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Malikussaleh Social and Political Reviews
Published by Universitas Malikussaleh
ISSN : -     EISSN : 27468100     DOI : https://doi.org/10.29103/mspr.v3i1.6783
Core Subject : Humanities, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Social Sciences
Malikussaleh Social and Political Reviews (MSPR) ISSN 2746-8100 (online) is a open-access, peer-reviewed international journal. The MSPR aims to publish articles that contribute significantly to the knowledge and disseminate theoretical of current research results, in several perspectives across a wide range as like Social Science and Politics Science areas. The MSPR publishes with a frequency of biannually a year, May, and November.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol. 5 No. 1 (2024)" : 8 Documents clear
Characteristics of the Toba Batak Society from a Cultural Perspective and Its Relevance to the Formation of Character in the Lake Toba Region Firmando, Harisan Boni
Malikussaleh Social and Political Reviews Vol. 5 No. 1 (2024)
Publisher : Master Program of Sociology, Universitas Malikussaleh,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mspr.v5i1.15555

Abstract

This research is motivated by the increasingly limited understanding of the various positive characteristics of the Toba Batak society, leading to the emergence of a negative paradigm stating that the Toba Batak people are less friendly and less service-oriented. As a result, the designation of the Lake Toba area as a special region has had limited impact because it has not received support from the community. The purpose of this research is to understand the character of the Toba Batak society from a cultural perspective, which includes the character of family members in the Toba Batak society and efforts to shape the character of the community in the Lake Toba area. This research uses a qualitative method to understand social phenomena. The results show that the family is the smallest social unit that plays a crucial role in character formation. The formation of the community's character in the Lake Toba area has been passed down through generations. Character formation is carried out through private spaces within families as well as in public spaces within the wider community. Character formation in both private and public spaces contributes to the realization of social harmony in the Lake Toba area.
Tuan Guru Batak: A Phenomenon of Religion, Culture and Practical Politics Muary, Rholand; Nurwahyu, Ardi
Malikussaleh Social and Political Reviews Vol. 5 No. 1 (2024)
Publisher : Master Program of Sociology, Universitas Malikussaleh,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mspr.v5i1.12248

Abstract

The democratic party not only provides a stage for political maneuvering by the political elite, but also the role of cultural clerics. The cultural cleric is Tuan Guru Batak (TGB) Ahmad Sabban Rajagukguk who is the leader of the Naqsyabandiyah Order in Simalungun. The purpose of this research is to find out the involvement of Tuan Guru Batak in the practical politics of the 2020 Medan City Election. Using qualitative research methods with data collection techniques through observation, interviews, and literature studies. The results of this study show that Mr. Batak's involvement in politics is practically based on the desire to spread networks and gain legitimacy from power. Conclusion in this study, Tuan Guru Batak built political relations to become a ruling partner in strengthening the position of the Naqshbandiyah Order in society in the context of religion and nationality.
Celebrity Endorsements in Glo and Pepsi Advertisements on Consumer Buying Patterns in South-South Nigeria Oghenekevwe, Oghiagbepha; Nkemdilim, Ijeh Patrick; Emmanuel, Emmanuel Biri
Malikussaleh Social and Political Reviews Vol. 5 No. 1 (2024)
Publisher : Master Program of Sociology, Universitas Malikussaleh,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mspr.v5i1.16534

Abstract

This study investigated celebrity endorsement in Glo and Pepsi advertising and consumer purchasing behaviour in South-South, Nigeria. The study acknowledged contemporary society that is characterized with globalization and competition, because most consumers are exposed to alternative product. These propel business organizations to employ the most effective methods, strategies and programmes in producing and marketing their products and services. However. The study was focused to find out celebrity trustworthiness and consumer purchasing behaviour among Pepsi and Glo customers in South-South, Nigeria and identify celebrity expertise and consumer purchasing behaviour among Pepsi and Glo customers in South-South, Nigeria. The study employed the ex-post facto research design and applied the survey method involving 1200 respondents and adopted comparison of percentages, mean and standard deviation for data analysis. The study theoretical perspective was drawn from perception theory of. Data gathered were analysed using descriptive statistics such as frequency counts and measures of central tendencies while mean and standard deviation was used to answer the research questions. Result from the study showed that there was a significant relationship between celebrity endorsement and consumer purchasing behaviour among Pepsi and Glo customers in South-South, Nigeria. Based on the result, it is recommended that both the Pepsi and Glo companies should ensure proper implementation of policy for celebrity endorsement as this will enhance a better behaviour from their consumers in the South-South geo-political zone.
Gaetano Mosca And The Rulling Class Analysis of Elite Group Domination in the Government System in Indonesia Hamat, Yulianus Evantus; Pandor, Pius; Darus, Yulius; Nasar, Yulianus Lihong
Malikussaleh Social and Political Reviews Vol. 5 No. 1 (2024)
Publisher : Master Program of Sociology, Universitas Malikussaleh,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mspr.v5i1.16262

Abstract

The main focus of this article is to analyze the role and dominance of elites in the government system in Indonesia in the light of Gaetano Mosca's concept of the "ruling class". The current government situation in Indonesia is dominated by elite groups. The role of elites in determining policy is very dominant. Various policies and decisions are determined by elites who have important status and roles in the government arena. This phenomenon has an impact on the reality of people who do not have a role in government.   Thus, it is the elite who dominate or have power. This is exactly what Gaetano Mosca, an Italian-born sociologist and philosopher who pays attention to politics, calls for. In order to overcome problems arising from the domination of elite groups, there needs to be a reform mechanism. The mechanism is carried out through democratic processes such as elections or through social and political pressure from the masses. Effective reform can bring in more competent individuals into the ruling class, while overthrow can stop the cycle of oppression that is detrimental to the state. The aim of this research is to analyze the role of elites in government in Indonesia, and to see how elites maintain and utilize their power. The method used is literature study using Gaetano Mosca's The Ruling Class as a primary source. This research finds that the dominance of political elites in Indonesia plays a central role in policy formation and determining decisions taken in the government system. 
United States-Iran Conflict and Its Security Implications for Middle East Otubu, Alex; Efebeh, Vincent Eseoghene; Sanubi, Franklins A.
Malikussaleh Social and Political Reviews Vol. 5 No. 1 (2024)
Publisher : Master Program of Sociology, Universitas Malikussaleh,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mspr.v5i1.16528

Abstract

This study examined at the United States -Iranian conflict and how it would affect Middle East security. This study used a historical research design, and the trend analysis technique was used to analyze the data. It was determined that the exploratory and qualitative trend analysis technique was appropriate for the type of study. This study was based on Zagare's (1996) deterrence theory, which was seen as a re-evaluation of the traditional balance of power theory. Findings showed that the core reasons for the dispute between the United States and Iran were the U.S. foreign policy, the failed extreme pressure strategy of the Biden and Trump administrations, state behaviour in the global order, innovation, domestic politics, and control and deterrence. The conflict between the United States and Iran has undermined regional security and peace. The main causes of the sanctions' futility against the Islamic Republic of Iran include Iran's economic diversification, its technological advancements, its nuclear program, its geopolitical location, people's support for the system as well as political engagement, the continued implementation of Iran's regional policies, political countermeasures, and other countries' lack of political support following Trump's decision to withdraw from the Joint Comprehensive Plan of Action. The Middle East's security was viewed as being threatened by Iran's nuclear program by the United States, Israel, and other countries in the region. The study came to the conclusion that, despite the two states' numerous problems and obstacles impeding their attempts to normalize, opportunities and hopes have always existed. The study concluded that despite their ongoing hostility and tense relationship, both nations occasionally communicate because it is in their specific national security goals. Therefore, the study suggested, among other things, that in order to prevent the United States from isolating itself from significant actors in the Middle East, the country should work to restore relations with Iran and discover productive means of resolving disagreements, starting with a return to full adherence to the JCPOA for both parties.
Literature Study: Dynamics of Young Generation Political Ethics in the Digital Era Supriyantomo, Nur Adi; Tatimmussa'adah, Raden; Aulia, Putri Varizza; Sukmana, Nana; Sihombing, Andreas Parlin Roberto; Danova, Mohammad Gavin; Furnamasari, Yayang Furi
Malikussaleh Social and Political Reviews Vol. 5 No. 1 (2024)
Publisher : Master Program of Sociology, Universitas Malikussaleh,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mspr.v5i1.16283

Abstract

The significance of ethics in young people's use of social media for political involvement is profound. During general elections, divergent viewpoints are normal, but mutual respect is crucial. Engaging in political life requires maturity and integrity, reflecting political ethics as a personal obligation. Social media enables young people to interact, express thoughts, and exchange information, but it also exposes them to unethical activities such as cyberbullying, peer pressure, and spreading misleading information. Therefore, young people must be aware of the moral ramifications of their social media usage and engage in politics in a morally sound and responsible manner. Understanding the impact of their online actions and maintaining ethical standards are essential. This ensures that their political engagement contributes positively to the democratic process and fosters a respectful and informed political discourse. Ethical participation in politics is crucial for maintaining a healthy and functioning democracy, promoting fairness, and upholding the integrity of the electoral process.
Acehnese Women as Guardians of Cultural Heritage: An Analysis of Their Role in the Conservation of Arts and Traditions Mujiburrahman, Mujiburrahman; Meliza, Richa; Riski, Aflia; Alawi, Fahrudin; Sari, Dewi Kumala
Malikussaleh Social and Political Reviews Vol. 5 No. 1 (2024)
Publisher : Master Program of Sociology, Universitas Malikussaleh,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mspr.v5i1.12242

Abstract

This article explores the central role of Acehnese women in preserving the rich and diverse traditional arts and culture. Acehnese women play a crucial role in maintaining and revitalizing various forms of cultural and artistic heritage, including traditional dance, music, literature, cuisine, religious rituals, and handicrafts. Through interviews, observations, and literature review, this research reveals how Acehnese women not only act as custodians of cultural heritage but also as innovators who adapt to changing times without abandoning their traditional roots. The article highlights the contributions of women in Acehs art and cultural communities, as well as the challenges they face in maintaining traditions amidst modernization and globalization. Thus, this article provides an in-depth understanding of the dynamics between tradition and change, and the importance of women's roles in preserving ancestral heritage for future generations.
Instagram Media Management in Building Government Image at West Aceh Diskominsa Ramadhani, Ramadhani; Fadhlain, Said; Muzakkir, Muzakkir
Malikussaleh Social and Political Reviews Vol. 5 No. 1 (2024)
Publisher : Master Program of Sociology, Universitas Malikussaleh,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/mspr.v5i1.14363

Abstract

The development of technology today helps humans in doing activities and getting information. Technology has been present and become part of the life of modern society, one of the results of technological advances is the emergence of social media such as Instagram. Currently, Instagram is not only used by someone personally, but government agencies also use social media as a means of conveying information and building an image to the public. This study aims to determine how the management of Instagram social media @diskominsa_acehbarat in building the government's image. This research uses descriptive qualitative research methods with data collection techniques through interviews, observation, and documentation. The results of this study found that the management of the account was carried out through four stages, namely: (1) reporting; (2) news preparation; (3) editing; (4) uploading news to Instagram social media @diskominsa_acehbarat. Although in this management there are obstacles, management is still carried out in order to build a good government image

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