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Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Published by Badan Perencanaan, Penelitian dan Pengembangan Daerah, Kabupaten Semarang
ISSN : 28278143     EISSN : 28277961     DOI : https://doi.org/10.55606/jurimbik.v2i2
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan merupakan Jurnal yang diterbitkan oleh Barenlitbangda Kabupaten Semarang. Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan adalah untuk menyebarluaskan, mengembangkan dan menfasilitasi hasil penelitian mengenai Ilmu bidang Manajemen dan Bisnis, sebagai media bagi para dosen, guru, peneliti dan para praktisi dalam bidang Manajemen dan Bisnis dari seluruh Indonesia, dalam melakukan pertukaran informasi tentang hasil-hasil penelitian terbaru yang telah dilakukan. Jurnal ini terbit 3 kali dalam setahun yaitu pada bulan Februari, Juni dan Oktober
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 239 Documents
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Pengaruh Sistem Manajemen Informasi Terintegrasi dan Teknologi Internet Of Things Terhadap Efisiensi Manajemen Persediaan di Ramayana Ciputat Alfarabi, Farhan; Hananto, Djoko
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1475

Abstract

This study aims to analyze the effect of implementing Integrated Information Management Systems (SMIT) and Internet of Things (IoT) technology on inventory management efficiency at Ramayana Ciputat. The background of this research stems from the increasing complexity of inventory management in the retail sector in the digital era. Inventory efficiency is crucial to reducing operational costs and enhancing competitiveness. This research uses a quantitative approach by distributing questionnaires to 20 operational staff members. Data were analyzed using multiple linear regression with SPSS software. The results show that both SMIT and IoT have a significant positive effect—individually and simultaneously—on inventory management efficiency. These findings highlight the importance of digitalizing information systems and utilizing sensor technology to optimize retail stock management.
Membangun Loyalitas Konsumen melalui Sosial Media Marketing Melalui Brand Image sebagai Pemediasi di E-Commerce Simatupang, Selvi Octapia; Hargyatni, Titin
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1479

Abstract

This study aims to analyze the influence of Social Media Marketing on Consumer Loyalty, with Brand Image as a mediating variable, among Management students at STIE STEKOM Kartasura. The research method used was quantitative with a descriptive-verification approach through the distribution of questionnaires to 66 respondents. The results of validity and reliability tests indicated that all instrument items were valid and reliable. Tests for normality, multicollinearity, and heteroscedasticity indicated that the regression model met the classical assumptions. The t-test results indicated that Social Media Marketing had a significant but weak effect on Consumer Loyalty (sig. = 0.035), while Brand Image had a significant and moderate effect on Consumer Loyalty (sig. = 0.025). The F-test indicated that both independent variables simultaneously had a significant effect on Consumer Loyalty (sig. = 0.001). The results of the coefficient of determination test indicated that the influence of Social Media Marketing and Brand Image on Consumer Loyalty was 24%. The Sobel test shows that brand image significantly mediates the effect of social media marketing on consumer loyalty (Z = 4.03; p < 0.05). Thus, brand image plays a significant role in strengthening the effect of social media marketing on student consumer loyalty, particularly on the TikTok Shop platform.
Customer Relationship Management, Kualitas Pelayanan, dan Iklan Sosial Media Terhadap Customer Engangement Lestari, Yuli Dewi; Violinda, Qristin; Setyorini, Noni
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1488

Abstract

This study aims to analyze the influence of Customer Relationship Management (CRM), service quality, and social media advertising on customer engagement among consumers at Ayuri Homedress in Kayen District, Pati Regency. Facing competition in the fashion industry, it is crucial for businesses to build strong relationships with customers to create sustainable engagement. This study employed a quantitative approach, using a survey method using a questionnaire distributed to 96 respondents, selected using a purposive sampling technique. Data analysis was performed using multiple linear regression using SPSS software. The results indicate that, both partially and simultaneously, the three independent variables—Customer Relationship Management, service quality, and social media advertising—have a positive and significant effect on customer engagement. These findings offer practical implications for businesses, particularly in maximizing CRM strategies, improving service quality, and optimizing the use of social media as a promotional tool to strengthen relationships with consumers.
Pengaruh Budaya Terhadap Sifat Altruistik Konsumen Indonesia Hasany, Tifani Dame; Safitri, Dhanny; Cahyaningrum, Dinis; Kuntary Ibrahim, Isra Dewi; Asri, Ni Wayan Adelia Mutiara
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1652

Abstract

This study explores altruistic consumer behavior in Indonesia from a cultural perspective, emphasizing how collectivist values, religiosity, and social norms shape prosocial consumption. Using a narrative literature review, the research synthesizes theoretical and empirical findings from national and international journals to explain the interaction between traditional cultural values and modern consumer behavior. The results indicate that Indonesia’s collectivist culture (gotong royong or mutual cooperation, solidarity, and social responsibility) significantly fosters altruistic tendencies among consumers. Furthermore, religiosity acts as a moral and spiritual motivator that extends altruism into everyday consumption practices, including donations and ethical purchasing. The rise of digital platforms also enables the transformation of traditional solidarity into digital philanthropy and online social campaigns. Overall, altruistic consumer behavior in Indonesia emerges as a dynamic interplay between traditional culture, religious ethics, and modern technological adaptation.
Analisis Pengaruh Return On Equity dan Non Performing Loan Terhadap Harga Saham pada PT. Bank Tabungan Negara Tbk. Suryani, Suryani; M. Rimawan; Muniarty, Puji
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1532

Abstract

This study aims to examine: 1) The effect of Return on Equity (ROE) on the stock price of PT Bank Tabungan Negara Tbk; 2) The effect of Non-Performing Loans (NPL) on the stock price of PT Bank Tabungan Negara Tbk; and 3) The combined effect of Return on Equity (ROE) and Non-Performing Loans (NPL) on the stock price of PT Bank Tabungan Negara Tbk.This is an associative (causal) study using a quantitative approach. The data used in this research is secondary data in the form of financial reports, including net income, total equity, non-performing loans, total credit, and stock prices of PT Bank Tabungan Negara Tbk over a 10-year period from 2014 to 2023. Data collection techniques include documentation and literature study.The data analysis techniques employed in this research are: classical assumption tests consisting of normality test, multicollinearity test, heteroscedasticity test, and autocorrelation test; multiple linear regression analysis; correlation and determination coefficients; hypothesis testing; and model feasibility test.The results show that: 1). Return on Equity (ROE) does not have a significant partial effect on the stock price of PT Bank Tabungan Negara Tbk; 2). Non-Performing Loans (NPL) have a significant partial effect on the stock price of PT Bank Tabungan Negara Tbk; 3). Return on Equity (ROE) and Non-Performing Loans (NPL) do not have a significant simultaneous effect on the stock price of PT Bank Tabungan Negara Tbk.
Pengaruh Pengawasan dan Kepuasan Kerja Terhadap Disiplin Kerja pada Kantor Pertanahan Kabupaten Bima Nursakinah, Nursakinah; Hidayanti, Mawar; Aprianti, Kartin
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1536

Abstract

This study investigates the influence of supervision and job satisfaction on employee work discipline at the Land Office of Bima Regency. Specifically, it examines: (1) the effect of supervision on work discipline, (2) the effect of job satisfaction on work discipline, and (3) the joint effect of supervision and job satisfaction on work discipline. This research employed an associative quantitative approach. The population comprised 62 employees, consisting of 30 civil servants (ASN), 3 government contract employees (PPPK), and 29 permanent honorary staff, all of whom were included as the sample. Data were collected using observation sheets and Likert-scale questionnaires. The analysis involved validity and reliability tests, classical assumption tests (normality, multicollinearity, heteroscedasticity, and autocorrelation), multiple regression analysis, correlation and determination coefficients, as well as simultaneous and partial tests. The findings indicate that: (1) supervision has a significant effect on work discipline, (2) job satisfaction has a significant effect on work discipline, and (3) supervision and job satisfaction jointly have a significant effect on work discipline among employees of the Land Office of Bima Regency.
Pengaruh Return On Asset dan Debt To Asset Ratio Terhadap Harga Saham pada PT. Duta Pertiwi, Tbk Ainul, Ainul; M. Rimawan; Puji Muniarty
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1537

Abstract

This study aims to examine: (1) the partial effect of Return on Assets (ROA) on stock prices of PT Duta Pertiwi Tbk, (2) the partial effect of Debt to Asset Ratio (DAR) on stock prices of PT Duta Pertiwi Tbk, and (3) the simultaneous effect of ROA and DAR on stock prices of PT Duta Pertiwi Tbk. This research employed an associative quantitative approach using secondary data derived from income statements and balance sheets, including net profit, total assets, total liabilities, and stock prices from 2014 to 2023. Data were collected through documentation and literature study, and analyzed using classical assumption tests (normality, multicollinearity, heteroscedasticity, and autocorrelation), multiple linear regression, correlation and determination coefficients, as well as t-test and F-test. The results indicate that: (1) ROA has no significant partial effect on stock prices, (2) DAR has no significant partial effect on stock prices, and (3) ROA and DAR jointly have no significant effect on stock prices of PT Duta Pertiwi Tbk.
Implementasi Strategi Pemasaran Digital Melalui Media Sosial untuk Meningkatkan Penjualan UMKM : Studi Kasus: UD. Akbar Lestari Al Fadila, Nadila; Jamil, Muhammad; Aris, Valentino
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1766

Abstract

This study implements a digital marketing strategy via Instagram to increase sales at UD Akbar Lestari, a rattan craft MSME in Pangkep, Indonesia. Conventional, word-of-mouth marketing had constrained market reach, whereas social media enables visual storytelling and two-way interactions that strengthen brand awareness. We adopted a Research and Development (R&D) approach using the RACE framework—Reach, Act, Convert, Engage. Data were collected through interviews, observation, sales records, and Instagram Insights. The intervention comprised launching the official account @ud.akbarlestari, designing an informative profile, defining content pillars, scheduling posts, and deploying Feed, Reels, and Story formats with clear calls-to-action and a purchasing link in the bio. The study’s novelty lies in adapting RACE to a rural handicraft context and leveraging the local Pangkep dialect in Reels to deepen audience affinity. After one month, marketing performance improved markedly: the account reached 2,484 users and generated 4,771 impressions; there were 523 interactions from 122 accounts; 372 profile activities (330 visits; 42 external link clicks); and Linktree recorded 56 views with 27 clicks (48.21% CTR). Reels was the most effective format, achieving 1,840 views, reach of 1,211, 64 likes, 6 comments, and 37 shares. Business outcomes also strengthened, with sales increasing from IDR 11,341,500 to IDR 21,050,900 and evidence of repeat purchases, indicating emerging loyalty. In conclusion, RACE-based Instagram implementation effectively improves reach, engagement, conversion, and sales for craft MSMEs. We recommend maintaining content consistency, further optimizing Instagram features, and conducting regular Insight-driven evaluations to sustain performance gains.
Optimalisasi Platform Digital untuk Penguatan Branding Restoran Aroma Palopo Pratiwi, Dwi Apriani; Jamil, Muhammad; Aris, Valentino
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i3.1786

Abstract

This study aims to analyze the implementation and evaluate the optimization of digital marketing in strengthening the branding of Aroma Palopo restaurant through digital platforms. The research method used is associative quantitative approach with data collection through questionnaires to 25 respondents who are active followers of the instagram account @aromapalopohjfatmawati, as well as documentation of the digital activities of the restaurant. Data analysis was conducted using brand awareness, brand recall, brand recognition, and unaware of brand indicators measured through a Likert scale of 1-5. The results showed that the digital marketing strategy of Aroma Palopo restaurant through instagram has been able to increase brand awareness in the category enough with an average score of 3.11. The brand recognition dimension received the highest score of 3.32, which indicates that the audience is able to recognize the logo and design of restaurant content on social media. Meanwhile, brand recall reached a value of 3.24, indicating that some respondents could remember the brand without seeing the logo or content directly, while the top of mind dimension was still low with a value of 3.04, indicating that the brand has not become the main choice of consumers. Video content (Reels) is considered the most effective in increasing interaction, therefore, upload consistency, visual storytelling, active interaction, and the use of paid advertising are recommended to strengthen branding on social media.

Page 24 of 24 | Total Record : 239

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