cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Danang
Contact Email
lpkdgeneration2022@gmail.com
Phone
+6285726173515
Journal Mail Official
danang@stekom.ac.id
Editorial Address
Jl. Gatot Subroto No. 20, Kab. Semarang, Provinsi Jawa Tengah, 50226
Location
Kab. semarang,
Jawa tengah
INDONESIA
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Published by Badan Perencanaan, Penelitian dan Pengembangan Daerah, Kabupaten Semarang
ISSN : 28278143     EISSN : 28277961     DOI : https://doi.org/10.55606/jurimbik.v2i2
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan merupakan Jurnal yang diterbitkan oleh Barenlitbangda Kabupaten Semarang. Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan adalah untuk menyebarluaskan, mengembangkan dan menfasilitasi hasil penelitian mengenai Ilmu bidang Manajemen dan Bisnis, sebagai media bagi para dosen, guru, peneliti dan para praktisi dalam bidang Manajemen dan Bisnis dari seluruh Indonesia, dalam melakukan pertukaran informasi tentang hasil-hasil penelitian terbaru yang telah dilakukan. Jurnal ini terbit 3 kali dalam setahun yaitu pada bulan Februari, Juni dan Oktober
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 311 Documents
 25   26   27   28   29 
Pengaruh Persepsi Keadilan Pelayanan terhadap Citra Rumah Sakit melalui Respon Emosional dan Kepuasan Pasien Nadira Jasmine Elpasha; Erna Listiana; Nur Afifah
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.1972

Abstract

This study aims to analyze the effect of perceived service justice on hospital image, both directly and indirectly through emotional response and patient satisfaction as mediating variables. The research was conducted on BPJS patients and patients’ families who had experienced inpatient care at RSUD M. Th. Djaman, Sanggau Regency, within the last two years. A quantitative approach was employed by collecting data through questionnaires from 100 respondents. Data were analyzed using the Structural Equation Modeling - Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS software. The results indicate that perceived service justice has a positive and significant effect on emotional response, patient satisfaction, and hospital image. Emotional response also has a significant positive effect on patient satisfaction and hospital image and serves as a mediating variable in the relationship between perceived service justice and patient satisfaction, as well as between perceived service justice and hospital image. However, patient satisfaction does not mediate the relationship between perceived service justice and hospital image. These findings highlight the importance of managing service justice and patients’ emotional experiences in enhancing satisfaction and strengthening hospital image, particularly in the context of healthcare services for BPJS patients.
Tingkat Kesukaan Pengunjung terhadap Ragam Sajian Mahasiswa dalam Kegiatan Bazar Restika Wahyuni; Maryam Khaerani; Salvia Nasywa Prabawa; Dzikri Anjar Susilo Sasongko; Primanita Sholihah Rosmana
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2000

Abstract

The bazaar activity is one way of learning entrepreneurship that uses direct experience, so that students can apply entrepreneurial skills in real situations. This study aims to determine the opinions and level of satisfaction of visitors towards the various foods offered by Vouge.Food at the PGSD UPI Purwakarta Campus student bazaar. This study used a descriptive quantitative method involving 20 visitors selected at random. Data were collected using a Likert scale questionnaire with values ranging from 1 to 4, covering indicators of taste quality, price suitability, and food variety. The results showed that 75% of visitors were very satisfied with the taste and quality of the food, 85% felt that the prices offered were very reasonable, and 100% said that the variety of food offered was very diverse. This indicates that the bazaar activity not only provided satisfaction for visitors but also served as an effective learning tool for students to develop entrepreneurial skills, particularly in terms of product innovation, pricing, and consumer preferences.
Pemetaan Literatur Digital Marketing terhadap UMKM di Negara-Negara Asia: Studi Bibliometrik Aisyah Isnaini Putri Sandy; Angelina Yoselin TJU; Aulia Utami Putri
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2013

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the economies of Asian Countries but still face significant challenges in optimally adopting digital marketing. This study aims to map the development of scientific literature on digital marketing in MSMEs across Asia using a bibliometric approach. Data were retrieved from the Scopus database using keywords "digital marketing", "SMEs", and "Asia", yielding 73 articles published up to 2025. The analysis was conducted using Microsoft Excel and VOSviewer to examine publication trends, citations, author collaboration, institutional affiliations, funding sponsors, and research themes. The findings reveal a significant increase in publications since 2019, with Indonesia and Malaysia emerging as the most productive contributing countries. The main research themes focus on digital capabilities, business performance, e-commerce adopting, and MSME sustainability, while the role of government remains relatively underexplored and less integrated into the digital marketing discourse. This study provides a comprehensive overview of the research landscape on digital marketing in MSMEs in Asia and highlights potential directions for future research.
Mengurai Efektivitas Bauran Promosi Dalam Mendorong Kinerja Penjualan: Studi Pada PT ABC Kota Bogor Endang Silaningsih; Giska Wafiq Azizah Setiawan
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2026

Abstract

This study aims to analyze the implementation of the promotion mix at PT ABC Bogor and to evaluate the level of integration and effectiveness of its promotional activities in supporting marketing performance. The research employs a qualitative approach using a case study method. Data were collected through in-depth interviews, observation, and documentation, and analyzed descriptively based on the concepts of promotion mix and Integrated Marketing Communication (IMC). The findings reveal that PT ABC has structurally implemented all elements of the promotion mix, including advertising, sales promotion, personal selling, public relations, and direct marketing. However, the effectiveness of these activities has not been fully optimized due to weak strategic integration and inconsistent messaging across promotional elements. Promotional activities tend to be conducted in a fragmented and tactical manner, resulting in marketing messages that are insufficient to build strong and sustainable brand perceptions. In addition, the utilization of digital media and direct marketing is not yet supported by an integrated customer database system. This study contributes to the marketing literature by highlighting that the main challenge in promotion mix implementation among medium-sized firms lies not in the absence of promotional instruments, but in the gap between the IMC concept and its operational practice. The findings emphasize the critical role of strategic integration and message consistency in enhancing the effectiveness of promotional activities and overall marketing performance.
Digital Marketing dan Performa Bisnis Kuliner: Studi pada Warung Gongso Tuan Muda di Kabupaten Sleman, Yogyakarta Della Ayunda Putri Pratama
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2036

Abstract

This study analyzes the business performance of Warung Gongso Tuan Muda in Sleman Regency, Yogyakarta, from marketing, operational, human resource, and financial perspectives, and evaluates the implementation and effectiveness of online marketing strategies and social media use. Using descriptive qualitative method with data collection through observation, interviews, and analysis of sales and financial reports from January to August 2025, the results showed positive performance growth with 177% revenue increase and cumulative profit of IDR 42.5 million. Digital marketing strategies through GoFood, GrabFood, and ShopeeFood platforms, along with influencer collaboration, significantly increased brand awareness and sales. However, promotional effectiveness can still be improved through more efficient budget management, data-based evaluation, and social media content innovation. Operations and human resources run efficiently with adaptive workforce support and performance-based reward systems. Financial conditions show stability and strong growth potential for business sustainability. This study recommends strengthening analytics-based marketing strategies and consistency in digital content publication. For culinary SMEs, integration between online promotion and offline services is a key success factor.
Implementasi Sistem Coretax dalam Pelaporan SPT Masa PPN pada PT ABC Widiasari Oktarina; Oryza Tannar
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2038

Abstract

Technological developments are driving the transformation of tax administration systems, one of which is through the implementation of CoreTax for reporting Periodic VAT Tax Returns. This study aims to implement this system at PT ABC using a qualitative descriptive approach. Data were obtained through interviews, direct observation, and documentation from various taxpayers and employees involved in tax reporting. The results indicate that the use of CoreTax can accelerate the reporting process and reduce errors thanks to the automated system and integration with e-Billing and e-Invoice services. However, challenges remain, such as limited internet infrastructure, lack of user education, and technical difficulties accessing the system. Differences in digital literacy levels also affect user trust in the application. Therefore, improving infrastructure quality, intensive training, and system improvements are urgently needed to optimize CoreTax's use in supporting tax modernization.
Analisis Kelembagaan Terhadap Model Pembangunan Koperasi Berbasis Negara Supriyono
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2039

Abstract

Cooperative development in Indonesia has largely followed a state-based model aimed at strengthening the people’s economy. However, many cooperatives established through state intervention exhibit weak institutional capacity and limited sustainability. This study aims to critically analyze the state-based cooperative development model from an institutional perspective. A qualitative approach with an interpretive case study design was employed. Data were collected through in-depth interviews, observation, and document analysis, and analyzed thematically using institutional theory and elite theory. The findings indicate that strong state dominance produces administratively driven cooperatives characterized by low member participation, high dependence on government assistance, and vulnerability to local power relations. These results reveal a paradox in state-based cooperative development. The study concludes that strengthening cooperatives requires a shift in the role of the state from dominant controller to institutional facilitator that promotes autonomy and internal democratic governance.
Pengaruh Kualitas dan Harga Produk Terhadap Minat Beli Produk Body Wash di Koperasi Yamughni Syifa Nabilla; Raskadi
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2042

Abstract

The motivation behind this study is the increasing competition in body care products, which forces cooperatives to understand the factors influencing consumer purchase intentions. The purpose of this study is to investigate the partial and simultaneous effects of product quality and price on Yamughni Cooperative customers' intentions to purchase body wash products. This study uses an explanatory, quantitative approach. Among the techniques used for data analysis are descriptive and verificative analysis employing multiple linear regression tests. The results of the study demonstrate that product quality has a positive and significant influence on purchase intention, with a t-value of 5.337 (sig=0.000) and a regression coefficient of 0.226. Price has a positive and substantial effect on purchase intention; the regression coefficient is 0.273, and the t-value is 3.724 (sig=0.000). With an F-value of 111.245 (sig=0.000), both product quality and price had a large simultaneous impact on purchase intention. This study shows that by improving product quality and setting the right price, cooperatives can boost consumer purchase intention.
Pengaruh Kualitas Pelayanan dan Harga Terhadap Loyalitas Pelanggan di PT Pos Indonesia Cabang Leles Luthvia Azzahra; Wawat Setiawati
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2054

Abstract

The rapid growth of e-commerce in Indonesia has led to an increasing demand for reliable and competitive delivery services. This condition has intensified competition within the logistics industry, including for PT Pos Indonesia Leles Branch. However, internal data and a preliminary survey indicate a decline in the number of customers, suggesting potential issues related to service quality and pricing that may affect customer loyalty. This study aims to analyze the effect of service quality and price on customer loyalty at PT Pos Indonesia Leles Branch. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to customers of PT Pos Indonesia Leles Branch. The data were analyzed using descriptive analysis and verificative analysis with multiple linear regression, as well as t-tests and F-tests to examine the partial and simultaneous effects of the independent variables on customer loyalty. The results indicate that service quality and price have a positive and significant effect on customer loyalty, both partially and simultaneously. These findings suggest that improving service quality while offering competitive and reasonable pricing can enhance customer loyalty. This study is expected to contribute theoretically to service marketing literature and provide practical insights for PT Pos Indonesia in formulating effective strategies to strengthen customer loyalty.
Pengaruh Gaya hidup dan Persepsi Harga Terhadap Keputusan Pembelian pada Produk Tas Lokal Jims Honey di Shopee Sinta Novita; Dewi Indriani Jusuf
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v6i2.2055

Abstract

This research aims to analyze the influence of lifestyle and price perception on purchasing decisions for local bag products of the Jims Honey brand on the Shopee platform. The study is motivated by the increasing trend of online shopping among young consumers, where bags are no longer merely functional items but also a reflection of lifestyle and self-identity. This research employed a quantitative method with a descriptive and multiple linear regression analysis approach. Data were collected through questionnaires distributed to 97 Shopee users who had purchased Jims Honey products. The results show that lifestyle (X₁) has a positive and significant effect on purchasing decisions, with a t-value = 3.248 and a significance level of 0.002 (<0.05). Similarly, price perception (X₂) also has a positive and significant influence, with a t-value = 6.828 and a significance level <0.001. Simultaneously, both variables significantly affect purchasing decisions, with an F-value = 109.128 and R² = 0.699, indicating that 69.9% of purchasing decision variations are explained by lifestyle and price perception. These findings confirm that the more positive a consumer’s lifestyle and price perception are, the higher their tendency to purchase Jims Honey products on Shopee.

Page 27 of 32 | Total Record : 311

 25   26   27   28   29 

Filter by Year

2021 2026


Reset
Filter By Issues
All Issue Vol. 6 No. 2 (2026): Juni, Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): Februari : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 3 (2025): Oktober: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 1 (2025): Februari: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 4 No. 1 (2024): Februari : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 3 (2023): Oktober : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 2 (2023): Juni: Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 3 No. 1 (2023): Februari : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 2 No. 3 (2022): Oktober : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 2 No. 2 (2022): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 2 No. 1 (2022): Februari : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 1 No. 3 (2021): Oktober : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 1 No. 2 (2021): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 1 No. 1 (2021): Februari : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan More Issue