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Journal of Trends Economics and Accounting Research
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 27457710     DOI : https://doi.org/10.47065/jtear.v2i4.266
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Trends Economics & Accounting Research memuat artikel pada bidang Ekonomi, Akuntansi dan Manajemen. Namun tidak tertutup untuk menerima artikel pada bidang sejenis, seperti: 1. Auditing, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10. Entrepreneurship, 11. E-Business, 12. Business Management, 13. Capital Market, 14. Risk Management, 15. Syariah banking, 16. Economics of Sharia, 17. Islamic Capital Market, 18. Financial accounting, 19. Managerial accounting, 20. Behavioral accounting, 21. Tax accounting, 22. Public Sector Accounting, and 23. Syariah accounting
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 379 Documents
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Pengaruh Instagram Konten Marketing terhadap Purchase Intention Membership Fitness Center yang Dimediasi Brand Engagement Eka Septiarini; Ezra Karamang
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1007

Abstract

Utilization of content marketing through social media Instagram as a marketing strategy to create and distribute unique, interesting, understandable content to engage the audience. The reasons why a brand decides to produce content marketing is to increase brand awareness, consumer intention towards products/services, turn audiences into potential consumers, increase brand image, customer engagement, website traffic and direct sales. Digital marketing is in demand by the sports industry because fitness center, gym memberships, online fitness and fitness applications are expected to increase by 171.75% in 2028. This phenomenon is a stimulus for the sports industry sector to utilize digital marketing strategies. This is increasingly being implemented by fitness center in Bandung, because since the pandemic and the PPKM period, all activities in the fitness center have been restricted and have had an impact on a significant decrease in the number of members and turnover. This research is expected to provide information for fitness regarding purchase intention and brand engagement via Instagram to support the sustainability of their business. The research was conducted using quantitative methods on 110 respondents using a Likert scale questionnaire and analyzed using Structural Equation Modeling. The results indicated that content marketing had a 71,4% significant effect on brand engagement, and had no significant effect on purchase intention. However, brand engagement had a 73% significant effect on purchase intention and brand engagement 52,1% a mediated content marketing on purchase intention for fitness center services.
Pengaruh Pengembangan Karir dan Kompensasi Terhadap Kepuasan Kerja Karyawan Dian Prasetyo Widyaningtyas; Nila Fransiska; Bonaventura Hendrawan Maranata
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1011

Abstract

Job satisfaction is a crucial factor to be considered in the management and empowerment of human resources within a company. This research aims to achieve the following objectives: (1) Determine the impact of career development on employee job satisfaction at PT Putmasari Perkasa Semarang. (2) Assess the influence of compensation on employee job satisfaction at PT Putmasari Perkasa Semarang. (3) Examine the combined impact of career development and compensation on employee job satisfaction at PT Putmasari Perkasa Semarang. Descriptive analysis is employed in this research, utilizing the multiple linear analysis method. The SPSS program is utilized for data processing and analysis. A quantitative descriptive research method is applied, where variables are measured using a Likert scale. Data collection involves the distribution of questionnaires to respondents, who are employees of PT Putmasari Perkasa Semarang. The findings of this research indicate that: (1) Career development significantly and positively influences employee job satisfaction at PT Putmasari Perkasa Semarang, with a significance level of 0.000 < 0.05. (2) Compensation also has a positive and significant impact on employee job satisfaction at PT Putmasari Perkasa Semarang, with a significance level of 0.000 < 0.05. (3) The combined influence of career development and compensation significantly affects employee job satisfaction at PT Putmasari Perkasa Semarang, with a significance level of 0.000 < 0.05.
Pengaruh Lingkungan Kerja dan Motivasi Kerja Terhadap Tingkat Retensi Karyawan di Industri Jasa Elok Cahyaning Pratiwi; Mila Hariani
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1012

Abstract

High levels of work motivation and supportive work environment conditions are considered key factors for retaining employees in an organization. The purpose of this study is to analyze the impact of the factors of work motivation level and work environment conditions on the retention rate of workers in the service industry. A quantitative approach was used in this study, with data analysis using multiple linear regression. The study sample consisted of 83 employees in the service industry in Surabaya City who were selected through a saturated sampling approach. Regression analysis was used to examine the relationship between employee retention levels with work environment and work motivation. Regression analysis was used to analyze the impact of the factors of work motivation level and conditions in the work environment with the level of employee retention. This study indicates that there is a real (significant) impact on work motivation and work environment on the level of employee retention in the service industry in Surabaya City.
Analisis Pengaruh E- Wom Terhadap Keputusan Pembelian Mahasiswa/i dari Aplikasi Tiktok Shop Novina Veronica; Yuliana; Weny
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1026

Abstract

The aim of this research is to determine the influence of word of mouth promotion (E-WOM) on consumer purchasing decisions from the Tiktok Shop application. The method used in this research is descriptive method, this type of research is quantitative data, primary data obtained through questionnaires. The research population that will be used in this research is all students of Cendana Polytechnic. Sampling was carried out on 100 research samples. The analysis technique used is simple linear analysis and statistical tests, namely t-test (partial) using SPSS (statistical package for the social sciences) software. The test results show that Word of Mouth Promotion partially has a positive and significant effect on consumer purchasing decisions at the TikTok Shop.
Pengaruh Customer Experience Terhadap Keputusan Pembelian Produk Karung Goni Dan Kotak Aubrey Wijaya; William Vincent; Mangihut Tampubolon
Journal of Trends Economics and Accounting Research Vol 4 No 3 (2024): March 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i3.1027

Abstract

This research aims to find the influence of customer experience on purchasing decisions for PT sack and box products. Prima Lestari Image. The method used in this research is a quantitative descriptive technique which explains the data description of the influence of customer experience variables on purchasing decisions, using observation guidelines, questionnaires and literature studies. The questionnaire used in this research was written and intended to be filled in by 50 respondents who are partner companies of PT. Prima Lestari Image. The questionnaire was administered based on the principle of saturated sampling where the entire population was taken to be used as a sample. This research uses a partial test and also a coefficient of determination test to find the existence of an influence and also the magnitude of the influence exerted. The results of research on these two variables have shown that there is an influence between customer experience on PT purchasing decisions. Prima Lestari Image. This influence is explained by the customer experience t-value of 1.711 > ttable value of 1.677. The magnitude of the influence of customer experience on purchasing decisions is 31.4%, so the remaining amount of 68.6% is considered as variables that are not included in this research, such as word of mouth, electronic marketing and others.
Analisis Faktor-Faktor yang Memengaruhi Source of Consumer Information pada Pengunjung UKM Agrowisata Vicka Pramudya Putra; John Nefri; Roni Afrizal; Indria Ukrita; Arnayulis; Azzukhruf Ariliusra
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1028

Abstract

Technological developments play an important role in marketing activities, one of which is digital marketing through social media. With the existence of social media, it becomes easier, faster and lower cost for consumers to obtain information related to products or services offered by business organizations such as Small and Medium Enterprises. However, information on social media is less trustworthy and less credible because of several biases, so many consumers still rely on word of mouth when they want to search for or dig up information about products or services. The use of appropriate information sources has an influence on marketing strategies in business organizations such as Agrotourism SMEs, one of which is Dangau Abak. The lack of marketing research in Agrotourism SMEs, especially in the field of prepurchasing, is one of the reasons why this research is important to carry out. This research aims to determine the source of consumer information used by visitors to obtain information (word of mouth or social media) and analyze the factors that influence the use of this information source. This research was conducted on visitors to the Dangau Abak Agrotourism UKM which is a Small and Medium Enterprise in the Agrotourism sector with a total of 65 visitors as respondents. Data analysts use a binary logistic regression model with data collection techniques using observation, interviews and questionnaires. This research shows that most visitors obtain information about Dangau Abak Agrotourism UKM from social media, namely 57%. This research concludes that age and interaction with social media influence the use of information sources, both word of mouth and social media.
Pengaruh Harga terhadap Kepuasan Pelanggan Jasa Transportasi Online Amanda Diamontina; Susanto; Yuliana
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1029

Abstract

This research aims to find out whether there is an influence of price on customer satisfaction with online transportation services (Case Study of Medan Cendana Polytechnic Students, Academic Year 2020-2021). The author uses associative quantitative research methods. Associative research is a research method that asks questions between 2 or more variables. The data collection technique used by the author in this research was a closed questionnaire. The sample used was 51 students of Cendana Polytechnic, Medan for the 2020-2021 academic year. The data analysis technique used is simple linear regression. Based on calculations carried out by the author using the SPSS version 23 program application, the r square result was 29.1% and the remaining 70.9% was influenced by other factors not tested in this study. From the regression analysis calculations, the regression equation Y = 15,609 + 0.513X is obtained. The results of the research show that price influences customer satisfaction with online transportation services (Case Study of Cendana Polytechnic Students, Medan, Academic Year 2020-2021).
Analisis Pengaruh Harga dan Pendapatan Konsumen Terhadap Permintaan Handphone Pada Lingkup Karyawan Hendri Andika Saputra; Dastanta Irvan Ginting; Dede Ruslan; Raina Linda Sari
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1032

Abstract

This research aims to conduct a comprehensive analysis of smartphone demand among employees. Employing an economic approach, the study seeks to explore the factors influencing the purchasing decisions of permanent employees at PT. CMS MAJU SEJAHTERA, utilizing a descriptive statistical analysis approach. The research sample consists of 65 permanent employees at PT. CMS MAJU SEJAHTERA, and variable measurements are conducted using a Likert scale (1 = strongly disagree; 5 = strongly agree). The research findings indicate that the demand for smartphones among permanent employees at PT. CMS MAJU SEJAHTERA is significantly influenced by income and price variables. Interestingly, the level of education did not prove to affect smartphone demand in this research context.
Pengaruh Kualitas E-Service dan Kepuasan Pelanggan pada Perilaku Pelanggan Albert Ricardo Hanuella; Dini Sari Melati; Jacky; Hela Dixman; Melvin Winata
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1037

Abstract

The increasing number of online shopping businesses has made competition to dominate the Indonesian market even tougher. Improving service quality is needed to maintain online business. This study aims to examine four variables that have an influence on e-Service quality and the impact that will affect the behavior of a customer. The research was conducted quantitatively by distributing questionnaires to 400 respondents in Batam. The data was analyzed using linear regression through SPSS. Based on the research results, it is known that website design, security / privacy, and fulfillment have a significant influence on e-Service quality with an F value of 104.339 and e-Service quality indirectly has a positive effect on customer behavior. Quality will foster customer satisfaction and trust which encourages repurchase intention, word of mouth, and site revisit. In addition, online shopping service providers need to prioritize website design and fulfillment.
Analisa User Experience Terhadap Customer Loyalty Gopay dengan Trust Sebagai Variable Intervening Alex Chandra; Fanni Tanisya; Febby Anggellya; Fiona Livianti; Melisa
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1042

Abstract

As time goes on, most of our daily payments can be done cashless or digitally. This has brought a new market for digital payment services, and one of the major players in this industry in Indonesia is GoPay. GoPay is a digital payment service fully integrated with the GoJek application and recently Tokopedia as well. In addition to that, the ability to do QRIS payments directly from the GoJek application has made it very popular, especially among young people who also frequently use services like GoFood, GoRide, or GoCar. However, in this new competitive market, User Experience and Trust are essential for building Customer Loyalty. Therefore, in this study, the author intends to analyze how User Experience and Trust influence Customer Loyalty in the GoPay digital payment application in Batam City. For this study, the data will be collected through questionnaires then be processed using the Structural Equation Modeling (SEM) method. The author successfully obtained 403 sample data from the residents of Batam City through distributed questionnaires, which were then tested by using the SPSS application. Based on the results, the conclusion is that User Experience and Trust have an influence of 0,665 and 0,266 towards Customer Loyalty, and with an influence of 0,642 of User Experience towards Trust in GoPay

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