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Journal of Management and Digital Business
Published by Nur Science Institute
ISSN : -     EISSN : 27979555     DOI : https://doi.org/10.53088/jmdb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management and Digital Business [2797-9555]contains articles based on conceptual studies and research results in the field of management and business, including organizational behavior, leadership, human resources management, innovation, it, operations and supply chain management, marketing management, strategic management, entrepreneurship, green business, banking management, healthcare and hospital management, business management, strategic management, and digital business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 235 Documents
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Adopsi e-business dan kesiapan digital pada UMKM: Pendekatan kerangka Technology-Organization-Environment (TOE) Fadhilah Akbar; Sinta Aryani; Yudha Prambudia
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.2853

Abstract

Digital transformation has encouraged micro, small, and medium enterprises (MSMEs) to adopt e-business to enhance competitiveness, operational efficiency, and business sustainability. However, the level of e-business adoption and digital readiness among MSMEs is still influenced by various internal and external factors. This study aims to analyze the influence of technological, organizational, and environmental factors on e-business adoption and to identify the digital readiness level of F&B MSMEs in Cimahi City. A quantitative approach was used, collecting data through questionnaire surveys from 100 MSME owners, which were then analyzed using PLS-SEM. The results indicate that organizational and environmental factors have a positive and significant effect on e-business adoption, whereas technological factors do not have a significant effect. The research model demonstrates moderate to substantial explanatory power, explaining more than half of the variance in e-business adoption. The digital readiness assessment further reveals that most MSMEs have reached the digital transformation stage, while the remaining enterprises are at the innovation, transition, and basic stages. These findings indicate that strengthening organizational capacity and enhancing external environmental support play a more dominant role than technological readiness in promoting e-business adoption.
Transformational leadership, organizational culture, and OCB: The mediating role of commitment in high-pressure service environments Wachyu Hari Haji
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.2867

Abstract

This study examined the influence of transformational leadership and organizational culture on Organizational Citizenship Behavior (OCB) within digitally integrated food and beverage service environments in DKI Jakarta. The study also investigated the mediating role of organizational commitment in explaining employee discretionary behavior. A quantitative explanatory approach was employed using survey data collected from 216 employees through structured questionnaires distributed via digital communication channels. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results revealed that transformational leadership and organizational culture significantly influenced organizational commitment and OCB. Organizational culture demonstrated a stronger effect on OCB than transformational leadership, indicating that digitally coordinated work systems and institutionalized organizational values functioned as stable drivers of employee behavior. Organizational commitment also significantly mediated the relationship between leadership, culture, and OCB.
Pengaruh pemasaran media sosial dan minat beli terhadap keputusan pembelian konsumen Diah Mey Saputri
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.2906

Abstract

The research is motivated by the increasing used car market in Indonesia and the optimization of digital marketing through Instagram and TikTok, which has successfully increased the company's sales in the 2023–2025 period. This study aims to analyze the influence of social media marketing on consumer purchasing decisions of used cars at PT Repanjmotor, with purchase intention as a mediating variable. The method used is quantitative associative with the Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach. The research sample consisted of 167 respondents from a population of 901 consumers selected using purposive sampling. Primary data were collected through a Likert scale questionnaire and analyzed using SmartPLS. The results show that social media marketing has a positive and significant effect on purchase intention and purchase decisions. In addition, purchase intention is proven to partially mediate the influence of social media marketing on purchase decisions, with an R² value of 71.9%
Optimalisasi ZMOT: strategi digital marketing untuk kesuksesan startup layanan penerjemah bahasa Ayouvi Poerna Wardhanie; Tan Amelia; Intan Septy Dhamayanti Subroto; Sandhika Cipta Bidhari
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.2928

Abstract

This study aims to determine how to increase the Zero Moment of Truth (ZMOT) for a language translation startup through digital marketing strategies on Instagram. Using the SOSTAC framework, the plan integrates six core stages: situation analysis, objectives, strategy, tactics, action, and control. This approach was selected for its structured and detailed application of marketing communication elements, making it ideal for planning, branding, and expanding a new business's reach. The findings suggest that Instagram biographies must be clear and detailed, while content planning should be organized using Meta Business Suite and Google Spreadsheets. Key actions include posting content aligned with audience preferences, collaborating with relevant influencers, crafting captions with strategic hashtags, and implementing direct chat automation for real-time feedback. During the control phase, performance was measured through historical performance analysis, variability analysis, and opportunities for enhancement. These metrics led to the conclusion that understanding audience preferences and diversifying digital marketing tactics significantly and positively impacted monthly engagement levels, successfully strengthening the startup's digital presence and consumer trust
Peran pemilik UMKM dalam pengambilan keputusan struktur modal pada UMKM gula kelapa di Kabupaten Banyumas Isnaeni Rokhayati; Sully Kemala Octisari; Anisa Fatmawati
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.2932

Abstract

The purpose of this study is to determine and analyze how the influence of internal characteristics, in the form of liquidity variables and profitability, and characteristics of the owners of Coconut Sugar MSMEs, in the form of the level of knowledge of MSME owners and the experience of MSME owners, is expected to be used as a basis for making decisions to fulfill debt in MSMEs. This study used multiple linear regression analysis of panel data. The respondents in this study were 100 coconut sugar MSME owners in Banyumas Regency. The results showed that profitability has a significant positive effect on leverage. Meanwhile, the liquidity variable and the characteristics of coconut sugar MSME owners, namely the owner's level of knowledge and experience, did not affect leverage. When determining MSME owners' capital needs, it is necessary to consider factors that influence debt decisions, namely profitability, a measure of business ability reflected in the level of profit used to repay debt obligations on time. While liquidity, knowledge, and experience do not influence when MSME business owners make financial decisions, they are needed to maintain business continuity.
Implementasi electronic business di sektor kesehatan: transformasi digital, efisiensi layanan, dan implikasinya terhadap kinerja organisasi kesehatan Nurhaeni Sikki; Rahmi Rachmawati Sari; Dea Nabila; Aulia Salsabila Putri; Nadia Syahran Naja
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.3016

Abstract

Digital transformation has accelerated the adoption of electronic business (e-business) as a strategic approach to improving performance and competitiveness in the healthcare sector. E-business in healthcare extends beyond electronic transactions to include integrated information systems, service management, digital marketing, and interactive communication between healthcare providers and patients. This study aims to analyze the implementation of e-business in the healthcare sector and its impact on operational efficiency, service quality, and organizational performance. The research employs a systematic literature review approach by examining national and international scholarly articles published between 2015 and 2024. Data were collected from reputable academic databases, including Scopus, Web of Science, and Google Scholar, and analyzed using thematic and narrative synthesis.
Consumers’ intention to use a cashless parking payment system at Duta Mall Palangka Raya: a technology acceptance model approach Andrey Anggiat Imannuel Simanjuntak; Luluk Tri Harinie; Meylinda Sukmani; Noorjaya Nahan
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.3036

Abstract

This study examines consumer acceptance of a cashless parking payment system at Duta Mall Palangka Raya by drawing on the Technology Acceptance Model (TAM) framework. Specifically, it investigates the extent to which perceived ease of use and perceived usefulness predict users' intention to adopt the system, while also evaluating the mediating function of attitude toward using within these relationships. Employing a quantitative associative design, data were gathered through an online questionnaire distributed to 96 mall visitors selected via probability sampling based on Cochran's formula. Structural equation modelling through Partial Least Squares (PLS) in SmartPLS version 3 was applied for hypothesis testing. Findings indicate that perceived ease of use significantly determines intention to use, whereas perceived usefulness yields no statistically significant direct effect. Attitude toward using partially mediates both relationships. These results highlight that enhancing interface usability is a critical pathway through which positive user attitudes are formed, ultimately driving greater adoption of cashless parking payment technology.
Customer satisfaction and loyalty in B2B relationships: a systematic review of relational and digital drivers Alessandra Natasya Panie; Gancar Candra Premananto
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.3042

Abstract

Business-to-business (B2B) relationships form the foundation of competitive advantage in modern supply chains; however, research on the factors influencing customer satisfaction and loyalty remains fragmented and dominated by pre-digital relational paradigms. This study aims to synthesize the key determinants of B2B customer satisfaction and loyalty through a systematic literature review based on the PRISMA 2020 protocol. A total of 47 articles indexed in Scopus and Emerald Insight from the 2020–2026 period were systematically analyzed. The results indicate that trust and commitment are the most consistent determinants of customer satisfaction and loyalty. Furthermore, information technology-enabled transparency, the quality of tracking information, and ethical data governance strengthen trust formation within digital B2B ecosystems. Conversely, conflict and opportunism act as moderators that weaken the link between satisfaction and loyalty. This study proposes a shift in perspective from dyadic relationships to a digitally integrated, network-based approach and emphasizes the importance of strengthening digital capabilities and relational investments to enhance B2B customer loyalty.
Kepemimpinan transformasional, digital dexterity, dan orientasi kewirausahaan: Bukti dari UMKM kreatif Acim Acim; Misbahul Khoer; Akmaludin Akmaludin
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.3051

Abstract

This research is motivated by the importance of leadership and digital skills in improving entrepreneurial orientation in creative MSMEs in Ciamis Regency. The purpose of this study is to analyze the effect of transformational leadership on entrepreneurial orientation with digital dexterity as a mediating variable. This study uses a quantitative approach with an explanatory survey method. The study population was employees of creative MSMEs in Ciamis Regency with a sample of 100 respondents determined using the Slovin formula and purposive sampling technique. Data collection was carried out through a questionnaire with a five-point Likert scale. Data analysis used Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with the help of SmartPLS software. The results of the study indicate that transformational leadership has a positive and significant effect on digital dexterity. Digital dexterity has also been shown to have a positive and significant effect on entrepreneurial orientation. Furthermore, transformational leadership has a positive and significant direct effect on entrepreneurial orientation. The findings of this study indicate that the mediation path of digital dexterity has not reached a significant level, suggesting the existence of barriers in transforming digital capabilities into concrete entrepreneurial actions.
Manajemen keuangan perusahaan dan nilai perusahaan: Peran profitabilitas, likuiditas, dan efisiensi aset pada sektor energi di Indonesia Rachel Oktavia Audina; Emeralda Ayu Kusuma
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.3084

Abstract

Firm value reflects investors’ perceptions of a company’s performance and prospects, particularly in the capital-intensive energy sector. This study examines the effect of profitability, liquidity, and activity ratios on firm value in energy companies listed on the Indonesia Stock Exchange during 2020–2024. A quantitative approach with multiple linear regression is applied using purposive sampling, resulting in 7 firms and 35 observations. Profitability is proxied by Return on Assets (ROA), liquidity by Current Ratio (CR), activity ratio by Total Asset Turnover (TATO), and firm value by Price to Book Value (PBV). The results show that ROA, CR, and TATO have a positive and significant effect on firm value. These findings indicate that efficient asset utilization, adequate liquidity, a strong activity ratio, and strong profitability serve as important signals for investors in assessing firm performance and increasing firm value in the capital market.

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