Jurnal Manajemen
MAMEN adalah Jurnal Manajemen yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Januari, April, Juli dan Oktober oleh Yayasan Literasi Sains Indonesia. Jurnal ini merupakan jurnal yang dapat akses secara terbuka bagi para Peneliti, Mahasiswa dan Dosen yang ingin mempublikasikan hasil penelitiannya pada bidang Manajemen. Jurnal MAMEN mempublikasikan artikel-artikel kajian empiris dan teoritis dalam bidang manajemen produksi dan operasional, keuangan, pemasaran, sumber daya manusia dan berbagai topik yang relevan.
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<![CDATA[Persepsi Konsumen Terhadap Promosi Pada Aplikasi “FISDOK” Solusi Smart Pelayanan Kesehatan: Study kasus: Desa Banjarsari, Kecamatan Gajah, Kabupaten Demak ]]>
<![CDATA[Yane Puspito Sari]]>
<![CDATA[ MAMEN: Jurnal Manajemen Vol. 1 No. 2 (2022): April 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/mamen.v1i2.193
<![CDATA[Promotion is one of the factors that influence purchasing decisions. Promotion is an important factor that must be done by a company. With promotion, a company can provide information to consumers about the products it creates. The advantages of these products can be known by consumers through promotions and can generate interest in consumers to buy these products. Promotion is a communication activity carried out by a company to explain to consumers about the products created by the company. Promotion is a variety of ways to inform, persuade, and remind consumers directly or indirectly about a product or brand being sold. The problems discussed are limited to consumer perceptions of promotions in the "FISDOK" application, a smart solution for health services. The purpose of this research is to find out how the people of Banjarsari Village, Gajah Subdistrict, Demak Regency recognize the "FISDOK" application and what obstacles are faced in the process of promoting the "FISDOK" application. Data collection techniques and data analysis were obtained from observations, interviews, documentation and, library. The result of the research is that the people of Banjarsari were not familiar with the FISDOK application until the promotion was carried out by the author and the team. On average, people who use the FISDOK application say that this application is very helpful for the community to find out their health condition by consulting directly through the application. With the results of this promotion, the public finally knows and learns about the features contained in this health application. The educational videos contained in the application also greatly provide additional knowledge to the public about physiotherapy.]]>
<![CDATA[Pengaruh Harga Tiket Dan Kualitas Pelayanan Cabin Terhadap Keputusan Pembelian Pengguna Jasa Maskapai Garuda Indonesia Di Bandar Udara Adi Soemarmo ]]>
<![CDATA[Nurlela, Siti]]>;
<![CDATA[Fryda Fatmayati]]>
<![CDATA[ MAMEN: Jurnal Manajemen Vol. 1 No. 2 (2022): April 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/mamen.v1i2.200
<![CDATA[This study aims to determine whether there is an effect of ticket prices and cabin service quality on the purchasing decisions of Garuda Indonesia Airline Service Users at Adi Soemarmo International Airport. This research technique uses quantitative methods. Data was collected using a questionnaire with a sample size of 100 respondents. The data analysis technique used descriptive analysis, the instrument test was validity and reliability test, hypothesis test used simple linear regression analysis, t test, f test, and the coefficient of determination which was processed using SPSS.20. In this study the results obtained that ticket prices and service quality have a positive and significant effect simultaneously on purchasing decisions with an F-count value of 34.779 > T-table 1.996 with a significance of 0.000 > 0.05. The coefficient of determination is 41.8% that purchasing decisions are influenced by ticket prices and service quality, while the remaining 58.2% is influenced by other variables. results Based on the research above, the ticket price offered must be in accordance with the quality of service in order to influence customer purchasing decisions.]]>
<![CDATA[Anto Tulim Pengaruh Promosi, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Alat Kesehatan Pada PT. Mitra bersama Sejahtera Abadi ]]>
<![CDATA[Anto Tulim]]>;
<![CDATA[Edy Firmansyah]]>;
<![CDATA[Kelvin Meidi]]>
<![CDATA[ MAMEN: Jurnal Manajemen Vol. 1 No. 2 (2022): April 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/mamen.v1i2.211
<![CDATA[Purchasing decisions are influenced by promotion, price and quality of products. The company must ensure as many promotions as possible, prices that are able to compete with similar companies and maintain the quality of products so that they can still be used to improve purchasing decisions. Promotion is a form of marketing communication. Price is the amount of money needed in exchange for various combinations of goods and services. Product quality is a dynamic condition related to products, people and labor, processes or environments that comply with and exceed consumer expectations. Purchasing Decision is an integration process that combines knowledge to evaluate two or more alternative behaviors and choose one of them. Having a complete product, competitive prices and more promotions can improve purchasing decisions. The purpose of this research is to find out and analyze the influence of promotion, price and quality of products towards the decision to purchase medical devices at PT. Mitra Bersama Sejahtera Abadi. This research was conducted at PT. Mitra Bersama Sejahtera Abadi. The type of research used is descriptive quantitative. The results of this study showed that the promotion, price and quality of products simultaneously have a positive and significant effect towards purchasing decisions at PT. Mitra Bersama Sejahtera Abadi. In part, price has a positive and significant effect towards the decision to purchase medical devices at PT. Mitra Bersama Sejahtera Abadi while promotion and quality of products does not have a positive and significant effect towards medical devices purchasing decisions at PT. Mitra Bersama Sejahtera Abadi. In addition, testing of the adjusted determination coefficient was 0.764 meaning that promotion, price and quality of products had an effect of 76.4% towards purchasing decisions while the remaining 23.6% were influenced by other unexorded free variables such as service quality, location and brand image.]]>
<![CDATA[Model Penilaiann Kinerja Karyawan dengan Personal Balanced Scorecard: (Studi Kasus Universitas Tangerang Raya) ]]>
<![CDATA[Nur Aziz]]>;
<![CDATA[Dewanto, Ignatius Joko]]>
<![CDATA[ MAMEN: Jurnal Manajemen Vol. 1 No. 2 (2022): April 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/mamen.v1i2.218
<![CDATA[Employee performance is assessed through superiors, subordinates and co-workers. Work performance or employee performance can later be used to determine employee policies in improving their performance in the future. The Personal Balanced Scorecard (PBSC) describes employees in four areas, namely: internal, external, skills and learning, and finance. By applying this method can help the managerial for the purposes of assessing its employees objectively.]]>
<![CDATA[Analisis Pengaruh Tingkat Pemahaman Dan Kendala Yang Di Hadapi Penumpang Terhadap Pemahaman Penggunaan Web Check-In Pada Maskapai Citilink: Studi Kasus: Bandara Internasional Adi Soemarmo Solo ]]>
<![CDATA[Afifa Agustus]]>;
<![CDATA[Fryda Fatmayati]]>
<![CDATA[ MAMEN: Jurnal Manajemen Vol. 1 No. 2 (2022): April 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/mamen.v1i2.220
<![CDATA[To reduce crowds during a pandemics, the airlines convenience prospective passengers to check-in via web check-in, but due to lack of socialization from the airline, passengers are still confused and hesitant to use it due to lack of knowledge about web check-in Citilink airline at Adi Soemarmo Ineternational Airport, Solo. Many passengers still do manual check-in. The purpose of this study determine how much the analysis of the influence level of understanding and constraints on passengers on understanding of web check-in Citilink Airlines at Adi Soemarmo International Airport. This Research uses a quantitative method. The population is all Citilink passengers at the Adi Soemarmo Solo International Airport from September to October. The technique in this study is a purposive sampling, this data processing use a questionnaire, and the data processing use the SPSS 21 software program. The data analysis used validity test, reliability test, multiple linear regression, T test, F test, and coefficient of determination (R2). The results of the analysis on the F is F count > F table, there is an influence on the level of understanding and obstacles faced by passengers on understanding of web check-in on Citilink airlines at Adi Soemarmo Solo International Airport. And the result of the coefficient of determination (R2) of 51,1% means the variable understanding of web check-in can explained by the variable level of understanding and obstacles faced by passengers, while 48,9% is explained by other variables.]]>
<![CDATA[Pengaruh Motivasi, Disiplin Kerja dan Kompensasi Terhadap Kinerja Karyawan KFC Mall Metropolitan Bekasi ]]>
<![CDATA[Primaraga Sumantri Indra Wicaksana]]>
<![CDATA[ MAMEN: Jurnal Manajemen Vol. 1 No. 2 (2022): April 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/mamen.v1i2.221
<![CDATA[The purpose of this research was to determine the effect of motivation, work discipline and compensation on employee performance at KFC metropolitan mall Bekasi branch. This type of research is quantitative with three independent variables consisting of Motivation (X1), Work Discipline (X2) and Compensation (X3) and the dependent variable of employee performance (Y). Samples were taken using the Slovin method and a population of 49 employees and a sample of 44 employees was obtained. The collected data was then analyzed using Validity Test, Reliability Test, Classic Assumption Test, Multiple Linear Regression Analysis, Hypothesis Testing and Coefficient of Determination, with the help of SPSS Version 22 For Windows program. The results of the study can be seen that motivation, work discipline and compensation have a significant effect on employee performance, this is strengthened by the T test. T count = 6.839 with a significant 0.001 <0.05 so that the hypothesis can be accepted. The results of the study show that motivation, work discipline and compensation have been shown to affect employee performance at the KFC metropolitan mall branch in Bekasi. So leaders must be able to motivate their employees and exemplify good discipline at work and must also be able to pay attention to the welfare of employees by providing good compensation for their employees.]]>
<![CDATA[Pengaruh Kualitas Pelayanan Cabin Crew Terhadap Kepuasan Pelanggan Garuda Indonesia: Studi Kasus: Di Bandar Udara Adi Soemarmo Pada Masa Pandemi Covid 19 ]]>
<![CDATA[Auliyya Mujahidin Faruq As-syafiqi]]>;
<![CDATA[Irwina Meilani]]>
<![CDATA[ MAMEN: Jurnal Manajemen Vol. 1 No. 2 (2022): April 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/mamen.v1i2.231
<![CDATA[Corona Virus or Covid-19 is a group of viruses that can infect the human respiratory system and its transmission is so fast, air transportation activities are very impactful with the presence of this virus. Quality of service is one of the strategies to attract consumers and has a very important role in meeting customer satisfaction. In a pandemic like today, airlines must pay more attention to services, especially in aircraft cabins so that passengers feel comfortable, safe, and clean. This research uses quantitative methods with primary data as well as secondary data. Quantitative research methods can be interpreted as research methods based on the philosophy of positivism, used to research on a particular population or sample. Based on the results of the study obtained the results of hypothesis testing using simple linear regression analysis in the SPSS 15.0 program. The significance value (Sig.) is 0.000 and the calculated T value is 9.525. Because of sig. 0.000 < 0.05 and the value of T calculates 9.5 25 > 1,966 T table, then in accordance with the basis of decision making in the T Test it can be concluded that Ho was rejected and Ha accepted which means that there is an influence between variable x on variable y or in other words The quality of cabin crew service affects grauda Indonesia Airline Customer Satisfaction at Adi Soemarmo International Airport.]]>
<![CDATA[Analisis Perbedaan Return Saham, Trading Volume Activity Dan Bid-Ask Spread Sebelum Dan Sesudah Stock Split: (Studi Kasus Pada Perusahaan Yang Terdaftar Di Bursa Efek Indonesia Periode Tahun 2017 – 2021) ]]>
<![CDATA[Fajar Irvangi]]>;
<![CDATA[Hani Fitria Rahmani]]>
<![CDATA[ MAMEN: Jurnal Manajemen Vol. 1 No. 2 (2022): April 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/mamen.v1i2.232
<![CDATA[This study aims to determine the differences in stock returns, trading volume activity and bid-ask spreads before and after the stock split in companies listed on the Indonesia Stock Exchange for the period 2017-2021. The population in this study were all companies listed on the Indonesia Stock Exchange that carried out a stock split during the period 2017-2021. Sampling using purposive sampling method, based on predetermined criteria obtained a sample of 30 companies. The method used is a different test analysis with an observation period of 10 days and 20 days, namely t = -5 (5 days before the stock split), t = +5 (5 days after the stock split), t = -10 (10 days before the stock split). split) and t = +10 (10 days after stock split). Hypothesis testing was carried out with the Paired Sample T-Test for data that was normally distributed and the Wilcoxon Signed Rank Test for data that were not normally distributed. Based on the results of the study, it was found that there were no differences in stock returns before and after the stock split, there were differences in trading volume activity before and after the stock split, and there were differences in bid-ask spreads before and after the stock split.]]>
<![CDATA[Pengaruh Debt To Equity Ratio (DER) dan Debt To Asset Ratio (DAR) Terhadap Kinerja Perusahaan Manufaktur Subsektor Makanan Dan Minuman Di Bursa Efek Indonesia Tahun 2014-2020 ]]>
<![CDATA[Wiranawata, Hilmi]]>
<![CDATA[ MAMEN: Jurnal Manajemen Vol. 1 No. 2 (2022): April 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/mamen.v1i2.233
<![CDATA[This study discusses the effect of debt to equity ratio (DER) and debt to asset ratio (DAR) on the performance of manufacturing companies in the food and beverage subsector (IDX). The number of samples in this study was 9 companies for the period 2014-2020 using the purposive sampling method. The analytical method used is panel data regression. From the analysis results, the regression equation shows Y = 0.981005+ 17.17332 (X1) – 9.277439 (X2). The results show that partially for the Debt to Equity Ratio (X1) variable at tcount > ttable or 2.993297 > 2,00098, it means Debt to Equity Ratio has a significant positive effect on Return On Equity. The Debt To Asset Ratio (X2) variable obtained a value of tcount < ttable or -0.497922 < 2,00098, meaning that the Debt To Asset Ratio has no significant effect on Return On Equity. Based on the F test, the value of Fcount > Ftable or 6, 913 > 3.15 means that DER and DAR simultaneously have a significant effect on ROE. The value of the coefficient of determination R Square (R2) of 0.187281 indicates that 18% of the contribution of ROE from the DER and DAR structures while the remaining 82% is influenced by other variables not included in the regression model in this study.]]>
<![CDATA[Pengaruh Kualitas Jaringan Provider, Reputasi Perusahaan dan E-Service terhadap Perilaku Perpindahan Merek (Brand Switching) pada Kartu Perdana Telkomsel ]]>
<![CDATA[Anwar, Saiful]]>;
<![CDATA[Adi Santoso]]>;
<![CDATA[Sri Hartono]]>
<![CDATA[ MAMEN: Jurnal Manajemen Vol. 1 No. 2 (2022): April 2022 ]]>
Publisher : <![CDATA[Yayasan Literasi Sains Indonesia ]]>
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DOI: 10.55123/mamen.v1i2.1480
<![CDATA[The purpose of this study is to determine the effect of Provider Network Quality, Company Reputation and E-Service on Brand Switching. Brand switching itself is done by leaving old products and replacing new products. This research is a quantitative research, multiple linear regression analysis is used in this research. The data in this study uses primary data, namely data obtained based on student Telkomsel card users. The population of this study were students of the Muhammadiyah Ponorogo University management study program class of 2018. The number of respondents who met the criteria was 51 respondents. The instrument in this study used a questionnaire with a Likert scale which had five alternative answers. Validity test is calculated using the product moment formula, while the reliability test uses Croncbach's Alpha formula and hypothesis testing uses multiple linear regression. According to the results of this study, it has a partial positive and significant effect on the Provider Network Quality (X1) and E-Service (X3) variables, while for Company Reputation (X2) it partially produces negative research. as well as all variables by simultaneously producing a significant value. This study produces a correlation coefficient (R) of 0.63 and a coefficienta determination of 0.397. This means that the ability of the independent variables consisting of Provider Network Quality, Company Reputation, and E-Service in explaining the dependent variable Brand Transfer is 39.7% and the remaining 60.3% is influenced by other factors.]]>
