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INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 321 Documents
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Industri Budaya dan Dramaturgi dalam Storytelling Iklan Instagram: Studi Kasus Konten @indrajegel Panji Mukadis
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6631

Abstract

Content from the @indrajegel Instagram account attracts audience attention through a storytelling style inspired by Chinese television melodrama. Chinese melodramatic content is commonly characterized by a degree of standardization, including distinctive and recurring background music. This melodramatic template has gained wider recognition through platforms such as ReelShort, which are supported by China’s “Going Global” cultural policy. Grounded in a constructivist perspective, this study examines the cultural industry phenomenon of influencer-based social media content through a case study of the @indrajegel account, focusing on why content that is consciously recognized as advertising can still capture audience attention by analyzing its dramaturgical aspects. This study offers novelty not only through its case selection, but also by addressing the limited number of studies that explicitly connect Chinese-style melodramatic content with cultural industry theory, particularly in relation to dramaturgical analysis. The findings demonstrate how the frontstage and backstage dimensions of the content generate a form of permission marketing through an entertaining three-act dramatic structure, resulting in high levels of audience engagement. These findings provide managerial implications for brands and influencers by highlighting the potential for exploring similar activation strategies inspired by the @indrajegel phenomenon. Future research may examine the advertising effectiveness of the same account, ranging from ad recall to purchase intention or actual purchasing behavior, as well as explore other influencer accounts with different content characteristics and creator backgrounds.
Strategi Komunikasi Institusional: Model Implementatif Pembangunan Reputasi dan Daya Saing Politeknik Vokasi Roni Setia Nugraha; Prayitno, Edi Tri; Ade Irda Savitri
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6650

Abstract

Achieving superior institutional accreditation places a university in a new strategic phase that demands more focused and sustainable communication management. This study analyzes the communication strategy of Politeknik Caltex Riau after gaining superior accreditation and explores the role of communication in building reputation and competitiveness within vocational higher education. Using a qualitative case study approach, data were collected through in-depth interviews with key informants, observation of communication practices, and analysis of institutional documents and digital content. Thematic analysis was applied to identify patterns and meanings in the strategies used. The findings show a shift in communication orientation from promotional activities to a reputation-based approach grounded in performance evidence and institutional values. The post-accreditation strategy is supported by the internalization of IDEAL values in internal communication, consistent institutional identity management, strategic use of digital media as the institution’s main representation, and strengthened external relations and stakeholder collaboration. This integrated approach contributes to increased public trust and improved stakeholder perceptions. The study concludes that communication after superior accreditation functions as a strategic tool for enhancing reputation and competitiveness in vocational higher education. These findings offer both practical and conceptual insights to guide the development of institutional communication strategies in similar educational settings.
Navigating Uncertainty in Contemporary Romantic Relationships: A Systematic Review Based on Uncertainty Reduction Theory (2011-2023) Zefira Fadryona; Wardhani, Andanareswari
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6780

Abstract

Uncertainty Reduction Theory (URT) explains how individuals experience and manage uncertainty in interpersonal interactions, particularly during the early stages of relationship development. However, uncertainty is not limited to initial encounters and can persist throughout ongoing relationships, including romantic relationships. This article aims to systematically review how Uncertainty Reduction Theory has been applied in the context of romantic relationships and to identify the types of uncertainty experienced by couples across different relational stages. Using a Systematic Literature Review (SLR) method guided by the PRISMA framework, this study analyzes seven national and international journal articles published between 2011 and 2023. The findings show that uncertainty in romantic relationships emerges not only during relationship initiation but also during maintenance, conflict, transitions, and dissolution. Couples experience uncertainty related to themselves, their partners, and the future of the relationship, which can influence emotional responses, communication patterns, and relational stability. The reviewed studies highlight the importance of communication strategies such as information seeking, self-disclosure, nonverbal cues, and digital communication behaviors in reducing uncertainty. Additionally, technological developments, including online dating and social media, introduce new forms of uncertainty while also offering alternative strategies for uncertainty reduction. This review demonstrates that URT remains a relevant and adaptable framework for understanding contemporary romantic relationships. The article also identifies gaps in existing research, particularly regarding long-term relationships and non-Western cultural contexts, and suggests directions for future studies.
Analisis Internalisasi Nilai Institusional IDEAL di Politeknik Caltex Riau Lailanisa Fadlilani; Roni Setia Nugraha; Zainal Arifin Renaldo
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6808

Abstract

This research aims to analyze the internalization of IDEAL (Integrity, Dignity, Excellence, Agility, and Loyalty) institutional values within the Caltex Riau Polytechnic (PCR) and identify challenges and opportunities to strengthen them through organizational communication. The IDEAL value has been established as the foundation of organizational culture since it was listed in the 2023 Institutional Statute and has become a reference for the behavior of the academic community. This study uses a descriptive qualitative approach with observation techniques, in-depth interviews, and analysis of institutional documents. The results of the study show that the value of IDEAL has been integrated in official documents and formal activities of the institution. Lecturers and employees show a relatively consistent internalization of values through work practices, even though they are not supported by measurable behavioral indicators. Meanwhile, at the student level, the internalization of values is still at the introduction stage and is symbolic. The research also found irregularities in communication between units and the use of digital media that have not been managed strategically. These findings confirm the need for a structured, participatory, and adaptive value communication system for the digital ecosystem to strengthen the overall internalization of IDEAL values.
Verbal Sexual Violence On X : A Gender Perspective and Digital Communication Ethics Putri Regita Ramadhani; Laili Etika Rahmawati
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6812

Abstract

The development of social media has brought significant changes in people's communication patterns, but it has also become a vulnerable space for violence, including verbal sexual violence. This study aims to analyze the forms and characteristics of verbal sexual violence that appear on social media based on a gender perspective. Through a qualitative approach with a case study method, data was collected through content observation on various social media platforms, including comments, captions, and direct messages. The results show that verbal sexual violence tends to be experienced more by women, and is often excused as a joke or free expression of opinion. The inequality of gender-based power relations is the main factor that perpetuates this practice. In addition, weak digital ethics literacy exacerbates the situation, where perpetrators do not understand or ignore ethical boundaries in communicating online. This research emphasizes the importance of strengthening gender perspectives and digital communication ethics education as preventive efforts against verbal sexual violence in the digital space, particularly through institutional policies and community awareness programs.
Media Sebagai Agen Ekologi Gerakan Pro-Lingkungan di Era Digital Meiby Zulfikar; Sarwoprasojo, Sarwititi; Hapsari, Dwi Retno Hapsari; Maharani, Aditya
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7100

Abstract

The development of new media has opened up great opportunities for increased public participation in environmental issues. Previously, there was still a gap: studies only highlighted the use of social media as a channel for meaningful information, ranging from awareness to collective action, rather than as an agent of ecological change. SOTA indicates a shift from a linear communication model toward a connective action pattern, where individuals collaborate through digital platforms using personalized narratives and citizen data. The study method was descriptive-qualitative systematic literature review. The analysis reviewed the Environmental Communication Matrix theory: Thematic analysis was constructed by integrating the Theory of Planned Behavior, Social Impact Theory, and platform affordances frameworks. The analysis focused on the relationship between new media characteristics, user interaction dynamics, and pro-environmental engagement. The synthesis shows that new media can function as a communication ecosystem, strengthening pro-environmental movements and expanding symbolic participation, such as content sharing, to substantive action. The study emphasizes the need for inclusive communication models, evidence-based content strategies, and cross-actor collaboration to optimize the function of new media as a driver of sustainable environmental action.
Contestation of Meanings in Procedural Democracy: Inter-Media Framing of President Prabowo’s Dialogue with Journalists Joan Imanuel Edon; Mirawati, Ira; Abdurrahman, Zidan; Aditya Anggara R.B.
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7150

Abstract

This study analyzes how Indonesian national media framed President Prabowo Subianto’s dialogue with seven senior journalists held in Hambalang on April 6, 2025, a moment positioned as a symbol of political openness during the early phase of his presidency. Employing a qualitative approach and Robert Entman’s framing analysis model, this research examines news coverage from six major media outlets — Kompas, Detik.com, IDN Times, Narasi, Liputan6, and TVOne — focusing on four framing dimensions: problem definition, causal diagnosis, moral evaluation, and treatment recommendation. The findings reveal a notable consensus across media in defining the core problem as a deficit in direct and transparent presidential communication on strategic national issues, with causes attributed to one-way and intermediary-based communication practices. However, variations emerge in moral judgments and proposed solutions, reflecting each outlet’s ideological orientation, editorial stance, and audience segmentation. While Kompas and Narasi adopt a more critical-constructive position emphasizing inclusivity and sustainability, IDN Times, Liputan6, and TVOne frame the dialogue more affirmatively as democratic progress, and Detik.com maintains a pragmatic and neutral tone. This study demonstrates that media framing of political dialogue is not neutral but constitutes a site of meaning contestation shaped by power relations. The findings contribute to political communication scholarship by highlighting how media simultaneously reproduce power narratives and perform a constrained watchdog role within Indonesia’s procedural democracy.
Dinamika Partisipasi Politik Digital: Menguji Paradoks Interactivity Cues dan Dominasi Media Richness pada Akun @whatisupindonesia Nasywa Fauziah Simamora; Detta Rahmawan; Frila Nurfadila
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7169

Abstract

Instagram has increasingly developed as a platform for the dissemination of social–political information, enabling audiences not only to consume content but also to respond and participate through various forms of interaction. This study aims to examine the effects of interactivity cues and media richness on audience engagement with social–political educational content on the non-commercial informational Instagram account @whatisupindonesia. A quantitative explanatory approach was employed using content analysis of 167 posts, with data analyzed through negative binomial regression. Interactivity cues and media richness were treated as independent variables, while engagement, measured by the number of likes, comments, and shares, served as the dependent variable. The results indicate that media richness has a significant and consistent effect on all engagement indicators, particularly in video-based content. In contrast, interactivity cues show inconsistent effects and tend to be non-significant, or even negative, across several engagement indicators. These findings suggest that within the context of social–political educational content, visual and audiovisual richness plays a more dominant role than explicit interactive prompts in driving audience engagement.
Analisis Implementasi Keterampilan Komunikasi Staf UPT Humas UNNES di Era Digitalisasi Indah Ayu Cahyani; Oktarina, Nina
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7229

Abstract

The 21st century as the century of globalization emphasizes the massive use of information technology, which has an impact on the need for competent human resources, including communication skills. The duties of a public relations officer related to information dissemination certainly have an impact on the need for digital and multiplatform communication skills. Therefore, the purpose of this study is to analyze the implementation of communication skills of UNNES Public Relations staff in the era of digitalization using the digital communication skills indicators of DigComp 2.0 by Ferrari (2013). This study uses a qualitative descriptive analysis research method. Data were collected through interviews, observations, and documentation. The results showed that the implementation of communication skills in the three divisions of the UNNES Public Relations Technical Implementation Unit (UPT) had a high level of adaptability in the digital work ecosystem, applied dynamic, audience-oriented communication strategies, and utilized cloud-based work systems for efficiency. Ethically, staff demonstrated good digital maturity with quality control through tiered verification, although there were no specific written guidelines. These findings confirm that digital communication competence is not limited to technical skills alone, but also includes data analysis skills and is supported by written company guidelines as an official reference.
Social Network Analysis dalam Komunikasi Pembelajaran Inklusif Sekolah Tinggi Global: Sebuah Kajian Literatur Review Sopiyani Solihah; Muhamad Anang Rivai; Munajar, Munajar; Diah Ajeng Purwani; Sumarsono
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.7265

Abstract

Inclusive education in higher education faces serious challenges, particularly in relation to communication, which has not been able to ensure equal participation of students with disabilities. Globally, only about 30% of SDG targets related to disability are on track for achievement. This indicates a gap between inclusive education policy and practice. In the big picture of this study, communication is positioned as a key element that connects inclusive pedagogy, collaborative learning, accessibility, and student learning outcomes. This study aims to map trends, actors, centrality, and patterns of research collaboration and networks between countries, authors, and organizations during the period 2015–2025. The methods used were a systematic bibliometric-based literature review and Social Network Analysis (SNA) of 242 Scopus documents as the population, with 92 articles selected as samples using PRISMA and visualized using VOSviewer. The results show a sharp increase in publications since 2021, peaking in 2025, with the keywords higher education, inclusive education, communication, and disability at the center of the network. The global collaboration network is dense but dominated by Global North countries. In addition, inclusive communication acts as the main mediator between pedagogical strategies and student learning outcomes. This study recommends strengthening equitable collaboration and context-based research in the Global South to enrich the discourse on global inclusive education.

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