Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi
SINOMIKA JOURNAL merupakan jurnal ilmiah bidang Ekonomi yang terbit setiap 2 bulan (Januari, Maret, Mei, Juli, September, November. SINOMIKA JOURNAL menerima naskah hasil penelitian dan hasil kajian yang memunculkan gagasan-gagasan ilmiah dan aktual bidang Ekonomi Pembangunan, Ekonomi Islam, Manajemen, Akuntansi, Perpajakan, dan Perbankan.
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230 Documents
<![CDATA[Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Minuman Kedai Kopi Square di Kota Bandar Lampung ]]>
<![CDATA[Yuliana, Yuliana]]>;
<![CDATA[Ardansyah, Ardansyah]]>
<![CDATA[ SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[CV. Lafadz Jaya ]]>
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DOI: 10.54443/sinomika.v1i3.265
<![CDATA[This Square Coffee Shop is located on Wolter Monginsidi Street No.50 Bandar Lampung City. This study reviews the problem of Marketing Strategy Analysis in Beverage Sales at the Square Coffee Shop in Bandar Lampung City. The type of researcher used is a qualitative method using interview techniques, and documentation is carried out in order to obtain information or reports through business owners and employees. The essence of this research is how to analyze the marketing strategy in increasing the sales of beverages at the Square Coffee Shop in Bandar Lampung City? The research shows that management regarding marketing strategy includes: 1) Segmentation, 2) Targeting, 3) Positioning, and 4) Marketing Mix. The results are quite reliable, namely: Applying Marketing Strategies in improving current marketing both in not determining segmentation, targeting, positioning, and marketing mix which can then increase sales and income.]]>
<![CDATA[TEMAN (Tablet Effervescent Manggis) Pengembangan Dan Pengolahan Ekstrak Kulit Manggis Menjadi Effervescent Sebagai Suplement Kesehatan Ditinjau Dari Faktor Eksternal ]]>
<![CDATA[Ferdinand, Stephen]]>
<![CDATA[ SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[CV. Lafadz Jaya ]]>
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DOI: 10.54443/sinomika.v1i3.266
<![CDATA[Starting from the people's desire for health supplements that are safe and practical and can also increase endurance, especially during the current covid-19 pandemic, many people want health supplements that are rich in benefits and taste delicious, fresh and can be consumed daily on a daily basis. routine. TEMAN is in a growth and build position using a market penetration strategy and there are two main strategies chosen based on the IE Matrix and SWOT Matrix, the first to do online and offline promotions, the second to build their own factory according to standards. In the business environment, the factors that can affect the company are divided into two aspects, namely the remote environment and the industrial environment. Millennials are targeted to work actively and care about health but do not have enough time with a product strategy that can be marketed online and offline. to support the company's strategy, namely online and offline promotions, the pricing structure is carried out by TEMAN which will later be able to see financial projections, investment feasibility analysis and also financial performance analysis. Risk management activities must be able to create and protect added value for TEMAN.]]>
<![CDATA[Pengaruh Citra Merek Dan Persepsi Harga Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian Di Richeese Factory Kemang Jakarta Selatan ]]>
<![CDATA[Ramdhani, Bagas]]>;
<![CDATA[MH Nainggolan, Bonifasius]]>
<![CDATA[ SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[CV. Lafadz Jaya ]]>
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DOI: 10.54443/sinomika.v1i3.272
<![CDATA[The analysis of this study aims to identify the Influence of Brand Image and Price Perception on Customer Satisfaction through Purchasing Decisions at Richeese Factory Kemang South Jakarta PLS-SEM to process data. Purposive sampling was used in sampling techniques with 200 respondents. The results of hypothesis testing show that there is a positive and significant impact between brand image and price perception between customer heat and purchasing decisions ultimately overall have a positive and significant impact between The Influence of Brand Image and Price Perception On Customer Satisfaction Through Purchasing Decisions. So, Recheese Factory Kemang South Jakarta can continue to maintain the brand image to better lag and maintain affordability so that customers can think positively about the price set by the company. Therefore, brand image and price perception are important factors to maximize customer satisfaction and delivery decisions.]]>
<![CDATA[Analisis Pengaruh Social Media Marketing Instagram Terhadap Minat Beli Konsumen Kafe Putti Kedaton, Bandar Lampung ]]>
<![CDATA[Refilia, Deffa]]>;
<![CDATA[Fornio Barusman, Andoni]]>
<![CDATA[ SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[CV. Lafadz Jaya ]]>
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DOI: 10.54443/sinomika.v1i3.275
<![CDATA[This study aims to analyze the influence of social media Instagram on consumer buying interest at Putti Cafe, Kedaton Bandar Lampung. This study uses a sampling technique, namely purposive sampling by determining the number of respondents as many as 50 people, which were distributed to cafe Putri consumers directly, the questionnaires were distributed for 2 days. Based on the research that has been done, the results of hypothesis testing produced at count of 18.301 at a significance of 0.00 <0.05 then Ho is rejected and Ha is accepted, which means that attraction (X1) has a positive and significant effect on consumer buying interest (Y). Furthermore, the coefficient of determination test produces a coefficient of determination R2 of 0.875 %, meaning that 875% of consumer buying interest can be explained by social media variables while 12.5% of consumer buying interest is influenced by other unknown variables in this study.]]>
<![CDATA[Pengaruh Kualitas Produk, Persepsi Harga Dan Citra Merek Terhadap Keputusan Pembelian Di Steak 21 Mall Kota Kasablanka ]]>
<![CDATA[Alfian, Candra]]>;
<![CDATA[MH Nainggolan, Bonifasius]]>
<![CDATA[ SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[CV. Lafadz Jaya ]]>
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DOI: 10.54443/sinomika.v1i3.276
<![CDATA[This study intends to examine the effect of product quality, price perception, and brand image on purchasing decisions. Testing this hypothesis using multiple linear regression analysis testing methods and the help of SPSS software version 20. The survey was carried out from April to June 22 located at Steak 21 outlets Kota Kasablanka mall by distributing questionnaires to Steak 21 buyers as many as 120 respondents, of which 20 respondents be the sample and 100 respondents are the data. The results of this study indicate that product quality gets a significant value of 0.001, price perception gets a significant value of 0.001 and brand image gets a significant value of 0.000. So product quality, price perception and brand image have a positive and significant impact on purchasing decisions at Steak 21 Kota Kasablanka Mall.]]>
<![CDATA[Pengaruh Promosi, Lokasi, Kualitas Bangunan Terhadap Minat Beli Pada Perumahan Annieland Cisoka Tangerang ]]>
<![CDATA[Shalsabillah, Savira]]>;
<![CDATA[Sugiyanto, Sugiyanto]]>
<![CDATA[ SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[CV. Lafadz Jaya ]]>
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DOI: 10.54443/sinomika.v1i3.277
<![CDATA[The main purpose of this study is to determine the effect of promotion, location and building quality on buying interest in Annileand Cisoka Tangerang housing. The sampling technique used in this study was non-probability sampling. The number of respondents taken as many as 170 respondents. The analytical method used is multiple linear regression analysis. The results showed that location had a positive and significant effect on buying interest, promotions had a positive and significant effect, building quality had a positive and significant effect and location, promotion and building quality both had a positive and significant effect. Based on this research, there are research findings, namely the building quality variable has the most dominant influence on buying interest. This means that the quality of the building has the most important influence on the interest in buying Annilend housing.]]>
<![CDATA[Pengaruh Faktor Sosial, Gaya Hidup, Dan Karakteristik Produk Terhadap Keputusan Pembelian ]]>
<![CDATA[Sangun Subarman, Putra]]>;
<![CDATA[Dunan, Hendri]]>
<![CDATA[ SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[CV. Lafadz Jaya ]]>
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DOI: 10.54443/sinomika.v1i3.279
<![CDATA[Business development has been colored by various kinds of competition. One of them is the increasingly fierce business competition which results in changes in consumer behavior in making decisions to buy a product. Motorcycle manufacturers also provide new innovations on motorbikes to make consumers interested in buying and using motorbikes. Consumers are very careful in choosing motorcycle products, because the motorcycles they choose reflect social and lifestyle factors, and product characteristics. The purpose of this study was to determine the magnitude of the influence of social factors, lifestyle, product characteristics on purchasing decisions for N Max Motorcycles in Bandar Lampung. This type of research is an explanatory research, with a population of consumers who buy Yamaha N Max motorcycles in Bandar Lampung, with a sample of 96 people determined using the proportion formula. Techniques of data analysis using multiple linear regression. Based on the calculation results, social factors have a positive effect on purchasing decisions for N Max motorcycles in Bandar Lampung. Lifestyle has a positive effect on purchasing decisions for N Max motorcycles in Bandar Lampung. Product characteristics have a positive effect on purchasing decisions for N Max motorcycles in Bandar Lampung. Social factors, lifestyle and product characteristics have a positive effect on purchasing decisions for N Max motorcycles in Bandar Lampung. The results of this study can be input for several interested parties and be beneficial to the company. So that the company will continue to maintain the viability of the company if consumers are loyal to the products produced.]]>
<![CDATA[Pengaruh Fokus Masa Depan Dan Motivasi Otonom Dalam Perilaku Pencarian Kerja Terhadap Wawancara Kerja ]]>
<![CDATA[Yarsono, Hendi]]>;
<![CDATA[Abadi, Ferryal]]>
<![CDATA[ SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[CV. Lafadz Jaya ]]>
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DOI: 10.54443/sinomika.v1i3.284
<![CDATA[This study aims to provide an understanding of the factors that encourage job seekers during a job search to be able to identify their potential and behavior and actions in the job search process to get a job. The data collection method used is through an online survey with a total of 120 respondents and the population is job seekers who are domiciled in Jabodetabek with the sample criteria being job seekers who have graduated at least high school level/equivalent with an age range of 17-64 years. Structural equation model (SEM) analysis method was used in testing this research model. The results found that focus on the future has a positive effect on job search intensity and job search quality. For autonomous motivation has a positive influence on the intensity of job search and job search quality. While the intensity of job search does not have a significant effect on job interviews. On the quality of job search has a positive influence with job interviews. From the test results, it is suggested that job seekers should be encouraged to focus on what they have learned from their involvement in various job search activities. Autonomous motivation is needed to help job seekers face difficulties during job search.]]>
<![CDATA[Pengaruh Kualitas Layanan, Kepercayaan, Citra Merek Dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Edwin Jeans Indonesia Pada E-Commerce Shopee ]]>
<![CDATA[Indah Yani, Masriati]]>;
<![CDATA[Sugiyanto, Sugiyanto]]>
<![CDATA[ SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[CV. Lafadz Jaya ]]>
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DOI: 10.54443/sinomika.v1i3.285
<![CDATA[This study aims to determine the effect of service quality, trust, brand image and customer satisfaction on Edwin Jeans Indonesia’s customer loyalty on Shopee e-commerce. The population in this study is people who use Shopee who know Edwin Jeans products in the Jakarta area. The sample in this study was taken using the purposive sampling method as many as 100 respondents. The analytical method used is multiple linear regression analysis to determine the direct and indirect effects between variabels. The results of this study indicate that service quality, trust, brand image and customer satisfaction together have an effect on customer loyalty, service quality has a positive effect on customer loyalty, brand image has a positive effect on customer loyalty, trust and customer satisfaction have no effect on loyalty customer.]]>
<![CDATA[Pengaruh Motivasi dan Kepuasan Kerja Terhadap Kinerja Karyawan di Masa Pandemi CoViD-19 ]]>
<![CDATA[Ghaniiyyu Nafinoor, Gabrielle]]>;
<![CDATA[Ali Alam, Iskandar]]>
<![CDATA[ SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 3 (2022) ]]>
Publisher : <![CDATA[CV. Lafadz Jaya ]]>
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DOI: 10.54443/sinomika.v1i3.286
<![CDATA[The Covid-19 pandemic period had a very bad impact on society and also companies in Indonesia. One of them is an employee at Auto 2000 Way Halim. The decrease in employee work motivation results in a less satisfied sense of working for the employees. In this study we used qualitative and quantitative methods. We collect information using a questionnaire. This study uses a questionnaire as an instrument. With a population of 72 people. The sample is 42 respondents. The object is the employee at the Auto 2000 Sales Operation Way Halim branch. Based on the results of inferential data analysis, the conclusion we get is that motivation and job satisfaction have an influence on the performance of Auto 2000 employees at Way Halim Branch. In this case we can mean that the higher the motivation and job satisfaction, the higher the employee's performance. 1. Employees need high work motivation which must be given by company leaders in order to grow maximum performance in the continuity of working for the company. 2. The existence of a sense of employee satisfaction at work is needed to increase employee performance in the company. Leaders are required to pay more attention to the level of job satisfaction of employees in the future.]]>
