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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 321 Documents
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Semiotika Mimikri Kromatik: Studi Komparatif Visual Politik Cuomo dan Mamdani NYC 2025 Dewi Pugersari
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7267

Abstract

This study analyzes the phenomenon of "chromatic mimicry" in digital visual identity as a political communication tool related to the 2025 New York City (NYC) mayoral election. The study's primary focus is the semiotic anomaly that emerged following Andrew Cuomo's initial campaign defeat, which resulted in him adopting the colors of his political opponent, Zohran Mamdani. This study uses a qualitative, descriptive-comparative approach with a diachronic analysis of six digital posters from the candidates' official Instagram accounts, selected purposively. The sample includes Zohran Mamdani's visual consistency phase, the pre-anomaly phase, and Andrew Cuomo's mimicry phase during the January-November 2025 election period. The six posters were analyzed using three theories: Gestalt principles of visual organization, Kress & van Leeuwen's Grammar of Visual Design, and Ted Brader's emotional rhetoric. The results show that Mamdani successfully created "Urban Vernacular Authenticity" by using electric blue and bright orange colors derived from everyday New York City infrastructure, such as the MetroCard, taxis, and bodegas. This creates consistent place-based identification. In contrast, Cuomo's mimicry approach was ineffective due to emotional dissonance. The use of bright colors, which convey enthusiasm, contradicted the message, which was dominated by anxiety appeals about crime. This resulted in an ambiguous visual message and perceptual dissonance with the candidate's image. The study confirms that color in digital politics functions as an active semiotic infrastructure. The effectiveness of political branding depends not only on the adoption of visual aesthetics, but also on the consistency between chromatic codes and the substance of the ideological narrative.
Binge-Watching and Interpersonal Communication Patterns among Solo Raya Students: A Thematic Analysis Raihan Abiyu Darda; Laili Etika Rahmawati
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7272

Abstract

The phenomenon of binge-watching has become part of the rapidly growing digital media culture, especially among college students. The activity is not only for entertainment but also to relieve stress and avoid academic pressure. This study explores how college students in Solo Raya interpret their binge-watching experiences and how these experiences impact interpersonal communication patterns. Using a descriptive qualitative approach, involving three university students selected through purposive sampling. Data were collected through semi-structured in-depth interviews and analyzed using thematic analysis. The study's results reveal five main themes. First, binge-watching is interpreted as a form of emotional coping with academic stress. Second, the main motivation for students to watch is facilitated by digital platform features such as on-demand and autoplay. Third, students experience ambivalence between the enjoyment of watching and the disadvantages experienced, such as physical fatigue and distracted focus. Fourth, digital content consumption serves as a means to create closer friendships through shared interests. Fifth, binge-watching contributes to increased knowledge and identity formation. With only three participants, the findings reflect individual experiences rather than broader generalizations. Binge-watching is a means of sharing experiences and a social resource in students' lives through digital content.
Makna Kehadiran dan Jarak Emosional Suami-Istri dalam Komunikasi Keluarga Berbasis Teknologi Digital pada Pasangan Urban di Jakarta Ayoedia Gita Citrayomie; Rosdiana, Rosdiana; Rizki Ayu Budipratiwi; Veronika Ita Karina Tarigan; Suci Indah Sari
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7299

Abstract

This study aims to understand the meaning of presence and emotional distance in marital relationships within the context of digital technology-based family communication. This study uses a qualitative approach with a phenomenological design, grounded in Symbolic Interactionism, supported by Social Presence Theory, Attachment Theory, and the concept of technoference. Data were obtained through in-depth interviews with three urban couples and analyzed using Miles and Huberman's interactive model. The results indicate that presence is defined as involvement, attention, and quality of response in interactions, both in person and through digital media. Emotional distance arises when attention is distracted by gadgets, responses feel minimal, or conversations lose depth. Internal meaning-making processes play a crucial role before actual responses emerge in relationships. Couples also employ relational strategies and negotiations, such as agreeing on gadget-free time and open communication, to maintain emotional closeness. These findings confirm that relationship dynamics in the digital age are shaped by ongoing processes of interaction and meaning-making.
Dinamika Komunikasi Antarbudaya Awak Kabin pada Maskapai Multinasional: Studi Narrative Inquiry Pratiwi Hidayat; Dylmoon Hidayat
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7321

Abstract

The global aviation industry involves frequent interactions among individuals from diverse cultural backgrounds, making intercultural communication an essential component of service delivery. However, research that specifically examines intercultural communication within airline service contexts, particularly studies using a narrative perspective focused on cabin crew experiences, remains limited. This study aims to analyze the dynamics of intercultural communication in multinational airline services by exploring the lived experiences of cabin crew as frontline service providers. The research adopts a qualitative approach with a narrative inquiry design, and data were collected through in-depth interviews with cabin crew members working for multinational airlines. The analysis is guided by Intercultural Adaptation Theory and Communication Accommodation Theory to understand how communication strategies are applied in multicultural service environments. The findings show that intercultural communication dynamics occur through three main processes: linguistic adaptation, negotiation of cultural norms and values, and the use of verbal and nonverbal accommodation strategies during service interactions. In addition, emotional sensitivity and awareness of cultural contexts emerge as important factors in maintaining effective communication and minimizing miscommunication. These findings indicate that intercultural communication functions not only as an interpersonal skill but also as a strategic competency that supports service quality in the global aviation industry.
Interactive Marketing Strategies in Sustainable Fashion- An Analysis of Fabric Recycling and Upcycling Practices Veronika Ita Karina Tarigan; Christina, Christina; Caroline Fransiska; Maria Magdalena Naomi Utami; Ayoedia Gita Citrayomie
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7348

Abstract

The fashion industry significantly contributes to the global economy but is also one of the largest sources of environmental degradation due to high water consumption, textile waste, and carbon emissions. In Indonesia, textile waste has become a major environmental concern, particularly in West Java. As a response, sustainable fashion has emerged as an alternative approach that emphasizes environmentally responsible production and consumption. This study aims to analyze the interactive marketing strategies implemented by the Sejauh Mata Memandang X Mulih collaboration in promoting sustainable fashion through fabric recycling and upcycling practices. Using a descriptive qualitative method within a constructivist paradigm and guided by the Integrated Marketing Communication (IMC) framework, data were collected through non-participant observation, structured interviews, and documentation. The findings reveal that interactive initiatives such as the “Kembali Baik” repair workshop, exhibitions, and storytelling effectively enhance consumer engagement, strengthen brand relationships, and increase environmental awareness. The collaboration successfully integrates online and offline communication channels to deliver consistent sustainability messages, positioning interactive marketing as both a promotional and educational tool in the sustainable fashion industry.
Sentiment Analysis of TikTok Comments on Ambon Tourism Destinations Using the Naïve Bayes Algorithm Lady Angelic Pattipeilohy; de Fretes , Riko; Makaruku , Yoakhina Nicole; Jermias Victor Manuhutu; Latuny , Wilma
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7350

Abstract

Tourism promotion through social media has become an effective strategy in increasing public interest in tourist destinations. One of the popular platforms used by the public to share opinions is TikTok, where users actively leave comments related to tourism content. This study aims to analyze public sentiment toward Ambon tourism destinations based on TikTok comments using the Naïve Bayes classification algorithm. The dataset used in this research was obtained through a web scraping process and consisted of 115 comments that had been preprocessed through case folding, tokenization, stopword removal, and stemming. The comments were categorized into three sentiment classes: positive, neutral, and negative. The experimental results show that the Naïve Bayes model produced an accuracy value of 0.50, a precision value of 0.25, a recall value of 0.50, and an F1-score of 0.33. The sentiment distribution showed 75 positive comments, 25 neutral comments, and 15 negative comments. Although the classification performance remains moderate, the findings indicate that public sentiment toward Ambon tourism tends to be dominated by positive and neutral opinions. This research provides an initial reference for tourism stakeholders in evaluating public perceptions and improving digital tourism promotion strategies.
Strategi Komunikasi IKPB Yogyakarta dalam Meningkatkan Kepedulian Mahasiswa Belitung terhadap Kebudayaan Daerah Theo Khairullah; Amali, Muhammad Thoyib
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7389

Abstract

This study aims to analyze the communication strategy implemented by the Ikatan Keluarga Pelajar Belitong (IKPB) Yogyakarta to foster overseas students' awareness of local culture, and to evaluate its effectiveness in protecting socio-cultural identity amid modernization. Using a qualitative case study approach, data were collected comprehensively through in-depth interviews, participant observation, and documentation of the board members and active members of IKPB Yogyakarta. The results show that IKPB Yogyakarta successfully implemented the four components of Effendy's communication strategy: (1) recognizing the target audience through inclusive psychosocial mapping; (2) combining modern digital media (Instagram, WhatsApp) with conventional face-to-face media (dormitories) as cultural incubators; (3) formulating messages using local language symbols and practical educational approaches; and (4) positioning the board members as credible communicators and role models (patrons). The impact of this study confirms that this community-based communication strategy is highly effective in transforming apathy into communal pride while simultaneously motivating students to take concrete action. These findings are expected to serve as a reference for communication models that other regional student organizations can apply to strengthen the preservation of cultural heritage in overseas environments.
Postmodern Perspectives on Teaching Deaf Culture through Inclusive BISINDO Classrooms: Hearing Students Micro-Narratives Bagus Dwi Bramantyo; Tuti Widiastuti; Yohanes Arie Kuncoroyakti
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7409

Abstract

The shift from medical to socio cultural perspectives on disability has positioned Deaf culture as a legitimate form of knowledge. In this context, Indonesian Sign Language (BISINDO) serves not only as a communication tool but also as a key marker of Deaf identity and cultural transmission. This study explores how Deaf culture is taught in inclusive BISINDO classrooms organized by GERKATIN, focusing on hearing students’ experiences as forms of micro-narratives. Using a qualitative, constructivist approach and drawing on Jean François Lyotard’s postmodern theory, data were collected through interviews and observations involving four hearing students and one Deaf teacher. The findings show that BISINDO classrooms challenge dominant assumptions that prioritize spoken language. The use of visual communication creates moments of discomfort and adaptation for hearing students, which become important parts of the learning process. Students’ experiences reveal that learning Deaf culture produces diverse interpretations rather than a single meaning. Additionally, Deaf teachers are recognized as legitimate knowledge holders based on lived experience. Overall, the study highlights BISINDO classrooms as spaces that promote knowledge diversity and shift traditional power relations in education.
Personal Branding Kang Dedi Mulyadi Gubernur Jawa Barat pada Kunjungan Desa Cirendeu Amanda Nashita Putri; Valestina, Nabila Adrelya
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7430

Abstract

Personal branding is not only relevant to businesses and individuals on social media but also constitutes a crucial strategy in the political sphere. Political figures who actively cultivate their personal branding through social media can positively impact society, particularly by enhancing access to political information. The personal branding approach of Kang Dedi Mulyadi (KDM) serves as a notable example. This study investigates the messages and meanings embedded in the YouTube channel "Kang Dedi Mulyadi Official" and analyzes how personal branding is developed through this digital platform. Employing a qualitative method based on Roland Barthes' semiotic analysis, the research identifies the denotative, connotative, and mythical meanings present in each post. The findings reveal that KDM's personal branding is shaped through genuine, direct interactions with the community. The scenes depicted are not merely records of activities but also visual symbols that represent a humanistic, people-centered leader. The use of cultural attributes—such as traditional headbands along with a strong Sundanese dialect, serves as signifiers that reinforce his local identity. Furthermore, the YouTube content successfully constructs a narrative that a leader must uphold cultural values while also being a responsive problem-solver for the community at the grassroots level. Through visual consistency and the moral messages conveyed, KDM effectively transforms the digital platform into a dialogic space that narrows the gap between political elites and constituents, ultimately creating the image of a leader who is not only politically authoritative but also emotionally accessible.
Pengaruh Penggunaan Fitur Posting Ulang terhadap Kepuasan Pengguna Instagram pada Generasi Z Desy Ratna Sari; Rendra Widyatama
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7500

Abstract

This study aims to analyze the effect of using the repost feature ion instagram user satisfaction among generation Z. The main research question is whether the use of the repost feature affects user satisfaction levels. The study employs a quantitative approuch using a survey method involving 100 respondents selected via purposive sampling, with the criteria being active instagram users who have used the repost feature. Data were collected via a questionnaire using a likert scale and analyzed using descriptive stastistical techniques as well as simple linier regression. The result indicate that the use of the repost feature has a positive and significant effect on instagram user satisfaction among generation Z. The mot dominant motives for use are the need for information and self expression. These findings suggest that the repost feature functions not only as a means of sharing conten but also as a medium for fulfilling users psychological and social needs. This study contributes to the development of the Use and Gratification theory by emphasizing the importance of feature level analysis in understanding social media user behavior.

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