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Giovanny Bangun Kristianto
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J-LEE - Journal of Law, English, and Economics
Published by Universitas Harapan Bangsa Purwokerto
ISSN : -     EISSN : 27757153     DOI : https://doi.org/10.35960/j-lee.v6i1
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other
We are interested in topics which relate generally to: 1. Law 2. English Education 3. Economics issues in Indonesia and around the world. Articles submitted might cover topical issues in: Law, English Education, Economics.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 7 No. 2 (2025): DECEMBER" : 5 Documents clear
Pengaruh Literasi Kewirausahaan, Gaya Hidup, Kemajuan Ai Dan Dukungan Orang Tua Terhadap Kemandirian Finansial Gen Z Noegroho, Asharryadi; Sumantri, Raden
J-LEE - Journal of Law, English, and Economics Vol. 7 No. 2 (2025): DECEMBER
Publisher : LPPM Universitas Harapan Bangsa

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Abstract

This study aims to analyze the influence of entrepreneurial literacy, AI advancement, lifestyle, and parental support on the financial independence of Generation Z at AL-Irsyad Cilacap University. Using a quantitative approach with a sample of 150 students, data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that simultaneously, all four variables significantly affect financial independence with a determination coefficient of 65.9%. Partially, entrepreneurial literacy emerged as the most dominant factor (β=0.287; sig=0.000), followed by AI advancement (β=0.234; sig=0.001), parental support (β=0.223; sig=0.001), and lifestyle (β=0.187; sig=0.004). These findings suggest that enhancing entrepreneurial competencies, optimizing AI technology, strengthening family support, and controlling lifestyle are crucial pillars in building financial independence among Gen Z. This study recommends the need for integrated programs that combine entrepreneurship education, digital literacy, and family-based approaches to optimize the financial potential of Indonesia's younger generation.
MODEL TRIPLE-V ENGAGEMENT : KONTEN SINGKAT, VISUAL MENARIK, DAN INTERAKTIF YANG MENDORONG KETERLIBATAN DIGITAL miko
J-LEE - Journal of Law, English, and Economics Vol. 7 No. 2 (2025): DECEMBER
Publisher : LPPM Universitas Harapan Bangsa

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Abstract

Perkembangan teknologi digital secara besar-besaran mengubah cara kerja komunikasi pemasaran modern. Interaksi pemasaran yang sebelumnya hanya satu arah kini berkembang menjadi proses dua arah yang bekerja sama., di mana pengguna memiliki peran penting dalam menciptakan nilai. Dalam konteks ekonomi perhatian, fenomena yang muncul adalah banjir informasi di berbagai platform digital dengan kemampuan merek untuk menarik dan mempertahankan perhatian audiens menjadi tantangan strategis yang semakin rumit. Artikel ini menghadirkan Model Triple-V Engagement sebagai kontribusi konseptual baru, yang mencakup konten singkat, daya tarik visual, serta elemen interaktivitas yang dapat menciptakan keterlibatan digital yang lebih dalam dan berkelanjutan. Pendekatan yang digunakan adalah konseptual-teoretis dengan menyintesis literatur terkini mengenai perilaku konsumen digital, ekonomi perhatian, dan teori keterlibatan pengguna dengan sintesis yang menyeluruh terhadap literatur tentang perilaku konsumen digital, teori ekonomi perhatian, serta teori keterlibatan pengguna. Model Triple-V menjelaskan bahwa keterlibatan digital terbentuk melalui tiga proses utama: Proses kognitif yang terpicu oleh informasi yang padat dan durasi konten yang singkat, Proses afektif yang muncul karena pengaruh visual yang kuat dan menarik secara estetika, dan proses perilaku yang didorong oleh fitur interaktif yang mendorong partisipasi aktif pengguna. Ketiga elemen tersebut berinteraksi secara sinergis membentuk siklus keterlibatan yang berkelanjutan yang mendorong pengguna berubah dari tidak aktif partisipan menjadi partisipan yang aktif terlibat dalam proses menciptakan nilai merek bersama. Teori alternatif yang menjadi dasar baru ciri khas dari format konten mempengaruhi tingkat kualitas dan kekuatan keterlibatan secara digital. Dampak nyata bagi pemasar, kreator konten, serta pelaku industri digital mechanisme algoritma yang digunakan oleh platform digital. Temuan ini juga memberikan kejelasan pesan, tampilan visual yang menarik, dan fitur yang bisa diakses secara interaktif dalam membangun hubungan yang berarti antara merek dan audiens. Kata Kunci : Model Triple-V, Konten Yang Singkat, Visual Menarik, Interaktivitas, Keterlibatan Digital, Dan Pemasaran Digital
Pengaruh Kepuasan dan Kepercayaan Konsumen Terhadap Efektivitas Strategi Pemasaran Media Sosial: Kepuasan dan Kepercayaan Konsumen Ramadhani, Estherica Cahya
J-LEE - Journal of Law, English, and Economics Vol. 7 No. 2 (2025): DECEMBER
Publisher : LPPM Universitas Harapan Bangsa

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Abstract

Era digital telah mentransformasi paradigma pemasaran konvensional, di mana kepuasan dan kepercayaan konsumen emerged sebagai faktor penentu kesuksesan strategi pemasaran digital. Penelitian ini menganalisis kontribusi kepuasan dan kepercayaan konsumen terhadap keberhasilan strategi pemasaran media sosial melalui metode systematic literature review terhadap publikasi ilmiah periode 2020-2024. Temuan penelitian mengungkapkan bahwa kepuasan konsumen yang terbentuk melalui pengalaman interaktif, kualitas konten, dan layanan responsif menjadi pondasi utama dalam membangun kepercayaan. Selanjutnya, kepercayaan konsumen berperan sebagai variabel mediasi yang memperkuat dampak strategi pemasaran melalui peningkatan engagement, loyalitas, dan intensi pembelian berulang. Studi ini menyimpulkan bahwa strategi pemasaran media sosial yang optimal tidak hanya berorientasi pada promosi, namun perlu berfokus pada penciptaan pengalaman bermakna dan pembangunan kepercayaan berkelanjutan. Implikasi praktisnya menekankan pentingnya peningkatan kualitas interaksi digital, konsistensi nilai merek, dan transparansi informasi bagi pelaku bisnis.
KECERDASAN BUATAN SEBAGAI INVENTOR: STUDI KOMPARATIF KEPEMILIKAN DAN KEBIJAKAN PATEN DI INDONESIA DAN AMERIKA SERIKAT Ruhtiani, Maya
J-LEE - Journal of Law, English, and Economics Vol. 7 No. 2 (2025): DECEMBER
Publisher : LPPM Universitas Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35960/j-lee.v7i2.2115

Abstract

This study examines the status of artificial intelligence (AI) as an inventor within patent law systems and compares the regulation of patent ownership for AI-based inventions in the context of employee invention between Indonesia and the United States. The advancement of AI technology has enabled the creation of significant inventions without direct human intellectual input, raising legal issues regarding the recognition of inventors and ownership rights. This research employs a normative juridical method with statutory and comparative approaches to analyze two distinct legal systems: Indonesia’s civil law and the United States’ common law. Data were collected through literature review of relevant regulations, court decisions, and academic works on intellectual property and technology law. The findings reveal that both countries do not recognize AI as a legal inventor, but they adopt different approaches to ownership regulation. Indonesia provides explicit legal norms in Articles 12 and 15 of Law Number 13 of 2016 on Patents, while the United States relies on contractual agreements between parties. The novelty of this study lies in its integration of AI inventorship issues within the employee invention context, a topic that remains underexplored in existing scholarship. Therefore, regulatory reform is needed to address technological developments, alongside the formulation of clearer employment agreements to ensure legal certainty for all stakeholders.
TANGGUNG JAWAB RUMAH SAKIT TERHADAP KEAMANAN DATA PRIBADI PADA REKAM MEDIS DI INDONESIA Teguh Setiyanta, Pentadi; Puspa Dewi, Monica
J-LEE - Journal of Law, English, and Economics Vol. 7 No. 2 (2025): DECEMBER
Publisher : LPPM Universitas Harapan Bangsa

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Abstract

The development of information technology in healthcare systems has encouraged the digitalization of medical records, raising new legal issues concerning the protection of patients’ personal data. This study aims to analyze the legal responsibility of hospitals in securing electronic medical records and to evaluate whether existing Indonesian regulations provide adequate legal protection. This is a normative legal research using statutory and conceptual approaches, based on primary and secondary legal materials. The results show that hospitals hold clear legal responsibility to protect patient data security, as mandated by Law Number 17 of 2023 on Health, Law Number 27 of 2022 on Personal Data Protection, and other related regulations. The legal responsibility includes civil, criminal, and administrative aspects. Although a legal framework is in place, its implementation remains insufficient due to the lack of comprehensive sector-specific technical regulations. Therefore, operational derivative regulations, improved hospital information security systems, and stronger government oversight and public participation are necessary to ensure the effective protection of patients' privacy rights in the digital era.

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