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I Putu Udiyana Wasista
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udiyanawasista@isi-dps.ac.id
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jurnalamarasidkvisidenpasar@gmail.com
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Program Studi Desain Komunikasi Visual Fakultas Seni Rupa dan Desain Institut Seni Indonesia Denpasar Phone: +62-361-227316, Fax: +62-361-236100 Jalan Nusa Indah Denpasar Bali, 80235
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INDONESIA
Amarasi : Jurnal Desain Komunikasi Visual
Published by Institut Seni Indonesia Denpasar
ISSN : -     EISSN : 27220389     DOI : https://doi.org/10.59997/amarasi
Core Subject : Humanities, Art,
Arts Humanities
Amarasi: Jurnal Desain Komunikasi Visual menyediakan wadah bagi para ilmuwan, akademisi, dan peneliti untuk berbagi pemikiran tentang isu-isu terkini yang terkait dengan semua aspek penelitian dan pengembangan Desain Komunikasi Visual. Lingkup jurnal ini mencakup laporan tentang hasil perancangan atau penciptaan karya seni dalam bentuk karya ilmiah, studi tentang berbagai fenomena seni dan budaya, dengan lingkup studi dalam bidang periklanan, kampanye, desain grafis, multimedia digital, animasi, film, komik, kartun, fotografi, permainan, video, dan film.
Arjuna Subject : Seni dan Humaniora - Seni Visual dan Seni Pertunjukan
Articles 84 Documents
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PERANCANGAN KOMUNIKASI VISUAL FOTOGRAFI PRODUK MAKANAN KERIPIK PISANG LENANA DI PT. SDS VISUAL, DENPASAR Dylan Birtano, Bimo; Sarjani, Ni Ketut Pande; Artawan, Cokorda Alit
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 02 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

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Abstract

This study aims to examine the process of visual communication design for the food product photography of Lenana Banana Chips carried out by PT. SDS Visual in Denpasar. The research identifies the stages in visual design, starting from direction, idea generation, and concept illustration, to the process of shooting and photo editing. The research method used is a case study with a qualitative approach. The results show that PT. SDS Visual uses a structured approach in each design stage to ensure professional and attractive results. These findings provide insights into the importance of visual design in enhancing product appeal and strengthening marketing strategies. In conclusion, a systematic and collaborative design process is key to success in the visual communication of food products. This study suggests that other companies can adopt a similar approach to achieve optimal results.
PERANCANGAN KONTEN INSTAGRAM AMY WONG DI BURO CREATIVE STUDIO SEBAGAI IMPLEMENTASI PROGRAM MBKM MAGANG/PRAKTIK KERJA Wiryawan, Adelya; Arya Putraka, Agus Ngurah; Julianto, I Nyoman Larry
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 02 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

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Abstract

The design of Amy Wong's Instagram content at Buro Creative Studio is a form of implementation of the MBKM Internship/Work Practice program which is in line with the general guidelines of the MBKM program of the Indonesian Institute of the Arts Denpasar which refers to Permendikbud No. 3, 2020. The purpose of this research is to add insight and experience directly in the industry field relevant to the visual communication design department and to know more about the process of designing social media content especially Instagram. Buro Creative Studio, which was established in 2017, was chosen as a partner in this program because of its scope that is in line with the visual communication design department, namely branding, marketing, and social media content. The study lasted for 4 months, from February to June. The research was conducted using observation, interview, literature, and documentation methods. The result of this research is to know more about Amy Wong's Instagram content design management at Buro Creative Studio and to know the process of Buro Creative Studio creating Instagram content design for Amy Wong. The Instagram content produced is in the form of Instagram highlight icons and Instagram stories, as well as supporting media in the form of bag designs, stickers, and greeting cards.
PERANCANGAN BRAND IDENTITY ADRISTHA TOUR & TRAVEL DI BADROOM STUDIO DENPASAR Albar, Seifi Yusila; Wibawa, Arya Pageh; Wirawan, I Gusti Ngurah
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 02 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/amarasi.v5i02.3918

Abstract

Adristha Tour & Travel is a startup in the travel agency sector, established in 2024 in Denpasar, Bali. The designing a brand identity for Adristha Tour & Travel, in collaboration with Badroom Studio, aims to create a competitive image and positioning in the tourism industry. As part of the tourism industry on a tourist island with intense business competition, Adristha Tour & Travel needs a strong brand identity to compete with its competitors. The objective of designing this visual brand identity is to promote and enhance brand awareness among the audience. This research employs a qualitative method through observation and discussions with senior graphic designers at Badroom Studio. The design process includes concept development through brainstorming and brandbrieff creation, design execution, and implementation on relevant media. The result of this design is a visual brand identity that reflects the vision, mission, and image of Adristha Tour & Travel as a professional and trustworthy company. Visual elements such as the logo, color palette, and typography with a clean and corporate-related style are also designed to support the creation of a strong and consistent visual identity.
Perancangan Ilustrasi Wood Painting dengan Konsep Identitas Bali bersama Enyo Studio Dharma Wijaya, Anak Agung Bagus; Indira, Wahyu; Bayu Artha, I Gede Agus Indram
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 02 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

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Abstract

Enyo Studio is a creative company active in the field of illustration and design, pioneered by Putu Windu Sucipta A.Md Par., S.Par since 2019. Enyo Studio in its development has several business lines such as Zaloukh Apparel, Wall Painter, and Triple Eight Gallery. One of the typical merchandise forms of Enyo Studio is wood painting. In this study, the author will raise the characteristic characteristics of the Enyo Studio as the title of the report, namely about the Wood Painting Illustration Design with the Bali Identity Concept with Enyo Studios. The aim of this research is to understand the management process of artwork at Enyo Studio, and to know the process of creation of illustrations of wood painting with the concept of Bali identity in Enyo Studios. There are several methods of data collection in this study, including observation methods, interviews, library studies, and documentation. The data analysis technique used is a descriptive technique. The results of the analysis showed that wood painting became a common artwork and was routinely produced in the Enyo Studio for further promotion by the Triple Eight Gallery. In this project, the author designed a series of wood painting about the Bali culture that is embodied in the theme and major work of “Undagi Bali”. The design of the illustration includes the stage of sketch, contour/outline, stages of coloring and finishing, as well as mockup and application on hardboard media. In addition, the wood painting series was created to meet the SKS capacity of the author's main work in designing illustrations of wood paintings with Bali identity concepts, including the series "Woman Prayer", series "Terasering Bali", Series "Cewek Ngusung Gebogan", and series "Pura Bali".
Desain Karakter untuk Animasi 2D "Tarian dalam Hening" di Pixli Studio Reviana Susanto, Natasha; Trinawindu, Ida Bagus Ketut; Astuti, Ni Ketut Rini
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 02 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

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Abstract

"Tarian dalam Hening," (Dance in Silence) which tells the story of a deaf girl and her passion for performing Balinese dance, is one of the 2D animation projects produced by Pixli Studio. This research aims to explore the character design process in the animation. The method used is data analysis with a project-based learning approach. The stages identified in this research start with brainstorming and discussions to understand the vision and characteristics of each character, gathering references and creating mood boards, making several rough sketches, revising based on feedback, and finishing with lineart and coloring. The results show that good character design can enhance visual appeal and story quality in an animation or story, making it more engaging for the audience.
PERANCANGAN STRATEGI PEMASARAN VISUAL MELALUI MEDIA SOSIAL UNTUK MEREK DAGANG “ZOUSZ GROOMING” PADA AGENSI KREATIF LAPOMPS DI BALI Yofandry Raffi, Raka; Sarjani, Ni Ketut Pande; Arya Putraka, Agus Ngurah
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 02 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

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Abstract

In the midst of the increasingly competitive business world, business people must make efforts to attract consumer interest. Seeing the development of the business world today, digital technology is part of several important means in supporting the development of a business, so that all forms of marketing activities can be recognized and accepted easily by the public at large, this is called digital marketing. The utilization of social media in digital marketing has become one of the main strategies for many companies in recent years. As a result of the development of an increasingly broad digital platform, social media management is needed in the digital marketing process so that it provides a great opportunity for companies to reach a wide audience. The Design Process of Visual Marketing Strategy through Social Media for theTrademark “ZOUSZ GROOMING” at Lapomps Creative Agency in Bali is needed to find out the process of designing social media from various countries. The methods used in the design process include interview and observation stages. The SOUZS brand can significantly increase user interaction and engagement through an effective and integrated social media design strategy. With an approach that focuses on creating relevant and engaging content, consistent management of the selected social media platforms, and in-depth analysis of audience trends and responses, it is expected that SOUZS can efficiently expand its reach and increase brand awareness in a competitive market.
PERANCANGAN DESAIN MERCHANDISE UNTUK LOMBA LAYANG-LAYANG BERSAMA ENYO STUDIO Pusaba, Wahyu
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 02 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

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Abstract

Enyo studio is a creative company founded in 2019 which is managed by Putu Windu Subuat. Enyo Studio is located on Jl. Tukad Batanghari X, Panjer, South Denpasar, Bali. One of Enyo Studio's businesses is in the fashion sector with the name Zaloukh apparel, a business company in the fashion sector which was founded in 2020. In designing illustrations for merchandise, the theme is Balinese cultural traditions, namely Balinese Kites. Bali Kites can be one of the tourist attractions in Bali. This tradition is usually found in certain seasons ranging from June to September. Therefore, by using merchandise, information about the Balinese Kite Tradition can be conveyed well and become a promotional medium that can create curiosity and interest in Balinese traditions, especially for foreign tourists visiting Bali. So tourists can buy this merchandise as a reminder or memento of Bali.
PERANCANGAN BRAND IDENTITY UMKM STEAK IJOW JALANAN DALAM UPAYA MENINGKATKAN BRAND AWARENESS DI MADE BLEZ STUDIO Mutiara Anjani, Ni Made Ayu Cantika; Bayu Artha, I Gede Agus Indram; Sri Purnami, Putu Wahyuning
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 02 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

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Abstract

In this modern era, international food is increasingly popular in Indonesia. Many restaurants or places to eat that sell international food are spread across several cities in Indonesia. One of the places that sells international food is Jalanan Ijow Steak. This business carries the concept of an angkringan or street stall that sells chicken steak as its main menu. This business is considered to be just starting out in 2024. The obstacle faced before forming this business is how to introduce Street Ijow Steak to the wider community. So the effort that needs to be made to be able to carry out marketing is to design a brand identity or what is often known as branding. The method used by the author to solve this problem is to use a qualitative descriptive method. The initial stage of this design is conducting observations and interviews with clients first. Then the author conducted research independently. After that, the author did brainstorming and mind mapping first to determine the logo concept. Then the author immediately executed these ideas and concepts to create 4 alternative logo designs. After selecting an alternative logo design, then proceed to the stage of creating a digital logo using the Adobe Illustrator application. This brand identity design resulted in Brand Guidelines for Steak Ijow Jalanan. The results of designing the Steak Ijow Jalanan brand identity were then applied to several print media such as banners, x banners, packaging, menus and merchandise.
Perancangan Karakter Animasi Calon Arang Untuk Youtube HNS Studio Wahyudi, I Kadek Wahyudi Putra; Bayu Artha, I Gede Agus Indram; Kharismawan, Putu Gede Satria
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 5 No 02 (2024): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

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Abstract

The role of animated characters is part of the animation creation process, where character design plays an important role in depicting each character contained in an animation later. This project discusses the design of the animated character Calon Arang for HNS Studio YouTube, where the designer starts from the brainstorming, sketching, contouring and coloring process. There are several methods used in this design, namely the participation method, observation method and documentation method. The results of this approach produce characters such as Calon Arang, Ratna Manggali, Mpu Baradah, Mpu Bahula, Raja Erlangga, Patih, Sisya and the character of an assassin, of course adding aspects of innovation but still steeped in tradition.
DESAIN KOMUNIKASI VISUAL SIGN SYSTEM SEBAGAI SARANA PENUNJANG ECO GREEN SCHOOL Fahminnansih, Fenty; Farsiah, Evi; Erdiana, Setya Putri
AMARASI: JURNAL DESAIN KOMUNIKASI VISUAL Vol 6 No 1 (2025): Amarasi: Jurnal Desain Komunikasi Visual
Publisher : Program Studi Desain Komunikasi Visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59997/amarasi.v6i1.4553

Abstract

Saat ini terdapat berbagai masalah lingkungan di Indonesia, seperti masalah banjir, longsor, kesulitan air bersih, serta polusi udara, air dan tanah yang akhirnya berpotensi mengurangi kualitas kesehatan masyarakat. Hal tersebut menjadi pemikiran dari berbagai macam lini masyarakat. Salah satunya sekolah dasar yang menjadi lini pertama pendidikan usia dini di Indonesia. Seiring berkembangnya waktu dan media digital yang memberikan informasi terbaru mengenai permasalahan ini membuat kesadaran mengenai pentingnya kepedulian lingkungan semakin muncul, tidak hanya pada orang dewasa pun juga pada anak usia dini. Hal tersebut ditangkap salah satunya oleh SD Labschool Unesa 1 yang mengarahkan sekolahnya menjadi Eco Green School yang menjadi awal anak usia dini mengenal mengenai masalah lingkungan dan pemecahannya. Sekolah ini juga memiliki visi dan misi agar nantinya akan mencapai predikat sekolah Adiwiyata, sehingga berbagai macam peningkatan sarana yang berkaitan dengan green school dikembangkan. Namun dalam prakteknya beberapa media visual belum dikemas dengan baik sehingga belum mudah dipahami murid sekolah. Media visual sign system yang memuat edukasi kepedulian lingkungan dapat menjadi cara yang efektif untuk mengedukasi siswa. Selain sebagai sistem penanda, sign system juga dapat memuat informasi tentang sebuah kebiasaan dan pengetahuan baru di lingkungan sekolah karena dapat diakses setiap saat dan berada di sekitar siswa dalam berbagai area ruang publik saat mereka sedang beraktivitas di sekolah. Melalui metode perancangan design thinking yang berorientasi pada pengguna, diharapkan sign system ini dapat menjadi media yang efektif untuk menanamkan rasa peduli lingkungan sejak dini.

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