cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Prihatin Dwihantoro
Contact Email
bpst@unimma.ac.id
Phone
+6285640153961
Journal Mail Official
bpst@unimma.ac.id
Editorial Address
Jalan Mayjen Bambang Soegeng Km 5 Mertoyudan, Kab. Magelang, Provinsi Jawa Tengah, 56172 Telp/Fax: 0293 326945 ext. 132 / 0293 325554
Location
Kab. magelang,
Jawa tengah
INDONESIA
Borobudur Communication Review
Published by Universitas Muhammadiyah Magelang
ISSN : -     EISSN : 27770796     DOI : https://doi.org/10.31603/bcrev.4982
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Borobudur Communication Review, publishes research and innovative ideas on communication. Borobudur Communication Review is published by Department of Communication, Muhammadiyah Magelang University. Borobudur Communication Review covers the following fields: digital communication, digital PR, online journalism, digital etnology, digital empowerment, digital advertising, etc.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 47 Documents
 1   2   3   4   5 
Pelanggaran Etika Pariwara Indonesia dalam Feed Instagram Ms Glow Men Putra, Justin Mahendra; Dias, Ega; Hakiim, Naufal
Borobudur Communication Review Vol 3 No 1 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.10678

Abstract

This research aims to analyze violations of Indonesian Advertising Ethics in the Ms Glow for Men Instagram feed. This study used a descriptive qualitative method. This analysis was used to identify violations of Indonesian Advertising Ethics that occurred in the Ms Glow for Men Instagram feed advertisement. This research found that there was a violation of Indonesian Advertising Ethics because animated characters were used as content that gave a bad image because it showed racism towards these characters. This advertisement also has the potential to violate the Copyright Act.
Ketika Maskulinitas dan Nasionalisme Bertemu: Identitas dalam Iklan BRI Liga 1 Ikhlasuladnan, Anggraito; Sholeh, Fahmi Maheswara Apta; Istigfarin, Muhammad Yusuf
Borobudur Communication Review Vol 3 No 2 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.10683

Abstract

Sepak bola merupakan olahraga yang mencakup banyak khalayak serta perkembangan secara global maupun nasional luas. Studi ini mencoba menjawab rumusan masalah bagaimana identitas maskulinitas dan nasionalisme dalam iklan BRI Liga 1. Peneliti memutuskan menggunakan metode semiotika untuk mendapatkan jawaban atas rumusan masalah penelitian ini dengan pendekatan Rolland Barthes. Hasil penelitian ini menunjukkan pertautan representasi maskulinitas dan nasionalime dalam iklan BRI Liga 1 menunjukkan bahwa nasionalisme identik dengan maskulinitas.
Representasi Seksualitas Perempuan dalam Iklan Judi Online di Streaming Ilegal Film Muzzammil, Muhammad Zukhruf; Ikhsani, Muiz
Borobudur Communication Review Vol 3 No 2 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.10698

Abstract

Tujuan dari penelitian ini adalah membahas tentang representasi seksualitas perempuan dalam iklan judi online. Saat ini masih banyak iklan yang merepresentasikan seksualitas terhadap perempuan salah satunya judi online. Iklan judi online kali ini menguatkan sebuah mitos bahwa perempuan hanya dijadikan sebagai pajangan dan pengikat para lelalki. Penelitian ini dibuat dengan menggunakan metode semiotika Roland Barthes. Setelah dilakukan penelitian dengan mengkaji iklan judi online pada streaming ilegal film, iklan ini menunjukkan representasi seksualitas dengan memakai perempuan sebagai pajangan dan pengikat para lelaki yang mengunjungi streaming ilegal film.
Gaya Hidup Konsumen “Ruwang Coffehouse” Dalam Memanfaatkan Kedai Kopi Sebagai Ruang Publik Untuk Berkomunikasi Anindito, Bimo Triastiko; Ramadhani, Rizky Wulan; Prihantoro, Edy
Borobudur Communication Review Vol 3 No 2 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.10850

Abstract

Penelitian ini bertujuan memahami gaya hidup konsumen di "Ruwang Coffehouse" sebagai ruang publik komunikasi. Metode kualitatif digunakan dengan fokus pada pelanggan yang sering mengunjungi tempat tersebut. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi, dianalisis dengan teknik triangulasi. Hasil penelitian menunjukkan bahwa "Ruwang Coffehouse" populer di kalangan mahasiswa, didukung oleh lokasi strategis dan harga terjangkau. Fasilitas seperti wifi dan suasana nyaman mendukung pemanfaatan sebagai ruang publik. Gaya hidup konsumen yang sejalan mempengaruhi cara berkomunikasi di sana. Kedai kopi dianggap inklusif, menciptakan atmosfer ramah dan interaksi positif antar pengunjung, memberikan pengalaman nyaman, inklusif, dan mendukung interaksi sosial.
Analisis Konsep Triple Bottom Line dalam Program Corporate Social Responsibility di Kampung Berseri Astra Gedangsari Kusuma, Alan; Fajri, Choirul
Borobudur Communication Review Vol 4 No 1 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.12139

Abstract

The Corporate Social Responsibility program is an obligation for companies operating in Indonesia. This research focuses on the application of the Triple Bottom Line concept in the Corporate Social Responsibility program implemented by PT Astra International Tbk in Kampung Berseri Astra Gedangsari. Using a descriptive qualitative approach and literature review, this study collects data from various sources, including the company's annual reports and online media, to evaluate the effectiveness of the CSR program, which focuses on social, economic, and environmental aspects. The research findings indicate that this program has successfully improved the quality of life of the local community through initiatives in education, entrepreneurship, health, and environmental preservation.
Selling Point Influincer di Sosial Media agustini, vilya dwi
Borobudur Communication Review Vol 3 No 2 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.6175

Abstract

In the past decade the shift of old media to new media has caused various phenomena. Among other things, the appearance of an influencer or celebrity. Personal branding ability is a necessity to captivate the hearts of the audience. "Where is Ahlak", "elang, elang, I say your father" and a line of familiar jargon brought up by an influencer. Some harsh words, a different appearance from most men and often shows the nightlife to be a "selling point" of a @Keanuagl. Stuart hall, as a reviewer of media texts in the encoding and decoding process, sees media audiences as active organs. There are different understandings and interpretations, Hall divides the media audience into three positions among others: dominant-hegemonic reading, negotiated reading, and oppositional-hegemonic reading..
Membangun Identitas Multikultural : Analisis Strategi Komunikasi Pemerintah Kota Semarang dalam Kegiatan Dugderan 2025 Rachma, Hanna Sabrina
Borobudur Communication Review Vol 5 No 1 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.13525

Abstract

Semarang City is the capital city of Central Java whose people have diversity in terms of ethnicity and religion. This makes Semarang City have a tradition that is a cultural discovery point, namely Dugderan, by combining the 3 ethnicities (Javanese, Arab, and Chinese). The government through the Department of Culture and Tourism is taking advantage of this momentum to explore the uniqueness of culture in order to form an identity for Semarang City along with promoting the creative economy so that the community is involved in the Dugderan activity process. The purpose of this study is to determine the communication strategy implemented by the Semarang City government in building a multicultural identity through the Dugderan tradition. This study uses a qualitative research method using a qualitative descriptive approach. This study uses the theory of Strategic Communication. Primary data was obtained from the process of direct observation and interviews with parties related to this study, namely the organizers of the Dugderan event and owners of Micro, Small, and Medium Enterprises (MSMEs). Meanwhile, secondary data was obtained through searching research journals, books, the internet and documentation containing images or photos related to the research subject. The results of this study conclude that the communication strategy implemented by the government has succeeded in creating a tradition that supports tolerance and diversity in Semarang City. Thus, Dugderan not only functions as a cultural event, but also as a platform to strengthen the multicultural identity of the Semarang society.
Analisis Keberhasilan Program Corporate Social Responsibility Pada Perusahaan Harita Nickel Dalam Memberdayakan Masyarakat Di Pulau Obi Mufti, Irfan Satria; Fadillah, Dani
Borobudur Communication Review Vol 5 No 1 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.13584

Abstract

Penelitian ini bertujuan untuk menganalisis keberhasilan program Corporate Social Responsibility (CSR) yang dilakukan oleh PT Harita Nickel dalam memberdayakan masyarakat di Pulau Obi. Metode yang digunakan adalah analisis konten terhadap akun Instagram resmi @harita.nickel sebagai sumber utama data. Penelitian ini fokus pada dua aspek utama, yaitu implementasi program CSR oleh perusahaan dan partisipasi masyarakat serta pro-kontra terhadap program CSR perusahaan Harita Nickel. Hasil penelitian menunjukkan bahwa program CSR Harita Nickel di Pulau Obi berhasil meningkatkan kualitas pendidikan, keterampilan kerja, konservasi dan pengelolaan lingkungan, serta mendukung UMKM lokal. Tingginya partisipasi dan penerimaan masyarakat menunjukkan keberhasilan inisiatif dalam memberdayakan komunitas lokal, mencerminkan komitmen perusahaan terhadap pembangunan berkelanjutan dan kesejahteraan masyarakat. Namun, selain menuai respon positif dari netizen yang mungkin beberapa dari mereka adalah penduduk pulau Obi, juga menuai kontra yang pada nyatanya tidak sesuai dengan apa yang diposting, seperti rusaknya lautan akibat pencemaran. Hasil penelitian ini diharapkan dapat memberikan pemahaman yang lebih dalam mengenai efektivitas CSR dalam konteks pemberdayaan masyarakat di wilayah yang terpencil seperti Pulau Obi, serta mengevaluasi lebih lanjut terkait kontra masyarakat terhadap program yang digerakkan.
Manajemen Konten Digital Pada Akun Instagram The Investor (Analysis of the SoMe Model) Rahman, Ahmada Auliya
Borobudur Communication Review Vol 5 No 1 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.13657

Abstract

Instagram is one of the social media platforms used for communication activities, such as publications, public relations, and promotions to target audience. The Investor is a platform for learning safe, calm, and growing stock investments that can be accessed anytime and anywhere, owned by PT Indonesia Investa Origa. Amid the prevalence of online crimes in the form of fraud or illegal investments, The Investor emerges as an investment education platform for the public. In conducting its business, The Investor utilizes social media to interact and carry out marketing communication functions with its target audience. The purpose of this research is to describe the management of The Investor's Instagram account (@theinvestor_id) by analyzing it through The Circular Model of SoMe, covering the stages of Share, Optimize, Manage, and Engage. Based on the analysis of interview results and documentation from the Instagram account, The Investor, has implemented digital content management according to The Circular Model of SoMe developed by Regina Luttrell. Going forward, research on digital content remains important, considering the rapid and unpredictable development of information and communication technology. The results of research on digital content will be very beneficial for both business practitioners and the advancement of knowledge.
Narasi Tunawisma Dalam Film Dream: Struktur Narasi A.J. Greimas Amelia, Fajrina; Gita Sukmono, Filosa
Borobudur Communication Review Vol 5 No 1 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.13746

Abstract

This study aims to determine how actantial and functional structures form narratives about homelessness and how the process of social transformation of homelessness is analyzed through binary opposition and the semiotic square as supporting tools in A.J. Greimas' narrative framework. This study uses a qualitative descriptive method with a document study approach. Data was collected through non-participant observation of the film, systematic recording of scenes and dialogues, and the development of narrative structures. Data were analyzed using the Miles & Huberman model, which includes data reduction, data presentation, and drawing and verifying conclusions. The results of the study show that the homeless character in the film Dream is not only a complement to the story but also a driver of the storyline that undergoes a narrative transformation from a passive object to an active subject. This transformation occurs gradually through several shifts in value from passive to active, unworthy to worthy, and powerless to empowered. Thus, this study shows that the film Dream depicts the homeless as a group that can have an important role, not just a marginalized group. This film is also a social critique of marginalized groups' lack of recognition and position in society

Page 4 of 5 | Total Record : 47

 1   2   3   4   5 

Filter by Year

2021 2025


Reset
Filter By Issues
All Issue Vol 5 No 2 (2025): Borobudur Communication Review Vol 5 No 1 (2025) Vol 4 No 2 (2024) Vol 4 No 1 (2024) Vol 3 No 2 (2023) Vol 3 No 1 (2023) Vol 2 No 2 (2022) Vol 2 No 1 (2022) Vol 1 No 2 (2021) Vol 1 No 1 (2021)