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International Journal Administration, Business & Organization
Published by Asosiasi Ahli Administrasi Indonesia
ISSN : 27215652     EISSN : 27215652     DOI : https://doi.org/10.61242/ijabo.xx.xxx
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO publishing interesting articles in a highly readable format in English or Indonesian (bilingual). First published in 2020 for an online version and receive original research articles and any review papers. The aims of IJABO are disseminate research results and to improve the productivity of scientific publications for worldwide audience . IJABO is published four monthly (3 issues per year) with the scope and focus of the research areas that covers a wide variety of topics in management (but not limited to): Business Administration, Organization and Behavior, Marketing, Retail, Small Business, Entrepreneurship, Human Resources, Management Finance, Public Administration, Education Administration, Public Policy, and Organization.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 233 Documents
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Effective Local Government Organizational Structure in Improving the Quality of Public Services: A Literature Study Sudrajat, Ade; Mustiraya, Rd. Raya; Framesthi, Dyah Bayu
International Journal Administration, Business & Organization Vol 6 No 1 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.474

Abstract

This research examines the relationship between the effectiveness of local government organizational structure and the improvement of public service quality through a comparative analysis of two main studies, namely Effendi (2022) and Soeardi (2019). The discussion focuses on three main aspects: structural dimensions of the organization, management and implementation factors, and the impact of organizational change on service effectiveness. The results show that organizational restructuring oriented towards simplifying structures, decentralizing authority, and adjusting functional roles can improve the efficiency and responsiveness of public services. The success of these changes is largely determined by the application of strategic management and Total Quality Management (TQM) principles, as well as adaptive and participatory leadership. The study also confirms the importance of matching the design of the organizational structure with the local context, in line with the principles in various regulations such as Law No. 23 of 2014, Law No. 5 of 2014, and national bureaucratic reform policies. Thus, public sector organizational restructuring needs to be designed as a holistic process that synergizes structural design, managerial strategies, and human resource management to produce more effective, efficient, and accountable public services.
The Influence of the Shopee Flash Sale Program on Impulsive Purchase Decisions of Students Aulya, Diva
International Journal Administration, Business & Organization Vol 3 No 3 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.294

Abstract

One example of digitalization of technology is the creation of e-commerce in the business sector. E-commerce Shopee does one of these strategies to retain its customers by holding a flash sale program. Limited time and product quantity during flash sales raise several opportunities for consumers to make unplanned purchases or also known as impulsive buying behavior. Therefore, this study aims to determine whether or not the flash sale program has an effect on the impulse purchase decision of Shopee's impulsive consumers. The research was conducted using a quantitative descriptive method with data collection using a questionnaire. The total number of respondents was 120 Bandung State Polytechnic students who are Shopee consumers. Data analysis was conducted using SPSS 25 software. This study tested validity, reliability, normality, and simple linear regression analysis. From the results of the analysis obtained, it can be stated that flash sales have a positive effect on impulsive student buying decisions by 70.8%.
Beauty Influencer Review and Their Impact on Shopee Consumer Purchase Decisions Utami, Nidya Nida
International Journal Administration, Business & Organization Vol 3 No 3 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.298

Abstract

One marketing strategy is to use influencer marketing services, as well as beauty products, be it skincare, make up or body care. Reviews given by Beauty influencers are considered to have an impact on meeting the information needs about a product; the way it is conveyed is usually persuasive. The purpose of this research is to determine the effect of beauty influencer reviews on buyer decisions and to find out how much influence this has in the Department of Business Administration, Bandung State Polytechnic. This study uses a descriptive survey method, namely, the assessment is carried out by distributing questionnaires via GForm to respondents. Data processing was carried out using the normality test method, linearity test, and simple linear regression analysis.
The Influence of Shopee's Brand Awareness and Brand Image on Consumer Purchase Decisions Audia Narda Nismara
International Journal Administration, Business & Organization Vol 3 No 3 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.300

Abstract

The purpose of this research is to determine and analyze the influence of Shopee marketplace's brand awareness and brand image on consumer purchasing decisions. The research method used was quantitative descriptive. The population of this study consists of all students of Politeknik Negeri Bandung who are consumers of Shopee. Data was collected through the distribution of questionnaires to 110 respondents. Data analysis involved descriptive analysis, multiple linear regression, validity and reliability tests, coefficient of determination, t-test, and F-test. The results of the study indicate that brand awareness and brand image of the Shopee marketplace have a significant positive influence on consumer purchasing decisions. The contribution of brand awareness and brand image of Shopee to consumer purchasing decisions reaches 66.1%. It can be concluded that brand awareness and brand image are important factors in influencing consumer purchasing decisions in the Shopee marketplace.
The Effect of Co-Branding Strategy on the Brand Equity of Walls Cornetto Selection Silverqueen (Study On Walls X Silverqueen Collaboration) Rahman, Diva Marshanda Putri
International Journal Administration, Business & Organization Vol 3 No 3 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.301

Abstract

In today's increasingly competitive business environment, many companies are striving to enhance their product superiority to strengthen their brand image and maintain customer loyalty. One of the ways to achieve this is by implementing co-branding strategies. This study aims to examine the impact of the co-branding strategy on the brand equity of Wall's Selection Silverqueen products, focusing on the collaboration between Wall's and Silverqueen companies. The research adopts a quantitative approach, utilizing a questionnaire as the data collection method with a sample of 125 respondents who are students of Bandung State Polytechnic and have consumed Wall's Selection Silverqueen ice cream. The data is analyzed using techniques such as validity and reliability tests, descriptive analysis, normality tests, and simple linear regression analysis. The findings of this study reveal that the co-branding strategy has a significant and positive influence of 58.1% on brand equity. However, it should be noted that 41.9% of the brand equity is influenced by other factors not examined in this study.
The Effect of TikTokshop Liveselling on Consumer Buying Interest Nabila Nur Fitriani
International Journal Administration, Business & Organization Vol 3 No 3 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.303

Abstract

The development of digital technology caused developments in the marketing of the industrial world to accelerate, and many companies have started liveselling for their marketing. The purpose of this study was to determine the effect of live selling on buying interest in Bandung State Polytechnic students. The sample used in this study was 100 respondents who are users of the TikTok application and have watched live selling on the TikTok application. This research uses descriptive analysis method, validity test, reliability test, correlation analysis, and simple regression analysis. Data collection used a questionnaire which was distributed via social media to students who use the TikTok application and have watched live selling on it. In this study, the results obtained were 31.1% of the influence of live selling on buying interest. Meanwhile, 68.9% is influenced by other variables not discussed in this study. The results of this study indicate that live selling on TikTok Shop has an influence on consumer buying interest.
The Influence of Kopiko Product Advertisement on the Enhancement of Brand Awareness Maya Desvita Sari
International Journal Administration, Business & Organization Vol 3 No 3 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.323

Abstract

This research aims to investigate The Influence of Kopiko Product Advertisement on the Enhancement of Brand Awareness in the Korean Drama "Vincenzo". The study utilizes a quantitative descriptive analysis method with data analysis methods including descriptive tests, correlation, and regression. Exploring the extent to which the portrayal of Kopiko products in the context of South Korean television drama can affect brand awareness among viewers. Data collection for this research employs a questionnaire distributed through social media to students at the Bandung State Polytechnic, Indonesia with 111 respondents obtained. The outcomes of this research are expected to provide insights into the effectiveness of marketing strategies through product placement in global entertainment productions such as Korean dramas, particularly in enhancing brand awareness for specific products.
The Influence of Key Opinion Leaders on Consumer Purchasing Behavior on Social Media Jasmine Sekar Arum
International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.22.324

Abstract

The purpose of this study was to determine the influence of KOL on consumer purchasing behavior among vocational students. Respondents came from Politeknik Negeri Bandung, Indonesia, students who have social media. The research method used is a quantitative method with a quantitative descriptive approach. The data collection method was carried out by distributing questionnaires via Google Form, and the sample in this study was 144 respondents. The validity and reliability test results show that the research is valid and reliable. Simple regression analysis produces a coefficient of 25.6%, indicating that KOL has an effect on consumer purchasing behavior. The results prove that KOL has a significant influence on consumer purchasing behavior.
The Effect of Make up Rating Content on Purchasing Decisions in E-commerce Riskian, Elsa Hasna
International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.23.328

Abstract

This study was conducted to see whether there is an influence of make up rating content on the purchasing decisions of Bandung State Polytechnic students, Indonesia in e-commerce. The sample used in the study were 103 respondents who are students of Bandung State Polytechnic, Indonesia who have used and bought make up in e-commerce and often see make up product rating content on social media. The method used in this research is descriptive analysis, data analysis using correlation and regression. Data collection is used through google forms that are distributed directly to respondents who match the criteria through social media. The results of this study indicate that the content rating of make up products has a significant effect on purchasing decisions by 64.1%. While the remaining 35.9% is influenced by other factors.
The Effect of Free Shipping on Purchasing Decisions at GoFood Herdianti, Putri Yasmin
International Journal Administration, Business & Organization Vol 4 No 1 (2023): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.23.331

Abstract

The purpose of this study was to investigate the impact of free shipping promotions on the purchasing decisions of Bandung State Polytechnic students, Indonesia using OFD GoFood. The study implements a descriptive quantitative research method and employs a survey questionnaire for data collection. The sample size of this study comprises 100 respondents. Additionally, the data are analyzed using descriptive and regression analysis techniques. The study indicated that free shipping positively impacts purchasing decisions made through OFD GoFood among students of Bandung State Polytechnic, Indonesia.

Page 17 of 24 | Total Record : 233

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