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Gedung Departemen Manajemen Jl. Prof. Dr. Sumitro Djojohadikusumo Kukusan, Kecamatan Beji, Kota Depok Jawa Barat, 16424 Indonesia
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The South East Asian Journal of Management
Published by Universitas Indonesia
ISSN : 19781989     EISSN : 23556641     DOI : 10.7454/seam
Core Subject :
The South East Asian Journal of Management (The SEAM) seeks to publish high quality, scholarly empirical research articles in management, strategic management, organization, entrepreneurship, operations management, human resource management, business and organization topics that test, extend, or build theory and contribute to management and organization practices in the South East Asia region. The SEAM strives to serve as a major vehicle for the exchange of ideas and research among management scholars within or interested in the South East Asia region. The SEAM is an open access journal that is published by Management Research Center, Department of Management, Faculty of Economics and Business, Universitas Indonesia.
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Articles 209 Documents
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Moving Up Trainees’ Motivation for Using On-job Training: Relationship between Leaders’ Support and Trainees’ Motivation for Learning Ismail, Azman; Asha'ari, Maryam Jamilah; Foboy, Siti Nurul Afiqah; Hanafi, Wan Noordiana Wan; Mohamad Nor, Azmawaty; Husin, Tehsapuan
The South East Asian Journal of Management Vol. 18, No. 1
Publisher : UI Scholars Hub

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Abstract

Research Aims: This study examined the relationship between leaders’ support and trainees’ learning outcomes and the relationship between leaders’ support, trainees’ motivation for learning, and trainees’ motivation for using on-job training. Design/Methodology/Approach: A cross-sectional research design was employed to collect 226 self-report questionnaires from employees at military healthcare organisations in Peninsular Malaysia. The SmartPLS was used to assess the quality of the measurement model and test the structural model. Research Findings: This study confirmed that trainees’ motivation for learning is an essential mediating construct in the relationship between leaders’ support and trainees’ motivation for using on-job training. Theoretical Contribution/Originality: This study disclosed that trainees’ motivation for learning can indirectly affect the relationship between leaders’ support and trainee’s motivation to use on-job training. This outcome was consistent with and extended the prior studies conducted in Southeast Asia and other countries. Managerial Implication in the South East Asian context: The findings can help leaders understand the multidimensional perspectives of trainees’ motivation for learning construct and the importance of leaders and members at various hierarchical levels to maintain and enhance their organisational performance and competitiveness in 21st-century globalisation and uncertainty economy. Research Limitations & Implications: Methodological and conceptual constraints must be considered to improve future studies.
Investigation of The Antecedents of The Digital Mindset and Its Influence on Employee Intention to Stay in Generation Z: Empirical Study in The Indonesian Creative Industry Luissa, Birgitta Annabel; Jimmy, So Yohanes; Tjahjana, David
The South East Asian Journal of Management Vol. 18, No. 2
Publisher : UI Scholars Hub

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Abstract

Research Aims: This research aims to investigate the influence of a digital mindset on Generation Z employees’ intention to stay. Design/Methodology/Approach: This research was conducted using a quantitative approach involving 180 Generation Z employees in the creative industries. Data were analysed using Structural Equation Modelling with the SmartPLS tool. Research Findings: The research results show that the digital mindset of Generation Z employees has a positive effect on employee intention to stay. By having a strong digital mindset, employees tend to feel more supported by the organisation when facing technological changes and a rapidly developing learning culture. Digital flexibility and support between colleagues are the main influencing factors. The practical implication is that organisations can increase employee retention and maximise the potential of a digital technology-savvy workforce in the dynamic landscape of the creative industries. Theoretical Contribution/Originality: This research contributes by establishing a digital mindset as a new antecedent for employee intention to stay. Managerial Implications in the South East Asian Context: Digital mindset has been shown to be effective in addressing crises in organisational management. Management that applies this concept is able to sustain the organisation and its competitiveness over time. Research Limitations & Implications: To broaden the scope and gain more holistic insights, future research should consider involving other industries that may have connections or relevance to the aspects being researched. Additionally, comparing industries with varying levels of technological advancement could provide more comprehensive insights.
Understanding the Resistance to Use Metaverse Shopping Platforms in Sarawak, Malaysia: An Investigation by Using Innovation Resistance Theory Chin, Chee Hua, Dr; Chiew, Evelyn Cai-Ni; Tiong, Karment
The South East Asian Journal of Management Vol. 18, No. 2
Publisher : UI Scholars Hub

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Abstract

Research Aims: This study explores the factors affecting the resistance to use metaverse shopping platforms in Sarawak, Malaysia. It focuses on four main barriers: psychological (experience and image), usage (complexity), value (economic), and risk (privacy and security). The purpose is to understand how these barriers influence users' unwillingness to adopt these platforms. Design/Methodology/Approach: The study used a quantitative approach and analysed 205 datasets from Sarawak, Malaysia, obtained from questionnaires. Preliminary analysis was done with SPSS, followed by a detailed analysis using PLS-SEM with WarpPLS 8. Research Findings: The study found that complexity, privacy and security, experience, and image barriers positively and significantly impact the resistance to use metaverse shopping platforms. However, the economic barrier was found otherwise. Theoretical Contribution/Originality: This study explores the factors influencing consumers' resistance to use metaverse shopping platforms grounded on Innovation Resistance Theory (IRT), addressing the gaps by identifying adoption barriers. This study aims to provide insights and inform strategies to overcome these barriers and increase adoption rates. Managerial Implication in the South East Asian Context: The study aims to provide insights for industry players and policymakers in Southeast Asia, especially in Malaysia. Business owners can refer to this study when considering metaverse involvement. Research Limitation & Implications: This study, which was only conducted in Sarawak, could be expanded to other Southeast Asian regions. It provides empirical evidence to the IRT, benefiting business owners and policymakers in strategy development, innovation, and decision-making for adopting the metaverse into businesses.
Building Brand Awareness through Cultural Sensitivity: Factors Influencing Customer Loyalty in Indonesian Restaurants in Taiwan Syahruddin, Syahruddin; Mujahida, Sitti; Azizurrohman, Muhammad; Dewayani, Eka Kadharpa Utama
The South East Asian Journal of Management Vol. 18, No. 2
Publisher : UI Scholars Hub

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Abstract

Research Aims: With cultural sensitivity acting as a moderating factor, this study investigates the effects of pricing strategy, cleanliness, meal quality, and service quality on customer loyalty and brand recognition of Indonesian restaurants in Taiwan. Design/Methodology/Approach: Four hundred overseas respondents participated in a structured survey; partial least squares (PLS) and structural equation modelling (SEM) were used to analyse the results. Research Findings: The findings indicated that while service quality and cleanliness had no discernible impact, food quality and pricing strategy greatly enhanced consumer loyalty. Cultural sensitivity bolstered the favourable correlation between loyalty and food quality. Theoretical Contribution/Originality: The study adds to the body of knowledge in marketing by emphasising how crucial cultural sensitivity is to building patronage in foreign ethnic eateries. Managerial Implication: The results highlight the importance of food quality and price strategies for Indonesian restaurant owners in Taiwan, together with the integration of cultural components to cultivate brand awareness and loyalty. Additionally, they must enhance both the hygiene of their eateries and their marketing campaigns. Research Limitation & Implications: The results' generalisability may be limited by the study's focus on international clients in Taiwan; therefore, ambiance and menu diversity should be taken into account in future studies. A more thorough understanding of customer satisfaction and loyalty would be possible by diversifying the client base and investigating new markets.
The Moderating Role of Work Environment in the Relationship Between Organisational Culture, Employee Motivation, Performance Appraisal, and Job Satisfaction in Bali's Hotel Industry Ginting, Yanti Mayasari; Rismawati, Rismawati; Aisyah, Siti
The South East Asian Journal of Management Vol. 18, No. 2
Publisher : UI Scholars Hub

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Abstract

Research Aims: This study examines the effects of organisational culture, employee motivation, performance appraisal, and the work environment as a moderator on job satisfaction in Bali's hotel industry, addressing gaps in HRM literature. Design/Methodology/Approach: Data were collected via structured questionnaires from 305 hotel employees in Bali. SmartPLS software analysis included model evaluation, validity testing, and path coefficient and moderator analyses. Research Findings: Organisational culture, employee motivation, and performance appraisal significantly influence job satisfaction. The work environment moderates these relationships, enhancing the positive effects of HRM practices. Theoretical Contribution/Originality: This study highlights the work environment’s pivotal role in strengthening HRM practices' impact on job satisfaction. It offers insights for hotel managers and HR professionals to enhance employee satisfaction and organisational performance. Managerial Implication in the South East Asian Context: Fostering a positive work environment is critical in Southeast Asia. Managers should create collaborative and well-resourced workplaces to align organisational culture, motivation, and performance appraisal with employee satisfaction. Research Limitation & Implications: Self-reported data may introduce response bias, limiting the study’s scope to hotel employees in Bali. Future research should explore diverse contexts for broader applicability.
The Indirect Effects of Authentic Value and Attitude Toward Food Vlogs on the Link Between Trustworthiness and Visit Intentions: A Serial Mediation Analysis Lacap, Jean Paolo; Moranas, Ronnie; Domasig, Kristina Paula; Rey, April Irish; Perlas, Trishia Nicole
The South East Asian Journal of Management Vol. 18, No. 2
Publisher : UI Scholars Hub

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Abstract

Research Aims: The current study investigates how food vloggers’ trustworthiness influences viewers’ visit intention toward the featured food destination. Furthermore, it examines whether food vlogs’ authentic value and viewers’ attitudes toward food vlogs serially mediate the link between source trustworthiness and visit intentions. Design/Methodology/Approach: The respondents were identified using a purposive sampling technique. Causal-predictive research design and path modelling via partial least squares was employed to measure the hypothesised relationships. Research Findings: Source trustworthiness has a significant and positive influence on attitudes toward food vlogs and food vlog’s authentic value. Additionally, the food vlog’s authentic value was found to have a significant and positive effect on attitudes toward food vlogs and visit intention. Serial mediation also showed that food vlogs’ authentic value and attitude toward food vlogs serially mediate the relationship between source trustworthiness and visit intention. Theoretical Contribution/Originality: The findings of the study lie on the Stimulus-Organism-Response (S-O-R) paradigm by Mehrabian and Russell (1974) and illustrate the complexities associated with influencer marketing from the point of encounter with the stimulus or the food vlog, to the formulation of the intention to visit food establishments. Managerial Implications in the South East Asian Context: The study's findings underscore the significance of food vlogs in shaping consumer behaviour, particularly regarding visit intentions. Southeast Asian tourism and hospitality industries can leverage food vlogs as a tool for cultural exposure. Research Limitations & Implications: Selecting a trustworthy vlogger who has high engagement through creative and eye-catching videos is a pertinent requirement to ensure the success of a campaign to promote vlogs.
Understanding Buy-Now-Pay-Later Adoption in the Muslim Market: Do Religious-Based Ethics Matter? Sutikno, Bayu; Aji, Hendy Mustiko
The South East Asian Journal of Management Vol. 18, No. 2
Publisher : UI Scholars Hub

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Abstract

Research Aims: This study aims to investigate the relationship between religious-based ethics and trust in the Buy-Now-Pay-Later system on its adoption among Muslim consumers in Indonesia. Further, it examines the moderating role of perceived BNPL benefits. Design/Methodology/Approach: 448 usable responses were collected for this study. Partial least squares structural equation modelling (PLS-SEM) was used to test the research model, encompassing mediation and moderation analyses. Research Findings: This study reveals that the perceived riba risk exerts a negative influence on trust in the BNPL mechanism and its adoption within the Muslim market. However, the negative effect on the adoption of BNPL is significantly moderated by the perceived BNPL benefits and mediated by trust in the BNPL mechanism. This suggests that, while concerns about riba pose a barrier, highlighting the benefits and building trust in the BNPL mechanism can mitigate these concerns and encourage adoption. Theoretical Contribution/Originality: This study contributes to the literature by clarifying how perceived religious-based ethics influence the adoption of BNPL in Muslim markets. Managerial Implication in the South East Asian Context: By demonstrating a deep understanding of the religious-based ethics surrounding BNPL, providers, especially in the South East Asian region, can unlock significant growth potential and contribute positively to the inclusion of financial technology. Research Limitation & Implications: This study highlights the influence of religious-based ethics on consumer behaviour without investigating the dynamics between seeking novelty and feeling sinful (guilty). Future research should explore how Muslim consumers' curiosity and guilt affect the adoption of BNPL.
Marketing Communications Mix Practices Among Micro and Small-Scale Enterprises Urbiztondo, Marge Ethan A
The South East Asian Journal of Management Vol. 19, No. 1
Publisher : UI Scholars Hub

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Abstract

Research Aims: In developing and emerging economies, MSMEs are pivotal in generating income and fostering economic growth. However, in regions like Mindanao Island, Philippines, there are significant challenges to fostering equitable MSME-induced growth. This study delves into practices related to the marketing communications mix among micro and small enterprises in this region. Design/Methodology/Approach: A mixed-methods approach is used, including quantitative analysis of the marketing communications mix practices among MSMEs, as well as qualitative analysis of interviews with micro and small enterprise owners. Research Findings: The study reveals a significant difference between advertising assessments grouped according to years of operations, classification, nature, form of business, and the frequency of marketing communication. It also shows no significant difference in sales promotions, direct marketing, personal selling, and public relations when grouped according to profile. Theoretical Contribution/Originality: In business classification, hybrid businesses are categorised into more than one type of business. Hence, the assessments in this study provide insights into the marketing communications mix practices of hybrid businesses in the context of MSMEs. Managerial Implications in the South East Asian Context: The findings of the study offer valuable insights into the context of MSMEs in Southeast Asia, which can help rural businesses to strategise for sustainability and contribute to developing MSMEs by incorporating modern marketing practices and adapting technologies to enhance engagement and business growth. Research Limitation & Implications: Limitations include the minimal consideration of external factors that influence the adoption of marketing practices, the study scope, and the study's limited study participants, which are businesses operating for more than one year.
The Relationship between Military Training Content, Willingness to Learn and Execute Defence and Security Jobs Ismail, Azman; Mat Deli, Mazzlida; Mohd Zainol, Noor Azmi; Nik Abdullah, Nik Anis Sazwani; Abdul Ghani Azmi, Ilhaamie
The South East Asian Journal of Management Vol. 19, No. 1
Publisher : UI Scholars Hub

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Abstract

Research Aims: The study evaluates the mediating role of trainees’ willingness to learn in the relationship between military training content and trainees’ willingness to execute defence and security jobs. Design/Methodology/Approach: A survey method was conducted using a cross-sectional research design to gather 343 self-report questionnaires from Malaysian army personnel. A purposive sampling technique was utilised while the SmartPLS was employed to assess the measurement model and test the structural equation model. Research Findings: The findings of a structural equation modelling test confirmed that the trainees’ willingness to learn is an important mediating variable between military training content and trainees’ willingness to execute defence and security jobs. Theoretical Contribution/Originality: This study reveals that the relationship between military training content and trainees’ willingness to execute defence and security jobs is mediated by the trainees’ willingness to learn. This finding has supported and broadened past studies in Southeast Asia and other countries. Managerial Implication in the South East Asian Context: The findings assist the human resources department in understanding the diverse perspectives regarding the willingness to learn and formulate employee development programs to maintain and enhance the performance of military organisations amid the evolving global defence and security landscape. Research Limitation & Implications: The data were collected from military organisations in a developing country. Thus, this investigation may have an impact on how broadly the results may be applied. Future studies should consider more varied samples.
Navigating Work-Life Balance: The Role of Personality, Burnout, and Technology in Indonesian Educators Badaruddin, Badaruddin; Ibrahim, Ibrahim; Fatmasari, Fatmasari
The South East Asian Journal of Management Vol. 19, No. 1
Publisher : UI Scholars Hub

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Abstract

Research Aims: This study investigates the impact of personality traits, job demands, and emotional intelligence on work-life balance (WLB) among Indonesian educators, with burnout and boundary management styles serving as mediating factors. Design/Methodology/Approach: This study employed a quantitative research approach, gathering survey data from 295 Indonesian educators. Structural Equation Modelling (SEM) using SmartPLS 4 was conducted to examine direct, indirect, and moderating effects. Research Findings: Conscientiousness positively influences boundary management, while neuroticism has a detrimental effect. Increased job demands contribute to higher burnout levels, which, in turn, negatively impact both work-life balance (WLB) and boundary management. Burnout serves as a mediator in the relationships between job demands, conscientiousness, and neuroticism with WLB, whereas emotional intelligence moderates the impact of job demands on burnout. Theoretical Contribution/Originality: This study expands the Job Demands-Resources (JD-R) model and Boundary Theory by incorporating personality traits, burnout, boundary management, and emotional intelligence, providing a comprehensive framework for understanding work-life balance (WLB) in the education sector. Managerial Implication in the South East Asian Context: Educational institutions should prioritise strategies that enhance educators’ well-being. Measures such as optimised resource allocation, workload adjustments, and the promotion of boundary management practices can mitigate burnout and enhance job satisfaction. These interventions are particularly critical in Southeast Asian education systems, where resource constraints and high job demands pose significant challenges. Research Limitation & Implications: The cross-sectional design of this study restricts causal inferences, and the findings are specific to Indonesian educators, limiting their generalizability to other contexts.

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