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INDONESIA
Jurnal Ilmu Komunikasi Dan Media
Published by CV ITTC Indonesia
ISSN : -     EISSN : 28076087     DOI : -
Core Subject : Social,
Social Sciences
Jurnal Ilmu Komunikasi sosial dan Media Sosial (JKOMDIS) merupakan jurnal yang diterbitkan oleh CV. ITTC INDONESIA dan dikelola langsung oleh Webinar.Gratis dan Even.Gratis untuk berbagai kalangan yang mempunyai perhatian terhadap Ilmu Komunikasi, sosial dan budaya, baik dalam pengertian luas, maupun khusus dalam bidang yang terkait. naskah yang diterima untuk diterbitkan berupa penelitian lapangan, penelitian kepustakaan, pengamatan, serta karya ilmiah yang berhubungan dengan topik yang relevan dengan ilmu komunikasi, sosial, dan budaya. Jurnal Ilmu komunikasi sosial dan budaya terbit 3 kali dalam 1 tahun, yaitu bulan Maret, Juli dan November
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 400 Documents
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Analisis Wacana Kritis Norman Fairclough Pada Film Barbie 2023 Sebagai Representasi Budaya Patriarki Putri, Rosalinda Mardiana; Mayasari, Mayasari; Nurkinan, Nurkinan
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1884

Abstract

Film is part of audio-visual mass media communication and aims to convey social messages to the audience in accordance with the reality that is growing and developing in society. One of the films that has this purpose is the film Barbie Live Action 2023. The purpose of this research is to dissect the discourse in three dimensions, namely textual, discourse practice, and sociocultural practice. In this research, the type of research used is qualitative-descriptive research. The paradigm used in this research is the critical paradigm. The appropriate research method used for this research is Norman Fairclough's Critical Discourse Analysis method. In the textual dimension, the linguistic tools of Diction, Cohesion, Modality and figure of speech metaphor are obtained. In the discourse practice dimension, at the production level the Barbie film is produced with two backgrounds, namely Barbieland and the real world, namely the city of Los Angles, United States with English language dialogue. At a text consumption level, the film is the highest-grossing box office film of all time with earnings of $1.45 billion. Sociocultural practices have 3 levels, namely situational, institutional and social levels. Situational Barbie script was written during the pandemic. For example, the film Barbie was a box office success in almost the entire world and became the hope of the global community regarding the end of the pandemic. Furthermore, at the institutional level, which includes the media, is Greta Gerwig herself as a film filmmaker. Warner Bros. is the production house for the 2023 Barbie Live Action film. Then there is Mattel as the company behind the production of Barbie dolls. Finally, at the social level, this film shows how patriarchy persists in reality, the social and cultural system of American society still adheres to patriarchal culture and neglects women's rights and protection.
Analisis Persepsi Penonton Tentang Fenomena Mistis Dalam Film Badarawuhi di Desa Penari Nai, Maria Chandrayani Bai; Zahra, Putri Patimatul; Saharani, Shakila Mahsa
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1892

Abstract

In this research, the researcher investigates how the audience understands and interprets aspects of mystical phenomena contained in the movie "Badarawuhi di Desa Penari". These mystical phenomena can include various elements, such as local beliefs, myths, or spiritual practices presented in the context of the story. The research will focus on how the representations of local traditions and social norms presented in the movie influence the audience's perception of the culture. In knowing the perception, the researcher uses Alex Sobur's cognitive theory to explore the meaning that exists in the audience. The research method used is a qualitative descriptive method that allows a more detailed explanation of the principles found. The data was collected through in-depth interviews in person and online via WhatsApp with the informants. This research reveals that continuous exposure to horror films can influence viewers' perception and increase their susceptibility to believing in the supernatural elements portrayed in these movies. However, it is crucial to acknowledge that individual beliefs vary and should be respected. Horror films can serve as a window into the cultural beliefs and practices surrounding supernatural phenomena in different societies. Therefore, it is paramount to always respect and value the local beliefs of the community, regardless of one's location.
Analisis Framing Media Online Detik.Com Dan Kompas.Com: Kasus Pelcehan Seksual Di Univerisitas Flores Periode Juni 2023 Meriani, Tiva Nur Okta; Awur, Anicetus; Wati, Irma
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1898

Abstract

Penelitian ini menganalisis framing pemberitaan kasus pelecehan seksual di Universitas Flores selama periode Juni 2023 yang dilakukan oleh dua media online besar di Indonesia yaitu Detik com dan Kompas.com. Penelitian ini bertujuan untuk memahami bagaimana kedua media tersebut mendekati isu pelecehan seksual, terutama pilihan kata, sudut pendekatan dan cerita yang digunakan. Metode analisis kerangka yang digunakan adalah model Robert Entman yang mencakup empat elemen: mengidentifikasi masalah, mendiagnosis penyebabnya, membuat penilaian etis, dan menyarankan solusi. Hasil penelitian menunjukkan terdapat perbedaan signifikan dalam cara kedua media tersebut menyajikan kejadian tersebut. Detik.com cenderung lebih fokus pada aspek emosional dan pribadi korban, dengan banyak kutipan langsung dari korban dan keluarganya, serta penekanan pada dampak psikologis dan sosial. Pada saat yang sama, Kompas.com lebih menekankan pada aspek kelembagaan dan sistem, dengan analisis mendalam mengenai kebijakan universitas, tanggapan pihak berwenang, dan implikasi hukum dari kasus tersebut. Kedua media juga berbeda dalam pemilihan sumber, Detik.com lebih sering mengutip sumber anonim dan korban langsung, sedangkan Kompas.com lebih mengutamakan pendapat ahli dan pejabat resmi. Temuan-temuan ini menyoroti pentingnya pemahaman mendalam mengenai framing media dalam membentuk persepsi publik terhadap isu-isu sensitif seperti pelecehan seksual.
Prabowo Gibran's Local Language Campaign On The Tiktok Account Fillixpratama Wiratno, Esa Prasetyo; Rozi, Fakhrur
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1903

Abstract

This research analyzes the impact of the local language campaign conducted by Prabowo Gibran through the TikTok account @fillixpratama25, which demonstrates adaptation to digital trends and the preferences of young voters. Unlike previous studies that focused on political image and campaign strategies in other contexts, this research offers a new approach by emphasizing the use of local language on TikTok. The methodology used is a qualitative approach with a constructivist paradigm, utilizing field research methods. Data was collected through direct observation, document analysis, and interviews with relevant stakeholders. Critical discourse analysis by Teun A. van Dijk was used to understand how local language in this campaign builds or undermines social dominance and reflects power structures. The results of the study indicate that the use of local language and a relaxed communication style create emotional closeness with the audience, increase political awareness among young voters, and leverage the viral potential of TikTok to expand the reach of political messages. This campaign combines media ecology theory and social media campaign theory, highlighting how new media transforms the political communication environment and enables more direct interaction between politicians and the public. The conclusion shows that adaptive strategies in using social media with relevant local languages can strengthen the connection between candidates and voters, increase political awareness, and open new opportunities in political communication in the digital era.
Cultural Hegemony of the Karo People in Building Tourism Brands on Instagram Sinuhaji, Zahra Wulandari; Sazali, Hasan
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1909

Abstract

This article aims to explore the cultural hegemony of the Karo people in building their tourism brand on Instagram. The type of research used in this article is qualitative with a phenomenological approach. Through the analysis of content shared by the Karo community on Instagram, this study identifies patterns of dominance of Karo nature and culture images in efforts to promote their tourism destinations. The results of the study reveal that the cultural hegemony of the Karo people in building tourism brands on Instagram is based on three factors. These include the dominance of local culture representing the beauty of nature, culture, customs, and arts; the use of local language and terms; and the participation of the community in efforts to preserve the environment and utilize social media as a promotional tool as an impact of globalization and modernization in Karo tourism content on Instagram. Overall, this research provides deep insights into how the cultural hegemony of the Karo people influences the building of their tourism brand on Instagram.
Digital Literacy In Detecting Hoaxes In Instagram Media (Analysis Study Of Communication Science Students, State Islamic University Of North Sumatra) Ulfa, Azzahra; Sikumbang, Ahmad Tamrin
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1913

Abstract

Abstract This article explores the urgency of digital literacy in detecting hoaxes on social media, especially Instagram, among students of Communication Sciences of the State Islamic University of North Sumatra (UINSU). This research identifies crucial problems in the spread of false information or hoaxes that have the potential to divide society and damage information integrity. This study uses a qualitative methodology, this research adopts an ethnographic approach and a constructive paradigm to gain a deep understanding of how students perceive and respond to the information they find on social media. The location of this study is Campus 4 Tuntungan UINSU, and the resource persons were selected through purposive sampling based on their experience and activeness in using Instagram as well as their involvement in digital literacy issues. Primary data sources are obtained from in-depth interviews and participatory observations, while secondary data sources include relevant document studies. The data analysis technique used is the Miles, Huberman, and Saldana analytical model which includes data reduction, data presentation, and conclusion drawn. The validity test of the data was carried out through source triangulation. The results of the study show that even though students have access to digital literacy tools, there is still a tendency to trust and spread unverified content. The conclusion of the study emphasizes that digital literacy is not only important as a tool to verify information and avoid the spread of hoaxes, but also as a means to increase critical awareness of media content.
Analysis of Sarcasm Language Use on Instagram Social Media (Case Study of Students from the Faculty of Social Sciences UINSU) Yasmin, Adelina Putri; Zuhriah, Zuhriah
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1918

Abstract

This article aims to examine the dynamics of sarcasm language use by students of the Faculty of Social Sciences at the State Islamic University of North Sumatra (UINSU) in their interactions on Instagram social media. The urgency of this research arises from the observation that sarcasm, although often used as a communication tool, frequently leads to misinterpretations and interpersonal conflicts in the digital context that lacks non-verbal cues. This study adopts a qualitative case study approach with a constructivist paradigm, using thematic analysis techniques to interpret data obtained through in-depth interviews and observation of social media activities. Data validity testing was conducted through source triangulation to ensure the reliability of the findings. The research results indicate that students have significantly varied understandings of sarcasm, which is often misinterpreted as serious communication, leading to undesired emotional reactions. In the segment "Social Cognition: Student Poll on Sarcastic Comments on Instagram," it was found that although students could identify sarcasm, emotional reactions to sarcasm varied, indicating a need for higher digital literacy to effectively manage and process information in social interactions. The discussion in this article emphasizes that sarcasm on social media, while being a dynamic expression tool, requires deep contextual understanding to avoid misinterpretation. Therefore, enhancing media literacy is crucial to help students understand communication nuances and reduce the risk of misunderstandings in digital interactions. This study highlights the importance of effective digital literacy education, which not only enhances students' communication skills but also prepares them to navigate the complex and often ambiguous digital ecosystem.
Komunikasi Organisasi Dalam Pengelolaan Bantuan Sosial Terhadap Peningkatan Kesejahteraan Masyarakat Desa Di Kabupaten Konawe Selatan ., Sultrayansa; Lestari, Dian Trianita
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1924

Abstract

Social assistance is one of the central and regional government programs aimed at improving community welfare, so procedures for implementing social assistance programs must be transparent and consistent in order to achieve community independence. The purpose of this research is to provide an overview of organizational communication in order to improve the welfare of village communities through the provision of social assistance in South Konawe Regency. A qualitative research approach will be used to obtain constructive analysis and supporting data regarding policies implemented by the Social Service regarding the provision of social assistance. The research findings revealed four types of communication used to achieve community welfare goals: Downward communication, Upward communication, Horizontal communication, and Interline communication. These four methods have proven to be effective in distributing social assistance in South Konawe Regency, preventing all types of obstacles such as duplication and providing social assistance that is not intended.
Strategi Komunikasi Pemasaran Coffee Shop Kaze Headquarter Melalui Bauran Pemasaran Dalam Mempertahankan Daya Beli Konsumen Putri, Deftiyani Rachmawati; Dharta, Firdaus Yuni; Oxcygentri, Oky
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1939

Abstract

In one coffee shop, new concepts are often discussed that make the appeal of a modern coffee shop. At a time when competition in the coffee shop business is increasingly fierce, Kaze Headquarter is trying to maintain its own brand to maintain consumer purchasing power. This research aims to determine Kaze Headquarter's marketing communication strategy in maintaining consumer purchasing power and also introducing its own brand to the public. Strategy is essentially planning to achieve a goal. This research uses a marketing mix in promotional programs. This study uses a qualitative method. The subjects in this research were those who actually worked at Kaze Headquarters, one Kaze Headquarters manager, one Kaze Headquarters bartender, one Kaze Headquarters Barista, and one Kaze Headquarters waiter who acted as an informant. This research concluded that Kaze Headquarter carried out a communication strategy using a marketing mix by creating attractive promos. This is done with the aim of maintaining consumer purchasing power and increasing customer interest in coming. Kaze headquarter's relationship with consumers and the community is needed to create a good name and image and also gain consumer trust.
The Effectiveness of Organizational Communication in Improving Employee Performance at PT. Tirta Sibayakindo Mardia, Ilham Maulana Admaika; Peranginangin, Indira Fatra Deni
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 2 (2024): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i2.1942

Abstract

This research aims to determine the effectiveness of organizational communication in improving the performance of PT. Sibayakindo employees. This research uses qualitative descriptive data analysis techniques. The data collection techniques used are observation, documentation and interviews with people and organization development. Based on the research results, it is concluded that communication is what binds the company together. Communicating well in a company is not easy, therefore communication strategies are needed. Organizational communication is the delivery and interpretation of messages between communication units in a particular organization. The main purpose of organizational communication is to convey thoughts, views and opinions, share information, express feelings and emotions, and work together. Organizational communication is not just about sharing information but also about building a strong foundation for progress and success. The strategies created and implemented are quite helpful and facilitate the performance of PT. Tirta Sibayakindo employees.

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