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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 330 Documents
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Makna Pesan Moral Film Perjalanan Pertama (Model Roland Barthes) Ali Waskito; Utami, Sinta Dwi
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7645

Abstract

The film "Perjalanan Pertama" by Arief Malinmudo is important to observe because it is not just an ordinary journey but teaches the process of maturity through a physical journey between a grandfather and his grandson. This study aims to determine the moral message contained in the film. This study implies a qualitative method, Roland Barthes' semiotics, because this method is relevant to analyze the moral message hidden behind the symbols and signs in the film. The data is collected by observing film clips that have signs and symbols that represent the moral message. The primary data in this study is the film "Perjalanan Pertama", while secondary data was obtained through social media, the internet, and journals relevant to this study. The data analysis technique was taken through three levels: the denotative level, the connotative level, and the myth level. The results of this study are: (1) The importance of honesty and accepting reality in the past; (2) Intergenerational relationships, namely setting aside ego and learning from each other's lives; (3) Sincerity; (4) Finding identity through a long journey.
Model Partisipatif Pengelolaan Pariwisata Bahari oleh Masyarakat Bajo di Pulau Labengki Nana Adriana Hutari; Ashar Hasyim; Andi Resmiyanti
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7578

Abstract

The participatory communication model in marine tourism management can be used as a reference in managing marine tourism that maximally involves community participation. The community must be involved in marine tourism management. Community participation is important because the community in tourism management is positioned as an 'object of tourism management' rather than a 'subject of tourism management.' This study focuses on the participatory communication model of the Bajo community in marine tourism management on Labengki Island. The research findings indicate that participatory communication of the Bajo community in marine tourism management is carried out through various activities. The Bajo community participates in planning, management, decision-making, and evaluation of tourism management activities. In addition, community empowerment in managing marine tourism on Labengki Island can be seen with the existence of homestays owned and managed by the Bajo community to support tourism. The Bajo community is also involved in providing tourism transportation, specifically boats, thereby improving the local economy. The Bajo community receives training from the government in managing homestays, becoming tour guides, and maintaining the tourism environment on Labengki Island.
Strategi Positioning Masjid Al-jabbar sebagai Destinasi Wisata Religi yang Menunjang Kesehatan Mental Ira Hasianna Rambe; Mufti Fauzi Rahman; Dedeh Dahlia; Linda Widyastuti
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7634

Abstract

This study aims to analyze how visitors’ experiences shape the positioning of Al-Jabbar Grand Mosque as a modern religious destination that supports mental health. The research focuses on emotional experiences, perceptions of the physical environment, social interactions, and the meanings constructed by visitors during their time in the mosque area. A qualitative approach with a phenomenological design was used, as this study seeks to understand the subjective meanings of visitors’ experiences in depth. The informants consisted of 22 participants 9 male and 13 female visitors selected through purposive sampling. Data were collected through in-depth interviews and analyzed using processes of data reduction, thematic categorization, and meaning interpretation. The results show that visitors experience a strong sense of tranquility, comfort, and psychological restoration, including a “being away” sensation from the pressures of daily routines. The mosque’s architecture, lakeside landscape, and open-space ambience contribute significantly to calming spiritual and psychological experiences. Social interactions between visitors and mosque staff further reinforce positive perceptions of the mosque environment. These findings indicate that the positioning of Al-Jabbar Mosque naturally emerges through visitors’ authentic experiences rather than through formal promotional strategies. This study is expected to serve as a reference for mosque administrators in developing modern religious spaces that support the emotional well-being of the community.
Konsistensi Representasi Kecantikan Inklusif Iklan Instagram @cantikcitra Periode 2024-2025: Analisis Semiotika Iklan Almas Nurhidayah Ningsih; Adi Nugroho
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7675

Abstract

This study analyzed the consistency of inclusive beauty representation in two Instagram ad campaigns @cantikcitra. The 2024 campaign echoes the 'Beautiful Hands'. Meanwhile, the 2025 campaign echoes 'Skin Serum'. This study uses Roland Barthes' semiotic analysis. The research aims to reveal how visual and verbal signs form the meaning of inclusivity and assess the continuity of communication strategies across time. The results show that both campaigns maintain a soft aesthetic, warm colors, and emphasize authenticity. However, in the period 2024 to 2025 there will be a shift in meaning. The 2024 advertising campaign constructs inclusivity through the representation of women's social roles. While the 2025 ad campaign emphasizes personal experience, self-acceptance and emotional closeness. The level of myth is generated that in two periods builds the narrative that beauty no longer depends on physical standards. But in the comfort of being yourself. Although aesthetically consistent, the representation of diversity is still within the boundaries of the mainstream, inclusivity. Based on these results, it is confirmed that the importance of ethical commitment and participatory strategies for brands. Of course, it aims to be a solid fortress so that the value of inclusivity does not stop at visual symbols. However, it becomes a substantive and sustainable communication practice
Analisis Konten pada Media Sosial Instagram @Kemndiktisaintek.ri sebagai Penyebaran Informasi & Komunikasi Sigit Budiono; Ahmad Toni
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7681

Abstract

Content analysis on the Instagram account of the Ministry of Higher Education, Science, and Technology of the Republic of Indonesia, through the account @kemndiktisaintek.ri, has become a relevant topic in the digital era as a means of disseminating information and public communication. Instagram is a social media platform with wide reach and interactive features that government agencies can utilize to build effective communication with the public. Various studies have shown that Instagram can be an effective medium for conveying information if supported by good information quality, such as completeness, relevance, accuracy, timeliness, and attractive content presentation. Digital communication strategies on Instagram also require careful content planning and optimal utilization of platform features to create two-way interactions with the audience. However, several studies have found that government agency social media accounts still face challenges in increasing content interactivity and appeal, resulting in less than optimal public engagement. Therefore, creative, informative, and participatory content management is a crucial factor in increasing the effectiveness of public communication. In addition to being an information medium, Instagram can also function as a crisis communication tool that helps government agencies convey policies, clarify issues, and rebuild public trust. Therefore, optimizing Instagram content management strategies is a crucial step for government agencies in increasing the effectiveness of information dissemination and digital communication to the wider public.
Pengaruh Media Sosial terhadap Gaya Hidup Digital dan Pola Belajar Siswa SMA Negeri 1 Bagan Sinembah Nur Ramaini; Rendra Widyatama
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7710

Abstract

This study aims to analyze the influence of social media use on digital lifestyles and its impact on students’ learning patterns at Bagan Sinembah State High School 1. A quantitative cross-sectional approach and the Uses and Gratification theoretical framework were applied in this study. Random sampling was used for data collection through the distribution of questionnaires to 92 respondents selected at random using the Slovin formula. Data analysis included testing for validity, reliability, normality, Pearson correlation, and linear regression using the SPSS data analysis program. The results of the study revealed the existence of a paradoxical dual effect. On one hand, there was a positive and significant influence of social media use on students’ digital lifestyles, with a correlation coefficient of 0.502 (Sig. 0.000). On the other hand, such digital interactions have a negative and significant impact on learning patterns with a correlation coefficient of -0.234 (Sig. 0.025), where high intensity of digital interactions was found to significantly reduce students’ concentration during learning. This Finding reveals that adolescents’ psychological needs often take precedence over their self-control. The implications of this study underscore the need for schools to shift from restrictive bans toward the implementation of comprehensive digital literacy programs within the curriculum.
Kredibilitas Sejarah dalam Konten Deepfake “Ketemu Jendral Daendels” di TikTok Dhea Salma Rihadatul Aisyah; Vivien Febri Astuti
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7765

Abstract

This study aims to analyze the historical credibility of the deepfake content titled “Ketemu Jenderal Daendels” on TikTok. The research examines users’ assessments of visual realism, attractiveness, and the historical credibility of the content as a source of historical information. This study employed a quantitative approach using a survey method. Data were collected through an online questionnaire from 97 respondents selected via purposive sampling, namely TikTok users who had watched the deepfake content. The data were analyzed using descriptive statistics and simple linear regression. The results show that the deepfake content has a high level of visual realism and attractiveness, making it effective in increasing young people’s interest in history. However, its historical credibility is rated moderate to low, particularly in terms of accuracy and trustworthiness. This study concludes that deepfake historical content on TikTok serves better as an introductory tool to spark interest in history rather than as a credible source of historical information. These findings emphasize the importance of content transparency and digital literacy in the era of artificial intelligence.
Proses Komunikasi Persuasif Orangtua kepada Anak dalam Pengambilan Keputusan Terkait Pernikahan Dini Yeshinta Seli Octavia; Winda Hardyanti
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.5909

Abstract

This research is motivated by the researcher's interest in the phenomenon of early marriage that occurs in Tuban Regency which occupies a high number of early marriages, namely the top 10 at the provincial level of East Java. In making decisions related to early marriage, the contribution of parents is quite large. Parents play a role in persuading children in various ways and backgrounds. The phenomenon was then researched using a qualitative approach with a case study method. The results of the study stated that the persuasive communication process of parents and children in decision-making was based on parents' excessive fear of promiscuity. In sending messages, the way to do it is to instill the view that early marriage is a good thing. Furthermore, the communicator learns the message so that in the change of attitude the child initially feels doubtful. Finally, with the involvement of other families, they turned doubts into volition. The process of persuasive communication with the use of affirmative messages is the way chosen by message communicators with the aim that children can accept the principle of early marriage.
Representasi Maskulinitas dan Ketangguhan dalam Iklan OPPO A5 Pro Denny Sumargo: Semiotika Roland Barthes Aleina Faradebi; Gibbran Prathisara
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7031

Abstract

This study aims to analyze the representation of masculinity in the advertisement "OPPO A5 Pro | Mainstay Partner in Every Challenge" which features Denny Sumargo as a construction of male identity in technology-based media. Advertising is understood as a meaning-forming agent that reproduces gender ideology through a system of visual signs. This study used a descriptive qualitative approach with the method of non-participant observation of seven advertising Scenes as an analysis unit. The framework of analysis is based on Roland Barthes' semiotics which includes levels of denotation, connotation, and myth, and is supported by traditional and contemporary concepts of masculinity to reinforce the interpretive process. Secondary data were obtained from the scientific literature relevant to the study of semiotics and masculinity. The results of the study show that masculinity is represented through the visualization of physical toughness, the ability to face challenges, emotional stability, protective roles, and the integration of technology as part of masculine performance. These representations form a hybrid masculinity that combines traditional masculine values with modern technological competence. These findings confirm that the OPPO A5 Pro advertisement utilizes masculinity as a visual communication strategy to strengthen product image while contributing to the communication study regarding the formation of masculinity myths in contemporary digital media.
Dinamika Komunikasi Interpersonal Atlet Wushu dalam Menghadapi Tekanan Psikologis pada Fase Pra-Pertandingan Dhani Reyhan Syahputra; Nur'annafi Farni Syam Maella; Nurul Suhesti; Farida Farida
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.8474

Abstract

This study aims to analyze the interpersonal communication dynamics of wushu athletes facing psychological pressure during the pre-competition phase. The analysis rests on a qualitative case study design and DeVito's five dimensions of interpersonal communication. Semi-structured interviews at Sasana Wushu Yasanis Surabaya involved six athletes as key informants, alongside two coaches and two teammates as informants. Thematic analysis covered transcription, repeated reading, initial coding, code grouping, theme development, and interpretation, while source triangulation and member checking strengthened credibility. The findings reveal that athletes' openness is selective, psychological pressure is constructed through personal and relational factors, communication functions ambivalently as both support and a source of pressure, and interpersonal interaction contributes to athletes' emotional co-regulation. The reception of evaluative messages depends on delivery timing, vocal tone, and athletes' emotional state, so the same message can either calm or burden athletes. This study extends interpersonal communication theory into sports communication and provides a practical basis for coaches and club managers to build supportive pre-competition communication.

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