International Journal Administration, Business & Organization
International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO publishing interesting articles in a highly readable format in English or Indonesian (bilingual). First published in 2020 for an online version and receive original research articles and any review papers. The aims of IJABO are disseminate research results and to improve the productivity of scientific publications for worldwide audience . IJABO is published four monthly (3 issues per year) with the scope and focus of the research areas that covers a wide variety of topics in management (but not limited to): Business Administration, Organization and Behavior, Marketing, Retail, Small Business, Entrepreneurship, Human Resources, Management Finance, Public Administration, Education Administration, Public Policy, and Organization.
Articles
233 Documents
<![CDATA[Analisis Pengaruh Promo Gratis Ongkos Kirim Shopee Terhadap Keputusan Pembelian di Kalangan Mahasiswa Kota Bandung ]]>
<![CDATA[Shinta Nuraini]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 2 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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<![CDATA[There are many factors that influence a person's purchasing decision in buying a product, one of which is the free shipping promo. This study aims to determine the effect of the free shipping promo on purchasing decisions on the Shopee marketplace among college students in Bandung. Respondents came from Bandung city students who are active or have made purchases and used free shipping promos on the Shopee marketplace. This study used descriptive quantitative methods, validity and reliability tests, and data analysis using simple linear regression with a sample of 120 respondents. In this study, it was found that free shipping promos (X) had a significant and positive influence on purchasing decisions (Y) with a proportion of 30.7%. Meanwhile, 69.3% of Bandung city students' purchasing decisions were influenced by other factors not tested in this study. Keywords: Free shipping promo, purchase decision JEL Classifications: L81, M31]]>
<![CDATA[Pengaruh Sosial Media Marketing terhadap Keputusan Pembelian Konsumen di Marketplace Tokopedia (Studi Kasus: Mahasiswa Politeknik Negeri Bandung) ]]>
<![CDATA[Regina Manuella]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 2 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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<![CDATA[The purpose of this study was to determine the effect of social media marketing on purchasing decisions on the Tokopedia marketplace. Researchers conducted an analysis of 110 Bandung State Polytechnic student respondents who actively use social media through the distribution of google form questionnaires. Researchers used descriptive analysis, validity test, reliability test, normality test, simple regression analysis, and coefficients to determine the effect value of the independent variables and the dependent variable. The results showed 27.8% of marketing through social media, this shows a sufficient percentage to influence the purchasing decisions of Bandung State Polytechnic students to shop at the Tokopedia marketplace.]]>
<![CDATA[The Effect of K-Pop Industry on Metamorphosis of Digital Marketing Entertainment Business During Covid-19 Pandemic ]]>
<![CDATA[Emi Destiani]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 2 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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<![CDATA[The purpose of this study is to find the impact of the Covid-19 Pandemic on the metamorphosis of the digital entertainment business in the K-Pop industry. The sample used in this study amounted to 150 respondents who are fans of K-Pop in Bandung. This study used descriptive analysis, validity test, reliability test, correlation analysis and simple regression analysis. Data collection was conducted through questionnaires distributed through social media to respondents who met the criteria. In this study, the results obtained were 61,7% of the influence of K-Pop industry on digital marketing entertainment during covid-19. The results of this study indicate that K-Pop industry on digital marketing entertainment during covid-19 has influence and its influence is included in the strong criteria.]]>
<![CDATA[Pengaruh Shopping Lifestyle Terhadap Impulse Buying Mahasiswa/I Politeknik Negeri Bandung Pada Marketplace Shopee ]]>
<![CDATA[Khaerany Aulia]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 2 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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<![CDATA[The purpose of this study is to test and empirically prove the influence of an impulsive shopping lifestyle on students at the Bandung State Polytechnic, especially at Shopee. The object of this study was students of the Bandung State Polytechnic with a sample of 105 respondents. The methods used consist of validity tests, reliability tests, descriptive analysis, regression analysis, and correlation test analysis. Data collection is done by filling out a questionnaire on a google form. Shopping lifestyle has an influence of 19.8% on impulse purchases of Bandung State Polytechnic students. Meanwhile, the other 80.2% were influenced by other variables outside the study.he purpose of this study]]>
<![CDATA[Analisis Pengaruh Voucer Promo Terhadap Keputusan Pembelian Pada Layanan Online Food Delivery Di Kalangan Mahasiswa Kota Bandung ]]>
<![CDATA[Irfan Azhar Pratama]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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<![CDATA[The purpose of this study is to find the effect of promo vouchers on purchasing decisions on online food delivery services among Bandung City students. This research uses quantitative descriptive research. The data collection technique used a questionnaire with a total of 102 respondents. The analytical method used is simple linear regression analysis which aims to find the effect of variable x (promo vouchers) on variable y (purchasing decisions). The results of the analysis from each table are that the variable x (promo voucher) has an influence on the variable y (purchasing decision) of 57.4%.]]>
<![CDATA[Pengaruh Iklan Youtube Terhadap Minat Beli Mahasiswa Polban ]]>
<![CDATA[Lulu Hasna Luthfiani]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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<![CDATA[In this era of globalization, promoting product sales by using advertisements on social media is mostly done by business people. Based on this, the purpose of this study was to determine the effect of advertising from one of the social media, namely Youtube, on the purchase intention of Polban students. This study uses a quantitative approach and a descriptive survey. The data collection technique used by researchers here consists of two types of data, namely primary data taken from respondents' answers to the questionnaire and secondary data taken from literature studies. The analytical method used is to use research statistics in the form of a simple regression analysis regarding the influence of YouTube Advertisements (X) on the Purchase Intention (Y) of Polban students. The result of this analysis is that Youtube Advertisement (X) have an influence on Purchase Intention (Y) in amount of 54.8%. Keywords: Advertising, Youtube, Purchase Intention]]>
<![CDATA[Pengaruh Media Sosial Marketing Melaui Aplikasi TikTok Terhadap Keputusan Pembelian Pada Shopee ]]>
<![CDATA[Fu'adah, Anisa Samrotul]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 3 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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<![CDATA[The purpose of this research is to find out and analyze how social media marketing can influence or not influence online purchase decisions made by shopee consumers to students in the city of Bandung. Data collection was obtained by distributing questionnaires online via the Google Form link to 120 respondents. The data analysis technique used in this study is simple linear regression analysis. The results of this study indicate that social media marketing has a positive and significant effect on purchasing decisions. Social media marketing contributes 60.2% to purchasing decisions, while 39.8% is influenced by other variables.]]>
<![CDATA[Bahasa Inggris ]]>
<![CDATA[Rizqullah, Ayun Anindita]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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<![CDATA[The purpose of this study is to investigate the effect of Instagram feeds on the buying interest of students in the city of Bandung. This study uses a quantitative description method. Data collection was carried out by distributing questionnaires to students in the city of Bandung with a total of 110 respondents. The analytical method used is simple linear regression analysis with the aim of knowing the effect of the x variable (Instagram Feed) on the y variable (bandung city students). The results of this analysis are that the appearance of the Instagram feed has an influence of 66.6% on the buying interest of students in the city of Bandung]]>
<![CDATA[Exploring the Impact of Customer Data Security on Consumer Trust in Gojek's Digital Services ]]>
<![CDATA[Ferdyan Putri, Zahra Qanitah]]>;
<![CDATA[Efawati, Yen]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 6 No 1 (2025): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.25.332
<![CDATA[This study aims to explore the effect of customer data security on consumer confidence in using Gojek digital services. The main focus of the research is to analyze the impact of customer data security on the Gojek platform regarding consumer perceptions and levels of trust in the service. The research method employed is descriptive with a quantitative approach, involving a population of students at Politeknik Negeri Bandung, Indonesia, for the period 2020–2023. Data were collected using questionnaires and analyzed through simple regression analysis. Results showed that approximately 38.3% of consumer confidence in Gojek services can be explained by customer data security factors. Simple regression analysis reveals significant variable coefficients, highlighting the important role of data security in shaping consumer trust. Although the impact is relatively modest, customer data security remains a crucial determinant in enhancing consumer trust in Gojek's digital services. The remaining 61.7% is influenced by other factors not examined in this study, such as service quality, user experience, and brand reputation. This research contributes to a deeper understanding of the relationship between data security and consumer trust in the context of digital services. It also offers practical insights for digital service providers like Gojek to strengthen consumer trust by improving data protection measures. Future research is recommended to explore additional factors influencing consumer trust and to conduct comparative studies across different digital platforms.]]>
<![CDATA[Strengthening E-commerce Customer Satisfaction through Delivery Service Transparency ]]>
<![CDATA[Regina Emiliana]]>;
<![CDATA[Efawati, Yen]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 6 No 1 (2025): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.25.350
<![CDATA[The purpose of this study is to investigate the impact of Real-Time Tracking Systems (RTTS) on customer satisfaction through Last Mile Delivery (LMD) Transparency in the context of E-commerce businesses. The research aims to explore how the integration of real-time tracking affects consumer satisfaction, particularly focusing on the transparency of the delivery process. The sample for this study comprised 112 respondents, all of whom were vocational students in Bandung with prior experience in e-commerce transactions and regular use of RTTS to monitor their product shipments. This study employs a quantitative approach, utilizing correlation and regression analysis to examine the relationships among variables. Data was collected using a structured questionnaire distributed via Google Forms, both directly and through social media platforms, targeting respondents who met the study's inclusion criteria. The findings indicate that the use of RTTS has a significant positive effect on customer satisfaction through enhancing LMD transparency in e-commerce, accounting for 55.6% of the variation in delivery transparency. The remaining 44.4% of the variance is attributed to other factors, suggesting that additional elements beyond RTTS also contribute to the transparency and efficiency of the last-mile delivery process. These results highlight the importance of real-time tracking in improving customer experience and operational transparency in the rapidly growing e-commerce sector.]]>
