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Journal of Management and Digital Business
Published by Nur Science Institute
ISSN : -     EISSN : 27979555     DOI : https://doi.org/10.53088/jmdb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management and Digital Business [2797-9555]contains articles based on conceptual studies and research results in the field of management and business, including organizational behavior, leadership, human resources management, innovation, it, operations and supply chain management, marketing management, strategic management, entrepreneurship, green business, banking management, healthcare and hospital management, business management, strategic management, and digital business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 213 Documents
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Penerapan weighted sum model pada sistem evaluasi pelanggan untuk mendukung keputusan kerja sama Sakdiyah, Sabila Halimatus; Praharsi, Yugowati; Rahayu, Putri Nur
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.2523

Abstract

The design and development of a web-based customer evaluation and monitoring system were carried out to improve decision-making in partnership management. Manual evaluation processes often require cross-divisional coordination, are time-consuming, and may lead to delayed and subjective decisions. However, previous studies have mainly focused on conceptual or calculation-based applications of multi-criteria decision-making methods, with limited integration into continuously used web-based systems for operational decision-making. This research proposes a web-based system that integrates four weighted evaluation criteria: communication responsiveness (15%), total order value (20%), contract payment terms (15%), and payment compliance (50%), to determine customer status based on historical collaboration data. The system was developed using the prototyping method, allowing iterative refinement through user feedback. System testing was conducted using Blackbox Testing and User Acceptance Testing (UAT). The results indicate that the system functions as intended, with UAT results showing a user satisfaction level of 91.25% and Blackbox testing confirming 100% functional accuracy. These findings demonstrate that the proposed system effectively supports objective, efficient, and consistent partnership decision-making by providing a structured and transparent evaluation process aligned with business needs.
Analysis of the determining factors of muslim tourists' interest in visiting the cultural tourism of Borobudur Temple Rahmayanti, Dini
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.2758

Abstract

This study examines the effects of Borobudur heritage brand awareness, Muslim tourists’ perceived value, and halal-friendly attributes on consumer satisfaction and revisit intention at Borobudur Temple. This research used a quantitative approach, with data collected through questionnaires and analyzed using SmartPLS. The findings show that heritage brand awareness, Muslim tourists’ perceived value, halal-friendly facilities, and halal food and beverages influence consumer satisfaction and revisit intention. Halal-friendly social environment and local residents influence consumer satisfaction but do not directly affect revisit intention. Meanwhile, halal services do not affect either consumer satisfaction or revisit intention. The results also indicate that consumer satisfaction has a direct effect on revisit intention and mediates several relationships among the examined variables. However, consumer satisfaction does not mediate the relationship between halal friendliness and revisit intention. These findings provide practical implications for developing Borobudur tourism in a more sustainable, competitive, and inclusive direction, particularly by strengthening services, facilities, and tourism experiences that meet the needs of Muslim tourists.
Mendorong konsumsi berkelanjutan: Peran e-WOM dan brand trust terhadap keputusan pembelian produk ramah lingkungan di Kota Pontianak Almi, Salsabila Aulia
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.2918

Abstract

This study aimed to examine the effect of Electronic Word of Mouth (e-WOM) on purchasing decisions for eco-friendly products in Pontianak City, with brand trust as a mediating variable. A quantitative, survey-based approach was employed, involving 105 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4. The results indicated that e-WOM had a significant positive effect on brand trust, and brand trust had a significant positive effect on purchasing decisions. Mediation analysis using Variance Accounted For (VAF) and the Sobel test, with bootstrapping, confirmed that brand trust fully mediated the relationship between e-WOM and purchasing decisions. These findings suggest that in sustainable consumption, e-WOM alone is insufficient to drive purchasing behavior; it must first cultivate consumer trust in the brand. Practically, eco-friendly product companies are advised to leverage authentic user-generated content on digital platforms to strengthen brand credibility and ultimately encourage green purchasing behavior among consumers in Pontianak. Further research is recommended to include additional variables and to employ a longitudinal approach or a mixed-methods design to gain a more comprehensive understanding of sustainable consumption behavior
Keputusan pembelian produk fashion di Shopee: Analisis peran live streaming dan user-generated content (UGC) Sarip, Sarip Maulana; Savitri, Citra; Pramudita Faddila, Syifa
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.2999

Abstract

The purpose of this study is to analyze the influence of live streaming and user-generated content (UGC) on Shopee users’ fashion product purchase decisions. This study employs a quantitative causal-associative approach. Data were collected via an online questionnaire from 130 Shopee users who had been exposed to live streaming and UGC features; the data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results indicate that, individually, live streaming and user-generated content have a significant influence on fashion product purchase decisions on Shopee. These findings confirm that consumer purchasing decisions are influenced by interactive content features and live streaming that provide product education. The conclusion of this study indicates that live streaming and UGC serve as supporting information channels, but have not yet become dominant factors in determining fashion product purchasing decisions. Therefore, sellers are advised not to rely solely on live streaming and UGC, but to combine them with other strategies. Further research is recommended to include additional variables or to compare with other e-commerce platforms to yield broader, more in-depth results.
Peran influencer marketing dan brand image dalam mempengaruhi purchase intention pada produk skincare Skintific Haffiyan, Muhammad Haffizh; Curatman, Aang
Journal of Management and Digital Business Vol. 6 No. 1 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i1.3005

Abstract

This study aims to examine the influence of influencer marketing and brand image on purchase intention among consumers of Skintific skincare products in Indonesia. The population of this study consisted of consumers who actively use social media and have been exposed to promotional content delivered by influencers. The sample was selected using a purposive sampling technique based on specific criteria relevant to the research objectives, yielding a total of 120 respondents who completed an online questionnaire distributed via Google Forms. This research employed a quantitative, associative approach, with influencer marketing and brand image as independent variables and purchase intention as the dependent variable. Data analysis was conducted using multiple linear regression. The results indicate that influencer marketing and brand image have positive and significant effects on purchase intention, both partially and simultaneously. These findings suggest that influencer-based marketing strategies and strong brand image development play an important role in increasing consumer purchase intention for skincare products. Therefore, companies are encouraged to select appropriate influencers aligned with their target market and maintain consistent product quality and brand reputation to enhance consumer trust and purchase intention.
Factors influencing digital adoption in the family business: A conceptual framework Nyayu Lathifah Tirdasari
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.2567

Abstract

The increasing prevalence of digital technologies has transformed business operations, offering both opportunities and challenges. Family businesses, as key contributors to the global economy, face unique challenges in digital adoption due to their distinctive structural and cultural characteristics. Despite their significance, limited research has explored how these enterprises navigate digital transformation. This study conducted a systematic literature review and bibliometric analysis of 23 peer-reviewed articles retrieved from Scopus. It identifies the critical factors influencing digital adoption in family businesses. It also proposes a conceptual framework comprising four key propositions, including entrepreneurial orientation as a driver of digital adoption, dynamic capabilities as enablers of successful digital transformation, family business culture as a central influence on digital adoption, and trust as a determinant of effective digital integration. The findings highlight the potential of digitalization to enhance operational efficiency, competitiveness, and community engagement in family businesses. This study contributes to the literature on digital adoption in family businesses and offers practical insights for enterprises embarking on digital transformation.
Influencer marketing, brand image, and e-WOM: Driving purchase decisions through social media Auretha Diva Nur Ferasari; Diesyana Ajeng Pramesti; Ida Uliyah; Marlina Kurnia; Yunita Anggarini; Muji Mranani
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.2570

Abstract

This study examines the influence of influencer marketing, brand image, and electronic word of mouth (e-WOM) on consumers’ purchasing decisions through social media platforms. As social media increasingly shapes consumer behavior, understanding these determinants is crucial for businesses seeking to strengthen their digital marketing strategies. A quantitative research approach was employed, using a survey of 250 consumers who have made purchasing decisions for Maybelline lipstick products on the Shopee e-commerce platform. Data analysis in this study was conducted using multiple linear regression. The results reveal that e-WOM exerts the most significant influence on purchasing decisions, while influencer marketing and brand image show a positive but not significant influence. These findings highlight that authentic peer recommendations remain more persuasive than promotional influencer content or established brand perceptions.
Membangun kinerja tim awak kapal multikultur: Peran cross-cultural agility, komunikasi organisasional, dan knowledge sharing di industri pelayaran China Sarbini Sarbini; Sri Rahayu; Rifda Fitrianty; Fanny Dwi Puspitasari
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.2670

Abstract

This study aims to analyze the effects of cross-cultural agility and organizational communication on crew team performance through knowledge sharing in a China-based shipping company. This study uses a quantitative approach involving 140 crew members working in a multicultural environment. The variables analyzed include cross-cultural agility, organizational communication, knowledge sharing, and team performance. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) through two main stages, namely the outer model and inner model assessments. The results show that cross-cultural agility has a positive and significant effect on both knowledge sharing and crew team performance. Organizational communication has a positive and significant effect on knowledge sharing, but it does not have a direct effect on team performance. In addition, knowledge sharing significantly affects team performance and mediates the relationship between cross-cultural agility and team performance, as well as the relationship between organizational communication and team performance.
Peran komunikasi, kepercayaan, dan dukungan organisasi dalam membentuk kepemimpinan transformasional Aditya Wicaksono; Febrian Dhani Pratama; Refa Kurnia Arisyah
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.2731

Abstract

The effectiveness of transformational leadership is highly dependent on contextual factors within the organizational environment. This study aims to analyze the influence of effective communication, leader trust and integrity, and organizational support on the effectiveness of transformational leadership, as well as its impact on work motivation, job satisfaction, and employee productivity. The study was conducted on employees of a company in Purwakarta using a quantitative approach through a survey and analyzed using AMOS-based Structural Equation Modeling (SEM). The results indicate that effective communication, leader trust and integrity, and organizational support play an important role in shaping the effectiveness of transformational leadership. Furthermore, the effectiveness of transformational leadership has been shown to increase employee work motivation and job satisfaction, which ultimately leads to increased employee productivity. In addition, the effectiveness of transformational leadership also has a direct influence on employee productivity, indicating a partial mediating role of work motivation and job satisfaction.
Perilaku belanja mahasiswa dalam ekonomi digital: Peran sikap keuangan dan pembelian impulsif pada penggunaan Shopee paylater Nida Nur Adianti; Nandang Nandang; Rengga Madya Pranata
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.2942

Abstract

This research aims to analyze the influence of financial attitude and impulsive buying behavior on spending behavior among students using Shopee PayLater. Students were chosen as respondents because they are the younger generation actively utilizing digital economy services, particularly cashless payment systems. This study uses a quantitative method with a causal associative design. Data were collected through a Likert scale (1–7) questionnaire from 384 respondents determined using the Slovin formula (5% error rate) and purposive sampling technique. Data analysis was conducted using multiple linear regression with the help of SPSS after passing through validity, reliability, and classical assumption tests. The research results show that financial attitudes and impulsive buying behavior have a positive and significant impact on shopping behavior, both partially and simultaneously. The novelty of this research lies in the simultaneous testing of both variables in the context of using the paylater feature on digital platforms.

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