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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 48 Documents
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Search results for , issue "Vol. 5 No. 2 (2026): Mei 2026" : 48 Documents clear
Transformasi Komunikasi Seniman Jalanan: Etnografi Digital Strategi Performa pada Platform TikTok Mega Mutia Maeskina; Nyimas Sri Rahayu; Rifka Noor Hasanah
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6992

Abstract

The development of digital technology has created a new form of street performance that is no longer limited to face-to-face interaction but is extended through live streaming on platforms such as TikTok. This phenomenon remains underexplored, particularly regarding the communication strategies used by digital street performers to build interaction with online audiences. This study employs a qualitative approach with a digital ethnography method, using online participatory observation, in-depth interviews, and digital documentation of performers who actively conduct live streaming in public spaces without directly asking for money, but instead rely on digital appreciation. The findings reveal that their communication strategies unfold in five stages: prepare, opening, action, closing, and reputation. These stages illustrate a shift from conventional hard selling to soft selling practices based on self-presentation, entertainment narratives, and emotional engagement. The phenomenon reflects not only technical adaptation but also cultural transformation, where identity, digital capital, and social relations are reshaped by platform logics. This study contributes to the development of digital communication studies through a digital ethnography perspective, while also providing practical implications for street performers in leveraging social media for career sustainability.
Inovasi Komunikasi Pembangunan: Pemberdayaan Masyarakat di Desa Pinge melalui Edutourism Putri Ekaresty Haes; Putu Ratna Juwita; Ni Putu Yunita Anggreswari; I Wayan Joniarta; Ayu Made Bianca Juarez
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.5181

Abstract

The research conducted in Pinge Village, Marga Tabanan Subdistrict, aims to explore edutourism activities carried out in the tourist village through community empowerment as a form of development communication innovation. This study presents findings obtained from qualitative research, employing data triangulation as a method to ensure data validity. Additionally, the researcher collected data through observations in the village over several days, interviews with informants, and documentation of relevant media. The results of this study reveal that edutourism is an appropriate tourism option to be implemented in the Pinge tourist village. Active community participation in edutourism strengthens social solidarity and enhances a sense of ownership towards local culture. Communication innovation in this context plays a crucial role in disseminating information about the village's potential, strengthening collaboration networks between the community and stakeholders, and increasing the visibility of Pinge Village as an educational tourism destination. Thus, edutourism not only contributes to the local economy but also ensures the sustainability of culture and the environment, making it a holistic and sustainable model for community empowerment. The edutourism programme in Pinge Village not only attracts tourists but also involves the community in the process of education and the preservation of local culture.
Self-Disclosure dalam Kencan Buta: Peran Keterbukaan Diri Dalam Pembentukan Hubungan Awal Qisthy Rabathy; Astri Auliya Nanda Purnama; Nazwa Latifa Maulida
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.5316

Abstract

This study aims to analyze the role of self-disclosure in the formation of initial relationships in the context of blind dating. Employing a qualitative approach with in-depth interviews, observation, and documentation, the study involved seven informants, comprising six blind date participants and one event initiator, selected through purposive sampling. The research focused on examining five dimensions of self-disclosure based on DeVito (1997): amount, value, accuracy & honesty, intention, and intimacy. The findings indicate that most participants felt comfortable disclosing light to moderately personal information, such as hobbies and educational background, which fostered an open conversational atmosphere. In terms of the value dimension, the shared information was deemed relevant for building emotional connections. Honesty (accuracy & honesty) was maintained by most participants, although some limited their disclosures for comfort reasons. The intention behind self-disclosure was generally to create a relaxed atmosphere and establish social bonds, while the intimacy dimension revealed emotional closeness through personal stories, such as family experiences or feelings of insecurity. The event initiator played a crucial role in creating a supportive atmosphere for openness by fostering an intimate and comfortable setting. The study concludes that self-disclosure in blind dating occurs in a purposeful and positive manner, contributing to the formation of meaningful initial relationships. Suggestions for future research include further exploration of cultural factors and gender dynamics in self-disclosure, as well as improvements in event organization strategies to facilitate more natural interactions.
Rebranding Politik dan Makna Simbolik: Analisis Semiotika Perubahan Logo Partai Solidaritas Indonesia dari Mawar ke Gajah Reza Mehdi Fauzi; Sigit Andrianto
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.5382

Abstract

This study analyzes the transformation of political identity in Indonesia's contemporary democratic era, specifically how new political parties such as the Partai Solidaritas Indonesia (PSI) strategically adapt to maintain relevance and expand their support base through symbolic rebranding. The phenomenon of the PSI's symbol change from a red rose to an elephant captured the author's attention because it reflects the complexity of modern political communication, which involves not only visual aspects but also profound semiotic, psychological, and sociological dimensions. This research uses a qualitative approach with Roland Barthes' semiotic analysis. The aim of this research is to uncovers the meaning behind this symbolic transformation, from the party's strategic motivations, the rebranding implementation process, to its impact on public perception and PSI's political positioning within the Indonesian political landscape. Political rebranding, involving the intersection of communication theory, political science, semiotics, and cultural studies, is relevant and contributes to the development of academic literature on political branding in Indonesia. This research can provide new perspectives on the dynamics of contemporary political communication and serve as a reference for political practitioners, academics, and the general public interested in understanding how symbols and visual identities play a role in the construction of political meaning in the digital era. It also opens up space for further discussion on the effectiveness of rebranding strategies in the context of Indonesia's multiparty and democratic politics.
Personalisasi Komunikasi Media Sosial: Analisis Isi Eiger Adventure dan Psikologi Pengguna Muhammad Ronaldo Yusran; Hopiatul Islami
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.5767

Abstract

Social media has experienced rapid growth, which has also changed the patterns of corporate communication used to maximize interaction with audiences. One strategy is to personalize corporate communication patterns on social media based on the psychology of social media users. This study aims to analyze how Eiger Adventure utilizes the personalization of corporate communication on their social media. In this study, a descriptive qualitative methodology was employed, applying content analysis to Eiger Adventure's social media content on Instagram, TikTok, X, and Facebook during the period of August 14–21, 2025. The results show that Eiger optimizes Instagram to build a visual image of an adventurous lifestyle, TikTok for interactive entertainment and spontaneous promotion, and X for the rapid distribution of information, opinions, and contextual narratives. Conversely, Facebook is relatively passive, reflecting a shift in focus to platforms that are closer to the younger generation. In conclusion, Eiger's communication strategy is not only product promotion-oriented but also focuses on building emotional connections, community representation, and lifestyle narratives. This study emphasizes that user-psychology-based personalization is a key factor in the success of corporate digital communication in the social media era.
Analisis Komunikasi Sosial dan Bahasa dalam Skenario Fiktif Squid Game Season 3: Pendekatan Teori Reduksi Ketidakpastian Inosensius Enryco Mokos; Salehudin, Salehudin
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.5783

Abstract

This article examines the intricate dynamics of social communication and language within the recently released Squid Game Season 3, focusing intensely on how participants attempt to navigate and manage complex interpersonal relationships while subjected to extreme duress and fatal competition. Employing the Uncertainty Reduction Theory (URT) as its core analytical framework, this study systematically explores the immense challenges players encounter in establishing mutual trust, forming reliable alliances, and accurately interpreting often-deceptive verbal and non-verbal cues within an environment meticulously designed to breed suspicion and intense rivalry. The hypothetical scenarios developed for Squid Game Season 3 reveal how the inherent and manufactured uncertainty of the game, amplified by deliberate strategic deception and systematic manipulation perpetrated by both fellow players and the game organizers, severely impedes all forms of effective communication and voluntary cooperation. Crucially, the analysis identifies that the consistent failure to adequately reduce cognitive and behavioural uncertainty regarding others significantly contributes to players' profound isolation and extreme vulnerability, thereby directly and often fatally impacting their core survival strategies and crucial in-game decisions. Ultimately, this comprehensive theoretical analysis provides valuable insights into fundamental human communication behaviour when placed in high-stakes, zero-sum, life-or-death contexts, highlighting communication's critical role as both a survival tool and a catastrophic vulnerability.
Konsumsi Konten: Memotivasi Penggunaan TikTok Live di Luar Fungsi Hiburan Fahira Rizany; Ni Luh Yulyana Dewi
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.5823

Abstract

This study aims to examine users’ motivations for utilizing TikTok Live beyond its entertainment function, focusing on the emerging dimensions of education and social interaction on the platform. The research employs a literature review method by analyzing national and international scientific journals published within the last five years, particularly those addressing social media user behavior and the dynamics of digital communication. The analysis reveals that TikTok Live has undergone a functional transformation from a mere entertainment tool to an interactive and collaborative learning medium. Users employ this live broadcasting feature not only for entertainment but also as a space for knowledge sharing, real-time discussion, and the expansion of interest-based social networks. The high level of interactivity provided by features such as comments, duets, and live chats makes TikTok Live an effective medium for creating participatory learning experiences. These findings emphasize that TikTok Live holds significant potential as an educational medium capable of influencing users’ content consumption behavior, enhancing digital literacy, and fostering social participation. Therefore, this study recommends further exploration of pedagogical aspects, algorithms for educational content distribution, and the social impacts of TikTok Live within the context of contemporary digital education.
Persepsi Mahasiswa Tentang Kontroversial Anggota Dewan Penasihat Danantara Thaksin Shinawatra Emilianshah Banowo; Muhamad Rafli
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.5937

Abstract

Budget efficiency is a measure taken by the government to achieve development goals and public welfare. Amidst the issue of budget efficiency, the presence of Danantara raises critical questions. Danantara was established with the aim of strengthening the Indonesian economy and investing to create prosperity for all Indonesians. However, the public associates the funds cut through budget efficiency with being redirected to Danantara. The selection of controversial figures such as Thaksin Shinawatra also attracted attention. This study aims to investigate Generation Z students' perceptions of the controversial Danantara Advisory Board member Thaksin Shinawatra, with a focus on Generation Z students at Gunadarma University. This study employs a qualitative approach based on the constructivist paradigm, utilizing the social construction theory of L. Berger and Luckmann. Data was collected through in-depth interviews, observations, and documentation of several informants. The results of the study indicate that Generation Z students at Gunadarma University have a high level of political awareness and are critical of Danantara's existence. Negative perceptions arise due to figures who are considered untrustworthy, a lack of institutional transparency, and the involvement of controversial figures such as Thaksin Shinawatra. This study concludes that Generation Z students at Gunadarma University's perceptions of Danantara reflect increasing demands for a more open, participatory, and accountable government in the management of national policies and resources.
Membingkai Kepatuhan sebagai Modal: Peran Komunikasi Strategis dan Pemasaran Layanan Digital dalam Menerjemahkan Inovasi Berbasis Regulasi menjadi Kinerja Keuangan di Sektor Maritim Indonesia Reffangga Nandya Bimantara; Robbany, Inayatur; Purnamasita, Lili
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6025

Abstract

The global maritime industry currently faces immense financial pressure due to stringent international regulatory mandates, such as MARPOL and STCW. Traditionally, investments for such compliance are viewed by management merely as cost centers that burden corporate profitability without clear return on investment. This study aims to critically investigate how Class 1 shipping and port companies in Indonesia transform these mandatory technology investments into strategic assets through corporate communication mechanisms. Employing a double descriptive qualitative case study design, this research applies rigorous data triangulation by combining the analysis of financial reports, sustainability reports, and in-depth interviews with six financial unit team coordinators as key informants. The analysis reveals that companies with superior financial performance do not separate technical compliance functions from commercial strategies. Instead, they proactively integrate strategic communication and digital marketing into their technology budget planning from the outset. This strategy allows companies to "frame" regulatory compliance—such as green shipping initiatives—as a high-value competitive advantage and market new digital services as proof of operational reliability. This study concludes that strategic communication functions as a crucial mediating mechanism that capitalizes on compliance investments, converting regulatory burdens into strong brand reputation and optimal financial performance, while simultaneously filling the literature gap regarding the role of non-technical managerial functions in the maritime sector.
Strategi Kedekatan Emosional Host Live Lozy Hijab di TikTok: Analisis Gaya Komunikasi Panggilan ‘Beb, Sayang, Cinta’ dan Loyalitas Konsumen Nadhila Zulfa Khairani; Larasati, Tsania Nurizka
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6060

Abstract

The phenomenon of using emotional greetings such as “beb,” “sayang,” and “cinta” by the host of Lozy Hijab's live stream on TikTok reflects interpersonal communication practices that are deliberately constructed to create closeness with the audience. This communication style is evident in the choice of words, intonation, expressions, and the host's responses to audience comments, resulting in a friendly, warm, and personal atmosphere of interaction. The approach used is a qualitative method with a focus on case studies to analyze the emotional closeness strategy of the Lozy Hijab live host with the communication style of “beb, sayang, cinta” and consumer loyalty. Data was collected through interviews, observation, and documentation, with in-depth interviews applied in the research being conducted by the researcher. The data analysis methods used included data reduction, comprehension, and interpretation. In addition, the data was also validated through the use of technique triangulation and source triangulation. The results of this study show that the use of emotional greetings such as “beb,” “sayang,” and “cinta” is not just a spontaneous communication style, but has developed into an emotional closeness strategy that serves to build interpersonal relationships between live hosts and viewers. The emotional communication style used by Lozy Hijab hosts not only builds closeness, but also has a direct impact on consumer loyalty and increased sales.

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