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Business Perspective Journal
Published by Universitas Tulang Bawang Lampung
ISSN : 27977498     EISSN : 27979164     DOI : https://doi.org/10.37090/bpj
Core Subject : Economy,
Economics, Econometrics & Finance
Business Perspective Journal is an online and printed journal published by the Business Administration Study Program, Faculty of Social and Political Sciences, Tulang Bawang University, Lampung. This journal contains various articles related to research results and studies in the field of business administration at the local and national scope, covering the fields of organization, management, administration, marketing, finance, taxation and accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
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Search results for , issue "Vol. 4 No. 2 (2024): Business Perspective Journal" : 11 Documents clear
Optimalisasi Penggunaan Invoice dan Nota sebagai Alat Kontrol dan Dokumentasi Transaksi: (Studi pada House Tapis Citra Bandar Lampung) Amir, Aprilianto; Suryani, Suryani; Sundari, Susanti; Nur, Cahya
Business Perspective Journal Vol. 4 No. 2 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i2.2054

Abstract

Invoices and notes are important tools in a company's financial management process. The sustainability of a business requires high accuracy and integrity of transaction data. House Tapis Citra as a business engaged in the arts and culture of Lampung, especially clothing and accessories, needs to adopt the use of invoices and notes that refer to the right standards. This study focuses on optimizing the use of invoices and notes as important supporting tools in achieving the effectiveness and efficiency of financial transactions at HTC. This study aims to design a more effective and efficient system in managing transaction documents by analyzing various factors that affect data accuracy, including document formats, recording procedures, and information systems used. Keywords: invoices, notes, optimization, transaction
Strategi Optimalisasi Administrasi Ekspor Impor dalam Mendukung Pertumbuhan Ekonomi Regional Provinsi Lampung Suryani, Suryani
Business Perspective Journal Vol. 4 No. 2 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i2.2055

Abstract

Import-export administration plays an important role in supporting smooth international trade, which in turn contributes to regional economic growth. This study aims to analyze the optimization strategy of import-export administration in Lampung Province as one of the strategic regions in Indonesia's international trade. The research method used is a descriptive qualitative approach with secondary data analysis from relevant agencies, including the Central Statistics Agency (BPS), the Office of Industry and Trade, and Bandar Lampung Customs Office. The results show that the main obstacles in import-export administration in Lampung Province include the complexity of bureaucratic procedures, limited infrastructure, and low utilization of digital technology by business actors. To overcome these obstacles, this study recommends optimization strategies that include: (1) digitizing the administration system through an integrated platform; (2) increasing the capacity of human resources through competency-based training; (3) simplifying regulations and harmonizing policies across sectors; and (4) strengthening supporting infrastructure, especially ports and logistics transportation. The implementation of this strategy is expected to improve the efficiency and transparency of administrative processes, accelerate the flow of goods, and improve the competitiveness of import-export in Lampung Province. Thus, optimizing import-export administration not only supports regional economic growth, but also contributes to Indonesia's position in international trade. Keywords: import-export administration, optimization, economic growth, Lampung Province, international trade
Pengaruh Motivasi dan Budaya Organisasi Kerja terhadap Kinerja Karyawan Amil Zakat di Lembaga Dompet Dhuafa Republika Jakarta Dimas, Fachmi; Rozali, Muhammad; Syaiful
Business Perspective Journal Vol. 4 No. 2 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i2.2085

Abstract

This research was carried out at the Dompet Dhuafa Republika Foundation Philanthropy Institute by taking the topic of problems in initial observations of Organizational Culture, Work Motivation, and Performance of Zakat Amils, especially of Zakat Amils in Dompet Dhuafa, showing that there is a need for further improvement in Organizational Culture so that zakat amils can really embed the cultural values of the Dompet Dhuafa Organization. The purpose of this research is to find out and analyze the influence of Organizational Culture and Work Motivation on Amil Zakat's Performance at the Dompet Dhuafa Republika Foundation Philanthropic Institute. The methods used in this research are qualitative descriptive and associative methods. The sample in this research was obtained from Amil Zakat who is in the Dompet Dhuafa Republika Philanthropy Building, South Jakarta. The questionnaire has been designed using a Likert scale to obtain data from 3 research variables, namely Organizational Culture, Work Motivation and Employee Performance. Data analysis used Multiple Linear Regression with the help of the SPSS 21.00 program. The research results show that Organizational Culture and Work Motivation influence Amil Zakat's performance by 54.2%. Keywords: motivation, work organizational culture, performance
Pengaruh Customer Experience, Complaint Handling ,Customer Value, E-Service Quality, terhadap Customer Loyalty dengan Customer Satisfaction sebagai Variabel Intervening: (Studi Kasus di Klinik Kecantikan Dr. Glennarda, Sp.KK) Azizah, Liza; Suciningtyas, Santi; Handayani, Tri; Prasetyo, Arif Hadi
Business Perspective Journal Vol. 4 No. 2 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i2.2087

Abstract

The purpose of this study was to determine and analyze the effect of Customer Experience, Complain Handling, Customer Value, and E-Service Quality on Customer Loyalty with Customer Satisfaction as an Intervening variable, both direct and indirect effects. This study used purposive sampling and accidental sampling techniques with a sample of 100 respondents, the analysis technique used SPSS Version 26.0 with validity test, reliability test, multiple linear regression analysis, significance testing (t test), path analysis and Sobel. Customer Experience (X1) shows a significant influence on Customer Loyalty (Y), Complain Handling (X2) shows a significant influence on Customer Loyalty (Y), Customer Value (X3) shows a significant influence on Customer Loyalty (Y), E-Service Quality (X4) shows a significant influence on Customer Loyalty (Y), there is a significant influence between Customer Experiene (X1) on Customer Loyalty (Y) with Customer Satisfaction (Z) as an intervening variable, there is a significant influence between Complain handling (X2) on Customer Loyalty (Y) with Customer Satisfaction (Z), there is a significant influence between Customer Value (X3) on Customer Loyalty (Y) with Customer Satisfaction (Z) as an Intervening variable, there is a significant influence between E-Service Quality (X4) on Customer Loyalty (Y) with Customer Satisfaction (Z) as an Intervening variable, the Customer Satisfaction (Z) variable has a significant influence on Customer Loyalty (Y). Keywords: customer experience, complain handling, customer value, e-service quality, customer loyalty dan customer satisfaction.
Pemasaran Konten: Menyusun Narasi Menarik untuk Melibatkan Audiens dan Mempromosikan Batik Tradisional Lampung Carolina, Thabita
Business Perspective Journal Vol. 4 No. 2 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i2.2088

Abstract

This study aims to explore the application of content marketing in promoting Lampung Batik through social media, specifically Instagram, with a focus on crafting engaging narratives to enhance audience engagement. The background of this research stems from the growing use of social media as a marketing tool, yet limited studies have examined effective strategies for constructing marketing narratives for local cultural products such as Lampung Batik. The method employed in this research is content analysis with a qualitative approach, where data was collected through observation of marketing content from several Instagram accounts promoting Lampung Batik. The findings indicate that effective marketing narratives are built through captivating visuals, storytelling about the batik-making process, the use of relevant hashtags, customer testimonials, and collaborations with influencers to expand audience reach. In conclusion, narratives that are consistently and authentically constructed can introduce Lampung Batik as a highly valuable cultural product, as well as increase audience awareness of its existence and the importance of preserving this traditional batik. Recommendations for future research include developing marketing strategies on other social media platforms and strengthening collaborations with the cultural and tourism sectors to broaden the audience. Keywords: content marketing, batik lampung, marketing narrative, instagram
Implementasi Manajemen Risiko dalam Meningkatkan Keberlanjutan Bisnis Handayani, Agustuti; Irsandi; Hawazien; Khorunnisa
Business Perspective Journal Vol. 4 No. 2 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i2.2089

Abstract

This study aims to analyze the implementation of risk management in improving business sustainability in Micro, Small, and Medium Enterprises (MSMEs) in Bandar Lampung. A qualitative-descriptive approach was used to explore the understanding, practices, and obstacles faced by MSME actors in risk management. Data were collected through in-depth interviews, direct observation, and document analysis in MSMEs from various business sectors.The results of the study indicate that the implementation of risk management, such as product diversification, financial management, and the use of digital technology, have a positive impact on income stability, operational efficiency, and customer trust. However, the level of risk management implementation among MSMEs still varies. The main obstacles include limited resources, lack of knowledge about risk management, and minimal access to training or mentoring programs.This study concludes that risk management plays an important role in supporting the sustainability of MSME businesses by mitigating challenges and opening up opportunities for innovation. To optimize the implementation of risk management, collaborative support is needed between the government, business actors, and other related parties in providing relevant policies, training, and access to technology. Keywords: risk management, business sustainability, MSMEs, Bandar Lampung, digital technology.
Analisis Pengaruh Kemampuan Dinamis Organisasi terhadap Segmentasi, Targeting, dan Positioning Santoso, Niki Agus; Rinova, Dora
Business Perspective Journal Vol. 4 No. 2 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i2.2090

Abstract

An organization's ability to be dynamic amidst global competition is very much needed, in order to be able to adapt quickly to market changes and continuously developing business trends. Organizations that are unable to adapt quickly will be left behind and find it difficult to compete with their competitors. This lag makes organizations compete to change and adapt to the business environment around them. An appropriate marketing concept is also very important to help organizations compete in the global market, one of which is by implementing segmentation, targeting and positioning (STP). This research aims to determine the influence of an organization's Dynamic Capabilities on Segmentation, Targeting & Positioning. So that an organization can maximize its ability to survive in conditions of global competition. This research is supported by the AIDA Models, Nayaka and SECI models, in addition to literature studies from scientific journals describing the factors that influence the research. The research results show that in carrying out STP, organizations need to have adequate dynamic capabilities to create competitive advantages and maintain their position in the market. This helps the organization in maintaining its position in the market by improving the quality of products or services and creating added value for consumers. Organizations that have good dynamic capabilities will be able to optimize their resources to create higher quality products or services and create added value for consumers. This will help the organization in improving its position in the market and winning the competition. In implication, organizations need dynamic capabilities in innovation, adaptation, organizational collaboration, and decision making to create greater opportunities. Keywords: Dynamic Capabilities; Segmentation, Targeting, Positioning
Strategi Menghadapi Persaingan Usaha: (Studi Kasus pada Laila MUA) SUSANTI, AGUS
Business Perspective Journal Vol. 4 No. 2 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i2.2091

Abstract

Businesses in the beauty sector are currently experiencing very rapid growth, giving rise to tight competition. Technological developments and social media influence people's needs and desires in the field of beauty. Situations like this require entrepreneurs in the beauty sector to have a strategy to face competition. Laila MUA has problems implementing effective strategies to face increasingly tight business competition. The aim of this research is to find out the strategies or methods used by Laila MUA in facing business competition. Provide recommendations for effective strategies for Laila MUA to increase their competitive ability in the beauty business. The research uses qualitative descriptive analysis. Data sources were obtained from primary data by conducting non-participant observation, unstructured direct interviews and documentation. Meanwhile, secondary data was obtained from literature that supports this research. The results show that Laila MUA needs to 1) Increase knowledge and skills. (2) Update portfolio (3) Live streaming, hold giveaways (4) Collaborate with other professionals (5) Improve service quality (6) Create packages and promotions (7) Increase use of digital technology (8) Sterilize make-up tools and products used (9) Additional services, before the ceremony or reception (10) Attending industry events, beauty exhibitions and professional meetings. Conclusion: Strategy recommendations include: Improving skills and knowledge, building an attractive portfolio, utilizing social media, collaborating with other professionals, improving customer service, creating packages and promotions, increasing reviews and testimonials, maintaining cleanliness and quality, offering additional services, build networks and reputation. Suggestions: develop innovation and creativity in products and services, digital technology and adapt to the changing business environment. Keywords: strategy, business competition, MUA
Pengaruh Brand, Citra Merek, dan Kualitas Produk terhadap Keputusan Pembelian Produk Scarlett pada Mahasiswi Fakultas Administrasi Bisnis di Kampus STIA Kota Bengkulu Putra, M. Bima Eka; Gustini
Business Perspective Journal Vol. 4 No. 2 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i2.2092

Abstract

This research aims to find out how the brand, brand image and product quality influence the decision to purchase Scarlett products among female students of the Faculty of Business Administration at the STIA campus in Bengkulu City. This type of research uses a quantitative approach, namely research that is processed using statistical methods, with a comparative type of research. The data collection technique used in this research is a questionnaire using a Likert scale. The analysis technique in this research is multiple linear regression analysis. The research results show that H1) there is a partially significant positive influence between brand equity on purchasing decisions for Scarlett Whitening products. H2) found that there is a partial positive and significant influence between product quality on purchasing decisions for Scarlett Whitening products Keywords: Brand, Image, Brand, Product Quality, Purchase Decision Scarlett, STIA Bengkulu
Pengaruh Gaya Hidup dan Trend Fashion terhadap Keputusan Pembelian Konsumen Ta Butik Kendal Putri, Ikhsti Marwinda; Irmadiani, Nadia Dwi
Business Perspective Journal Vol. 4 No. 2 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i2.2093

Abstract

As time progress, certain fashion trends that were previously only seen from clothing styles have evolved and developed into lifestyle entities, which are driven by the easy exchange of information and external references. Lifestyle and fashion trends are only to fulfill self-satisfaction. Especially Generation Z often buy goods without prioritizing their needs or just to show off on social media to be recognized by others. The aim of this research is to determine whether there is an influence of lifestyle and fashion trends on Generation Z purchasing decisions among TA Boutiques Kendal consumers. The data used in this research were 96 respondents aged 16-27 years and the sampling technique used purposive sampling technique. Hypothesis testing uses validity, reliability, multiple linear and correlation tests using SPSS 25 software. The research results show that lifestyle has a positive and significant influence on purchasing decisions, fashion trends have a positive and significant influence on purchasing decisions, there is a joint influence between lifestyle and fashion trends on purchasing decisions. Keywords: lifestyle, fashion trends, purchasing decisions

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