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Mohammad Anwar Sadat
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jurnalagribis@umma.ac.id
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+6285256275177
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moh.anwarsadat19@gmail.com
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Kab. maros,
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INDONESIA
Jurnal Agribis
Published by Universitas Muslim Maros
ISSN : 2089449X     EISSN : 23546840     DOI : -
Core Subject : Economy, Science, Agriculture, Social,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Agribis (JA) adalah media komunikasi ilmiah hasil-hasil penelitian primer agribisnis dan kajian-kajian sosial ekonomi pertanian serta disiplin lain yang berkaitan dengan agribisnis yang dilaksanakan oleh Dosen Fakultas Pertanian Peternakan dan Kehutanan (FAPERTAHUT) Universitas Muslim Maros dan Peneliti dari Lembaga Riset terkait.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 222 Documents
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Persepsi Kepuasan Konsumen terhadap Produk Makanan Ringan Berbahan Baku Hasil Olahan Pertanian di Indomaret Unit Ir. Sukowati Pangkep Virganita Brigadya; Abd. Asis Pata; Andi Nur Imran
Jurnal Agribis Vol. 11 No. 2 (2023): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/agribis.v11i2.1961

Abstract

This study aims to determine the perception of consumer satisfaction with the purchase of snack products made from processed agricultural products. This research was conducted at Indomaret Ir. Sukowati Pangkep which is located on Jl. Ir. Sukowati, Padoang Doangan Village, Pangkajene District, Pangkep Regency. This type of research uses quantitative descriptive methods. The population in this study are consumers who shop for snack products made from processed agricultural products at Indomaret Ir. Sukowati Pangkep. The sample of respondents was taken using the Accidental Sampling method with a total of 30 respondents. The data used is obtained from the results of interviews and filling out questionnaires by consumers who have shopped for snack products made from processed agricultural products at Indomaret Ir. Sukowati Pangkep. The results obtained show that the level of consumer satisfaction with snack products made from processed agricultural products can be categorized as very satisfied. With 3 snack products with processed chips, namely Chitato from potato raw materials, Qtela from cassava raw materials, and Happy tos from corn raw materials. On variable indicators of product quality with average results in the very satisfied category, variable indicators of product prices with average results in the very satisfied category, and variable indicators of Indomaret Unit Ir. Sukowati Pangkep location with average results in the very satisfied category.
Analisis Mitra Utama Dan Aktivitas Utama dalam Model (BMC) pada Usaha Dodol Monas Jaya di Kelurahan Allepolea Kecamatan Lau Kabupaten Maros Syahrini Afriani; Azisah Azisah; Mohammad Anwar Sadat
Jurnal Agribis Vol. 14 No. 1 (2026): Jurnal Agribis
Publisher : Universitas Muslim Maros

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46918/wexcy442

Abstract

This study aims to analyze the business model of the dodol business in Maros using the Business Model Canvas (BMC) approach. By adopting the BMC, this study explores key elements such as customer segments, value propositions, distribution channels, customer relationships, key resources, key activities, key partners, and cost structures and revenue streams. This research method involved in-depth interviews with dodol business owners and direct observation of the manufacturing process using the Business Model Canvas (BMC). The analysis shows that the dodol business in Maros has a competitive value proposition through the use of high-quality local raw materials and unique flavor innovations. Effective distribution channels are utilized. Customer relationships are built through good service, thus fostering customer loyalty. This study concludes that utilizing the Business Model Canvas (BMC) as a strategic tool can help dodol entrepreneurs formulate more targeted strategies to increase competitiveness and business sustainability in the local souvenir market.

Page 23 of 23 | Total Record : 222

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