Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) is a journal to managed of Management Study Program Faculty of Economics and Business, University of Medan Area, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in management and business. Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) editor receives scientific articles of empirical research and theoretical studies related to management and business sciences that certainly have never been published. Published twice a year in June and December.
Articles
173 Documents
<![CDATA[Pengaruh Shopping Lifestyle dan Fashion Involvement Terhadap Impulse Buying Pada Pelanggan Distro Urban Traffic di Kota Medan ]]>
<![CDATA[Yudha Maulana Putra]]>;
<![CDATA[Wan Rizca Amelia]]>;
<![CDATA[Alfifto Alfifto]]>;
<![CDATA[Adelina Lubis]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v3i2.1284
<![CDATA[Growth and developing of world fashion style makes public also get involved on purchasing of the products in marketplace. The purpose of this study was to determine the effect of shopping lifestyle and fashion involvement on impulse buying distro urban traffic customers in medan city. The type of research is quantitative research. The population of this research is the consumers of distro urban traffic in medan city, totaling 3584 visitors. The number of samples was 97 customers with the sampling technique using the slovin formula. The data used are primary data and secondary data. Primary data is obtained from questionnaires and interviews, secondary data is obtained from literature, previous research and so on. Data analysis technique using multiple linear regression. The results of this study indicate that simultaneously the variables shopping lifestyle and fashion involvement have a positive and significant effect on impluse buyinhg. The result of partial test shows that the variable shopping lifestyle have a positive significant effect on impulse buying and the variable fashion involvement have a positive significant effect on impulse buying. The result of koefisien determination shows the variable of shopping lifestyle and fashion involvement gained 68,9% on impulse buying.]]>
<![CDATA[Pengaruh Digital Marketing Dan Potongan Harga Terhadap Keputusan Pembelian Pada Mahasiswa Program Studi Manajamen Fakultas Ekonomi Universitas Medan Area Di Platform Belanja Shopee ]]>
<![CDATA[Anggeun Famelia]]>;
<![CDATA[Wan Suryani]]>;
<![CDATA[Eka Dewi Setia Tarigan]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v3i2.1278
<![CDATA[The purpose of this study was to determine whether the role of digital marketing and price discounts had an effect on purchasing decisions for students of the Management study program, Faculty of Economics, Medan Area University. The research method used is quantitative survey research with primary data types in the form of questionnaires and multiple linear regression data analysis techniques. The results of this study indicate that partially digital marketing has a significant positive effect on purchasing decisions for students of the Management study program, Faculty of Economics, Medan Area University on the Shopee shopping platform. Partially, price discounts have a significant positive effect on purchasing decisions for students of the Management Study Program, Faculty of Economics, Medan Area University on the Shopee shopping platform. Simultaneously digital marketing and price discounts have a significant positive effect on purchasing decisions for students of the Management study program, Faculty of Economics, Medan Area University on the Shopee shopping platform.]]>
<![CDATA[Pengaruh Pendidikan Formal Dan Informal Terhadap Minat Berwirausaha Pada Ukm di Kelurahan Medan Tenggara ]]>
<![CDATA[Nauval Rachman Siregar]]>;
<![CDATA[Adelina Lubis]]>;
<![CDATA[Ahmad Rafiki]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v3i2.1003
<![CDATA[The purpose of this study was to determine the effect of formal and informal education on entrepreneurial interest in SMEs in the village of Southeast Medan. The population is the owners of SMEs in the village of Southeast Medan, amounting to 66 people. The method of data collection is done by questionnaire. The data analysis method uses data analysis tests, classical assumptions, multiple linear analysis and hypothesis testing. The results showed that formal and informal education simultaneously had a positive and significant effect on interest in entrepreneurship with a value of Fcount (25.496) Ftable (3.14). Formal education partially has a positive and significant effect on interest in entrepreneurship with a significant value of 0.000 0.05 or tcount (5,445) ttable (1,998). Informal education partially has a positive but not significant effect on interest in entrepreneurship with a significant value of 0.230 0.05 or tcount (1,211) ttable (1,998). The Adjusted R Square figure is 0.430 or 43%, which means that the magnitude of the influence of the variables of formal education and informal education on entrepreneurial interest is 43% while 57% is explained by other variables not examined in this study.]]>
<![CDATA[Pengaruh Word of Mouth, Citra Perusahaan dan Kepercayaan Terhadap Keputusan Pembelian Produk PT. Penta Valent Medan ]]>
<![CDATA[Fanny Amalia]]>;
<![CDATA[Adelina Lubis]]>;
<![CDATA[Sugito Sugito]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v3i2.1279
<![CDATA[Decision making’s very important for individuals and organizations. The purchase decision is the final result of a thought and action in making a purchase decision to use, use, consume goods or services that meet their needs and desires. The purpose of this study was to determine the effect of word of mouth, corporate image and trust on product purchasing decisions of PT. Penta Valent Medan. This type of research is quantitative research. The population of this research is the consumers of PT. Penta Valent, totaling 202 dispensaries and hospitals in the city of Medan. The number of samples was 134 pharmacies and hospitals with the sampling technique using the Slovin formula. The data used are primary data and secondary data. Primary data is obtained from questionnaires and interviews, secondary data is obtained from literature, previous research and so on. The data analysis technique used multiple linear regression. The results of this study indicate that simultaneously the variables word of mouth, company image and trust have a positive and significant effect on product purchasing decisions of PT. Penta Valent Medan. Partial test shows that the variable word of mouth has a positive effect on purchasing decisions, the variable company image has a positive and significant effect on purchasing decisions and the variable trust has a positive effect on purchasing decisions.]]>
<![CDATA[Pengaruh Motif Rasional Dan Motif Emosional Terhadap Keputusan Pembelian Konsumen Pada Supermarket Cemara Asri Pasar Buah Medan ]]>
<![CDATA[Poppy Ananda]]>;
<![CDATA[Teddi Pribadi]]>;
<![CDATA[Haryaji Catur Putera Hasman]]>;
<![CDATA[Isnaniah Laili Khatami]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v3i2.1281
<![CDATA[This study aims to determine whether rational motives and emotional motives have a significant positive effect partially or simultaneously on consumer purchasing decisions at Cemara Astri Fruit Market Medan. The research was conducted using a questionnaire distributed to 91 samples consisting of consumers of the Cemara Asri Supermarket, Medan Fruit Market. This type of research is quantitative research with an associative approach, namely research that aims to determine whether there is an effect of the independent variable on the dependent variable. The data analysis technique used is multiple linear regression. The results obtained from this study are rational motives and emotional motives have a significant positive effect partially or simultaneously on consumer purchasing decisions at Cemara Asri Supermarket Medan Fruit Market.]]>
<![CDATA[Pengaruh Manajemen Modal Kerja Dan Rasio Aktivitas Terhadap Profitabilitas Pada Industri Manufaktur Yang Terdaftar Di Bursa Efek Indonesia (BEI) Tahun 2016 – 2020 (Studi Kasus Pada PT. Indofood Sukses Makmur) ]]>
<![CDATA[Khoirul Fikri Nasution]]>;
<![CDATA[Miftahuddin Miftahuddin]]>;
<![CDATA[Ahmad Prayudi]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v3i2.1277
<![CDATA[This study aims to determine and analyze the effect of Working Capital on Profitability at PT. Indofood Sukses Makmur 2016-2020. The Effect of Activity Ratio on Profitability at PT. Indofood Sukses Makmur 2016-2020. The Effect of Working Capital and Activity Ratio on Profitability at PT. Indofood Sukses Makmur 2016-2020. The type of research used in this study is associative which aims to determine the effect of the independent variable on the dependent variable and how closely the influence or relationship of two or more variables. This study uses secondary and empirical data. The analytical tool used is multiple regression analysis. The results of the study state that working capital has no significant effect on profitability, working capital is proven to significantly affect profitability, meaning that it is able to provide a real positive influence in increasing profitability.]]>
<![CDATA[Pengaruh Penilaian Prestasi Kerja Dan Pengembangan Karir Terhadap Kinerja Pegawai Pada Fakultas Ekonomi Dan Bisnis USU ]]>
<![CDATA[Sorta Ida Sianipar]]>;
<![CDATA[Dahrul Siregar]]>;
<![CDATA[Teddi Pribadi]]>;
<![CDATA[wan Rizca Amelia]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v3i2.1282
<![CDATA[The purpose of this study is to determine how the influence of job performance appraisal and career development on employee performance at the USU Faculty of Economics and Business. The type of research used is associative research, where the variables are measured using the Likert scale method. Data collection in this study was conducted by interview, questionnaires, and direct documentation surveys. The population in this study was 44 people, then the sample was taken using the saturated sampling method, which took the entire population as a sample. Data processing was carried out using the SPSS application, the data analysis method used was descriptive analysis and inferential statistical analysis using multiple linear regression analysis. The results of this study indicate that simultaneously, there is a significant effect of job performance assessment and career development on employee performance at the USU Faculty of Economics and Business. Then, partially assessing work performance and career development each has a positive and significant effect on employee performance at the USU Faculty of Economics and Business.]]>
<![CDATA[Pengaruh Current Ratio, Return On Equity Dan Debt To Asset Ratio Terhadap Price Book Value Perusahaan Advertising, Printing Dan Media Yang Terdaftar Di Bursa Efek Indonesia ]]>
<![CDATA[Lidya Novita Anwar]]>;
<![CDATA[Miftahuddin Miftahuddin]]>;
<![CDATA[Ihsan Effendi]]>;
<![CDATA[Yamin Siregar]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v3i2.1276
<![CDATA[The purpose of this study was to determine the effect of the current ratio, return on equity and debt to asset ratio on the price book value of advertising, printing and media companies listed on the Indonesia Stock Exchange for the 2015-2019 period. This type of research is associative. Sources of data used in this study are secondary data sources. The population in this study were the financial statements of 19 (nineteen) companies in the advertising, printing and media sub-sectors on the Indonesia Stock Exchange. The sample in this study were 6 (Six) Advertising, Printing and Media Sub-Sector Companies in the Indonesia Stock Exchange with the period 2015-2019. The data collection technique used is documentation. The data analysis technique was performed using SPSS 21.0 for Windows. The results of hypothesis testing show that the Current Ratio (CR) has no significant effect on the Price to Book Value (PBV). Return on Equity (ROE) has a positive and significant effect on Price to Book Value (PBV). Debt to Asset Ratio (DAR) has no significant effect on Price to Book Value (PBV). Current Ratio (CR), Return on Equity (ROE), and Debt to Asset Ratio (DAR) have a significant effect on Price to Book Value (PBV) in 6 (six) Advertising, Printing and Media Sub-Sector Companies on the Indonesia Stock Exchange in 2015 -2019. The value generated in this study is an adjusted R2 value of 0.224 (22.4%) which indicates that the capabilities of the Current Ratio (CR), Return on Equity (ROE), and Debt to Asset Ratio (DAR) models can explain variations in Price to Book Value. (PBV) is 22.4% and the rest is influenced by other independent variables of 77.6%.]]>
<![CDATA[Pengaruh Green Marketing dan Brand Image Terhadap Keputusan Pembelian Tupperware di Jalan Setia Budi ]]>
<![CDATA[Tita Kiftiah]]>;
<![CDATA[Eka Dewi Setia Tarigan]]>;
<![CDATA[Safrida Hafni Sahir]]>;
<![CDATA[Dahrul Siregar]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v3i2.1283
<![CDATA[The purpose of this study was to determine the effect of green marketing on purchasing decisions, to determine the effect of brand image on purchasing decisions and to determine the effect of green marketing and brand image on purchasing decisions of Tupperware on Jalan Setia Budi. The population in this study were the surrounding communities who purchased Tuppaware products for 2020 on Jalan Setia Budi Lingkungan I as many as 1718 people, where the sample was 94 people who were carried out with the Slovin formula. The data collection technique used in this study was carried out by distributing questionnaires. The analysis technique used in this research is multiple linear regression, partial test (t test), simultaneous significance test (F test) and the coefficient of determination. The results show that partially Green Marketing has a positive and significant effect on Tupperware Purchase Decisions, Brand Image has a positive and significant effect on Tupperware Purchasing Decisions and Simultaneously Green Marketing and Brand Image have a significant effect on Tupperware Purchasing Decisions on Jalan Setia Budi.]]>
<![CDATA[Pengaruh Gaya Hedonis dan Harga Terhadap Keputusan Pembelian Pada Produk Apple Pada Masyarakat Medan Tenggara II ]]>
<![CDATA[Nadila Utami]]>;
<![CDATA[Adelina Lubis]]>;
<![CDATA[Laila Tawila]]>;
<![CDATA[Siti Alhamra Salqaura]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v3i2.1280
<![CDATA[The purpose of this study was to determine the effect of hedonic style on purchasing decisions on apple products, to determine the effect of price on purchasing decisions on apple products and to determine the effect of hedonic style and price on purchasing decisions on apple products in the people of Medan Tenggara II. The population in this study were the people of Medan Tenggara II Lingkungan XII as many as 80 people, where the sample was 80 people who bought apple products. The data collection technique used in this study was carried out by distributing questionnaires. The analysis technique used in this research is multiple linear regression, partial test (t test), simultaneous significance test (F test) and the coefficient of determination. The results showed that partially there was a significant influence of hedonic style on purchasing decisions, partially that there was a significant effect of price on purchasing decisions, and simultaneously showed that hedonic style and price had a significant effect on purchasing decisions on Apple products in the Southeast Medan Community II. With an R Square value of 0.707 or 70.7%, which means that the influence of hedonic style and price on purchasing decisions is 70.7%, while the remaining 29.3% are other variables not examined by this study, such as promotion, advertising and other variables.]]>
