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Journal of Management and Digital Business
Published by Nur Science Institute
ISSN : -     EISSN : 27979555     DOI : https://doi.org/10.53088/jmdb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management and Digital Business [2797-9555]contains articles based on conceptual studies and research results in the field of management and business, including organizational behavior, leadership, human resources management, innovation, it, operations and supply chain management, marketing management, strategic management, entrepreneurship, green business, banking management, healthcare and hospital management, business management, strategic management, and digital business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 235 Documents
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Peran semangat kerja, komitmen kerja dan lingkungan kerja dalam meningkatkan kinerja karyawan tetap PT. Kirana Permata Muara Enim Amelia Resta Maharani; Mohammad Kurniawan DP; Meilin Veronica
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.2960

Abstract

This study aims to analyze the influence of work morale, work commitment, and work environment on employee performance at PT. Kirana Permata Muara Enim. The research employed a quantitative approach, with data collected through questionnaires distributed to 78 employees via a saturated sampling technique. The data obtained were then analyzed using multiple linear regression to determine the influence of each variable, both partially and simultaneously, on employee performance. The results showed that work morale had a negative but significant effect on employee performance, whereas work commitment and work environment had positive and significant effects. Simultaneously, all three variables significantly influenced employee performance. The implications of this study indicate that companies need to strengthen employee commitment through motivation, good communication, and rewards. In addition, companies should create a comfortable, safe, and supportive work environment to sustainably improve employee productivity and overall work quality.
Perceived organizational support and job satisfaction: The does knowledge sharing mediate it? Zulkifli Musannip Efendi Siregar; Muhammad Arfan Harahap; Reni Novianti Sari; Sri Karyani Damanik
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.3002

Abstract

This study aims to determine the effect of perceived organizational support on job satisfaction, with knowledge sharing as a mediating variable. The research method used is quantitative research. The sample for this study comprised 211 teachers from Labuhanbatu Regency, South Labuhanbatu Regency, and North Labuhanbatu Regency. Data were analyzed using SmartPLS software with the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The results showed that perceived organizational support influenced teacher job satisfaction. This means that increasing perceived organizational support is very important to increasing teacher job satisfaction. Perceived organizational support has a positive and significant effect on knowledge sharing, and knowledge sharing has a positive and insignificant effect on teacher job satisfaction. The results showed that knowledge sharing did not significantly mediate the relationship between perceived organizational support and job satisfaction. The findings imply that policymakers and school administrators should strengthen teacher support through recognition, well-being initiatives, fair career development, open communication, and adequate work facilities.
Kesediaan membayar lebih dalam industri travel: Peran strategis kepercayaan sebagai variabel mediasi Uly Handayani Mukhra; Zia Thahira; Nasrul Hadi; Sophia Imari
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.3013

Abstract

This study investigates the roles of service quality, perceived risk, price fairness, and digital convenience in shaping consumers’ willingness to pay more (WTPM), with trust conceptualized as a central psychological mechanism in the digital travel context. Using a quantitative approach, data were collected from 207 consumers in Aceh who engaged in domestic and international travel in 2025 and were analyzed with Structural Equation Modeling (SEM). The findings reveal that service quality directly enhances both trust and WTPM, while price fairness and digital convenience exert their influence indirectly through trust, underscoring its mediating role. Notably, perceived risk does not significantly affect trust but positively influences WTPM, suggesting a potential risk-premium behavior, in which consumers are willing to pay more to mitigate uncertainty. This study advances the literature by repositioning trust not merely as a mediating variable, but as a key value-formation mechanism that translates external stimuli into economic behavior. The results highlight that, in digital travel services, consumers’ willingness to pay more is driven less by functional attributes and more by psychologically embedded trust. These insights offer important implications for both theory and practice, particularly in understanding consumer decision-making under uncertainty in technology-mediated environments.
Analisis pengalaman perilaku terhadap niat berkunjung kembali di mediasi oleh kepuasan pelanggan generasi Z di coffee shop Silvia Angelina; Yolla Margaretha
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.2757

Abstract

Increasing competition in the coffee shop industry has made it increasingly important for businesses to retain Generation Z customers by creating positive customer experiences. This study examines the effect of behavioral experience on revisit intention, with customer satisfaction serving as a mediating variable. The sample consisted of 200 Generation Z consumers who had visited coffee shops and purchased their products in Bandung, Indonesia. This study employed a quantitative approach with a causal research design. Primary data were collected through an online questionnaire administered via Google Forms and analyzed using partial least squares structural equation modeling (PLS-SEM). The findings indicate that behavioral experience has both direct and indirect effects on revisit intention. Behavioral experience also influences customer satisfaction, which, in turn, affects customers’ intention to revisit. The mediation analysis confirms that customer satisfaction mediates the relationship between behavioral experience and revisit intention. These findings offer practical insights for coffee shop operators seeking to develop customer experience strategies tailored to Generation Z, thereby increasing customer satisfaction, encouraging repeat visits, and supporting long-term business sustainability.
Peran electronic word of mouth (e-WOM) dan content marketing terhadap keputusan pembelian produk Essence Toner Finally Found You di Shopee Fanny Rahmayanty; Sihabudin Sihabudin; Robby Fauji
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.3001

Abstract

This study seeks to analyze the impact of electronic word of mouth (E-WOM) and Content marketing on Purchase Decisions for the local skincare company Finally Found You (FFY) on the Shopee e-commerce platform. Quantitative methods were employed, using an online questionnaire to gather data from 150 respondents, who were deliberately selected based on a criterion of 10 times the number of research indicators. Participants were Shopee consumers in Indonesia who had reviewed evaluations and promotional materials for FFY products. Data analysis was conducted utilizing Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS to evaluate the measurement and structural models. The findings demonstrate that electronic word of mouth and Content marketing exert a positive and substantial influence on Purchase Decisions. All constructs met the validity and reliability standards, as determined by convergent validity, discriminant validity, and composite reliability, while bootstrapping results confirmed the significance of inter-variable relationships. The study's findings suggest that improving digital reputation via consumer reviews and providing innovative marketing content are critical factors affecting purchasing decisions. This implies that FFY must sustain outstanding digital engagement to uphold consumer trust and boost sales conversions in the fiercely competitive skincare sector.
Literasi digital, etika bisnis Islam, dan inovasi produk sebagai determinan keputusan pembelian konsumen pada marketplace Shopee di Kecamatan Banyuanyar Daniel M. Rafli Agustias; Maula Nasrifah; Ahmad Fajri
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.3232

Abstract

This study examines the effects of digital literacy, Islamic business ethics, and product innovation on consumers’ purchasing decisions on the Shopee marketplace in Banyuanyar District. The study was conducted in response to the limited research integrating digital literacy and Islamic business ethics within the context of marketplace use in semi-rural areas. A quantitative approach with an associative research design was employed. The sample consisted of 100 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed through multiple linear regression. The results indicate that digital literacy, Islamic business ethics, and product innovation each have a positive and significant effect on purchasing decisions. Simultaneously, all three independent variables significantly influence consumers’ purchasing decisions. These findings imply that marketplace sellers should improve the quality of digital information, apply Islamic business ethics principles, and develop product innovations that respond to consumer needs. In addition, marketplace providers and local governments should strengthen digital literacy programs and business assistance initiatives to help consumers and business owners in semi-rural areas use digital marketplaces more effectively, ethically, and sustainably.
Implementasi optimalisasi strategi pemasaran digital pada live streaming akun Instagram Kelana Kids menggunakan HBR marketing strategy formulation framework Sofia Khodijah; Lina Auliana; Tetty Herrawaty; Cecep Safa’atul Barkah
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.2195

Abstract

Engagement rate is a key indicator of success in digital marketing strategies, particularly on Instagram. This study aims to address the low engagement rate of the Kelana Kids Instagram account through the HBR Marketing Strategy Formulation Framework. The study adopts an action research approach. Data were collected through participatory observation, interviews, documentation, and analysis of viewer retention rate and engagement rate. Findings indicate that low audience engagement resulted from the absence of structured live streaming procedures and operational guidelines. The intervention involved developing a Live streaming Handbook, defining person-in-charge (PIC) roles, and implementing Trello as a coordination tool. The implementation showed an increase in engagement rate from 0.03% to 0.16%, alongside an average viewer retention rate improvement of 28.15% and enhanced team involvement in live streaming execution. These findings suggest that structured and interactive marketing strategies may enhance audience engagement. This study extends the application of the HBR Marketing Strategy Formulation Framework to digital live streaming strategies for social media–based SMEs.
Peran mediasi financial literacy pada hubungan antara conscientiousness dan financial well-being: studi pada pekerja gig economy generasi Z di Indonesia Mochamad Zidny Fithon; Achmad Nur Wahyu Kartiko; Ahmad Rizki Sridadi
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.2739

Abstract

The rapid development of Indonesia's digital economy has transformed the employment structure through the emergence of the gig economy. The rapid growth of the gig economy in Indonesia creates new challenges for Generation Z workers, particularly financial uncertainty due to income fluctuations and limited social security. This condition underscores the crucial role of conscientiousness and financial literacy in achieving financial well-being. This study examines the effect of conscientiousness on financial well-being, positioning financial literacy as a mediating variable. A quantitative approach was used through a survey method of 158 gig economy workers aged 18–27 years selected using a purposive sampling technique. Data were analysed using bootstrapped mediation regression techniques in Jamovi 2.6.26 (Windows). The results showed that conscientiousness and financial literacy had a significant positive effect on financial well-being. Furthermore, financial literacy functioned as a partial mediator with a mediation proportion of 17.3%. These findings confirm that a disciplined personality trait can improve financial well-being directly and through strengthening financial literacy. A holistic financial education program is highly recommended to strengthen workers' financial resilience in facing economic fluctuations in the current digital era.
Eksplorasi purchase intention pada produk smartphone melalui social media communication, consumer attitude dan brand trust Millenia Syafitri; Yolanda Masnita; Kurniawati Kurniawati
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.2798

Abstract

This study analyzes the effect of social media communication efficacy on purchase intention through consumer attitude and brand trust. This study used a quantitative approach, collecting data through questionnaires distributed to 144 respondents selected through purposive sampling. The data were analyzed using PLS-SEM in SmartPLS. The results indicate that social media communication efficacy positively affects purchase intention through the mediating roles of consumer attitude and brand trust. However, the direct effect of social media communication efficacy on purchase intention is not statistically significant. The findings confirm that consumer attitude and brand trust mediate the relationship between social media communication efficacy and purchase intention. Theoretically, these findings strengthen the understanding that effective social media communication can enhance purchase intention when it contributes to favorable consumer attitudes and stronger brand trust. Practically, companies should develop engaging, credible, and consumer-relevant social media content and conduct periodic surveys to understand consumer expectations regarding smartphones better.
Determinan perilaku konsumtif mahasiswa Gen Z: Peran literasi keuangan dan gaya hidup modern Catur Erviana Setyaningsih; Erlinda Sholihah; Risma Nurhapsari
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.2842

Abstract

Consumptive behavior is the tendency to purchase goods or services based on personal desires rather than rational needs, which is a concern in Ngawi Regency as one of the areas with a high poverty rate in East Java, especially among Generation Z who are vulnerable to excessive consumption. This study aims to analyze the influence of financial literacy and lifestyle on the consumptive behavior of Generation Z students in Ngawi Regency. The study uses an explanatory quantitative approach with the Structural Equation Modeling–Partial Least Squares (SEM-PLS) analysis technique using SmartPLS 4. Data were obtained through primary and secondary sources from Generation Z students at universities in Ngawi Regency. The results show that financial literacy and lifestyle have a positive and significant effect on the consumptive behavior of Generation Z students. These findings indicate that student consumptive behavior is influenced by the ability to manage finances and lifestyle patterns of individuals.

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