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Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF)

ICFBE
Website

Published by President University

ISSN : - EISSN : 26203863 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

International Conference on Family Business & Entrepreneurship (ICFBE) is a scientific international conference driven by the livelong aspiration of President University as a center of excellence, especially in the ﬁeld of family business and entrepreneurship. The conference is organized by the Faculty of Business at President University with the aim of gathering researchers and practitioners to critically share and discuss the latest empirical, conceptual, as well as theoretical findings and trends in a demanding topic. The ICFBE has been held six times from 2017 to 2022. It has succeeded in bringing together researchers and practitioners from various countries over the past five years. The papers presented at ICFBE have been published in various scientific publication outlets both on a national scale in Indonesia and international wide. This website presents the online proceeding of the ICFBE. All papers published in this proceeding have gone through a rigorous peer-review process and scientific principles.

Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)

Articles 244 Documents

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GREEN IS THE NEW BLACK: THE ROLE OF GREEN MARKETING AWARENESS AND PERCEIVED INNOVATION IN THE FAST FASHION INDUSTRY Gabrielle Dione Tulangow; Kunthi Afrilinda Kusumawardani
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

The purpose-driven strategy has become one of the tactics used by companies as a competitive advantage to attract the market. The growing interest of sustainability and ecofriendly products can be seen among the younger consumer's behaviour, which indicated the increase of their awareness of the recent phenomena. The current study examined the effect of green marketing awareness and perceived innovation on customer's purchase intention by considering the corporate image, product image, and purchase intention as the mediator in the fast fashion industry. The quantitative research method was performed with structural equation modelling (PLS-SEM) technique to examine the proposed hypothesis. A total of 307 valid responses were collected from the greater Jakarta area and tested using Smart PLS version 3. This study found that the determinants of purchase intention are social responsibility and corporate reputation. Moreover, both green marketing awareness and perceived innovation influenced corporate reputation, product image, and social responsibility. However, the product image does not influence the customer to purchase intention. The findings indicated that the customer purchase intention affected significantly by awareness of company's marketing through the social responsibility done by the company. This study provides practical implications for business to create a green marketing approach as the strategic action. Keywords: Green Marketing Awareness, Perceived Innovation, Social Responsibility, Product Image, Corporate Reputation, Purchase Intention

Impact of influencer endorsement, brand ambassador, brand image, and brand awareness on purchase decision (a case study of Erigo brand) Russel Ryan; Suwinto Johan
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

In Indonesia, the fashion industry from year to year is growing rapidly around the world, including Indonesia. All fashion industries have improved significantly from 2012-2020. In 2020 when the Covid-19 pandemic hit, the Fashion Industry also got the effect but also during that time, the online sector or, in other words, E-commerce drastically increased, that's why fashion apparel incredibly improving. Erigo apparel, as one of the famous fashion brands in Indonesia, also felt the effect of the increasing interest in the apparel industry, and with the innovative combination altogether, the demands of the Indonesian people were really at their peak. The improvement of the fashion industry, which contributes roughly 18.01 percent or Rp. 116 trillion to Indonesia's creative economy has sparked a lot of interest in the country's creative economy. The presence of this occurrence inspired the researcher to conduct a study about this phenomenon to find out what is the best way to increase the sales of the Erigo apparel brand and the growing buy of the people who get pursued by the marketing strategy of this apparel using these variables on how it impacted the purchase decision. The researcher will be using four independent variables such as influencer endorsement, brand ambassador, brand image, and brand awareness; one dependent variable is Purchasing Decision. The researcher will utilize a quantitative research approach and use non-probability sampling, more specifically snowball sampling. The total respondents of this study are 245 respondents, answering 25 statements using the Likert Scale method. The researcher will also be using SPSS as a tool to analyze all the data of this study. From the result, it can be concluded that there is a positive and significant influence of brand image and brand awareness on Purchasing Decisions, while influencer endorsement and brand ambassadors have a positive but insignificant influence on purchasing decisions.

Women empowerment through local wisdom as production differentiation strategy Yeyen Komalasari; Eka Putri Suryantari; Tjokorda Bagus Putra Marhaendra
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of the 5th International Conference on Family Business and Entrepreneurship
Publisher : President University

This article explores the application of production differentiation strategy by women empowerment through local wisdom of Nasi Koco in the herritage area, Gajah Mada Street, Denpasar-Bali. The purpose of this article is to increase the sales of Nasi Koco by implementing new strategies to win the competition in similar businesses that have sprung up. The strategy that can be offered is a product differentiation, so that the product is more varied and not monotonous, that attracts consumer interest. The product differentiation strategy offered refers more to women's empowerment through local wisdom, namely making products or food variations needed for ceremonies, where as we know people's lives in Bali are full of a series of religious ceremonies. The study employed qualitative approaches using narrative research by observation, interview, and documentation. The result of the study base on an in-depth interview with Balinese women who understand Balinese traditional culture, the advice that can be given is to make product variations, not just Nasi Jinggo or Nasi Wrap as usual, but to make it more varied. Suggested variations are Nasi Tumpeng, Nasi Yasa, and Nasi Kelangi, which are usually used for traditional activities in Bali.

COVID- 19 AND SOCIO-ECONOMIC ACCUMULATION IN MAKASAR T. R. Fahsul Falah; Yenita Sandra Sari; Haroon Bakari; Saeid Jafari
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

The Covid-19 pandemic as a problem in the world today is an evaluation of the balance of the life order between humans and nature. Prevention efforts are needed in the process of human- to-human transmission, so that the spread through communities, households, the surrounding environment, and health facilities can be controlled. New habits that have not been able to change people's lifestyles to refrain from group activities or gatherings, there are still infections that spread to each other so that independent isolation is only applied at home, it is prohibited to carry out any activities outside. Socio-economic conditions and individual and natural factors provide relevance in dealing with the Covid-19 pandemic. The research method used is qualitative research by reviewing the results of research from review articles related to the research objectives, namely 2019 and 2020. The results of the study show that the conditions and socio-economic factors, both individual and natural, provide relevance to efforts to deal with the Covid-19 pandemic. Not only the government but the community, as part of an effort to maintain the health of themselves and others, there is awareness to follow the recommended rules set by the competent party to control the pandemic. Keywords: socio-economic, crisis, global

The millennial employees in Central Jakarta: How do they commit to the company? Erny Hutabarat; Aziza Hasna
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of the 5th International Conference on Family Business and Entrepreneurship
Publisher : President University

Generation Y, also known as Millennials, is a strong dominant in the workforce and becomes one of the key holders in the industry's success and economy. Unfortunately, the highest turnover rate is coming from this generation with their behavior of working short tenure and how fast they are changing jobs worries many organizations as this ceases the organization’s growth, productivity, and performance. This research aimed to determine the relationship between career development, compensation, and work environment on millennials' turnover intention. Quantitative method is conducted and surveyed with 172 Central Jakarta's millennial employees who had worked at least 1 year. Partial Least Square PLS-SEM, SPSS, and pre-survey interview analysis were used to analyze the data. The result showed that career development and compensation have a significant negative influence on turnover intention. However, work environment has not significant influence on millennials employees’ turnover intention in Central Jakarta.

ENTREPRENEURIAL ORIENTATION IN TURBULENT ENVIRONMENTS: THE EFFECT OF PRODUCTIVE ORGANIZATIONAL ENERGY TO MAKE ABSORPTIVE CAPACITY MORE EFFECTIVE. Udut Damero; Anton Wachidin Widjaja
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

The COVID-19 outbreak that occurred at the end of 2019 in China and then entered Indonesia in March 2020 has given a lot of impacts on various industries, including small and medium enterprises (SMEs) that focus in food and beverage such as restaurants, cafés and others. Many studies confirmed that entrepreneurial orientation (EO) has a positive relationship with firm performance and that relationship’s dependence on several contingencies. The purpose of this study is to investigate that the positive emotional, cognitive and behavioral resources of organizational members jointly manifest as a higher-level resource (i.e. productive organizational energy) that increase the absorptive capacity (ACAP) of the organization which moderate the relationship between EO and firm performance in turbulent situation. Regarding the objectives of this model, this research will empirically validate using survey data from 50 cafés in Jakarta which selected using stratified random sampling method. Data will be analyze using partial-least-square, structural- equation model of (PLS-SEM). Our study provides useful information that could inform SMEs like cafés in Jakarta that in turbulent situation, organizational energy is needed to increases the absorptive capacity which positively moderates the relationship between EO and firm performance.Keywords: Firm performance, Entrepreneurial orientation, Absorptive capacity, Market turbulence, and Organizational energy

Analysis of new agent spring rolls location to improve product sales Khoirul Hidayat; Elva Nafisa Nurwadhika; M Fuad FM
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of the 5th International Conference on Family Business and Entrepreneurship
Publisher : President University

The lumpia dowo industry is an industry that produces spring rolls with various flavors and has 26 agents. However, with the COVID-19 pandemic, sales have decreased, so it is necessary to research the strategy of selling dowo spring rolls. One approach that can be done is to add new agents. The method used in this research is Analytical Network Process because this method can determine the best alternative agent location by displaying the ranking priority order. The results of this study indicate that there are several clusters, namely market potential, accessibility, labor, marketing reach, trust. The new agent has three alternative locations, namely Lamongan, Jombang, Bojonegoro, and Malang. The analysis results show that Jombang is the first best alternative with a value of 1, Lamongan 0.600, Malang 0.474, and Bojonegoro 0.423. So that by establishing a new agent in Jombang City, you can increase the sales of spring rolls.

THE ROLE OF SOCIAL SUPPORT SYSTEMS IN ALLEVIATING THE LONELINESS FELT BY EMPLOYEES WORKING FROM HOME DURING THE COVID-19 PANDEMIC Aulia Rachmawati; Maria Jacinta Arquisola
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

The year 2020 will go down as one of the hardest, most challenging periods known to man, for it is this year that millions of people succumbed to the COVID-19 pandemic. This event leads many people to stay at home to prevent and the spread of coronavirus. Therefore, everyone should stay at home that many businesses in terms of employee mandatory to work-from-home (WFH) to control the distribution of Covid-19. It leads to an increase in feeling loneliness because quarantine is isolated in a pandemic situation, where loneliness is the first problem in working from home. The study aims to find out the role that social support systems in an organization play in helping alleviate employee loneliness. Social support systems consist of Perceived Organizational Support (POS), Supervisor Support (SS), and Co-Worker Support (CS). This research used a quantitative research method with an open-ended questionnaire. A total of 137 employees that are currently working fromhome (WFH) participated in this research. By using multiple regression analysis and content analysis, the results show that co-workers' support (CS) has greater influences in alleviating the loneliness felt by the employee working from home, and the least was the perceived organization support (POS). On the whole, the social support system would be effective if organizations promote better interpersonal relationships, affiliation, and interaction with others as assigned by the organization, supervisor, and co-workers. This study provides an empirical contribution to the importance of human interactions in alleviating feelings of the loneliness felt by Indonesian employees working from home during a pandemic. Organizations must heed the call to be more engaged with their employees during this challenging situationthat affects their employees' mental and psychological state. Keywords: Employee loneliness, work-from-home (WFH), social support system, pandemic COVID-19, Indonesia

The impact of interaction quality of user-generated content on consumers' purchase intention Katria Arintya Anindyantari; Sri Rahayu Hijrah Hati
Proceeding of the International Conference on Family Business and Entrepreneurship 2022: Proceeding of 6th International Conference on Family Business and Entrepreneurship
Publisher : President University

Online social interaction has been around for a long time but has accelerated recently due to the aggressiveness of technology and digital penetration. Looking at the current conditions, it is undeniable that digitalization is one of the factors. For a company to grow, marketers must have a good interaction digitally with consumers. Online social interaction changes rapidly and constantly include user-generated content and peer-to-peer exchanges. Per social cognitive theory, it can be concluded that user-generated content's interaction quality will affect consumers' purchase intentions. This study examined the effects of interaction quality of user-generated content on online shopping intention. Following the theoretical basis of the Technology Acceptance Model (TAM) combined with the Extended Technology Acceptance Model (ETAM), the researcher used the original construct of perceived usefulness, two constructs related to perceived trust and perceived credibility, to understand better the effect of promotional content and its impact on purchase intention 250 respondents participated in this research, data was gathered from a survey administered to online shopping consumers and a partial least square analysis was used to test the research model. This study's findings help marketers evaluate performance based on consumer behavior towards user-generated content.

ECOLOGICALLY CONSCIOUS CONSUMER BEHAVIOR: STUDENT PERSPECTIVES AS A CONSUMER Naufal Hidayah Nasution; Ihsan Hadiansah
Proceeding of the International Conference on Family Business and Entrepreneurship 2021: Proceeding of the 4th International Conference on Family Business and Entrepreneurship
Publisher : President University

The paper reviews the ecologically conscious consumer behavior and factor that influenced the ECCB. Since people start to realized environmental issues is very important in their life and many factors that influence. The factors examined in this study consist of Environmental Concern, Consumer Characteristic, and Ecologically Conscious Consumer Behavior. This study uses quantitative methods research design and questionnaire as survey methodology. Sampling technique used non-probability sampling and gather 207 respondents. To analyze the data, this study using regression methods with a simultaneous and partial test. The result showed that the Environmental Concern has positive influence on Ecologically Conscious Consumer Behavior. And, Consumer Characteristic has a positive influence on Ecologically Conscious Consumer Behavior. Both independent variables (Environmental Concern and Consumer Characteristic) have a good influence on the dependent variable (Ecologically Conscious Consumer Behavior) simultaneously. This research gives a better knowledge and understanding of green marketing.Keywords: Environmental Concern, Consumer Characteristic, Ecologically Conscious Consumer Behavior.

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Maria Jacinta Arquisola

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Maria Jacinta Arquisola

Contact Email icfbe@president.ac.id

Phone -

Journal Mail Official mjarquisola@president.ac.id

Editorial Address http://e-journal.president.ac.id/presunivojs/index.php/ICFBE/about/editorialTeam

Location Kota bekasi, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Maria Jacinta Arquisola

Contact Email
icfbe@president.ac.id

Phone
-

Journal Mail Official
mjarquisola@president.ac.id

Editorial Address
http://e-journal.president.ac.id/presunivojs/index.php/ICFBE/about/editorialTeam

Location
Kota bekasi,

Jawa barat

INDONESIA