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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 321 Documents
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Analisis Respon K-Popers sebagai Korban Viktimisasi Narasi Derogatif di Media Sosial X Syarifah Dwi Pratama
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7519

Abstract

The K-Pop phenomenon in Indonesia has experienced significant growth, with fans forming active digital communities on social media, particularly on X. However, this popularity is accompanied by the emergence of derogatory narratives that stigmatize K-Pop fans and idols through negative language. This study aims to identify patterns of derogatory narratives directed at K-Pop fans and idols on X and to analyze how fans respond to these narratives in digital interactions. This research employs a descriptive qualitative approach using digital methods, with social media data as the primary source. The findings show that derogatory narratives are constructed through repeated use of terms such as “stupid,” “idiot,” “sissy,” and “plastic,” which develop from individual labeling into broader generalizations. These narratives reinforce negative stereotypes and position fans as subordinate in digital spaces. Fans demonstrate diverse responses, both direct and indirect. Based on Stuart Hall’s reception theory, responses are predominantly oppositional and negotiated, indicating that fans tend to reject or reinterpret these narratives. Many also adopt a “lurker” role through coping strategies such as ignoring, blocking, or limiting interactions. These findings indicate that K-Pop fans are active agents who interpret and respond to stigma while maintaining their identity and community solidarity.
Analisis Framing Entman dalam Pemberitaan Karhutla pada Kompas.com dan Cnnindonesia.com Tahun 2026 Ayu Wardani; Dede Suprayitno
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7520

Abstract

This study aims to analyze the framing of forest and land fire (karhutla) news coverage on Kompas.com and Cnnindonesia.com during the period of March–April 2026 using the framing model of Robert N. Entman. The analysis was conducted on five karhutla news articles from Kompas.com and three from Cnnindonesia.com. The results show that Kompas.com frames karhutla across several affected regions in Indonesia. In addition to presenting statistical data, Kompas.com highlights solution-oriented aspects in detail, such as the implementation of green policing, public warnings regarding karhutla disasters, and appeals to prevent land burning. However, the framing tends to be normative and less critical of underlying structural causes. In contrast, Cnnindonesia.com focuses its karhutla coverage primarily on the Riau region. The framing presented is more descriptive of events, with limited exploration of long-term (sustainable) solutions and mitigation efforts. The findings of this study indicate that the media play a strategic role in shaping public perceptions of disasters. However, they have not yet fully optimized their educational and mitigative functions in building community resilience to forest and land fire disasters.
Analisis Gaya Komunikasi Pemimpin dalam Meningkatkan Kinerja Karyawan di Pierogi Pierogi Bali Putu Suparna; Filomena Sartika
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7531

Abstract

Communication is an organization plays an important role in creating an effective working relationship between leaders and employees. The communication style applied by leaders has a major influence on employee comfort, motivation and productivity. The purpose of this study is to analyze the communication style used by leaders in improving employee performance at Pierogi Pierogi Bali. The method used is qualitative descriptive, with interview techniques, observation and documentation studies. The technique for determining informants in this study used purposive sampling technique. The results of this study indicate that the dominant communication style is controlling style, which is shown through the assertiveness of one-way communication. Leaders also show a tendency to use structuring style, shown by the delivery of systematic and clear instructions, as well as dynamic style which tends to be aggressive and causes discomfort for employees. This communication style has a direct influence on employee performance. Therefore, it is important for a leader to adjust his communication style to the needs and characteristics of the team in order to create a healthy work environment and support sustainable performance improvement.
Citra Diri Digital Pemain Roblox melalui Kustomisasi Avatar: Studi Fenomenologi pada Remaja Indonesia Nuraini Fazilatun Nisa; Asep Soegiarto
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7543

Abstract

This study aims to analyze how Indonesian adolescents represent their self-image through avatar customization in Roblox. This research uses a qualitative approach with a phenomenological method to explore the subjective experiences of players in constructing their digital identities. Data were collected through in-depth interviews with adolescent Roblox users who actively customize their avatars and interact within virtual spaces. The findings show that avatar customization is not merely a visual display, but a meaningful process of self-representation. Through avatars, adolescents express how they perceive themselves as well as how they want to be perceived by others. This process involves impression management, where the avatar functions as the “front stage,” while personal motivations and considerations remain in the “backstage.”. Furthermore, Roblox does not only function as an entertainment platform, but also as a social space where identity is formed, negotiated, and expressed. This study is expected to contribute to digital communication studies, particularly in understanding the formation of digital self-image and identity construction among adolescents in virtual spaces. These findings also highlight the importance of virtual environments in shaping contemporary youth identity.
Analisis Resepsi Penggemar K-Drama terhadap Adaptasi A Business Proposal Versi Indonesia Salwia, Salwia; Gibbran Prathisara
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7564

Abstract

This study aims to analyze the audience reception of K-Drama fans toward the Indonesian adaptation of A Business Proposal. The research employs a qualitative approach using reception analysis based on Stuart Hall’s theory, particularly through the concepts of encoding and decoding. Data were collected through in-depth interviews with ten informants who are active K-Drama viewers. The findings indicate that audience interpretations are diverse and are influenced by their experience of watching the original version, expectations toward the adaptation, as well as their social and cultural backgrounds. The analysis identifies three decoding positions: dominant, negotiated, and oppositional. The dominant position is reflected in audiences who accept the intended meaning constructed by the producers and perceive the adaptation as still relevant within the local context. However, the negotiated and oppositional positions are more prevalent. In the negotiated position, audiences accept the core narrative but express criticism toward emotional delivery, dialogue, and production quality. Meanwhile, the oppositional position reflects a rejection of the adaptation, as it is perceived as failing to adequately represent the essence of the original version. These findings confirm that audiences play an active role in interpreting media texts.
Strategi Respon PT Pertamina pada Krisis Dugaan Oplosan Pertamax dalam Pemberitaan Kompas.com dan CNN Indonesia: Analisis Situational Crisis Communication Theory (SCCT) Dewi Puspitawati; Riski Apriliani
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7582

Abstract

The crisis of the alleged Pertamax fuel fraud involving PT Pertamina (Persero) has become an issue that has received widespread attention because it has the potential to damage the company's reputation as a national energy provider. This study has the aim of conducting analysis on PT Pertamina's crisis communication response strategy as represented in online media reports. The study used the Situational Crisis Communication Theory (SCCT) approach with a quantitative content analysis method on 41 articles from Kompas.com and CNN Indonesia at the period February 25 to March 25, 2025. The results showed that the most dominant strategy was denial, followed by justification, apology, and ingratiation. The dominance of denial indicates the tendency of companies to deny involvement in crises in order to protect reputation, which is then reinforced by rational explanations. Meanwhile, apology and ingratiation are used as an effort to restore image and rebuild public trust. Furthermore, no significantly discrepancy was found among the two media in representing PT Pertamina's crisis response strategy. These findings show that the communication strategies used are still defensive and less varied, so they need to be evaluated to improve the effectiveness of crisis handling.
Strategi Komunikasi B2B Sales Account Executive dalam Memperkuat Loyalitas Pelanggan Berbasis FRIO di PT PLN Nusantara Power Putri Balqis Azzahra; Santoso, Hudi
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7588

Abstract

The Business-to-Business (B2B) communication strategy implemented by Sales Account Executives (SAEs) to increase customer loyalty uses the FRIO (Facts, Reasons, Impacts, Outcome) approach at PT PLN Nusantara Power. The background of this research arose due to the mismatch between the high level of customer satisfaction and the level of loyalty that has not reached optimal levels. This research uses a descriptive qualitative method by collecting data through interviews, observations, and document analysis. Data were analyzed using the Miles and Huberman model, which includes data reduction, data presentation, and drawing conclusions, and then categorized within the FRIO analysis framework. The results show that B2B communication conducted by SAEs is multichannel and flexible, and is very important in building trust and long-term relationships. The quality of information such as completeness and speed of data, remains a challenge that affects customer loyalty. This research confirms that effective communication is not only measured by its intensity, but also by the value of the information conveyed to support customer business decision making.
Strategi Komunikasi Pengurus BUMDes dalam Meningkatkan Partisipasi Masyarakat melalui Media Digital Rudi Hartono; Khomsarial Romli; Ade Nur Istiani
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7604

Abstract

This research was conducted using field research. This study examines the communication strategies used by Badan Usaha Milik Desa in Pekon Tanjung Heran Village to increase community participation. The purpose of this study is to describe the communication strategies used by Badan Usaha Milik Desa in Pekon Tanjung Heran Village to increase community participation in village development programs. A descriptive qualitative research method was used in this study, utilizing data from interviews, observations, and documentation. The data from this study were analyzed using in-depth descriptive analysis and reviewed to be able to narrow down the results of the analysis properly and correctly. The results of this study found that socialization is the most effective communication strategy used by Badan Usaha Milik Desa in Pekon Tanjung Heran Village to communicate with the community. Direct socialization to the community allows Badan Usaha Milik Desa in Pekon Tanjung Heran to target all levels of society, both the older and younger generations, so that all levels of society can receive information directly from the management.
Pemanfaatan Akun Instagram @lost.in.jogja sebagai Media Promosi Wisata Cycling Tour di Yogyakarta Aqilah Farah Rizki Ramadhan; Anggun Anindya Sekarningrum
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7624

Abstract

This study aims to analyze the use of the Instagram account @lost.in.jogja as a promotional medium for cycling tour tourism in Yogyakarta within the context of experience-based tourism marketing. This research employs a qualitative descriptive approach, with data collected through in-depth interviews, observation, and documentation. Data analysis is conducted using an interactive model consisting of data reduction, data display, and conclusion drawing, and is interpreted through the AISAS framework (Attention, Interest, Search, Action, Share) to map audience behavior in responding to digital promotional content. The findings indicate that Instagram is utilized in an integrated manner using aesthetic visual content, experience-based storytelling, and the optimization of platform features such as Reels, Stories, Highlights, and Direct messages. Visual content plays a role in attracting audience attention, while storytelling builds emotional engagement and interest. Instagram features facilitate information search and interaction, which encourage service usage decisions, while user experiences are redistributed through user-generated content that expands promotional reach organically. These findings confirm that Instagram functions as a communication ecosystem that integrates content, interaction, and user experience in supporting the effectiveness of experience-based tourism promotion.
Analisis Wacana Kritis Pemberitaan Peresmian Masjid Al Bakrie Lampung pada Portal Berita NU Online Permata Mulia Bhakti; Fariza Makmun; Apun Syaripudin
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7640

Abstract

This study aims to reveal how the construction of discourse, ideology, and power relations are represented in the news coverage of the inauguration of the Al Bakrie Mosque in Lampung on NU Online. The method used is a qualitative approach with Norman Fairclough's critical discourse analysis technique which includes three dimensions, namely text analysis, discursive practice, and social practice. The results show that in the text dimension, NU Online uses religious diction, narrative structure, and persuasive language style to build a positive image of the mosque as a symbol of Islamic progress. In the discursive practice dimension, news production and distribution reflect the function of digital da'wah that emphasizes moderate Islamic values, while text consumption strengthens the acceptance of messages by audiences who have ideological closeness. In the social practice dimension, the news coverage shows the relationship between religion and the state, the reproduction of moderate Islamic ideology, and the integration of Islamic values ​​with local culture. This study contributes to understanding the role of Islamic media as an effective digital da'wah tool in shaping public opinion and spreading Islamic values ​​in the public sphere.

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