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Jurnal Ilmiah Manajemen dan Bisnis (JIMBI)
Published by Universitas Medan Area
ISSN : -     EISSN : 27743004     DOI : 10.31289
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) is a journal to managed of Management Study Program Faculty of Economics and Business, University of Medan Area, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in management and business. Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) editor receives scientific articles of empirical research and theoretical studies related to management and business sciences that certainly have never been published. Published twice a year in June and December.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 173 Documents
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Pengaruh Sales Promotion, Hedonic Shopping Motivation Dan Shopping Lifestyle Terhadap Impulse Buying Pada Pelanggan E-Commerce Shopee Di Kecamatan Medan Sunggal Prity Arlia Putri; Wan Suryani; Lailan Tawila Berampu
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1578

Abstract

The purpose of this study was to determine and analyze the influence of Sales Promotion, Hedonic Shopping Motivation and Shopping Lifestyle on Impulse Buying on Shopee E-Commerce Customers in Medan Sunggal District. The research model used is associative research, where the variables are measured using a Likert scale. The data collection method is carried out using a questionnaire with a list of questions or questionnaires that have been prepared in advance and given to respondents. The population in this study is Shopee E-commerce customers in Medan Sunggal District, Kampung Lalang, Medan City, totaling 133,939 respondents. Because of the large population, the authors took 1 Kelurahan, namely Kelurahan Lalang, which amounted to 21,268 respondents. The sampling method using the Slovin method in this study, the sample obtained was 100 respondents. Data processing using SPSS Version 22 software, with descriptive analysis and multiple regression analysis hypothesis testing. The results of the study show that (1) partially Sales Promotion affects Impulse Buying (2) partially Hedonic Shopping Motivation affects Impulse Buying (3) Partially Shopping Lifestyle variables affect Impulse Buying (4) Simultaneously there is a positive and significant influence between Sales Promotion, Hedonic Shopping Motivation and Shopping Lifestyle on Impulse Buying on Shopee E-Commerce Customers in Medan Sunggal District.
Pengaruh Kualitas Produk, Kualitas Pelayanan dan Harga Terhadap Kepuasan Konsumen Pada Ompu Gende Coffee Medan Riska Handayani; Adelina Lubis; Wan Suryani; Ihsan Effendi; Fitriani Tobing
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1684

Abstract

This study aims to determine "The Influence of Product Quality, Service Quality and Price on Consumer Satisfaction at "Ompu Gende Coffee Medan". This type of research is an associative and quantitative approach. The population in this study were consumers of Ompu Gende Coffee Medan as many as 170 customers using the slovin formula technique, so the number of samples in this study was 119 respondents taken from part of the population. Based on the test results, it can be seen that calculated on the Product Quality variable, it is obtained 4.320 where the table value at 5% which is 1.657 means positive. Quality of Service and Price of 2.251, 4.230 and 4.323 table of 1.657 with a probability of sig 0.05 on the variable Consumer Satisfaction. Based on the results of the F test, the calculated F value is 23,443 3.07 with Sig 0.000 0.05 indicating that Product Quality, Service Quality and Price simultaneously have a positive and significant effect on the Consumer Satisfaction variable. Adjusted R Square value obtained by 0.363 or 36.3% of Consumer Satisfaction can be explained by Service Quality and Trust, the remaining 63.7% is influenced by other factors not explained in this study.
Peran Mediasi Citra Merek terhadap Keputusan Pembelian Kosmetik Merek Lokal pada Wanita Urban Selfia Irmayanti; Intan Tri Annisa
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1774

Abstract

This study aims to determine the effect of product quality, electronic word of mouth on purchasing decisions, as well as the role of mediating the image of local cosmetic brands in urban women. The sample in the study was 160 urban women in Indonesia who had bought local brand cosmetics. The sampling technique used was purposive sampling. Data was collected using a survey method with a questionnaire instrument. The data analysis method used is Partial Least Square Structural Equation Modeling (PLS-SEM) analysis. The results showed that product quality and electronic word of mouth had a positive and significant effect on brand image, electronic word of mouth and brand image had a positive and significant effect on purchasing decisions, product quality had a positive and insignificant effect on purchasing decisions, and brand image could mediate product quality and electronic word of mouth on purchasing decisions.
Peran Mediasi Kepuasan Konsumen Dalam Meningkatkan Pengaruh Brand Leadership Terhadap Niat Pembelian Kembali Wiko Rizki Wijaya; Hery Syahrial; Adelina Lubis; Haryaji Catur Putera Hasman
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i1.1691

Abstract

This study aims to determine whether consumer satisfaction mediates brand leadership on repurchase intentions. This research was conducted using a questionnaire distributed to 108 samples who are Shopee application users in Tanjung Rejo Village. The sampling technique used was non-probability sampling, namely convenience sampling. This type of research uses a quantitative approach. The data analysis technique used in this research is path analysis. The results of this study indicate that: 1) Quality variable (X1) has a positive and significant effect on Consumer Satisfaction. 2) Value variable (X2) has a positive but not significant effect on Consumer Satisfaction (Y1). 3) Innovation Variable (X3) has a positive and significant effect on Consumer Satisfaction. 4) Popularity variable (X4) has a positive and significant effect on Consumer Satisfaction (Y1). 5) Consumer Satisfaction Variable (Y1) has a positive and significant effect on repurchase intention (Y2). 6) Consumer Satisfaction mediates brand leadership on repurchase intention).
Pengaruh Strategi Bersaing dan E-Commerce Terhadap Keberhasilan Usaha Aldino, Alfin; Aramita, Finta
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.4334

Abstract

The aim of this research is to analyze and test the influence of competitive strategies and e-commerce on the success of culinary Micro, Small and Medium Enterprises (MSMEs) in Medan Selayang District. This type of research is quantitative with an associative approach. The population is culinary MSMEs located and recorded in the Medan Selayang District area in 2022-2023 as many as 123 business actors. The sample was determined by purposive random sampling using the Slovin formula and obtained as many as 55 people. Data collection techniques through distributing questionnaires and documentation. The data analysis technique uses multiple linear regression analysis. The research results show the influence of competitive strategy and e-commerce on business success. Conclusion: Partial and simultaneous competitive strategy and e-commerce have a positive and significant effect on the success of MSME businesses in Medan Selayang District.
Pengaruh Content Marketing Dan Event Marketing Terhadap Brand Image Honda Pada Masyarakat Kelurahan Mangga, Medan Siburian, Ester; Hasman, Haryaji Catur Putera
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.4320

Abstract

This research aims to determine the influence of Content Marketing and Event Marketing on the Brand Image of Honda Motorcycles in the Community of Mangga Village, Medan. This type of research is quantitative associative research. The population in this study is the people of Mangga sub-district, Medan who own Honda motorbikes, with a sample size of 100 respondents. The data collection technique in this research uses a questionnaire with a quantitative approach. The data analysis techniques used are descriptive statistical analysis and multiple regression analysis. Then test the hypothesis using the Partial Test (t Test) and Simultaneous Test (f Test). The research results show that partially Content Marketing has a positive and significant effect on Brand Image and Event Marketing has a positive and significant effect on Brand Image. Simultaneously Content Marketing and Event Marketing have a positive and significant effect on Brand Image
Pengaruh Broadcasting Youtube Terhadap Minat Wisatawan Berkunjung di Pantai Parangtritis Bantul DIY Yuliantoharinugroho, Yuliantoharinugroho; Subandi, Subandi; Rofik, Mochamad; Fadilah, Khaeratul
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i2.2720

Abstract

The aim of this research is to determine the influence of YouTube broadcasting on tourists' interest in visiting Parangtritis Beach, Bantul Regency, DIY. This research is a type of quantitative research and data collection techniques use questionnaires, observation, literature study and documentation. The population of this research is the number of visitors to Parangtritis Beach in 2022 who have seen broadcasts related to Parangtritis Beach on the social media accounts of the Bantul Regency Tourism Office. Sample selection was carried out using purposive nonprobability sampling. The sample used was 100 tourists. The research results show that YouTube broadcasting has a significant effect on tourists' interest in visiting Parangtritis Beach with a t count of 6.890, significance 0.000 0.05.
The Influence of Work Facilities, Teacher Teaching Discipline, and Work Motivation on Teacher Performance at Madrasah Aliyah State (MAN) Dairi Syasmita, Ria; Bambang, Bambang; Taufik, Muhammad; Erwin, Erwin; Helmi, Tengku Ahmad; Rahayu, Sri
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.3694

Abstract

This exploration examines the impact of work offices, instructors showing discipline and work inspiration on educator execution at Madrasah Aliyah Negeri (MAN) Dairi. This examination intends to analyze the impact of work offices, educators showing discipline and work inspiration both somewhat and at the same time on instructor execution at Madrasah Aliyah Negeri (MAN) Dairi. This exploration is a quantitative examination, and the inspection procedure utilized is absolute testing. The example was 50 educators. The consequences of the exploration show that the work offices variable has a t-count of 4.941 and a meaning of 0.000, the educator showing discipline variable has a t-count of 4.325 and a meaning of 0.000, and work inspiration has a t-count of 3.890 and a meaning of 0.000. In this way, one might say that, to some extent, every one of the factors of work offices—educators showing discipline and work inspiration—significantly affects educator execution. At the same time, work offices, instructors showing discipline and work inspiration likewise meaningfully affect educator execution at Madrasah Aliyah Negeri (MAN) Dairi with a F worth of 47.977 and a meaning of 0.000.
Pengaruh Experiental Marketing Dan Servicescape Terhadap Loyalitas Konsumen (Studi Kasus : Di Setia Coffee & Billiard Medan Helvetia) Putri, Farhana; Suryani, Wan
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v5i1.4326

Abstract

This study aims to determine the effect of Experiential marketing and Servicescape on consumer loyalty at Setia coffee Billiard Medan Helvetia. This type of research is associative with a quantitative approach. The number of samples in this study amounted 74 respondents taken from 290 total consumer population of Setiacoffee Billiard Medan Helvetia from January 2023 - April 2023. Based on partial t-test results, the experiential marketing variable has a positive and significant influence on customer loyalty. For the t-test on the Servicescape variable partially too has a significant influence on the Customer Loyalty variable. Based on the Ftest, it was found that the experiential marketing variable and the Servicescape variable simultaneously had a positive and significant effect on Consumer Loyalty. The Adjusted R-Square value obtained was 0.855. By calculating the Determination Coefficient R2 x 100%, a result of 85.5% of the Consumer Loyalty variable can be explained by the Experiential Marketing variable (X1) and the Servicescape variable (X2), the remaining 14.5% is influenced by other factors not explained in this study
Pengaruh Citra Merek, Kualitas Produk, dan Harga Terhadap Minat Beli Konsumen Wizzmie Kota Makassar Sahabuddin, Romansyah; Arif, Hery Maulana; Dg Manai, Sulfadillah; Suryani, Dila; Sabirin, Aulia
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v4i2.2775

Abstract

The purpose of this writing is (1) to find out whether Wizzmie consumers in the city of Makassar are partially influenced by brand image; (2) whether Wizzmie consumers in Makassar city are partially influenced by product quality; (3) whether Wizzmie consumers in Makassar city are partly influenced by price; (4) how much consumers' perceptions of the Wizzmie brand, product quality and price influence their willingness to buy the brand. Forty participants completed the survey for this investigation. This research uses multiple linear regression analysis, quantitative descriptive techniques. Based on the research results, (1) there is no relationship between brand image and customer shopping behavior (p = 0.734 0.05). There is no correlation between product quality and consumer purchasing intentions as shown in (2). At the 0.05 level of significance, the correlation between price and customer behavior is moderate. At the four-decimal level of statistical significance (0.000 0.05), there is a correlation between consumer purchasing behavior and elements such as brand perception, product quality, and cost.

Page 10 of 18 | Total Record : 173

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