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Contact Name
Usman Jayadi
Contact Email
ujayadi@gmail.com
Phone
+6281238426727
Journal Mail Official
webresmi@gmail.com
Editorial Address
Jl. Melati VIII BTN Rembiga, Kec. Selaparang, Kota Mataram, NTB
Location
Kota mataram,
Nusa tenggara barat
INDONESIA
Siwayang Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi
Published by CV. LAFADZ JAYA
ISSN : -     EISSN : 28288823     DOI : https://doi.org/10.54443/siwayang
SIWAYANG JOURNAL | ISSN: 2828-8823 merupakan Jurnal ilmiah yang mempublikasikan artikel bidang Pariwisata, Kebudayaan, dan Antropologi yang diterbitkan setiap 4 kali dalam satu tahun (Maret, Juni, September, Desember)
Articles 1 Documents
Search results for , issue "Vol. 5 No. 1 (2026)" : 1 Documents clear
Perancangan Model Strategis Pengembangan Desa Wisata Sangeh: Optimalisasi Potensi Lokal untuk Mewujudkan Pariwisata Berkelanjutan yang Berdaya Saing Surya Wijaya, Nyoman; Darsana, I Made
SIWAYANG Journal: Publikasi Ilmiah Bidang Pariwisata, Kebudayaan, dan Antropologi Vol. 5 No. 1 (2026)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/siwayang.v5i1.4675

Abstract

The development of Sangeh Tourism Village faces strategic challenges arising from unequal tourism development across Badung Regency and the increasing phenomenon of overtourism in South Badung. Although endowed with strong natural and cultural potential, Sangeh has not yet been optimally managed, particularly in terms of governance, promotion, and the integration of cultural values into its tourism products. This study aims to formulate development strategies to establish Sangeh as a sustainable cultural tourism village and to design a management model that integrates economic, social, cultural, and environmental dimensions. The research employs a qualitative-descriptive approach through field observations, in-depth interviews, and a review of relevant regulations on tourism village development. The findings reveal that institutional strengthening, cultural-based product innovation, digital promotion, and multi-stakeholder collaboration are key strategies to enhance the village's competitiveness. Additionally, the proposed sustainable tourism village development model emphasizes a balanced approach to community empowerment, cultural preservation, environmental protection, and local economic growth. These results are expected to serve as a reference for government bodies, tourism village managers, and stakeholders in designing sustainable development policies and programs for Sangeh Tourism Village.

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