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Journal of Management and Digital Business
Published by Nur Science Institute
ISSN : -     EISSN : 27979555     DOI : https://doi.org/10.53088/jmdb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management and Digital Business [2797-9555]contains articles based on conceptual studies and research results in the field of management and business, including organizational behavior, leadership, human resources management, innovation, it, operations and supply chain management, marketing management, strategic management, entrepreneurship, green business, banking management, healthcare and hospital management, business management, strategic management, and digital business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 213 Documents
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Kepuasan karyawan dalam organisasi layanan publik: Peran strategi manajemen sumber daya manusia, servant leadership, dan lingkungan kerja Marianus Moi Narut; Ignatius Soni Kurniawan; Nala Tri Kususma
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.2964

Abstract

Employee job satisfaction is an important factor in determining an organization's success in achieving its goals. This study aims to determine the effect of human resource management strategies, servant leadership, and the work environment on employee satisfaction at the Yogyakarta Post Office. This study uses a quantitative approach, with a population of 50 people who served as respondents through a census. Data collection was carried out by distributing questionnaires, and the data were then analyzed using Partial Least Squares Structural Equation Modeling. The results of the study indicate that human resource management strategies and servant leadership have a positive and significant effect on job satisfaction. In contrast, the work environment has no significant effect. These findings indicate that aspects of servant leadership and human resource management have a dominant role in increasing job satisfaction.
Brand love sebagai mediator pengaruh influencer marketing terhadap keputusan pembelian produk Glad2Glow di Shopee Windi Rahmawati; Citra Savitri; Syifa Pramudita Faddila
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.2984

Abstract

This study aims to analyze Brand love as a mediator of the influence of Influencer marketing on purchasing decisions for Glad2Glow products on Shopee. Based on SEM-PLS analysis, influencer marketing has a positive and significant influence on purchasing decisions. Brand love demonstrated a positive and significant influence, with a significantly more dominant impact and a very high F-squared value. This study concludes that emotional bonding and deep satisfaction (brand love) are the most important determinants of Generation Z purchasing decisions, compared to the attractiveness of public figures (influencers). Glad2Glow's success in the market depends heavily on its ability to foster strong emotional connections and positive experiences with its consumers. This study provides practical contributions for Glad2Glow marketers, encouraging them to focus more on strategies to strengthen emotional loyalty through personalized content and to maintain product quality. Theoretically, these results strengthen the literature on digital consumer behavior and the effectiveness of emotional marketing in the local cosmetics industry.
Dinamika kepuasan dan stres kerja dalam memicu turnover intention karyawan studi pada industri pabrik sepatu di Cirebon Alya Qoiri Gucella; Siti Maryam
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.3011

Abstract

This study investigates the effects of job satisfaction and work stress on turnover intention among production employees at a shoe manufacturing company in Cirebon, West Java, Indonesia. A quantitative approach was employed by collecting primary data through questionnaires that had been tested for validity and reliability and distributing them to 100 production employees. Multiple linear regression analysis was used to examine the relationships between variables. The results indicate that job satisfaction has a significant negative effect on turnover intention, while work stress has a significant positive effect. Simultaneously, both variables explain a substantial proportion of the variance in employees’ turnover intention, with work stress identified as the more dominant variable. These findings highlight the importance of managing work stress and improving job satisfaction as key strategies to reduce turnover intention in labor-intensive manufacturing sectors. Practically, this study provides evidence-based recommendations for shoe factory management in Cirebon to design effective employee retention programs by addressing psychological factors and improving the quality of the work environment. This study contributes by enriching the empirical evidence on turnover intention in the shoe manufacturing industry in Cirebon, a topic that remains relatively underexplored in the existing literature.
Determinan loyalitas karyawan generasi Z: Work-life balance, pengembangan karir, dan lingkungan kerja di Kabupaten Semarang Aulia Putri Ferdianna; Hengky Pramusinto
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.3077

Abstract

This study aims to examine the influence of work-life balance, career development, and the work environment on the loyalty of Generation Z employees in Semarang Regency. The issue addressed is based on the low level of employee loyalty, as reflected in the high tendency of this generation to change jobs. The study employs a quantitative approach using a survey method involving 100 respondents. Data were collected via a Likert-scale questionnaire and analyzed using multiple linear regression. The results indicate that, when examined individually, work-life balance does not have a significant effect on employee loyalty. Conversely, career development and the work environment were found to have positive and significant effects. Simultaneously, these three independent variables have a significant effect on employee loyalty. These findings indicate that Generation Z employees’ loyalty is influenced more by aspects of the work environment and career development opportunities than by work-life balance.
Hard selling dan soft selling terhadap minat beli produk batik di platform TikTok Tatan Hidayat; Aang Curatman
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.3100

Abstract

Digital transformation through social commerce, particularly on TikTok, has changed the way people engage in economic activities. Initially an entertainment platform, TikTok has now become an effective marketing tool, especially for cultural products such as Batik. This study examines the influence of hard selling and soft selling strategies on consumers’ purchase intention for Batik on TikTok. Hard selling focuses on direct promotion, while soft selling emphasizes emotional connection and persuasive storytelling. The study used a quantitative approach with a descriptive associative research design. Data collection was conducted by distributing questionnaires to 160 TikTok users in Cirebon who had seen and purchased Batik products on TikTok before, using purposive sampling. The collected data were analyzed using multiple linear regression. The results show that hard selling and soft selling have a positive and significant effect on purchase intention. However, soft selling has a greater effect than hard selling. The two variables together explain 88.8% of the variance in consumer purchase intention. The results provide important insights for Batik entrepreneurs to optimize TikTok-based marketing to enhance consumer engagement and sales performance.
The effect of fashion trends and perceived quality on Gen Z purchase decisions: Evidence from Bloods product in Garut Rizky Rahayu Putra; Rohimat Nurhasan; Dioka Muhamad
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.3103

Abstract

This study examines the influence of fashion trends and perceived quality on Generation Z consumers’ purchase decisions for Bloods products in Garut, Indonesia. Using an explanatory quantitative design, data were collected from Generation Z respondents through purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS to test the relationships among the proposed variables. The findings show that fashion trends do not significantly affect purchase decisions, whereas perceived quality has a positive and significant effect. These results indicate that, in this context, Generation Z consumers in Garut are more likely to consider product quality than fashion trend alignment when making purchase decisions. The findings also suggest that the appeal of Bloods products depends less on changing fashion trends and more on the brand’s ability to build a strong perception of quality. This study contributes to consumer behavior research in the context of local fashion brands and offers practical implications for businesses targeting Generation Z consumers through quality-oriented marketing strategies.
Peran mediasi kepuasan pelanggan dalam pengaruh kualitas pelayanan, promosi digital, store atmosphere terhadap loyalitas pelanggan Bacoot Cafe and Eatery Wiji Nurqoma Riyah; Ricola Dewi Rawa; Arweni Arweni
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.3118

Abstract

This study analyzes the mediating role of customer satisfaction on the effects of service quality, digital promotion, and store atmosphere on customer loyalty at Bacoot Cafe and Eatery, Pontianak, addressing visitor fluctuations. Using an explanatory quantitative approach, data from 105 respondents were analyzed via SEM-PLS using SmartPLS 3.0. Results prove service quality significantly affects satisfaction and loyalty, where its direct and indirect effects are both significant, forming a complementary mediation pattern. Store atmosphere has no direct impact on loyalty but is significant through satisfaction mediation, forming an indirect-only mediation pattern. Conversely, digital promotion negatively impacts loyalty despite its positive effect on satisfaction (competitive mediation). This indicates a gap between digital expectations and reality, triggering fluctuations. Findings confirm that store atmosphere requires satisfaction to build loyalty, while digital promotion needs synchronization with real customer experiences to prevent long-term loyalty decline.
The influence of digital leadership on employee performance at PT. Visi Cloud: The mediating role of innovative work behavior Sahaz Abzar Ilhami; Dhiyan Septa Wihara; Achmad Fitro; Hafid Kholidi Hadi
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.3142

Abstract

This study investigates the influence of digital leadership on employee performance, with innovative work behavior serving as a mediating variable, within PT. Visi Cloud. A quantitative explanatory research design utilizing a cross-sectional method was adopted. The sample comprised 35 employees selected through saturated sampling. Data were collected via structured questionnaires using a five-point Likert scale and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS). Results indicate that digital leadership does not exert a significant direct effect on employee performance, but has a positive and significant impact on innovative work behavior. Additionally, innovative work behavior significantly contributes to employee performance and mediates the relationship between digital leadership and employee performance. The findings suggest that digital leadership indirectly contributes to employee performance by fostering innovative behavior. Theoretically, this research reinforces the significance of innovative work behavior within the frameworks of the Resource-Based View and Social Exchange Theory. Practically, it offers insights for organizations to prioritize innovation-driven leadership strategies in digital environments.
Peran mediasi financial stress dalam hubungan antara financial self-efficacy dan purchase decision making pada generasi Z Achmad Nur Wahyu Kartiko; Nasywa Ummi Syarifah; Windijarto Windijarto
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.2192

Abstract

This study examines the role of financial stress as a mediator in the relationship between financial self-efficacy and purchase decision making among generation Z in Indonesia. Using validated psychometric instruments and bootstrap mediation analysis, the findings reveal full mediation by financial stress with a statistically significant indirect effect. Contrary to conventional theoretical predictions, financial self-efficacy is strongly and positively associated with financial stress. In contrast, financial stress shows a significant negative predictive relationship with the quality of purchase decision-making. The direct path between financial self-efficacy and purchase decision making was not statistically significant. These empirical findings suggest that high financial self-efficacy may paradoxically increase psychological burden and performance expectations in Indonesia’s digital era, thereby intensifying stress levels that undermine cognitive decision-making. This study contributes novel insights into counterintuitive psychological mechanisms that underlie financial behavior in the context of Indonesia’s digital transformation, highlighting the importance of integrating stress management into financial education programs targeting generation Z.
Keamanan, kemudahan dan promosi fitur Shopee Paylater dalam keputusan pembelian gen Z Komang Dian Prasna; Susi Handayani; Yeni Yeni
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.2943

Abstract

This study aims to analyze the roles of security, ease of use, and promotion in influencing purchase decisions regarding the use of Shopee PayLater among Generation Z. This research employed a quantitative approach using a survey method, distributing questionnaires to respondents who were Shopee PayLater users. The sampling technique used was purposive sampling, with the criteria that respondents belonged to Generation Z and had used Shopee PayLater in purchase transactions. The findings show that, to some extent, security, ease of use, and promotion positively affect purchase decisions. Simultaneously, these three variables also have a significant effect on purchase decisions. These findings indicate that transaction security, ease of service use, and attractive promotions are important factors in encouraging the use of Shopee PayLater. Therefore, improving security quality, service usability, and the use of appropriate promotional strategies can strengthen consumer purchase decisions, particularly among Generation Z, who are active users of digital services. This study has implications for e-commerce platform managers seeking to develop digital payment services that are secure, easy to use, and aligned with Generation Z's characteristics.

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