts on Impulsive Buying of Skincare Products at Tiktok Shop Alifia Salsabila Putri; Claudya Marceline; Alawiahtul Aeni; Yono Maulana
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9369

Abstract

The development of TikTok Shop has created a trend for interactive and easy online shopping. This has an impact on increasing impulse buying behavior, especially for skincare products. This research aims to determine the influence of live streaming, E-WOM, and discounts on impulse purchasing behavior for skincare products at the TikTok Shop. This research uses a quantitative approach with a causal design. The sampling technique used non-probability and purposive sampling with a total of 126 TikTok Shop users. The data obtained was analyzed using SmartPLS. The results of this research show that live streaming, E-WOM, and discounts have a positive and significant influence on impulse purchases of skincare products at the TikTok Shop. Based on the findings of this research, sellers are advised to collaborate with influencers, develop a strong E-WOM strategy, and implement discount strategies to maximize sales
The Influence of Service Quality and Atmosphere Store on Customer Satisfaction in Oxygen Caffe in Cirebon City Sulistiono; Rizky Triono Wijayanto; Yulius Akbar Rajaza; Listatin Hernidatiatin
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9378

Abstract

The purpose of this study is to examine and ascertain how customer satisfaction at the Oxygen Coffee shop in Cirebon is impacted by store atmosphere and service quality. This kind of research employs quantitative techniques and is descriptive. The participants in this study were patrons of oxygen coffee shops. Using a Likert scale, a questionnaire instrument, and non-probability sampling with purposive sampling, 96 respondents made up the sample. With the use of the data analysis tool SPSS 25, which facilitates data analysis through the use of multiple linear regression, instrument, and classical assumption tests. The study's findings indicate that while store atmosphere (X2) has a positive and substantial impact on customer satisfaction (Y), service quality (X1) has a positive and significant impact on substantial impact on client satisfaction (Y). Simultaneously influencing customer satisfaction (Y) are the variables of store atmosphere (X2) and service quality (X1).
The Effect of Brand Image, Word of Mouth, and Price Perception on Repurchase Intention in Vaseline Hand and Body Lotion at Mellebee Beauty Be Leora Jombang City Afika Qothrunnada; Supriyono
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9412

Abstract

        The purpose of this study was to determine how brand image, word-of-mouth, and price perception affected consumers' intentions to repurchase Vaseline body lotion at Mellebee Beauty in Jombang City.  In this study, quantitative research methodologies were applied. In order to collect data, 84 participants were given questionnaires utilizing purposive sampling approaches combined with non-probability selection methods. After that, the data was examined using partial least square (PLS SEM) software and variance-based structural equation modeling (SEM), sometimes known as substitute SEM methods. The study's findings indicate that Mellebee Beauty customers are inclined to repurchase Vaseline body lotion. Word-of-mouth, price perception, and brand image all have a favorable and significant impact on Be Leora Jombang.
The Influence of Location, Promotion, and Service Quality on Purchase Interest in Coffee Bento in Cirebon City Devi Ika Afriani; Hesty Rachma Yanti; Ramlah Puji Astuti
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9413

Abstract

In Indonesia, the habit of drinking coffee has become part of people's lives, and cafes are not only a place to enjoy coffee but also a place for various social and business activities. Although the coffee shop business promises great opportunities, it also faces stiff competition. One of the key factors in winning competition is understanding and fulfilling customer needs and satisfaction. This research aims to determine the relationship between location, advertising, and service quality on customer purchase intentions at Bento Kopi, a cafe in the city of Cirebon. Using quantitative methods, data was collected by distributing questionnaires to 100 respondents selected using purposive sampling. Data analysis was carried out using classical assumption tests, multiple linear regression, and hypothesis testing. The findings show that there is a positive relationship between location, advertising, service quality, and customer purchase intentions. Based on the findings of this research, shows that location, advertising, and service quality simultaneously influence consumer purchasing intentions. This shows that location, advertising, and service quality influence consumer purchasing intentions. This is very important to satisfy the desires of purchasing decisions which until now only represent the interests of consumers.
The Influence of Product Placement and Event Sponsorship on Brand Awareness (A Study on Kopiko Products in the Korean Drama Vincenzo) Laela Isnaeni; Mutia Febriani; Athiyatul Aula; Tiara Muthiarsih
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9414

Abstract

Korean culture has emerged and become a phenomenon of Asian-style globalization that has boomed in the last decade, particularly in the Korean drama industry. In the current Korean industry, a coffee candy brand that has won the hearts of coffee lovers, namely Kopiko, represents a phenomenon of a local product going international. The purpose of this study is to determine the influence of product placement and event sponsorship on the brand awareness of Kopiko products in the drama Vincenzo. This study employs quantitative data analysis methods using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the help of SmartPLS 3.0 software. Primary data were collected by distributing questionnaires to 100 viewers of the drama Vincenzo in Cirebon. The results showed that product placement has a positive and significant effect on brand awareness, as does event sponsorship. It is important to explore other variables that can contribute to this goal. Future researchers should investigate these variables further.
The Influence of Fundamental Analysis and Technical Analysis Towards the Prediction of Stock Price With Dividend Policy as Moderating Variable FATMAWATI; Wira, Lestari; Friyani, Rita
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9420

Abstract

The aim of the research is to find out the relationship between fundamental analysis and technical analysis towards stock price. Fundamental analysis is interpreted by debt to equity ratio, earnings per share, current ratio, and return on assets. Technical analysis is interpreted by volume of trade and The Composite Stock Price Index. Furthermore, by applying dummy variable, dividend policy is applied as moderation variable to test the relationship between fundamental analysis towards the stock price as well as technical analysis towards the stock price.  The population of the research is banking companies listed in IDX in 2019-2022. Technical analysis applied double regression analysis and moderated regression analysis (MRA) using SPSS 26. The finding of the research stated that technical analysis and fundamental analysis influence the stock price. Company policy to share dividend for the stock holders was proven to influence the relationship between those variables.  
The Role of Intellectual Capital and Good Corporate Governance on Financial Performance (Empirical Study on Food and Beverage Subsector Manufacturing Sector Companies listed on the IDX 2019-2022) Indah Febriani; Ratna Linar Sumiartini; Siti Nur Hadiyati
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9423

Abstract

This research aims to analyze and obtain empirically the influence of Intellectual Capital (IC) and Good Corporate Governance (GCG) including institutional ownership, audit committee, and board of commissioners on financial performance as measured using Net Profit Margin (NPM) and Return on Asset (ROA). The population used is food and beverage subsector manufacturing companies listed on the IDX in 2019-2022. This research also uses a type of quantitative research with a multiple linear regression analysis system. The results revealed that (1) Intellectual Capital (IC) has no influence on financial performance as measured using NPM and has a significant positive influence when measured using ROA; (2) The proportion of institutional ownership has no influence on financial performance as measured using NPM and has a significant posisive influence when measured using ROA; (3) The proportion of the audit committee has a significant positive influence on financial performance as measured using NPM and has no influence on ROA; (4) The board of commissioners has a significant positive influence on financial performance as measured using NPM and has no influence when measured using ROA.
The Effect of Fixed Asset Intensity, Inventory Intensity, Profitability, Leverage, and Board of Commissioners on tax Management Arsella Zalianty; Inayaturrohmah; Aoliyah Firasati
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9458

Abstract

TThis research is focused on identifying the effects caused by fixed asset intensity, inventory intensity, profitability, leverage, and the presence of a board of commissioners on tax management practices. This quantitative study uses secondary data from manufacturing companies in the consumer goods sector listed on the Indonesia Stock Exchange (IDX) in 2020-2022. Samples were taken using purposive sampling method based on certain criteria, and 27 out of 63 companies that met the criteria were selected with a three-year period, resulting in a total of 81 sample data for this study. The data analysis technique used was multiple linear regression analysis conducted using the SPSS computer program version 25. The results showed that leverage and the board of commissioners have a positive impact on tax management practices, while profitability has a negative impact. However, in this study, fixed asset intensity and inventory intensity are not proven to have a significant impact on tax management practices
The Influence of Financial Technology on Financial Performance Moderated by Internet Financial Reporting in Indonesia Moh. Rizal Syafiie; Ilham Wahyudi; Rita Friyani
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9459

Abstract

It is hoped that the presence of fintech can be relied on to improve financial performance such as increasing profitability, reducing operational costs and overcoming credit problems. However, in reality the financial performance of fintech companies is still not optimal. This research aims to ensure that companies can continue to improve their financial performance and to determine the importance of fintech and digital financial services in the economy. This research method uses a quantitative approach. The population of this research are companies listed on the Indonesia Stock Exchange (BEI) which are included in the list of Financial Technology Companies. The data was processed using IBM SPSS version 22 software. The research results show that financial technology is able to improve financial performance and Internet Financial Reporting (IFR) is able to moderate the relationship between financial technology and financial performance in fintech companies listed on the Indonesia Stock Exchange (BEI) in 2018 - 2021.
Implementation of a New Web-Based Student Admission Information System at Smp Pelita Nusantara Using the Rapid Application Development (Rad) Method Dian Aditya; Edy Widodo; Asep Arwan Sulaeman
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9460

Abstract

The process of accepting new learners in schools often faces challenges in terms of effectiveness and efficiency. This study aims to overcome this problem by implementing a new student admission information system using the Rapid Application Development (RAD) method. The RAD method is used because of its flexibility in rapid and iterative system development. In this study, a web-based information system was developed to facilitate prospective students and schools in the registration process. This system allows prospective students to register online from anywhere. This study also aims to minimize data input errors and optimize the registration process time. The results showed that the implementation of a new student admission information system using the RAD method can increase the effectiveness and efficiency of the admission process in schools.

Page 28 of 50 | Total Record : 493

 26   27   28   29   30 

Filter by Year

2021 2026


Reset
Filter By Issues
All Issue Vol. 6 No. 1 (2026): February 2026 Vol. 5 No. 6 (2025): December 2025 Vol. 5 No. 5 (2025): October 2025 Vol. 5 No. 4 (2025): August 2025 Vol. 5 No. 3 (2025): June 2025 Vol. 5 No. 2 (2025): April 2025 Vol. 5 No. 1 (2025): February 2025 Vol. 4 No. 6 (2024): December 2024 Vol. 4 No. 5 (2024): October 2024 Vol. 4 No. 4 (2024): August 2024 Vol. 4 No. 3 (2024): June 2024 Vol. 4 No. 2 (2024): April 2024 Vol. 4 No. 1 (2024): February 2024 Vol. 3 No. 6 (2023): December 2023 Vol. 3 No. 5 (2023): October 2023 Vol. 3 No. 4 (2023): August 2023 Vol. 3 No. 3 (2023): June 2023 Vol. 3 No. 2 (2023): April, 2023 Vol. 3 No. 1 (2023): February 2023 Vol. 2 No. 2 (2022): October 2022 Vol. 2 No. 1 (2022): April 2022 Vol. 1 No. 2 (2021): October 2021 Vol. 1 No. 1 (2021): April, 2021 More Issue