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GENESIS SEMBIRING DEPARI
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INDONESIA
Indonesian Journal of Business Analytics (IJBA)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28080718     DOI : https://doi.org/10.55927/ijba.v2i1
Core Subject : Economy, Science,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research cutting across business, business data mining, predictive analytics, descriptive analytics, prescriptive analytics, Quantitative business method, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. IJBA publishes articles twice in a year on April and October.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 463 Documents
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The Effect of Tourist Attraction, Social Media, and Price Perceptions on the Decision to Visit in Bogor Sella Maulidini; Jammaludin Khalid
Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i2.3692

Abstract

This study aims to examine the influence of tourist attraction, social media, and price perceptions on visiting decisions at Cimory Dairyland Bogor. This study used a survey-based quantitative research design using a purposive sample of 170 respondents. This study uses primary data, or data collected directly from respondents, which includes their perceptions of aspects of tourist attraction, social media, and price perceptions. According to research findings, tourist attractiveness in Cimory Dairyland is not significantly influenced by visiting decisions, but the perceived price has a positive and significant impact. At Cimory Dairyland Bogor, service standards also have a significant influence on visiting decisions. Finally, the combined findings show that the decision to visit Cimory Dairyland Bogor is strongly influenced by tourist attractiveness, social media, and price perceptions.
The Influence of Work Motivation and Compensation on the Performance of Civil Servants in the Payung Sekaki District Office, Pekanbaru City Ardiles; Kiki Joesyiana; Desi Susanti; Setiawati
Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i2.3732

Abstract

The basic capital to be able to show performance is mastery of expertise (competence) which includes: technical competence, namely mastery of certain scientific fields such as technology, law, economics, and others. Managerial competence, this is associated with a person's ability in the field of leadership to empower all available resources. Behavioral competence, in this case involves ethics, emotional mastery, motivation and the level of one's wisdom. So motivation as a measure of strength that can encourage someone to behave that can take action internally and externally positively or negatively to provide direction that depends on the strength possessed by the leader. Based on the results of the coefficient of determination (Adjusted R Square) of 0.512 or 51.6%, this means that 51.6% of the employee performance variables can be explained by work motivation and compensation variables. While the remaining 48.4% by other variables not examined. It can be concluded that this study shows that motivation and compensation have an effect on employee performance at the Payung Sekaki Subdistrict Office of Pekanbaru City.
Digital Marketing of Brand Awareness (At Daikin Kota Semarang) Bagus Yunianto Wibowo; Misbakhul Arrezqi
Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i2.3755

Abstract

This research aims to analyze the influence of Digital Marketing (X) on Brand Awareness (Y) on consumers of Daikin in Semarang City. The data collection method used in this research were questionnaires and literature study. The questionnaires used a Semantic.  Differencial scale with a 10-point scale and the sample collecting method used was convenience random sampling on 100 consumers product in Semarang City. The data analysis method used were test of validity, reliability test, the coefficient determination, and t test. The results of the Digital Marketing variable (X) have a significant effect on Brand Awareness (Y).
Mini Review of Revenue: Profit and Growth Endah Suci Damayanti
Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i2.3771

Abstract

Research Objectives to provide an overview of existing results from previous research and provide conclusions by researchers.  The research method used is a literature review derived from existing scientific articles from various journals in the world related to variables.The results of research in this study provide significant results with quantitative research methods and mostly use qualitative methods with the results of the researcher's perspective. The researcher highlighted that in finance there are other variables that can be used in the future by researcher.
Social Media Marketing Strategy in Increasing Customer Engagement of Taman Safari Ndonesia Bogor (Case Study on Instagram @Taman_Safari) Jessica Bong Natasha; Chininta Rizka Angelia; Daniel Susilo
Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i2.3802

Abstract

With  the  pandemic  condition,  Taman  Safari  Indonesia  Bogor  is  also  looking  for  ways  to  increase  customer  engagement.  One  of  the  methods  used  is  to  carry  out  a  social  media  marketing  strategy  with  promotions  through  social  media  to  increase  customer  engagement.  This  research  was  conducted  to  determine  the  social  media  marketing  strategy  in  increasing  customer  engagement  at  Taman  Safari  Indonesia  Bogor  in  the  case  study  of  Instagram  @taman_safari.  The  concept  used  in  this  research  is  the  social  media  marketing  strategy  from  Tuten  &  Solomon  (2018)  and  customer  engagement  from  Cuillierier  (2016)  and  Zyminkowska  (2019).  This research uses  descriptive  qualitative research  and  case  study  methods.  The data collection  of  the  research  carried  out  were  interviews  and  documentation.   Interviews were  conducted  in-depth  (in-depth  interviews)  to  research  participants.  The criteria  for  participants  is  to  have  to  work  at  Taman  Safari  Indonesia  Bogor  for  a  period  of  more  than  1  year.  The  results  of  this  study  indicate  that  in  increasing  customer  engagement,  Instagram  @taman_safari  has  implemented  a  social media marketing strategy that is structured through specific stages.
The Impact of Net Interest Income and ESG on Bank Performance Hartini Pop Koapaha
Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i2.3961

Abstract

This study examines the relationship between net-interest income, ESG performance, and bank performance using a multiple regression analysis on a panel dataset of publicly traded banks in the United States. The independent variables are net interest income and Refinitiv ESG score, while the dependent variable is Tobin's Q. The control variables are bank size (proxied by total assets) and risk (NPL to total loans). The results of the linear regression model were significant, indicating that approximately 40.78% of the variance in Tobin's Q is explainable by LNNII, ESG, LNTA, and NPLTL. ESG performance is found to be a significant predictor of bank performance, while net interest income has a mixed relationship with bank performance. Effective credit risk management is essential for banks to maintain their financial performance and sustainability. The findings of this study have important implications for bank managers, regulators, and policymakers who are responsible for promoting sustainable banking practices and ensuring the stability and resilience of the banking sector.
Work Communication and Work Ethics on Employee Performance and Job Satisfaction Muhamad Effendi; Dheo Rimbano; Irma Idayati; Gunadi; Muhammad Rahman
Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i2.4035

Abstract

The purpose of this study was to find out: (a) How does work communication affect employee job satisfaction, (b) How does work communicationaffect employee performance, (c) How does work ethics affect employee performance, (d) How does job satisfaction affect employee work performance. The method used in this study is the System Literature Review (SLR), which is a term used to refer to a particular research methodology or research and development carried out to collect and evaluate research related to a specific topic focus. The results of the study also prove that work communication affects employee job satisfaction, work communication affects employee performance, work ethics have an impact on employee performance, and job satisfaction has an effect on employee performance.
The Effect of Financial and Non-Financial Performance on Islamic Social Reporting Caesara Insan Juniar; Iwan Fakhruddin; Suryo Budi Santoso; Siti Nur Azizah
Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i2.2223

Abstract

The development of sharia banking is the reason for the need for disclosure of social responsibility in accordance with sharia principles. This study aims to empirically examine the influence of Profitability, Liquidity, Leverage and Sharia Supervisory Board Size on Islamic Social Reporting in Islamic Commercial Banks in Indonesia registered with the Financial Services Authority (OJK). The theoretical basis used in this research is Legitimacy Theory and Shari'ah Enterprise Theory. This study used a purposive sampling method so that a sample of 11 banks was obtained during the 2017-2021 period. In this study using secondary data and data analysis method used is multiple linear analysis. The research results show that Profitability has a negative and significant effect on Islamic Social Reporting and Liquidity has a positive and significant effect on Islamic Social Reporting . Meanwhile, Leverage and Size of the Sharia Supervisory Board each do not have a significant effect on Islamic Social Reporting.
The Influence of Motivation, Job Satisfaction, and Work Discipline in Employee Performance at Nutrihub Medan Pitri Susanti Hutabarat; Messy Roganda Tua Sitanggang; Cindy Putri Rezeki; Ina Namora Putri Siregar; Lokot Muda Harahap
Indonesian Journal of Business Analytics Vol. 3 No. 3 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i3.4355

Abstract

This research was conducted to investigate and assess the impact of discipline, job happiness, and motivation on worker performance at Nutrihub Medan. A questionnaire was issued to 80 employees of the business, which is located in Jalan Sei Besitang Gg. Baru No. 16, Sei Sikambig D, Kec. Petition Field, in order to collect the data. This study uses SPSS version 25 for data analysis. The validity test, the reliability test with Alpha Crobach's alpha, the traditional assumption test, and multiple linear regression analysis to prove the research hypothesis. The results of the analysis prove that motivation has no considerable impact on employee performance, including work discipline and job satisfaction.
The Effect of Sharia Supervisiory Board Size and the Health Ratio of Bank Sharia to Profitability Prisylia Putri; Iwan Fakhruddin; Suryo Budi Santos; Nur Isna Inayati
Indonesian Journal of Business Analytics Vol. 3 No. 3 (2023): June 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i3.2426

Abstract

The purpose of this study to analyze the effect of the SSB size and financial performance on profitability as measured using Return On Assets (ROA) in Islamic public banking in Indonesia for the 2017-2021 period and prove the hypothesis. Quantitative descriptive research method using secondary data obtained from the official financial reports of each Islamic Commercial Bank. Purposive Sampling was used in this study, so that the number of samples was 11 Islamic Commercial Banks. The statistical test results show that the DPS, CAR, NPF and BOPO variables each have a negative effect on ROA. While the FDR variable has no effect on ROA.

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