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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 321 Documents
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Persepsi Mahasiswa Tentang Kontroversial Anggota Dewan Penasihat Danantara Thaksin Shinawatra Emilianshah Banowo; Muhamad Rafli
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.5937

Abstract

Budget efficiency is a measure taken by the government to achieve development goals and public welfare. Amidst the issue of budget efficiency, the presence of Danantara raises critical questions. Danantara was established with the aim of strengthening the Indonesian economy and investing to create prosperity for all Indonesians. However, the public associates the funds cut through budget efficiency with being redirected to Danantara. The selection of controversial figures such as Thaksin Shinawatra also attracted attention. This study aims to investigate Generation Z students' perceptions of the controversial Danantara Advisory Board member Thaksin Shinawatra, with a focus on Generation Z students at Gunadarma University. This study employs a qualitative approach based on the constructivist paradigm, utilizing the social construction theory of L. Berger and Luckmann. Data was collected through in-depth interviews, observations, and documentation of several informants. The results of the study indicate that Generation Z students at Gunadarma University have a high level of political awareness and are critical of Danantara's existence. Negative perceptions arise due to figures who are considered untrustworthy, a lack of institutional transparency, and the involvement of controversial figures such as Thaksin Shinawatra. This study concludes that Generation Z students at Gunadarma University's perceptions of Danantara reflect increasing demands for a more open, participatory, and accountable government in the management of national policies and resources.
Membingkai Kepatuhan sebagai Modal: Peran Komunikasi Strategis dan Pemasaran Layanan Digital dalam Menerjemahkan Inovasi Berbasis Regulasi menjadi Kinerja Keuangan di Sektor Maritim Indonesia Reffangga Nandya Bimantara; Robbany, Inayatur; Purnamasita, Lili
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6025

Abstract

The global maritime industry currently faces immense financial pressure due to stringent international regulatory mandates, such as MARPOL and STCW. Traditionally, investments for such compliance are viewed by management merely as cost centers that burden corporate profitability without clear return on investment. This study aims to critically investigate how Class 1 shipping and port companies in Indonesia transform these mandatory technology investments into strategic assets through corporate communication mechanisms. Employing a double descriptive qualitative case study design, this research applies rigorous data triangulation by combining the analysis of financial reports, sustainability reports, and in-depth interviews with six financial unit team coordinators as key informants. The analysis reveals that companies with superior financial performance do not separate technical compliance functions from commercial strategies. Instead, they proactively integrate strategic communication and digital marketing into their technology budget planning from the outset. This strategy allows companies to "frame" regulatory compliance—such as green shipping initiatives—as a high-value competitive advantage and market new digital services as proof of operational reliability. This study concludes that strategic communication functions as a crucial mediating mechanism that capitalizes on compliance investments, converting regulatory burdens into strong brand reputation and optimal financial performance, while simultaneously filling the literature gap regarding the role of non-technical managerial functions in the maritime sector.
Strategi Kedekatan Emosional Host Live Lozy Hijab di TikTok: Analisis Gaya Komunikasi Panggilan ‘Beb, Sayang, Cinta’ dan Loyalitas Konsumen Nadhila Zulfa Khairani; Larasati, Tsania Nurizka
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6060

Abstract

The phenomenon of using emotional greetings such as “beb,” “sayang,” and “cinta” by the host of Lozy Hijab's live stream on TikTok reflects interpersonal communication practices that are deliberately constructed to create closeness with the audience. This communication style is evident in the choice of words, intonation, expressions, and the host's responses to audience comments, resulting in a friendly, warm, and personal atmosphere of interaction. The approach used is a qualitative method with a focus on case studies to analyze the emotional closeness strategy of the Lozy Hijab live host with the communication style of “beb, sayang, cinta” and consumer loyalty. Data was collected through interviews, observation, and documentation, with in-depth interviews applied in the research being conducted by the researcher. The data analysis methods used included data reduction, comprehension, and interpretation. In addition, the data was also validated through the use of technique triangulation and source triangulation. The results of this study show that the use of emotional greetings such as “beb,” “sayang,” and “cinta” is not just a spontaneous communication style, but has developed into an emotional closeness strategy that serves to build interpersonal relationships between live hosts and viewers. The emotional communication style used by Lozy Hijab hosts not only builds closeness, but also has a direct impact on consumer loyalty and increased sales.
Directorate General of Sea Transportation’s Communication Strategy: Building a Maritime Safety Culture Riyan Darmawan; Arika Palapa; Winarno, Winarno; Yoga Adiyasa
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6066

Abstract

This study critically investigates the digital communication strategy of Indonesia's Directorate General of Sea Transportation for maritime safety socialization. Employing a multi-method approach involving thematic content analysis of Instagram posts and press releases, in-depth interviews with communication officers, and document analysis of Standard Operating Procedures (SOPs), the research assesses the efficacy of current practices. The findings reveal a system that is highly efficient in procedural, one-way information dissemination, ensuring regulatory accuracy and consistent messaging. However, the study identifies a critical gap between this operational efficiency and the potential for fostering an engaged maritime safety culture. The communication strategy is significantly constrained by rigid SOPs and a risk-averse institutional culture, which prioritizes formal broadcasting over public dialogue and empathetic engagement. Consequently, while functionally robust, the current approach limits opportunities for building the trust and participatory interaction essential for profound behavioral change. The study concludes that transforming Directorate General of Sea Transportation's digital presence from a formal bulletin board into a dynamic community hub requires modernizing communication frameworks with agile protocols and engagement-centric metrics, which is paramount for enhancing maritime safety outcomes in the digital age.
Analisis Semiotika Roland Barthes pada Representasi Konflik Batin Akaza dalam Anime Demon Slayer: Infinity Castle Syifa Urrahmah; Nurhayati, Nurhayati; Irhazt Angga Denilza; Muhammad Suhemi
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6088

Abstract

This study aims to answer how intrapersonal communication within Akaza’s psychological conflict is represented through Roland Barthes’ semiotic analysis in Demon Slayer: Infinity Castle Arc. This research employs a descriptive qualitative method with semiotic analysis consisting of three levels of meaning: denotation, connotation, and myth. The primary data were collected from selected scenes that depict Akaza’s inner struggle through visual expressions, reflective dialogue, and the emergence of past figures that influence his emotional state. The findings indicate that Akaza’s intrapersonal communication is portrayed through flashbacks, self-dialogue, and shifting emotional expressions that reveal tension between his human values and his identity as a demon. At the denotative level, scenes display clear emotional and behavioral changes. At the connotative level, these signs reflect processes of rejection, doubt, and remorse experienced by Akaza. At the myth level, the anime conveys broader social values related to the meaning of strength, moral awareness, and the courage to acknowledge personal mistakes. This study contributes to communication studies by demonstrating how intrapersonal communication can be understood through visual and narrative signs within animated media.
Deiksis pada Berita KPK Ungkap Kasus Riza Chalid di Kompas.com Hanifah Annisa Salsabila; Hildansyah, Irdan; Dedi Supriadi; Rohanda, Rohanda
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6113

Abstract

This study analyzes the use of deixis elements in the news "KPK Reveals Riza Chalid's Connection with the Corruption Suspect in the Procurement of Catalysts" published by Kompas.com on October 22, 2025, using Stephen C. Levinson's (1983) deixis theory, which includes personal, spatial, temporal, social, and discourse deixis. This study uses a qualitative descriptive method with a listening and note-taking technique to identify linguistic data that appears in the text. The results show that deixis in the news not only functions as a linguistic reference marker, but also as a pragmatic device that plays a role in forming the context and framing of information. Personal deixis is used to indicate the position of participants and maintain the objectivity of journalistic narratives, while spatial and temporal deixis function to clarify the location, time, and chronology of events so that the information is presented coherently and easily followed. Social deixis is seen through the use of titles, positions, and forms of address that reflect the hierarchy and power relations between law enforcement agencies and the parties reported on. Meanwhile, discourse deixis plays a role in maintaining text cohesion and coherence through linking sentences and sections. This finding confirms that the choice of deictic forms in news texts has significant pragmatic implications in shaping the construction of meaning and influencing readers' perceptions of reported legal events. Thus, deictic analysis can be an important instrument for understanding how the media constructs reality through language.
Kekuatan Opini Publik di TikTok terhadap Krisis Citra Pertamina pada Isu Pertalite Oplosan Anida Nadya Abror; Kamelia Malik; Salisah, Nikmah Hadiati
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6270

Abstract

This study aims to explain how public opinion on TikTok is formed and develops around the Pertalite adulteration issue, as well as how these perceptions influence Pertamina’s corporate reputation as a national energy company. Using a qualitative approach with netnography and content analysis, the research examines videos, comments, and user interactions during the peak virality of the issue. Data were collected through purposive sampling of TikTok posts with high engagement levels. Analysis was conducted through coding and categorization to identify key patterns in the formation of public opinion. The findings show that public opinion emerges from collective user experiences, reinforcement of negative narratives in comment sections, and repeated sentiments across various unrelated content. This pattern creates a discursive echo that sustains negative perceptions and makes them difficult for the institution to control. Furthermore, Pertamina’s humorous communication strategy was not well received and instead worsened its public image, as it was perceived as inappropriate for a crisis situation. These findings highlight that TikTok’s conversational dynamics play a significant role in shaping reputation crises, requiring companies to develop crisis communication strategies that are more contextual, rapid, and empathetic toward digital interaction cultures.
Perkembangan Komunikasi Radio di Era Digital: Tinjauan Literatur yang Sistematis Harlita Nindhasari; Harliantara, Harliantara; FSM, Nurannafi; Zulaikha, Zulaikha; Sugeng W., Didik
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6356

Abstract

This study aims to comprehensively investigate the evolution and development of digital media in the context of broadcast radio communication. The main focus is directed toward the transition from analog radio broadcasting systems to digital and internet protocol (IP)-based platforms, which, while offering high efficiency, still present unique challenges for this century-old medium. The primary issue discussed is how the radio industry maintains its relevance, expands its reach, and monetizes content within an evolving and increasingly fragmented media landscape. By using a Systematic Literature Review (SLR) of 25 primary studies published in the past decade, this research explores shifts in audience consumption patterns, innovations in business models, and the ways technology is implemented. The results show that Media Convergence and Uses and Gratifications Theory are highly significant in understanding the radio adaptation process. Key strategies include utilizing podcasting as an on-demand strategy and integrating social media to enhance storytelling and transmedia communication. These conclusions indicate how radio broadcasting has transformed from a linear pathway into an interactive, multi-channel symphony. This study makes an important contribution to the academic world by exploring both the theoretical and practical aspects of radio communication in the context of convergence, while also offering valuable guidance for policymakers and media professionals.
Literature Review: Peran Komunikasi Interpersonal dalam Menjembatani Gap Generasi pada Era Digital di Dunia Kerja Yeski Putri Utami; Aura Balqis Nur Azizah; Putri Stevanie Purba
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6365

Abstract

The generational gap in the digital workplace has become increasingly apparent due to differences in work values, communication media preferences, and levels of technological adaptation among age groups. These differences often affect coordination effectiveness, the quality of working relationships, and intergenerational collaboration. This study aims to analyse the role of interpersonal communication in bridging generational gaps in the digital work environment. A Systematic Literature Review (SLR) method was employed by examining national publications from 2017 to 2025 related to interpersonal communication, generational issues, and the digital workplace. The literature selection process was conducted systematically through identification, screening, and synthesis stages. The findings indicate that generational gaps are primarily driven by disparities in digital literacy, variations in communication styles, and differing work expectations and values. The synthesis reveals that interpersonal communication—through two-way dialogue, empathy, active listening, and adaptive communication styles—plays a significant role in fostering mutual understanding and reducing social distance between generations. This study confirms that strengthening interpersonal communication competencies and adopting inclusive communication practices are essential strategies for creating harmonious, effective, and digitally responsive intergenerational working relationships.
Semiotics of Kafeena: Integration of Verbal and Nonverbal Symbolic Communication in The Wedding Ritual of The Muna Tribe Irna Purnama Sari
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6591

Abstract

This study examines symbolic communication in the Kafeena (pinangan) tradition at the wedding of the Muna tribe in Wali Village, Watuputih District, Muna Regency. The background of this study is the lack of understanding of the community, especially the younger generation, regarding the meaning of verbal and nonverbal communication in the Kafeena procession, which has caused the erosion of local cultural values. This study aims to reveal the symbolic meaning contained in the verbal and nonverbal elements of Kafeena, as well as to provide cultural education as an effort to preserve traditional heritage. The method used is descriptive qualitative with data collection techniques through observation, interviews, documentation, and literature studies. Roland Barthes' semiotic theory is used as an analytical tool s to unravel the denotative and connotative meanings of the symbols in the proposal procession. The results of the study show that Kafeena contains spiritual, social, and cultural meanings conveyed through traditional questions in the form of amenakomu ini and abhentamo pongke ini as well as symbolic objects such as rings, the Qur'an, bathing equipment, and other objects. These findings confirm that Kafeena is a complex cultural communication medium. The conclusion of this study shows that understanding symbolic communication in Kafeena is important to be maintained and passed on through cross-generational education programs to strengthen the cultural identity of the Muna tribe in facing the current of modernization.

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