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International Journal Administration, Business & Organization
Published by Asosiasi Ahli Administrasi Indonesia
ISSN : 27215652     EISSN : 27215652     DOI : https://doi.org/10.61242/ijabo.xx.xxx
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO publishing interesting articles in a highly readable format in English or Indonesian (bilingual). First published in 2020 for an online version and receive original research articles and any review papers. The aims of IJABO are disseminate research results and to improve the productivity of scientific publications for worldwide audience . IJABO is published four monthly (3 issues per year) with the scope and focus of the research areas that covers a wide variety of topics in management (but not limited to): Business Administration, Organization and Behavior, Marketing, Retail, Small Business, Entrepreneurship, Human Resources, Management Finance, Public Administration, Education Administration, Public Policy, and Organization.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 233 Documents
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Using Economic Mathematics to Enhance Consumer Insights: Pricing, Promotion, and Market Strategies Adiastuty, Nuranita; Taufik, Azin; Jahidah, Nurul Siti
International Journal Administration, Business & Organization Vol 5 No 1sp (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.409

Abstract

The increasingly competitive business environment demands a deep understanding of consumer behavior. Consumers influence the demand for products or services, making the analysis of their behavior essential for effective business strategies. This article discusses the use of economic mathematics to systematically and measurably analyze consumer behavior. Quantitative methods with descriptive and inferential analysis are used, with primary data from consumer surveys and secondary data from industry reports and e-commerce platforms. Data analysis involves linear and non-linear regression models as well as machine learning techniques such as logistic regression and decision trees. The results show that price, promotion, product quality, and consumer reviews are key factors influencing purchasing decisions. In the digital era, consumer behavior data is increasingly accessible and can be analyzed with machine learning algorithms and big data. These findings provide insights into how economic mathematics helps optimize marketing strategies and enhance competitiveness. Practical recommendations include optimizing pricing and promotion strategies as well as improving product quality. This research contributes to understanding and leveraging consumer behavior for business success
Predictive Analysis of the Amount of Batik Production Using the Fuzzy Sugeno Algorithm Darmawan, Erlan; Mirantika, Nita; Yusuf, Fahmi; Nita, Gita Sri
International Journal Administration, Business & Organization Vol 5 No 1sp (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.410

Abstract

To meet market demand, a company must be able to plan and determine the amount of appropriate and timely production to compete with other companies. To support this, we need a system that can determine the product's production amount so that the product can be sold according to expectations and the desired target. This study aims to determine the amount of production through a decision support system using the Fuzzy Sugeno algorithm in the form of logic used to produce a single decision or crisp. This research was conducted on batik production in a company. The problem in the batik production process is the amount of production that differs from the market demand. The factors that influence the process of determining the amount of production are the number of inventories and the number of requests used as variables in this study. The results of this study are in the form of a decision support system that can determine the amount of batik production based on the analysis of the number of requests and the amount of supply used to assist companies in making decisions with a truth value of 80%. Thus, the company can be assisted in determining the amount of production to meet market demand and increase profits and achievement targets by minimizing stockpiling.
The Influence of Inflation, Interest Rates, and Financial Performance on LQ45 Index Share Prices in 2019-2023 Jahidah, Nurul; Arraniri, Iqbal; Komarudin, Munir Nur; Fauzan, Adi Ilham
International Journal Administration, Business & Organization Vol 5 No 1sp (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.411

Abstract

This research aims to understand and analyze the effect of inflation on stock prices, the effect of interest rates on stock prices, and the effect of financial performance on stock prices. This study uses a quantitative method. The population in this study consists of companies listed on the Indonesia Stock Exchange and included in the LQ45 index for the years 2019-2023. The sample selection technique used is purposive sampling. Based on predetermined criteria, 21 companies were selected as samples in this study. The data used are secondary data, including inflation data, interest rates, company financial reports, and stock prices. The data collection techniques include non-participatory observation with documentation study and literature review. The data analysis techniques used are descriptive tests, classical assumption tests, panel data regression analyses, and hypothesis testing, with the analytical tool used being EVIEWS 12. The results of the study show that simultaneously, the variables of Inflation, Interest Rates, and Financial Performance have a significant effect on stock prices. Partially, the inflation variable does not affect stock prices, while the interest rate variable has a significant negative effect on stock prices, and financial performance has a significant positive effect on stock prices.
The Impact of Transformational Leadership, Career Development, and Work Environment on Organizational Commitment (Survey on CV. Bunda Devina) Iskandar; Syafrudin, Oding; Suryani, Yeyen; Filallba, Muhammad Algiani Adhia
International Journal Administration, Business & Organization Vol 5 No 1sp (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.412

Abstract

This research analyzes the impact of transformational leadership, career development, and work environment on organizational commitment at CV. Bunda Devina, a company engaged in the andesite natural stone sector, producing a number of raw stones ready for processing and finished natural stones according to demand. This study is a quantitative research using data collection techniques through questionnaires with a survey method. The sampling technique used is saturated sampling with 116 respondents. Data analysis was performed using SPSS. The findings indicate that transformational leadership positively and significantly impacts organizational commitment. Additionally, career development and the work environment both have significantly positive effects on organizational commitment.
Visitor Perceptions and Development Strategies for the Kanaga Hill Natural Tourism Object, Mount Ciremai National Park Hendrayana, Yayan; Purnama, Ridwan; Adhya, Ilham
International Journal Administration, Business & Organization Vol 5 No 1sp (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.413

Abstract

The purpose of this study was to determine visitor perceptions and development strategies for the Kanaga Hill tourism object. The method used is purposive sampling while for data analysis using a Likert scale and SWOT analysis. The results of visitors' perceptions of the Kanaga Hill tourism object produce a good scale value while for the development strategy: Kanaga Hill tourism object provides opportunities for the community to grow a better economy. The use of Kanaga Hill tourist objects for educational and research facilities. Adequate accessibility for tourists who visit. Promotion that has been going well to attract tourists to visit. The perception of visitors to Kanaga Hill tourism object is good from three variables, while for the development strategy there are four alternatives SO strategies that can be used are Kanaga Hill tourism objects provide opportunities for the community to grow a better economy and the use of Kanaga Hill tourism objects for educational and research facilities. Accessibility is adequate for visiting touristsand Promotion that has gone well to attract tourists to visit.
The Influence of Work Environment, Compensation, Career Development, and Employee Retention on Turnover Intention (Survey on Plastic Division Employees CV. Surya Nedika Isabella) Suryani, Yeyen; Iskandar; Akbar, Ilham; Ibrahim, Muhamad Aksha Nur
International Journal Administration, Business & Organization Vol 5 No 1sp (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.414

Abstract

The objective of this study is to investigate the impact of the work environment, salary, career development, and staff retention on turnover intention within the Plastic Division of CV. Surya Nedika Isabella. The study used a quantitative methodology, employing a saturated sample of 40 employees from this specific division. Information was gathered using a survey that employed an ordinal scale. The analysis was conducted using descriptive statistics and classical assumption tests, such as normality, multicollinearity, and multiple linear regression tests, through the SPSS 22 software. The results suggest that various factors, including the work environment, compensation, career development, and employee retention, collectively influence turnover intention. Specifically, the work environment has a significant and positive impact on turnover intention. Similarly, compensation also has a significant positive effect on turnover intention. Additionally, career development significantly and positively affects turnover intention. However, employee retention has a insignificantly impact positive on turnover intention.
Prediction Analysis of Buled Bread Production Using Holt's Exponential Smoothing Budianto, Heru; Darmawan, Erlan; Krisdiawan, Rio Andriyat; Maulana, Yasir
International Journal Administration, Business & Organization Vol 5 No 2sp (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.415

Abstract

This research aim to Analysis of Buled Bread Production Using Holt's Exponential Smoothing. The number of loaves produced by Buled bread still uses estimates, causing the number of loaves produced to be excessive. The excess number of loaves produced increases production costs, which can cause losses. The method broadcast in forecasting is Holt's exponential smoothing because the data displayed shows an increasing trend that is not affected by the season. The calculation process uses Microsoft Excel and add-ins. The results of the calculation produce a Mean Absolute Percentage Error (MAPE) value of 3.58% so that it can be used to forecast production data in the following month. The value of α = 0.8808 and the value of β = 0.042 are the best values ​​based on calculations using the Solver Add-in. Based on these parameter values, predictive data is produced for each week in the following month.
The Role of English Language Skills in the Tourism Industry in the 4.0 Era in Kuningan District, West Java Province Oktoma, Erwin; Solihat, Dadang; Masruroh, Rina
International Journal Administration, Business & Organization Vol 5 No 2sp (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.418

Abstract

Through communication media, English plays a significant role in the sustainable tourism sector with the goal of promoting foreign travel, service, effective communication between foreign visitors and tourism actors, and the surrounding community, all of which are ultimately related to the growth of local tourism in the industrial era's sustainable tourism sector. 4.0 Tourist actors need to be fluent in English, especially in the vernacular, which includes basic discussion, linguistic proficiency, and basic conversation. The purpose of this study is to investigate the advantages of English- speaking culture in West Java Province's sustainable tourism sector during the Industrial Era 4.0. Descriptive qualitative analysis is the analytical technique employed. This study demonstrates the necessity of English-speaking culture in Kunuingan District, West Java Province's sustainable tourism industry in the industrial era 4.0 in order to promote the province's local tourist destinations overseas, increase the number of foreign visitors, and facilitate English-language communication. The ability to speak effectively in English is crucial for both those who work in the tourism business and those who live near popular tourist sites.
Business English Literacy in Improving the Effectiveness of MSME Businesses Thamrin, Nani; Solihat, Dadang; Agustiana, Vina
International Journal Administration, Business & Organization Vol 5 No 2sp (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.419

Abstract

This study examines the impact of Business English literacy on the effectiveness of Micro, Small, and Medium Enterprises (MSMEs). This study employs a qualitative research design to investigate the impact of Business English literacy on the effectiveness of Micro, Small, and Medium Enterprises. In today's globalized business environment, proficiency in Business English is crucial for MSMEs seeking to expand their market reach, engage in international trade, and enhance communication with global partners. The research explores how improved English literacy contributes to better business outcomes, such as increased sales, optimized marketing strategies, and more efficient operations. The study underscores the strong correlation between Business English skills and business success by analysing case studies and conducting surveys with MSME owners and employees. Investing in Business English training programs can significantly enhance the growth and competitiveness of MSMEs in the global market.
The Influence of Instagram Social Media Marketing, E-WOM, and Co-Branding on Brand Switching Behavior from Other Shoe Brands to Aerostreet Shoes through Purchase Intention (Survey of Aerostreet Shoe Consumers in Kuningan Regency) Harjadi, Dikdik; Gunawan, Wely Hadi; Wijaya, Tri Sukma Wijaya
International Journal Administration, Business & Organization Vol 5 No 2sp (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.420

Abstract

This study aims to determine the direct and indirect influence of Instagram as social media marketing, electronic word of mouth and co-branding on brand switching behavior through purchasing interest in Aerostreet shoe products. Sample in this research were people who are consumers of Aerostreet shoes as many as 120 samples. questionnaire used as the research instrument containing statements and distributed via Google form. SEM AMOS ver. 23 used as data proccesed in this research. The results showed: Instagram social media marketing has a significant and positive impact on purchase intention. Electronic word of mouth has a positive and significant effect on purchase intention. Cobranding has a positive and significant effect on purchase intention. Purchase Intention has a positive effect on brand switching. Instagram social media marketing has no effect and insignificant on brand switching. Electronic word of mouth has no effect and insignificant on brand switching. Co-branding has no effect and insignificant on brand switching. Purchase Intention can mediate the influences of Instagram social media marketing on brand switchin. Purchase Intention can mediate the influences of electronic word of mouth on brand switching. Purchase Intention can mediate the impact of co-branding on brand switching.

Page 12 of 24 | Total Record : 233

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