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Brilliant International Journal of Management and Tourism (BIJMT)
Published by Sekolah Tinggi Ilmu Ekonomi Trianandra
ISSN : 2810076X     EISSN : 28278380     DOI : https://doi.org/10.55606/bijmt.v1i3
Core Subject : Economy,
Economics, Econometrics & Finance
Promote recent research results on Management and or Entrepreneurship. Publish only research results on Management (such as Marketing Management, Financial Management, HR Management, Operation/Production Management, Business Management, etc.) and or Entrepreneurship as a knowledge development. BIJMT welcomes papers with the above aims and scopes. The editorial board decides papers to be published in BIJMT after reviewed by appointed reviewers (double blind review)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 101 Documents
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E-COMMERCE AND INFORMATION SYSTEMS' SIGNIFICANCE IN HELPING ENTREPRENEURS MAKE DECISIONS Wida Ningsih
Brilliant International Journal Of Management And Tourism Vol 1 No 2 (2021): June: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v1i2.1214

Abstract

The purpose of this study was to examine the effect of using e-commerce and information systems on entrepreneurial decisions. In addition, this study also examines differences in entrepreneurial decisions between students who have businesses and those who do not have previous entrepreneurship. The sampling method used was purposive sampling with predetermined criteria. This study used primary data by distributing questionnaires to 213 accounting students in Bandung. The results of testing the hypothesis show that the use of e-commerce and information systems influences entrepreneurial decisions. In addition, there are differences in entrepreneurial decisions between students who are entrepreneurs and those who are not.
The Role of Green Accounting and Social Disclosure as an Effort to Improve Environmental Performance with ISO 14001 Qualification Standards as Mediation Variables: Study of Mining Companies in Halmahera Regency, North Maluku Province Risky Soleman; Triadi Agung; Diana Tien
Brilliant International Journal Of Management And Tourism Vol 3 No 1 (2023): February: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i1.1231

Abstract

Halmahera Regency, which is in North Maluku Province, currently has a large mining company that can cause environmental pollution. If this happens continuously, the surrounding environment will likely become unhealthy, due to pollution and easy flooding. So that the local government needs to pay attention not to let the condition of this area not be controlled, especially from an environmental safety point of view. This study aims to 1) To examine the effect of green accounting on the environmental performance of mining companies: 2) examine the effect of social disclosure on the environmental performance of mining companies; 3) test the ISO 14001 qualification standard on the environmental performance of mining companies; 4) To test green accounting for environmental performance mediated by ISO 14001 qualification standard variables; 5) To test social disclosure on environmental performance is mediated by ISO 14001 qualification standard variables. This research design uses an explanative quantitative type. The hypothesis in this study was tested using the Partial Least Square (PLS) method. Partial Least Square (PLS) testing is a test method with variance-based Structural Equation Modeling (SEM). This study uses the Smart-PLS 4.0 test tool specifically designed to estimate structural equations based on variance. The results of this study indicate that green accounting has no effect on environmental performance but can be mediated by ISO 14001 qualification standards. In addition, social disclosure affects environmental performance and can be mediated by ISO 14001 qualification standard.
The Influence of Celebrity Endorsements and Social Media Marketing on Purchase Intention Through Brand Image (Study on Yotta Beverage Consumers in Makassar City) Zanna Arsyad, Miftahul; Sudarmiatin Sudarmiatin; Sopiah Sopiah
Brilliant International Journal Of Management And Tourism Vol 3 No 2 (2023): June: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i2.1252

Abstract

As business competition is getting tougher, endorsement programs and social media marketing are marketing strategies that are quite effective for providing promotions while reminding more consumers to relate to brands and encouraging consumer purchase intentions. This study aims to determine the effect of celebrity endorsements and social media marketing on purchase intention through brand image. The population in this study is prospective consumers who know Yotta products. While the sample in this study was 224 respondents. This type of research is descriptive and non-probability, using the Smart PLS program. The results are (1) program endorsement has a positive and significant effect on the brand image (2) social media marketing has a positive and significant effect on brand image and purchase intention (3) has no positive and significant effect on program endorsement on purchase intention (4) has a positive and significant effect brand image on purchase intention. Based on the results of the study, similar business actors suggest that companies be more selective in using celebrity programs to promote their products
Effects of Transformational Leadership on Employee Performance in Business Organizations: A Systematic Literature Review Mahmud Mahmud; Shoalihin Shoalihin; Nurul Hayat
Brilliant International Journal Of Management And Tourism Vol 3 No 2 (2023): June: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i2.1274

Abstract

In the face of increasingly fierce and complex organizational competition, this allows organizations to change the management pattern strategy that is played especially in increasing optimal performance through the role of human resource management because it is human resources who have a mindset through ideas, opinions, as well as views that are not shared by other resources. Employees are human resources who hold the most important position in implementing an organisation's vision, mission and goals. Employee performance is one of the markers that need to be considered by the organization. When employees feel unmotivated at work, this will have an impact on inhibiting organizational operational activities. Therefore, one strong indicator of influencing the environment is the presence of a leader. There are many styles preferred by employees, one of which is the transformational leadership style, especially in the current digitalization era. This writing aims to understand and explore the influence of transformational leadership style on employee performance. The method used is a Systematic Literature review using secondary data, where the author collects data related to the theme, and information is taken from various Scopus-indexed journals. The results of the study suggest that the transformational leadership style can affect the performance of employees in the organization. Because employees are actively involved, they feel increased motivation, increased trust, willingness to follow philosophy, ideology, vision, and increased consequences of interesting change. They have high commitment and can see one's abilities. Employees who are inspired by transformational leadership are also more likely to immerse themselves in work, resulting in better task performance and helping behaviours that ultimately help build organizational progress
The Influence of Student Understanding of the Use of Bank and Non-Bank Sharia Financial Services (Case Study of Bandung Islamic University Students) Akhmad Nur Zaroni; Norvadewi Norvadewi; Risa Mayasari
Brilliant International Journal Of Management And Tourism Vol 3 No 1 (2023): February: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i1.1286

Abstract

The third National Financial Literacy and Inclusion Survey (SNLIK) conducted by the Service Authority Finance (OJK) in 2022 shows the financial literacy index reaches 38.03%. This figure has increased compared to the results of the 2016 OJK Survey, namely the financial literacy index 29.7%. Thus in the last 6 years there has been an increase in financial understanding (literacy) of the community at 8.33%, SNLIK 2022 also records the level of financial literacy sharia increased slightly from 8.1% to 8.93%. Completing the Survey conducted by OJK, Index Literacy Economy Sharia Year 2022 Which issued by BI reach 16.3% (well literate) from scale 100% Which reflect exists room for effort increase public understanding of Islamic Economics in the country. This research aims to determine the effect of student understanding of the use of Islamic financial services banks and non-banks. The method used in this study is the research method descriptive quantitative. Results study This results testing validity variable understanding is known r count > r table (0.213) with mark significance (p values) < 0.05 so data variable understanding declared valid. Furthermore, the variable of using bank services is obtained r count > r table (0.213) with a significance value (p value) <0.05 so all statement items declared valid. Next, it is known that the calculated t value is 5.417 > t table (1.9904), with a value of probability of 0.000 means less than 0.05 then Ha is accepted, meaning understanding student influential positive significant to use service finance sharia bank And nonbank. As well as obtained coefficient determination (R Square) as big 0.271, It means as big 27.1% of student understanding is able to explain or influence the use of services bank and non-bank sharia finance, while the remaining 72.9% is influenced by factors other which is not researched on research This.
Micro, Small, and Medium Enterprises' Digital Marketing Strategy in Cimekar Village, Bandung Regency I Nyoman Tri Sutaguna; Syamsu Rijal; Chevy Herli Sumerli A; Geofakta Razali; Muhammad Yusuf
Brilliant International Journal Of Management And Tourism Vol 3 No 1 (2023): February: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i1.1287

Abstract

The slow growth of Micro, Small, and Medium Enterprises in rural areas has resulted in low sales volume. Despite the fact that MSMEs provide employment opportunities for rural communities, they do not eliminate poverty or unemployment. To make the most of digital media, solid digital marketing strategies and concepts are required. Digital marketing is the use of social media networks to conduct promotional activities and map digital markets. Digital marketing ideas can bring geographically dispersed parties together by using computers or other electronic equipment. The goal of this research project is to identify the most effective digital marketing tactics for the growth of MSMEs in Cimekar village, Bandung regency. The descriptive qualitative research method was used in this study. The data for this study is gathered through observations, interviews, and secondary sources such as books, journals, and articles. According to the findings of this study, MSMEs' productivity growth in Cimekar Village has been negative. Even if a website for an online business has already been created, not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies. not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies. not everyone has implemented a digital marketing strategy. As can be seen, the digital marketing strategy has received little attention from MSMEs in Cimekar Village, Bandung Regency. So it is hoped that MSMEs in Cimekar Village, Bandung Regency, will be able to adapt to changing times by selling online using digital marketing strategies.
The Central Java Province Case Study: The Function of Entrepreneurial Marketing During the Covid-19 Pandemic Frans Sudirjo
Brilliant International Journal Of Management And Tourism Vol 3 No 1 (2023): February: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i1.1288

Abstract

The entrepreneurial marketing method is a strategic option that business micro small medium enterprises players might use to survive, particularly in the face of the Covid-19 pandemic. The purpose of this research is to determine which entrepreneurial marketing factors are crucial in enhancing business micro small medium enterprises customer satisfaction in the creative economy business during the Covid-19 pandemic. This study specifically investigates whether the elements of entrepreneurial marketing such as proactiveness, opportunity-focused, risk-taking orientation, innovation-oriented, customer intensity, resource leveraging, and value creation have an effect on customer satisfaction. An online survey method was used to obtain primary data from 249 business micro small medium enterprises in the creative economy industry in Central Java who were conducting their enterprises before and during the Covid-19 pandemic. The sample approach includes nonprobability sampling via the purposive sampling methodology.
Management Waste management in Makassar city Hasmidar Hasmidar
Brilliant International Journal Of Management And Tourism Vol 3 No 2 (2023): June: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i2.1305

Abstract

City Makassar's garbage problem has gotten worse Which, as of right now, cannot be handled effectively. It has been established that Makassar city streets continue to generate a significant amount of rubbish. This study intends to evaluate how Makassar City Regional Regulation Number 22 of 2018 concerning Management Rubbish in City Makassar was implemented and managed. method analysis This is a descriptive qualitative essay that employs Van Metter Van Horn's model and a critical systemic thinking method. The results demonstrate that the goals of Makassar City Regional Regulation Number 22 of 2018 concerning good waste management, budgetary restrictions as well as number efficiency existing facilities have not been met to support waste management, and there is still uncertainty in the authority distribution between stakeholders with regard to the provision of infrastructure for waste management, management systems for rubbish, and the implementation of policy management for rubbish in C. Not yet held in an ideal way, there are communication barriers that are not enough ideal and lack of public awareness. Difference analysis This is in line with earlier research on garbage management in Makassar City's scope, discussion, implementation, and policy. In addition to addressing the implementation of management policies, this study Waste also offers a different approach that the government can utilise as a guide or suggestion for more effective and efficient waste management in Makassar City.
TOURISM VILLAGE DEVELOPMENT STRATEGY PEMATANG JOHAR, DELI SERDANG REGENCY Lestari Situmeang; Femmy Indriany Dalimunthe; Muhammad Halfi Indra Syahputra
Brilliant International Journal Of Management And Tourism Vol 2 No 1 (2022): February : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v2i1.1306

Abstract

The objectives of this thesis include: Analyzing the development of the tourist village of Pematang Johar, Deli Serdang Regency, analyzing the inhibiting and supporting factors that influence the development plan of the Tourism Village of Pematang Johar, Deli Serdang Regency and formulating and formulating a tourism development strategy in developing the Tourism Village of Pematang Johar, Deli Serdang Regency. To answer the first objective using the 4A theory analysis ( attraction, accessibility, amenity and ancillary ), to answer the second objective using the IFAS ( Internal Strategy Factors Analysis Summary) and EFAS ( External Strategy Factors Analysis Summary) methods, to answer the third objective is to combine the results 4A analysis and the results of the IFAS and EFAS calculations contained in the IE Matrix. The attractions in Pematang Johar Village are rice harvesting activities, rice field batik activities, enjoying food and drinks in huts in the middle of the rice fields, adequate accessibility, amenities, namely health facilities, security facilities, existing worship facilities and good, as well as ancillary or additional services through the existence of POKDARWIS (Tourism Awareness Group) and BUMDes which assist in the development of Pematang Johar village. From the results of the calculation of IFAS with a total value of 2.7 and EFAS with a total value of 3.14, then based on the results of the Internal and External (IE) matrix analysis shows that the development of the Pematang Johar tourist village is in cell II, namely growing and fostering, the strategy taken is to implement an intensive strategy, namely through market penetration, market development and product development.
Organizational Culture, Distributional Justice, And Procedural Justice Nasruji Nasruji; Debiyanti Kune; Fitri Devi Lestari Izaak; Ade Risna Sari; Abdul Manap
Brilliant International Journal Of Management And Tourism Vol 3 No 2 (2023): June: Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v3i2.1369

Abstract

The aim of this study is to investigate the relationships between organizational culture, distributive justice, and procedural justice. Employees at Armor Kopi Bandung made up the study's target group, and incidental sampling was used for the sampling process. The study makes the following assumptions: there is employee churn; employee absenteeism varies; and some employees work part-time. 92 respondents completed a questionnaire to gather information, which was then examined using multiple linear regression analysis. The study's conclusions show that organizational culture, distributive justice, and procedural justice all significantly and favorably influenced organizational commitment. The findings have implications for business executives by assessing factors including organizational culture, distributive justice, and procedural justice, all of which are still low as indicated in the discussion section. This will help to encourage increased organizational commitment.

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