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Abiwara : Jurnal Vokasi Administrasi Bisnis
Published by Institut Ilmu Sosial dan Manajemen STIAMI
ISSN : -     EISSN : 26861577     DOI : https://doi.org/10.31334/abiwara
Core Subject : Social,
Social Sciences
Jurnal ABIWARA diterbitkan oleh Program Studi Administrasi Bisnis Vokasi Institut Ilmu Sosial dan Manajemen Stiami Jakarta sebagai media untuk publikasi gagasan dan studi ilmiah untuk pengembangan ilmu pengetahuan dalam administrasi bisnis dan Kewirausahaan. Publikasi ini memuat berbagai tulisan ilmiah dalam bentuk hasil penelitian, kajian teoretis dan konseptual, serta aplikasi praktis baik dari bidang akademik maupun bisnis. Tulisan yang diterbitkan telah melalui proses penyuntingan tanpa mengubah substansi aslinya. Penulisan konten adalah tanggung jawab penulis dan tidak mencerminkan pendapat penerbit.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 113 Documents
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Penerapan Sistem RPI (Retail Pro International) dalam meningkatkan kualitas layanan di PT. Transmarco Mong Muhamad Akbar; Miffah Fauziah
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol 2, No 1: September 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (187.634 KB) | DOI: 10.31334/abiwara.v2i1.1054

Abstract

This study aims to determine the context of the Implementation of the Retail Pro International System at the Department of Merchandiser through (1) quality of the system, (2) quality of information, (3) quality of service, (4) quality of use, (5) user satisfaction, (6) usefulness, and are there any obstacles in the process of implementing the Pro Retail System in the Merchandiser Department. In this study the sample consisted of 6 informants, The informants consisted of 2 merchandisers, IT special retail pro, project management manager and pro retail vendors. This research uses triangulation method in qualitative writing. The author uses data analysis techniques of the Miles and Huberman model in which there are three activists in data analysis namely data reduction, data display, and conclusion drawing / verification. And on the conceptual model the writer uses DeLone and McLean Model.On service quality, information quality, service quality in implementing the Retail Pro System at the Merchandiser Department has not gone well because there are still some obstacles. For the intention of use, satisfaction of use, and usefulness is quite good in Implementing the Retail Pro System at the Merchandiser Department.
Upaya Meningkatkan Motivasi Belajar Siswa Jalur Kartu Jakarta Pintar (KJP) Melalui Layanan Bimbingan Kelompok Dengan Metode Group Dynamics Pada Siswa Kelas VII-E SMP Negeri 204 Jakarta Adhiyati, Nurul
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 3 No. 2: Maret 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.918 KB) | DOI: 10.31334/abiwara.v3i2.2190

Abstract

The objective of this research is to improve the learning motivation of students from Kartu Jakarta Pintar (KJP) admission channel by group counseling service on SMPN 204 Jakarta VII-E class students in Academic year 2019/2020 for 10 students. The methods of data collection in this research are learning motivation questionnaire, structured observation, structured interviews, and assessment. The reliability coefficient of the study motivation questionnaire was analyzed using the Product Moment correlation technique, the results were 0.732 which categorized as high.The results showed that the junior high school students from KJP admission channel experienced an improvement as shown by the increase in the average score in each cycle. The average score for pre-action was 106.5, increasing to 148.9 in cycle III. The level of learning motivation in the first cycle is 122.8, the second cycle is 134.0, and the third cycle is 148.9. In addition, the results of interviews, observations and assessments also show improvement in each cycle.
Pengaruh Citra Merek (Brand Image) Terhadap Keputusan Pembelian Kerudung Deenay (Studi pada Konsumen Gea Fashion Banjar) Iis Miati
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol 1, No 2: Maret 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v1i2.795

Abstract

The development of the economy at this time will cause very tight competition in the business field. The company will continue to develop its products by creating unique products that are different from competitors that produce similar products. At this time consumers are fanatic in choosing a product, besides they want a quality product they will also choose a product that has a brand image that is quite good in the community. Deenay veil products are currently a product that is favored by every society. At Gea Fashion Banjar deenay brand hood sales are higher each month compared to other brand hoods. Based on that, the writer is interested in researching the Effect of Brand Image on the Decision to Purchase Deenay Veil in Banjar Gea Fashion. The purpose of this study was to determine how the influence of Brand Image on the Purchase Decision Deenay Veil on Banjar Gea Fashion? The research method used is quantitative descriptive research method, with a sample of 50 people. The results showed that brand image had a significant influence on the decision making for purchasing veil deenay. This significance value was obtained from Fcount 29,689 with a significance of 0,000 with F table (4.04) at the significance level of 0.05 and the coefficient of determination (r²) or R square obtained by 0.328, so that the magnitude of influence was 38.2%, whereas the remaining 61.8% is influenced by other factors not included in this research variable. In conclusion, consumers make purchasing decisions due to the influence of brand image and social, cultural, personal and psychological factors.
Pengaruh Kompetensi Instruktur, Motivasi, dan Lokasi Terhadap Kepuasan Pelanggan (Studi Kasus Studio Yoga di Jakarta) Sudarwanto, Sudarwanto; Rahman, Yoanna
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 3 No. 1: September 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v3i1.1840

Abstract

To maintain body fitness and appearance, everyone must always maintain a healthy body. Many efforts are made by humans in maintaining their body health, naniely, by doing sports at fitness center. So many yoga studios have emerged in Jakarta and its sunoundings. The purpose of the study is to analyze the effect of instructor competence, motivation and location on yoga studio customer satisfaedon and loyalty. Independent variables used are instnictor competence, motivation and location. While independent variables are satisfaction and loyalty. The research method is causality descriptive which is designed with hypothesis testing. Data is obtained by distributng questiomaires to customer (member). The sample was 74 respondents, sampling technique was accidental sampling. Data analysis method with Structural Eqiration Model (SEM) using SmartpLS version 3.2 software for student. The results showed that the instnictor's compctence had an effect on customer satisfaction. Motivation has an effect on customer satisfaction, Location has no effect on customer satisfachon. Simultaneously, Competence, Motivation and Location affect customer satisfachon
Pengaruh kualitas pelayanan dan kompetensi karyawan terhadap kepuasan nasabah pada Bank XY Syari’ah cabang Jakarta Pusat tamba, rousdy safari
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 2 No. 2: Maret 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (469.221 KB) | DOI: 10.31334/abiwara.v2i2.1378

Abstract

There are three objectives of this research, namely first, to determine the magnitude of the influence of service quality on customer satisfaction at Bank XY Syari'ah, Central Jakarta Branch. Second, to determine the influence of employee competence on customer satisfaction at Bank XY Syari'ah, Central Jakarta Branch. Third, to determine the magnitude of the influence of service quality and employee competence together on customer satisfaction at Bank XY Syari'ah, Central Jakarta Branch. This is based on the problem of whether customer satisfaction at Bank XY Syari'ah, Central Jakarta Branch is related to service quality and employee competence at the Bank. The conclusion of this research is that service quality has a positive and significant effect on customer satisfaction, employee competence has a positive and significant effect on customer satisfaction, and service quality and employee competence together have a positive and significant effect on customer satisfaction.
The Role of Tourists' Emotional Experiences in Recommending Tourist Attractions: A Case Study of Tourist Satisfaction on Onrust Island Toana, Rangga Dalu Aji
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 3 No. 2: Maret 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v3i2.2243

Abstract

Onrust Island, which is located in the Thousand Islands, is one of the islands that has a high historical value and is declared a protected historic site. Besides museums, on this island there are ruins of a fort, a windmill, cannon, some hajj quarantine building, and graves of VOC legacy. Even though the government has now opened this island as a historical tourist destination, to date, not many people are interested in visiting the island. This research is aimed at answering the questions of what causes Onrust Island to be less recommended by tourists to visit and what solutions must be taken so that Onrust Island can become a recommended tourist destination based on tourist emotional experience. This is a qualitative research with a case study approach. Data collection used semi-structured interviews with 5 domestic travelers and 5 foreign travelers. The aim is to see if there are differences of opinions between domestic travelers and foreign travelers about Onrust Island. The results of this study indicate that the dimensions of tourism product quality consisting of attractions of objects, information, public facilities, human resources, services, cleanliness and accessibility greatly determine the satisfaction or dissatisfaction of tourists. This study also proves that tourists who visit Onrust Island still found a negative emotional experience that is related to dissatisfaction which will result in unwillingness to make recommendations to visit the island.
Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Tiket Online Pada Traveloka Yoeliastuti, Yoeliastuti; Widowati, Retno; Badriyah, Badriyah
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 3 No. 2: Maret 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v3i2.2321

Abstract

This study aims to determine what factors influence the decision to purchase tickets online at Traveloka. The public's need for transportation is so high, especially in the era of the covid 19 pandemic. The limited space for people to carry out activities requires people to carry out activities online. In marketing activities, brand image and price become a reference for people to make purchases. For this reason, the company is expected to be able to improve public services and convenience in transacting through brand image and pricing.  This study uses quantitative methods with a population of 78 consumers. The distribution of questionnaires is done by using google forms to make it easier to get consumer data. The results of the F test are known that the calculated F value is 191.704 > F table 3.15, which means that there is a significant influence between brand image and price on purchasing decisions. Multiple linear regression value obtained Y = 3.440 + 0.171 X1 + 1.442 X2 where the most influential variable on purchasing decisions is the price variable.
Prosedur Administrasi Pengangkutan Limbah Bahan Berbahaya dan Beracun Pada PT XX Jakarta Karomah, Nurul Giswi; Amalia, Fadwa
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 4 No. 1: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i1.2758

Abstract

This research was conducted to find out how the administrative procedures for transporting B3 waste at PT Global Mandiri Marine, the purpose of this study was to find out the description of the procedures and constraints and alternative solutions in solving the problem. This research method is descriptive qualitative with data collection techniques through literature, interviews and observation, namely direct observation of the object under study. The obstacles that occurred in the Administration Procedure for the Transport of B3 Waste at PT Global Mandiri Marine, there were errors in inputting the weight and type of waste, errors in providing documents, and leaks of B3 waste. The solutions implemented are still not effective because several alternatives sometimes still use estimates of the weight and type of B3 waste, raising awareness among parties regarding the correct administration of B3 waste transportation in accordance with applicable regulations is to calculate the weight of the waste directly using a scale. and the provision of festronic data or manifests is given truthfully, and uses good quality for B3 waste packaging, so that the transportation of B3 waste can run properly and according to company procedures.
Pengaruh Kualitas Pelayanan Dan Harga Tiket Terhadap Kepuasan Penumpang Di Stasiun Lebak Bulus Grab Pada Masa Pandemi Covid-19 Soekarsono, Rame; Akbar, Reanaldi
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 4 No. 1: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i1.2179

Abstract

The phenomenon behind this research is passenger dissatisfaction with the quality of MRT services at the Lebak Bulus Grab Station. In addition, the author was also interested in examining the effect of higher ticket prices than other transportation such as KRL and Transjakarta on passenger satisfaction. This research was conducted during the Covid-19 pandemic, a period that led to a decline in the number of passengers.The research method used by the researcher was a quantitative method. Data was collected through library and additional document research, field studies/surveys, and questionnaire distribution. The research sample included 100 passengers. Data analysis was conducted using questionnaire validity test, classical assumption test, hypothesis testing and multiple linear regression analysis.The results showed that service quality had a positive and significant effect on passenger satisfaction at the Lebak Bulus Grab Station during the Covid-19 pandemic, as evidenced by a significance value of 0.00 < 0.05, a t value of 7,247 > t table 1,985, and a regression coefficient of 0.399. The coefficient of determination (R2) value of 0.552 or 55.2% indicates that the Service Quality variable (X1) affected the Passenger Satisfaction variable (Y) by 55.2%, with the remaining 44.8% being the influence of other variables outside the study. Ticket prices had a positive and significant effect on passenger satisfaction at Lebak Bulus Grab Station during the Covid-19 pandemic, as evidenced by a significance value of 0.00 < 0.05, a t value of 5.927 > t table 1.985, and a regression coefficient of 1.069. The coefficient of determination (R2) value of 0.493 or 49.3% indicates that the Ticket Price variable (X2) affected the Passenger Satisfaction variable (Y) by 49.3%, with the remaining 50.7% being the influence of other variables outside the study. Simultaneously the quality of service and ticket prices have a positive and significant effect on passenger satisfaction at the Lebak Bulus Grab Station during the Covid-19 pandemic, as evidenced by a significance value of 0.00 < 0.05. The coefficient of determination (R2) value of 0.671 or 67.1% indicates that the independent variables Service Quality (X1) and Ticket Prices (X2) affected the dependent variable Passenger Satisfaction (Y) by 67.1%, with the remaining 32.9% being the influence of other variables not included in this research model.
Pemanfaatan Media Sosial Instagram Terhadap Minat Beli Konsumen Pada Raysa Fashion Yoeliastuti, Yoeliastuti; Nurlina, Nurlina
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol. 4 No. 1: September 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v4i1.2325

Abstract

The research aims to determine the extent to which the use of Instagram media in attracting consumer buying interest in Raysa Fashion. This type of research uses quantitative data by measuring numbers. The analysis technique used is descriptive by testing simple linear regression analysis. The data collection method was carried out by interviewing techniques and distributing questionnaires to customers who took part in Instragram Raysa Fashion with a sample of 50 customers who filled out a questionnaire. The test results show that the tested data is declared valid and reliable. Utilization of Instagram media also shows a positive and significant influence on purchase intention

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