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The South East Asian Journal of Management
Published by Universitas Indonesia
ISSN : 19781989     EISSN : 23556641     DOI : 10.7454/seam
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The South East Asian Journal of Management (The SEAM) seeks to publish high quality, scholarly empirical research articles in management, strategic management, organization, entrepreneurship, operations management, human resource management, business and organization topics that test, extend, or build theory and contribute to management and organization practices in the South East Asia region. The SEAM strives to serve as a major vehicle for the exchange of ideas and research among management scholars within or interested in the South East Asia region. The SEAM is an open access journal that is published by Management Research Center, Department of Management, Faculty of Economics and Business, Universitas Indonesia.
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Articles 209 Documents
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Unveiling the Dynamics of Expectation, Flow, Enjoyment, and Satisfaction: Drivers of Continued Subscription Intentions Among Netflix Users Masao, Muhammad; Salehudin, Imam
The South East Asian Journal of Management Vol. 17, No. 2
Publisher : UI Scholars Hub

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Abstract

Research Aims: This study investigates the determinants impacting the intention of Netflix users to continue using the platform. By leveraging the extended Expectation-Confirmation Model of continued IT usage and hedonic variables, including Confirmation, Flow, Perceived Usefulness, Perceived Enjoyment, and Satisfaction, the research aims to discern the most influential factors. Design/Methodology/Approach: The research recruited 271 participants through non-probabilistic purposive sampling, targeting Indonesian Netflix subscribers active within the preceding six months who were at least 17 years old at the time of the study. Covariance-based Structural Equation Modelling was employed to analyse the collected data. Research Findings: User enjoyment and Satisfaction mediate the relationships between Flow and Confirmation with Netflix's continuance intention. Flow emerges as the preeminent determinant of continuance intention among the exogenous variables. While Flow's influence on continuance intention is mediated by Satisfaction and Enjoyment, there is no direct effect between Flow and Satisfaction. Perceived Usefulness exhibits no substantial correlation with continuance intention. Theoretical Contribution/Originality: This research underscores the pivotal role of Flow in driving enjoyment and continuance intention within video subscription services like Netflix. Managerial Implications in the South East Asian Context: The study offers insights into the preferences and behaviours of Netflix users in the Southeast Asian context, employing Indonesia as a focal point. This valuable information equips Netflix and other regional SVOD providers to strategically enhance their offerings and services. Research Limitations & Implications: To enhance the robustness of the findings, future research should encompass broader and more diverse populations for comparative purposes. Including new variables, such as digital piracy and perceived ease of use, would contribute to a comprehensive understanding of the dynamics at play.
Does Reputation Lead to Student Loyalty? The Case of a Private Higher Education Institution, a State University, and a Local College Lacap, Jean Paolo G.; Cortez, Jaime V.
The South East Asian Journal of Management Vol. 17, No. 2
Publisher : UI Scholars Hub

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Research Aims: The current research aims to analyse (1) the direct interrelationships of higher education institutions' (HEIs) reputation, student satisfaction, and student loyalty; (2) the mediating effect of student satisfaction on the relationship between HEI reputation and student loyalty; and (3) the moderating role of HEI type (private HEI [PHEI], state university/college [SUC], local university/college [LUC]) on the links between HEI reputation and student satisfaction, HEI reputation and student loyalty, and student satisfaction and loyalty. Design/Methodology/Approach: All hypothesised relationships were analysed using partial least squares – structural equation modelling (PLS-SEM). Research Findings: The results revealed that (1) HEI reputation has a significant effect on student satisfaction and loyalty; (2) student satisfaction mediates the relationship between HEI reputation and loyalty; (3) a significant difference exists in the effect of reputation on student satisfaction between PHEIs and SUCs; and (4) significant difference exists on the effect of student satisfaction on loyalty between PHEIs and SUCs, and between PHEIs and LUCs. Theoretical Contribution/Originality: The current study lends credence to using the S-O-R model as an appropriate framework in conducting predictive-causal studies that employ the PLS-SEM as the tool for data analysis. Managerial Implication in the South East Asian Context: The current study presents findings which may be used by policymakers and administrators in crafting effective, goal-directed marketing plans for higher education institutions. Research Limitation & Implications: One limitation of this study is the geographic location of its sample. All of the participants were students in the Province of Pampanga, Philippines.
Understanding the Role of Social Media Marketing and Technology Adoption Model in Shaping Customer Adoption of Digital Banking Basoeki, Jonathan Bagus Pradhana; Agus, Anna Amalyah
The South East Asian Journal of Management Vol. 17, No. 2
Publisher : UI Scholars Hub

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Abstract

Research Aims: The present research aims to investigate factors that significantly influence customers’ behavioural intention to use digital banking products. Following prior work on social media marketing and the influence of conglomerate group benefits, in addition to providing a comprehensive understanding, the research incorporates three established theories: the Theory of Planned Behaviour, the Technology Acceptance Model, and the Unified Theory of Acceptance and Use of Technology. Design/Methodology/Approach: The sample consists of current Allo Bank users. Data collection involved convenience sampling and a self-administered online questionnaire filled out by 262 respondents in Jakarta, Indonesia. The data analysis technique used was SEM PLS. Research Findings: This study’s findings show that each hypothesis has positive and significant results. Theoretical Contribution/Originality: This study explores the impact of conglomerate group benefits and the influence of social media marketing on consumers’ behavioural intention to use digital banking. Managerial Implications in the South East Asian Context: This study offers insights on how to enhance the behavioural intention to use digital banking. It suggests that subjective norms can have a substantial impact, so encouraging more individuals to utilise digital banking can increase customers’ willingness to adopt. Furthermore, increasing sales promotions while enhancing the perceived behavioural control of customers can also significantly influence adoption. Research Limitations & Implications: The research is constrained to digital banks belonging to conglomerates. This restriction overlooks various other factors that may impact the choice of utilising a digital banking product.
Sustainability Disclosure in The Malaysian Construction Sector: The Effect of Community and Media Legitimacies Majdi, Suria; Mohd Saleh, Norman; Abdullah, Maizatulakma; Alias, Norazlan
The South East Asian Journal of Management Vol. 17, No. 2
Publisher : UI Scholars Hub

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Research Aims: The objective of the study is to examines the effects of stakeholder pressure on sustainability disclosure (SD). The study includes the effect of community on SD when company consider the media as one of the legitimate stakeholders. Design/Methodology/Approach: Stakeholder legitimacy is evaluated using SD via content analysis based on panel data sample from construction and property sector. Research Findings: It was found that legitimacy is an antecedent and has positive relationship with SD. Furthermore, this relationship between community legitimacy and SD is stronger when mediated by media legitimacy. Theoretical Contribution/Originality: This study shows the effects of legitimacy attribute on SD instead of the influence of stakeholders in general (regardless of the legitimacy concept) and the incremental value for companies to include the interest of the media in SD apart from the communities alone. Managerial Implications in the South East Asian Context: It guides managers in forming a comprehensive stakeholder engagement plan and budget to increase company value. This illustrates to the managers the motivation behind making disclosures about the media in the SD more so in this rapid social media where fake and misleading information threaten the public trust in Southeast Asian. Research Limitations & Implications: The study does not include power and urgency factors along with legitimacy.
Relationship Between Transformational Leadership and Employees' Creativity with Psychological Empowerment as Mediator Ibrahim, Nurshahira; Ismail, Azman; Mat, Norazila; Erhan, Tugba
The South East Asian Journal of Management Vol. 17, No. 2
Publisher : UI Scholars Hub

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Research Aims: This study examines the mediating effect of psychological empowerment on the relationship between transformational leadership and employee creativity in a financial organisation in Peninsular Malaysia. Design/Methodology/Approach: Quantitative methods were employed in this study. Two hundred questionnaires were distributed to employees of Islamic financial institutions in Malaysia. Of these, only 153 questionnaires were usable. Random sampling and partial least squares structural equation modelling (PLS-SEM) techniques were utilised in data analysis. Research Findings: The results of the analysis showed that psychological empowerment had an indirect effect on the impact of transformational leadership on employee creativity in the organisation under study. Theoretical Contribution/Originality: The result aligned with Spreitzer's (1995) concept of self-motivation through increasing self-esteem and modifying resilience, which promotes motivational behaviour in organisations. Managerial Implication in the South East Asian Context: Transformational leadership has been shown to be effective in addressing crises in organisational management. Leadership that applies this concept is able to sustain the organisation and its competitiveness over time, especially in Asia. Research Limitation & Implications: During the duration of this research, the data were collected only once. The sample for this study was obtained from a single organisation, and the only method used to collect data was a questionnaire. In times of globalisation and economic turmoil, practitioners can use the findings of this study to practice transformational leadership to sustain and support the vision and mission of an organisation.
Resilience, Self-efficacy, Openness to Change, and Innovativeness of MSME Owners: A Quantitative-Qualitative Integration Before, During, and After the COVID-19 Crisis Angeles, Imelda T.
The South East Asian Journal of Management Vol. 18, No. 1
Publisher : UI Scholars Hub

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Research Aims: Micro, small, and medium-sized enterprises (MSMEs) have consistently demonstrated their resilience in the face of economic challenges, particularly during crises. This study delves into how the experiences of MSMEs before, during, and after the COVID-19 crisis have translated into resilience, self-efficacy, openness to change, and innovativeness as they responded to the unprecedented challenges posed by the pandemic. Design/Methodology/Approach: This mixed-methods study combines the quantitative analysis of the characteristics of MSME owners with their narratives of their experiences during the COVID-19 crisis, translating adversity into an opportunity. Research Findings: The integrated results showed how the quantitative-qualitative insights enabled a more comprehensive understanding of the characteristics that supported resilience, resulting in maximum utilisation of technology, expansion of networks, and the creation of community enterprises. Theoretical Contribution/Originality: The integration of Psychological Capital Theory into the discussion provides a nuanced lens through which we can understand how MSMEs effectively harness their vulnerabilities to foster resilience, self-efficacy, openness to change, and innovativeness. Managerial Implications in the South East Asian Context: The findings of this study offer valuable insights for small and medium-sized enterprises in Southeast Asia seeking to develop crisis management strategies. By emphasising the pivotal characteristics of entrepreneurs, these strategies can enhance the agility and resilience of business owners in the face of adversity. Research Limitations & Implications: Future research could examine COVID-19's longitudinal and comparative effects on Southeast Asian MSMEs. These studies can help explain how small businesses adapt to and evolve to meet difficulties.
Understanding the Influences of Hedonic Personality towards Advertising Avoidance on Social Media Desmonda, Diera; Jimmy, So Yohanes; Annas, Mohammad
The South East Asian Journal of Management Vol. 18, No. 1
Publisher : UI Scholars Hub

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Research Aims: This study aims to investigate and explore how the hedonic personality that exists in each individual can influence avoidance behaviour towards advertisements on social media platforms. Design/Methodology/Approach: A quantitative approach with a purposive sampling technique was employed to collect data from 198 respondents who have shopped or at least searched for products on social media. The data were then analysed using the Structural Equation Modelling (SEM) technique. Research Findings: The results showed that hedonic personality affected advertising avoidance behaviour. Through multigroup analysis, this research found differences in how men and women respond to an advertisement. On the other hand, the intrusive level of an advertisement had a direct effect on ad avoidance behaviour on social media. Theoretical Contribution/Originality: This study contributes knowledge by exploring and linking hedonic personality with ad avoidance behaviour. In addition, this study analyses how those relationships are different between men and women. Managerial Implication in the South East Asian Context: The results of this study are expected to provide insights for advertisers and encourage them to consider the hedonic style when determining the target customers. Also, the results inform that the model or ad content should be differentiated when targeting men or women. Research Limitation & Implications: This study is limited in several ways, such as the demographic reach and number of respondents. Additionally, the number of social media platforms is only limited to Instagram and Facebook.
Relationships Among Crisis Leadership, Innovation Capability, Implementation of Business Continuity Management, and Sustainable Performance in The Covid-19 Pandemic Kurniawan, Daniel; Tambunan, Damelina; Dewi, Grace Citra
The South East Asian Journal of Management Vol. 18, No. 1
Publisher : UI Scholars Hub

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Research Aims: This study explores the dynamics between crisis leadership (CLE) and sustainable performance (SP) during the COVID-19 pandemic, investigating the mediating roles of innovation capability (IC) and business continuity management (BCM). Design/Methodology/Approach: Utilising questionnaires from 209 respondents and employing quantitative approaches, this research examines the connections between CLE, IC, BCM, and SP, employing PLS-SEM for analysis. Research Findings: CLE significantly influences both IC and BCM, while IC positively impacts SP. This study also highlights the moderating roles of IC and BCM in enhancing organisational resilience. Theoretical Contribution/Originality: The study unveils the substantial influence of CLE on IC and BCM, emphasising their importance in bolstering SP. These findings deepen our understanding of crisis leadership, innovation capability, BCM, and sustainable performance dynamics. Managerial Implication in the Southeast Asian Context: IPMA findings underscore BCM's significance for organisational sustainability, emphasising its alignment with effective CLE. Prioritising BCM alongside fostering IC is essential for organisational adaptability and innovation. Research Limitation & Implications: While focusing on specific variables, the study acknowledges the potential influence of other factors that are not mentioned. Future research should explore these aspects, incorporating the Resource-Based View and Dynamic Capabilities Theory for a comprehensive understanding.
Integrity and Legitimacy of Halal Products: The Urgency of Halal Supply Chain Management Technology Adoption in Halal Product Authentication Traceability Evidence from Indonesia Nugroho, Ari Agung; Sumiyati, Sumiyati; Hamsani, Hamsani
The South East Asian Journal of Management Vol. 18, No. 1
Publisher : UI Scholars Hub

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Research Aims: This research aims to determine how technology, integrity, and the environment affect traceability of halal product certification and its relationship with Halal Value Chain (HVSC) Management in micro, small and medium processing industries. Design/Methodology/Approach: The quantitative research utilised survey data from 285 respondents who are processing industry players throughout Indonesia. Structural Equation Modelling-Partial Least Square (SEM-PLS) is applied for data analysis. Research Findings: The study's findings indicate that technology adoption and environmental factors have a significant effect on HVSC traceability. The authentication and legitimacy of halal products are positively impacted by technology adoption, among others, which contributes to the overall product integrity. The research findings also indicate government support as an important factor. Theoretical Contribution/Originality: This research is one of the first studies related to supply chain legitimacy and authentication in the context of micro, small, and medium businesses in Indonesia, a country with a Muslim majority and many micro-businesses where these businesses have direct contact with “from farm to fork or table” end customers. Managerial Implication in the South East Asian Context: This research offers valuable contribution for managers and policymakers in South East Asia in formulating authentic halal product policies in terms of HVSC. Research Limitations & Implications: This research can benefit from a larger sample size, preferably from larger companies, for generalisation. Moreover, expanding the research across borders and employing a mixed-method approach could offer further insights to overcome supply chain challenges in the future.
Leadership Styles, Self-Efficacy, and Innovative Work Behaviour of Software Developers Kyaw, Win Moe Moe; Soe, Aye Thanda
The South East Asian Journal of Management Vol. 18, No. 1
Publisher : UI Scholars Hub

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Research Aims: The primary aims of this study involve examining the effect of leadership styles on self-efficacy and the effect of self-efficacy on innovative work behaviour. Design/Methodology/Approach: Quantitative research was conducted by collecting data from 242 randomly selected software developers in four software development companies in Yangon using structured questionnaires. Regression analysis was used to attain the research objectives. Research Findings: The results showed that transactional and ambidextrous leadership styles have a significant effect on increasing the self-efficacy of software developers. This study also revealed that self-efficacy is an antecedent of the innovative work behaviour of software developers. Theoretical Contribution/Originality: The study confirmed that transactional leadership significantly impacts self-efficacy and validated the role of ambidextrous leadership in self-efficacy. Moreover, self-efficacy was found to have an impact on innovative work behaviour. Managerial Implication in the South East Asian Context: This study suggests that transactional and ambidextrous leadership styles can create enabling environments by encouraging and empowering team members to increase their self-efficacy and engage in more innovative endeavours. Research Limitation & Implications: Data was collected once using a questionnaire from a sample of four companies. The insights can help leaders maintain a sustainable competitive advantage, leading to more job opportunities and long-term economic growth in Myanmar and other developing countries.

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