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GENESIS SEMBIRING DEPARI
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INDONESIA
Indonesian Journal of Business Analytics (IJBA)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28080718     DOI : https://doi.org/10.55927/ijba.v2i1
Core Subject : Economy, Science,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research cutting across business, business data mining, predictive analytics, descriptive analytics, prescriptive analytics, Quantitative business method, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. IJBA publishes articles twice in a year on April and October.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 493 Documents
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The Influence of Online Customer Review and Digital Marketing on Online Purchasing Decision for Beauty Products with Brand Trust as an Intervening Variable: Study of Cirebon Students Intan Pramita Dewi; Siti Juleha; Mohamad Zaenal Abidin; Yusuf
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9281

Abstract

The purpose of this study is to ascertain the influence of digital marketing and online customer reviews on decisions made about purchases made online through brand trust. This study employs a quantitative approach to data analysis, utilizing SmartPLS 3.0 software to support Structural Equation Modeling (SEM) based on Partial Least Square (PLS). By giving out questionnaires to 85 Cirebon students who had made online purchases of cosmetics, primary data was gathered. The study's findings indicate that both digital marketing and online customer reviews have a big impact on brand trust and online customer reviews have an impact on online purchase decisions. Furthermore, it was discovered that brand trust significantly affects judgments made when making purchases online. Additionally, brand trust can act as a mediator between digital marketing and online customer evaluations on judgments made when shopping online. Investigating additional factors that can help achieve this objective is crucial. These variables should be further investigated by future scholars.
Systematic Literature Review (SLR): Religious Tourism Development Strategy to Improve the Community Economy after Covid-19 Ahmad Ravid Faradika Purnama
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9288

Abstract

The Covid pandemic has spread and spread globally, this has had an impact on the community's economy, especially in the tourism sector, many business actors have gone out of business due to the Covid pandemic, therefore this research aims to find strategies for developing religious tourism to improve the community's economy after Covid-19. This research method is qualitative research using the Systematic Literature Review (SLR) method. The SLR method was chosen by researchers because it is able to provide a concrete picture of the differences or relationships between one literature and another, so that it can provide conclusions or descriptions of certain thematic frameworks holistically, and can provide new directions or ideas to be followed up empirically. The results of this research show that each religious tourism destination has a different development strategy according to the problems faced in each religious tourism destination. d in each religious tourism destination.
The Effect of Work Environment, Work-Life Balance, dan Burnout on Employee Performance (Case Study at PT. Pertamina (Persero) RU-VI Balongan Ratu Sekar Langen Pujiwati; Nur Aisyah; Budi Agung Prasetya; Syaikh Maulana
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9309

Abstract

This study analyzes the effect of the work environment, work-life balance, and burnout on employee performance at PT. Pertamina (Persero) RU-VI Balongan. Using an explanatory survey method, this research involved 62 respondents. The analysis results indicate that the work environment and work-life balance significantly affect employee performance, while burnout does not have a significant effect. The study also found that these three variables simultaneously have a significant effect on employee performance. Recommendations for PT. Pertamina RU-VI Balongan include improving the quality of the work environment, maintaining work-life balance, and monitoring and managing employee burnout levels to enhance overall performance.
Financial Literacy and Digital Innovation on MSMEs Performance Through Business Sustainability at Bulak Fish Center MSMEs in East Surabaya Kirana, Tri Musthika; Nur, Dhani Ichsanuddin; Bachtiar, Arief
Indonesian Journal of Business Analytics Vol. 4 No. 2 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i2.9313

Abstract

Micro, Small and Medium Enterprises (MSMEs) currently require good financial performance for sustainability and decision making. In the future, MSMEs will only develop in terms of quantity but have not been matched by good quality. For this reason, financial literacy and digital innovation are things that support the performance of MSMEs. Finding out (1) how financial literacy affects MSME performance, (2) how digital innovation affects MSME performance, and (3) how financial literacy affects MSME performance through business sustainability are the goals of this study (4) the influence of digital innovation on MSME performance through business sustainability. The population in this study are all owners and managers of East Surabaya Bulak Fish Center (SIB) MSMEs who run a trading business in food, drinks and souvenir accessories. The study sample consisted of seventy-five individuals who were managers or owners of businesses. Saturated sampling was the method of sampling, and partial least squares (PLS) analysis was the method of analysis. The findings of this study show that (1) financial literacy increases the contribution to the performance of MSMEs, (2) digital innovation increases the contribution to the performance of MSMEs, (3) financial literacy increases the contribution to the performance of MSMEs through business sustainability, (4) digital innovation increases the contribution to MSME performance through business sustainability.
Implementation of E-Learning and Normative Commitments Towards the Performance of Kpps Members (Voting Organizing Group) in the 2024 Elections in Cirebon Regency Anis Ni'Matul Maula; Geby Aditiya Damayanti; Sandi Nasrudin Wibowo
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9327

Abstract

In performance, it is very important to pay attention to things that need to be supported in order to improve and provide maximum work results. Then from this the researcher conducted a research which was very interesting to research, the research conducted by the researcher analyzed how the implementation of E-learning and Normative Commitment affected the performance of KPPS (Voting Organizing Group) members in the 2024 elections in Cirebon Regency. This research aims to find out whether E-learning and Normative Commitment have an effect on the performance of KPPS (Voting Organizing Group) members in the 2024 elections in Cirebon Regency.  The data search was carried out by researchers by distributing questionnaires to KPPS members in Cirebon Regency and this research used quantitative research methods. The population in this study were members of the KPPS (Polling Organizing Group) in Cirebon Regency, the sample taken was 130 respondents. In this study, the data was processed using SPSS version 22. The data was tested using validity and reliability tests for questionnaires and multiple linear regression analysis with t-test and f-test to prove the hypothesis. The research results show that E-learning has a positive and significant effect on Performance, Normative Commitment has a positive and significant effect on Performance, and the two variables between E-learning and Normative Commitment both have a positive and significant effect on Performance.
Work Environment, Competence With Motivation as a Mediating Variable on Employee Performance: (Case Study On Employees of the Indramayu District Health Office) Ibnu Baihaqi; Fadillah Rayhan; Fiky Darmawan; Ade Solahudin
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9330

Abstract

This study aims to determine the work environment, competence, work motivation, and employee performance. In addition, it also aims to see work motivation as a mediation between these relationships. The Indramayu Regency Health Office served as the study site, and questionnaires were distributed to gather primary data. Saturated sampling, which involves drawing samples from the whole population, is the method utilized here. The Indramayu Regency Health Office staff constituted the 100-person sample for this research. The Structural Equation Model (SEM) was used to evaluate this data, employing data analysis approaches based on Partial Least Square (PLS). The difference between this research and previous research is in the object, population and research sample, research period, measuring instruments and research results. This research has large practical implications, especially in the context of human resource management in the public sector, especially at the Indramayu District Health Service. The findings from this research can help managers or leaders optimize their employees' performance by improving a conducive work environment, developing employee competencies and high motivation. By knowing that motivation can act as a mediating variable between the work environment and work competence and employee performance, managers can design policies or programs that are more oriented to employee needs and motivation.
The Mediating Role of Purchase Interest in the Influence of Green Marketing and Religiosity on Starbucks Product Purchase Decisions Irfan Sunanto; Moh Farhan Ramadan; Khusnul Koiril Badriah; Aang Curatman
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9332

Abstract

The purpose of this study is to ascertain if purchase interest can mediate the relationship between green marketing and religiosity and purchase decisions, as well as the impact of both on purchasing decisions. Data analysis is the research methodology employed in this study, with a focus on users who actively purchase products from Starbucks. The sample size of 144 persons was chosen using a purposive sampling technique; the population number is unknown. In this study, the SEM-PLS approach was employed, and SmartPLS 4 was utilized for data processing. The study's findings show that: Green marketing influences purchase interest; religion has no effect on purchase interest; religious beliefs have an impact on purchase decisions; and purchase interest has an impact on purchase decisions. Purchase Interest affects decisions about purchases; it also mediates the impact of green marketing on decisions about purchases; however, it does not mediate the impact of religiosity on decisions about purchases.  
The Influence of Online Customer Review and Content Marketing on Purchasing Decision for Jiniso Products in the Tiktok Application Siti Rohmah Komala; Salsabila Rahma; Siti Nurnaningsih; Lis Tatin Hernidatiatin
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9333

Abstract

The aim of this research is to evaluate the impact of content marketing and Online Customer Reviews on Jiniso purchasing decisions on the TikTok Shop application. The research population consisted of 120 people, all of whom were TikTokShop users in Cirebon. The examination in this study was carried out with the help of Smartpls. The study finding that content marketing and Online Customer Reviews work together to influence TiktokShop buyer decisions is clearly visible here. Consumers rely heavily on online reviews when making purchases on the TikTokShop marketplace. In making purchases on the TikTokShop marketplace, content marketing plays a major role. Next, we can find Online Customer Reviews and the best content marketing factors to test purchasing decisions by using reliability testing in Partial Least Squares (PLS) analysis using Cronbach Alpha, Composite Reliability, and Avarage Variance Extracted (AVE) techniques. Two factors probably account for 67.6% of the variance in purchasing decisions (R Squared = 0.676). The research results show that the model makes a significant contribution to understanding the variables that influence consumer purchasing decisions.
Fraudulent Financial Reporting Detection Model in the Technology Industry: Case Study in Indonesia Gina Arasy Noer; Putri Viona Pansesti; Ida Rosnidah
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9334

Abstract

Since technology companies' stock performance has skyrocketed during the pandemic, this study aims to determine if this surge in performance is a result of their lack “fraudulent financial of reporting. Examining the effects of pressure, opportunity, rationalisation, and ability—the four pillars of diamond fraud theory—on the identification of fraudulent financial-reporting is the primary goal of this research. There are four variables: financial stability (representing pressure), external auditor-quality (representing opportunity), total accruals to total assets (representing rationalisation), and ability (representing change of director). This study employs a method known as hypothesis testing to provide an explanation. This study uses a sample of 24 companies listed on the IDX as its primary data source for the years 2020 and 2022. Analysis of data by means of multiple linear regression. A person's capacity, opportunity, rationalisation, and pressure all play significant roles in the prevalence of fraudulent financial reporting, according to the” study. Together with other recent studies in the IT industry, this one helps bring down the prevalence of false financial reporting in that field.
Improving the Quality of Human Resources Through Islamic Boarding School-Based Knowledge-Sharing Management Ahmad Nadif Sanafiri
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9363

Abstract

This research aims to explore the potential of knowledge-sharing management (KSM) in improving the quality of human resources (HR) at Nurul Jadid Islamic Boarding School. Through a qualitative approach, data will be collected from interviews, observations, and document analysis. The research will highlight the improvement of religious, academic, and soft skills competencies through knowledge-sharing practices in the Islamic Boarding School. In addition, this research will investigate the factors that influence the effectiveness of KSM in the Islamic Boarding School environment. It is expected that the results of the study can provide in-depth insights into the role of KSM in the development of Islamic Boarding School human resources, as well as provide recommendations for relevant parties to improve more effective KSM practices at Nurul Jadid Islamic Boarding School. Thus, this research is expected to make a positive contribution to the development of Islamic Boarding School as an educational institution that is oriented towards improving the quality of human resources holistically.

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