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Borobudur Communication Review
Published by Universitas Muhammadiyah Magelang
ISSN : -     EISSN : 27770796     DOI : https://doi.org/10.31603/bcrev.4982
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
Borobudur Communication Review, publishes research and innovative ideas on communication. Borobudur Communication Review is published by Department of Communication, Muhammadiyah Magelang University. Borobudur Communication Review covers the following fields: digital communication, digital PR, online journalism, digital etnology, digital empowerment, digital advertising, etc.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 47 Documents
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Action Research Eksplorasi Video Dokumenter Kreatif (Creative Video Documentary) Melalui Setting Cerita Rakyat Sebagai Penguatan Storytelling untuk Ekspansi Promosi Destinasi Pariwisata Madura Surokim, Surokim; Rozi, Fachrur
Borobudur Communication Review Vol 5 No 1 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.13821

Abstract

Pariwisata Madura membutuhkan sentuhan komunikasi digital agar bisa menjangkau khalayak luas. Melalui video dokumenter yang bisa diunggah diberbagai platform media, destinasi pariwisata Madura akan lebih menarik dan lebih mudah menjangkau khalayak luas. Melalui penguatan dan tautan cerita rakyat maka sebuah video dokumenter wisata tidak hanya mengandung isi geofisik, tetapi juga punya konteks latar cerita sebagai sebuah kisah. Promosi destinasi wisata seperti ini akan menjadi lebih soft karena tidak semata-mata mempromosikan destinasi wisata fisik, tetapi juga ada cerita latarnya. Penelitian ini menggunakan paradigm riset aksi dengan pendekatan riset partisipatory-action. Riset aksi menggunakan studi kasus yang merupakan sebuah metode penelitian dengan pendekatan kualitatif. Riset ini juga menjadi riset pengembangan dan akan menghasilkan pengembangan produksi media dengan muatan kreativitas baru. Hasil riset ini menunjukkan bahwa promosi wisata melalui video documenter pada saat ini kian diminati khalayak. Video wisata dengan soft promotion seperti perjalanan (jurney) dengan cerita rakyat akan lebih menarik karena mengandung kisah dan cerita. Platform media yang banyak diakses khalayak untuk melihat video documenter adalah media sosial. Adapun sentuhan kreativitas dalam produksi video dokumenter adalah melalui penguatan cerita rakyat (folklore) yang berkembang di daerah wisata tersebut kemudian dijadikan sebagai penguat storytelling dalam journey and travel video dokumenter tersebut.
Implementasi Program CSR “Aku Baca” PT Gramedia Yogyakarta dalam Mendorong Minat Baca di DIY Salsabila, Chairunisya Zulfa
Borobudur Communication Review Vol 4 No 2 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.13977

Abstract

This study aims to analyze the implementation of the Corporate Social Responsibility (CSR) program "Aku Baca" by PT Gramedia Yogyakarta in promoting reading interest among communities in the Special Region of Yogyakarta. The research background is based on Indonesia's low literacy levels, ranking 62nd out of 70 countries in the 2019 PISA survey. The study employs a qualitative descriptive approach with data collection through semi-structured interviews with the deputy manager of PT Gramedia Yogyakarta. The findings reveal that the "Aku Baca" program is implemented through a multi-stakeholder strategy involving schools, regional libraries, literacy communities, and local government. Implementation strategies include establishing reading corners in schools, training for teachers and educators, storytelling and creative literacy activities, and digital technology integration. The program also involves empowering local communities as literacy agents and providing continuous mentoring. Program evaluation shows significant improvements in reading corner visit frequency, participation in literacy activities, and positive changes in students' attitudes toward reading activities. Digital technology integration supports the development of digital literacy and students' critical thinking skills. This research provides theoretical and practical contributions to CSR program development in the literacy field and serves as a reference for companies and other stakeholders in designing innovative and sustainable literacy programs.
Tiktok sebagai Media Edukasi Parenting: Studi Pemaknaan Fatherhood dalam Akun @babeheji Qur'ani, Afifah Izzati; Putra, Fajar Dwi
Borobudur Communication Review Vol 4 No 2 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.13970

Abstract

Indonesia is known as the third largest fatherless country in the world. This study aims to find out how the public perceives the role of fathers in the context of fatherhood as conveyed through the content of Tiktok @babeheji. This study uses a descriptive qualitative method, which focuses on exploring the public's understanding of social media content, especially that related to the role of fathers in child rearing. The researcher conducted observations through the comments found on the TikTok account @babeheji. The results of the study indicate that the TikTok content @babeheji successfully conveys the message to the public about the importance of the father's role in raising a child. The appreciation expressed in the comment section serves as evidence that the content on the @babeheji TikTok account is not only entertaining but also serves as an aspiration for building an ideal family. This study makes an important contribution to mass communication theory and reception theory by demonstrating how social media content can influence audience perceptions and behaviors regarding the importance of the father's role and the role of social media in disseminating positive social values.
Representasi Dampak Psikologis Korban Kekerasan dalam Rumah Tangga pada Film Paranoia (Analisis Semiotika Roland Barthes) Rosdiana, Anggita Cahya; Susanti, Dwi; Dwihantoro, Prihatin
Borobudur Communication Review Vol 4 No 2 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.13437

Abstract

Domestik violence remains a critical yet often hidden social issue with profound psychological impacts on victims. This study analyzes the 2021 Indonesian film Paranoia directed by Riri Riza to explore representations of domestic violence and its psychological consequences. Employing a descriptive qualitative method and Roland Barthes’ Semiotic Theory, the research examines denotative, connotative, and mythical meanings in selected scenes. The findings reveal symptoms such as emotional instability, anxiety, and recurring trauma, often triggered by interactions related to the perpetrator. Physical signs, such as cigarette burns, serve as symbolic representations of deeper psychological scars. The film also portrays the effects of trauma on family dynamics, particularly through overprotective behaviors. Ultimately, Paranoia demonstrates the power of film in raising awareness and encouraging social reflection on domestic violence.
Optimalisasi Instagram Untuk Umkm Croffle Tos: Strategi Promosi Untuk Menarik Pelanggan Ikram, Muhammad; Fadillah, Dani
Borobudur Communication Review Vol 4 No 2 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.13919

Abstract

Small and medium enterprises (SMEs) face significant challenges as they navigate an increasingly competitive market. One effective strategy to enhance competitiveness is the use of social media, particularly Instagram. Croffle TOS, a snack business specializing in Croffle and Toast, established in 2021 in Umpur Harjo, remains relatively unknown to the public. This study aims to assist in the business development of Croffle TOS through digital marketing on Instagram by strengthening brand profiles, creating engaging taglines, and implementing promotional mix strategies. The analysis reveals that the lack of promotion on Instagram is a major obstacle in increasing brand awareness. By applying appropriate promotional strategies, such as attractive banners, engaging posts, and targeted consumer segmentation, it is expected to boost sales and expand brand recognition.
Analisis Wacana Kritis pada Pernyataan @DOKTERDETEKTIF tentang Penghentian Sementara Penjualan Skincare Sugiantoro, Hari Akbar; Pulungan, Jeni Anici; Annisa, Fhena
Borobudur Communication Review Vol 5 No 1 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.14793

Abstract

This study analyzes critical discourse in the TikTok account @DOKTERDETEKTIF statement regarding the temporary suspension of skincare sales through the video “Permintaan maaf dari Doktif”. The analysis was conducted using Teun A. Van Dijk's model, which includes the dimensions of text, social cognition, and social context. The results of the study show that the statement is not neutral but rather laden with communication strategies. In the textual dimension, the use of emotional strategies to build closeness with the audience, rational strategies by presenting scientific evidence and laboratory results, and defensive strategies to refute accusations and construct a narrative as a victim were identified. In the social cognition dimension, Doktif frames himself as an honest, credible, and wronged figure, while the opposing party is portrayed as manipulative. In the social context, Doktif position as both a doctor and an influencer grants him the power to control the narrative and influence public opinion. Thus, @DOKTERDETEKTIF statements are not merely clarifications but rather discursive strategies to maintain a positive image, build audience loyalty, and preserve symbolic power in the digital space.
Strategi Pemasaran melalui Platform Digital serta Diversifikasi Produk Beras Kelompok Tani Ngudi Makmur untuk meningkatkan daya saing di era digital Sari, Eka Anisa; Sirajuddin, Muhammad Mar'ie; Hafni, Diska Arliena; Tribuwana, Mohammad Endy; Kamal, Refal Mustafa; Puspita, Amanda Dela; Khoirunissa, Khoirunissa; Erviana, Vera Yuli
Borobudur Communication Review Vol 5 No 2 (2025): Borobudur Communication Review
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bcrev.14814

Abstract

This community service activity aims to increase the capacity of the Ngudi Makmur farmer group in Seyegan, Sleman, Yogyakarta through digital marketing training and rice product diversification. The training materials covered digital marketing, branding, communication, and rice flour processing. The methods used included counseling, interactive training, and evaluation through pre- and post-tests. The evaluation results showed an increase in the average score of participants from 0.57 in the pre-test to 0.89 in the post-test. The level of understanding of participants before the training was still low, especially in the aspects of communication (15 participants) and rice product diversification (10 participants). After the training, there was a significant and even increase in all aspects, namely digital marketing (33 participants), branding (35 participants), communication (29 participants), and rice product diversification (27 participants). Thus, this activity has proven effective in increasing the knowledge and skills of farmer groups, both in utilizing digital platforms for marketing and in developing innovative rice-based products. This program is expected to strengthen the competitiveness and economic independence of farmer groups in a sustainable manner.

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