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Jurnal Entrepreneur dan Manajemen Sains
Published by Universitas Muhammadiyah Bengkulu
ISSN : -     EISSN : 27215415     DOI : https://doi.org/10.36085/jems.v3i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 257 Documents
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PENGARUH SISTEM PENGENDALIAN INTERNAL DAN KEJELASAN SASARAN ANGGARAN TERHADAP KINERJA MANAJERIAL DI PERUMDA TIRTA HIDAYAH KOTA BENGKULU Wahyudi, Dedy; Putri, Marliya Eka; Onsardi, Onsardi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6410

Abstract

Manager participation in budget preparation and clarity of budget targets can influence performance with an effective internal control system. Research objectives (1) to determine the effect of the internal control system on managerial performance (2) to determine the effect of clarity of budget targets on managerial performance, (3) to determine the effect of the internal control system and clarity of budget targets on managerial performance. The research was carried out at Perumda Tirta Hidayah, Bengkulu City. Respondents were all 47 managerial people. Data collection used a Google Form questionnaire, shared online via WhatsApp messages. Data analysis uses multiple linear regression models and is processed with SPSS software. The results of the research that has been carried out show that partially the internal control system variables have a positive effect on the managerial performance of Perumda Tirta Hidayah, Bengkulu City. Partially, clarity of budget targets has a positive effect on the managerial performance of Perumda Tirta Hidayah, Bengkulu City. Simultaneously, the variables of the internal control system and clarity of budget targets have a positive effect on the managerial performance of Perumda Tirta Hidayah, Bengkulu City Keywords:     Internal Control System, Clarity of Budget Targets, Managerial Performance
PENGARUH INFLUENCER MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT PADA MAHASISWI PRODI MANAJEMEN UNIVERSITAS MUHAMMADIYAH BENGKULU Erviana, Della; Ekowati, Sri
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6411

Abstract

This research aims to determine the influence of influencer marketing and brand awareness on purchasing decisions for scarlett products among management study program students at Muhammadiyah university of Bengkulu either partially or simultaneously. There are several factors that will be discussed in this research including influencer marketing and brand awareness. The object of this research was management students from muhammadiyah university of Bengkulu, totaling 102 people. In this research the author used data collection methods by ibservation and distributing questionnaires. Data analysis techniques in this research use instrument testing, multiple linier regression analysis, hypothesis testing and coefficient of determination analysis. The result show that influencer marketing has a positive effect on purchasing decisions, then brand awareness has a positive affect on purchasing decisions. So, from the results of the research that has been conducted, it can be concluded that influencer marketing and brand awareness have a partial or simultaneous influence on Scarlett purchasing decisions among management study program students at Muhammadiyah university of Bengkulu. Keywords : influencer marketing, brand awareness and purchasing decisions.
PENGARUH CUSTOMER EXPERIENCE, DIGITAL MARKETING DAN FASILITAS WISATA TERHADAP MINAT KUNJUNGAN PADA OBYEK WISATA SUBAN AIR PANAS KABUPATEN REJANG LEBONG. Alfarabi, Dio Zaki; Pribowo, Muhammad Galy Njoman Ari
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6433

Abstract

The purpose of this research is to find out whether Customer Experience (X1), Digital Marketing (X2), and Tourist Facilities (X3) influence Visiting Interest (Y) at the Suban Hot Springs tourist attraction, Rejang Lebong Regency. The population in this study are students who at Muhammadiyah University of Bengkulu. totaling 180 respondents. The sampling technique used accidental sampling based on predetermined criteria, totaling 180 respondents. The processed data was analyzed using the SPSS 26 formula. Based on the results of research and analysis of the influence of the Customer Experience (X1), Digital Marketing (X2) and Tourist Facilities (X3) variables on interest in visiting the Suban Hot Springs tourist attraction, Rejang Lebong Regency. The following conclusion can be drawn: Customer Experience (X1) has a positive effect on consumer interest in visiting (Y) at the Suban Hot Springs tourist attraction, Rejang Lebong Regency. Digital Marketing (X2) has a positive effect on consumer interest in visiting (Y) at the Suban Hot Springs tourist attraction, Rejang Lebong Regency. Tourist Facilities (X3) have a positive effect regarding consumer interest in visiting (Y) at the Suban Hot Springs tourist attraction, Rejang Lebong Regency. Keywords: Customer Experience, and Digital Marketing of tourist facilities and interest in visiting.
PENGARUH RATING, ULASAN DAN GRATIS ONGKIR TERHADAP MINAT BELI KONSUMEN PADA APLIKASI SHOPEE (Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Bengkulu) Kusnadi, Yogi; Islamuddin, Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6434

Abstract

This study aims to determine the effect of ratings, reviews, and free shipping on consumer buying interest in the Shopee application (case study on students of the University of Muhammadiyah Bengkulu). This type of research uses quantitative research, the population in this study is students of the University of Muhammadiyah Bengkulu with a sample of 140 respondents, using statistics agree-disagree with an interval scale of 1 to 5 measured using the Likert scale. Data analysis techniques use Multiple Linear Regression Analysis, Coefficient of determination (R2), and Hypothesis Test. Rating (X1), Reviews (X2), and Free Shipping (X3) influence Buying Interest (Y), this can be seen in the F test which states the value of F_count>F_table, namely (9.866 > 2.79) and (sig = 0.001 < 0.05), thus it can be concluded that accepted means simultaneously the variables   Rating (X_1), Review  (X_2) and Free Shipping   (X_3)    has a significant influence on Buying Interest (Y). The results of the research conducted that the research conducted in this study show that Rating, Reviews, and Free Shipping affect Buying Interest (Y) in University of Muhammadiyah Bengkulu Students who use the Shopee application. This is intended from the Coefficient of Correlation and Determination that this study has an influence value of R = 0.885 and determination of R  2 = 0.783  where this study there are variables that are not studied are 0.783 or 7.83%. Keywords: Rating, Reviews, Free Shipping, and Buying Interest
PENGARUH INOVASI DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN TELKOMSEL DI KOTA BENGKULU Ristiyanto, M. Ristiyanto; Herfianti, Meiffa
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6435

Abstract

This research is motivated by the imperative for Telkomsel to continually enchance its innovation and product quality to sustain customer loyalty. The objective of this study is to ascertain the impact the innovation (X1) and product quality (X2) on customer loyalty (Y) among Telkomsel customers in Bengkulu City. The research question addressed is whether innovation and product quality significantly influence customer loyalty among Telkomsel usen in Bengkulu City. The research adopts a quantitative approach, focusing on Telkomsel customers in Bengkulu City as the study population. Based on the findings from the investigation into the influence of innovation and product quality on Telkomsel customers in Bengkulu City, it can be concluded that innovation significantly affects customer loyalty on Telkomsel customers in Bengkulu City, and product quality also has a significant impact on Telkomsel customer loyalty in Bengkulu City. Futhermore, innovation (X1) and product quality (X2) together exert a significant influence on customer loyalty (Y) among Telkomsel customers in Bengkulu City. The Coefficient of Determination Test (R2) yielded a value of 0.303, signifying that innovation (X1) and product quality (X2) contribute an influential proportion of 0.303 or 30.3% to customer loyalty (Y) among Telkomsel customers in Bengkulu City. The remaining 0.697 or 69.7% is influenced by other variables not considered in this study. Keywords: Innovation, Product Quality, Customer Loyalty
PENGARUH CONTENT MARKETING INSTAGRAM DAN POTONGAN HARGA TERHADAP IMPULSE BUYING Subandrio, Subandrio; Febriani, Elsyah
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6439

Abstract

This research aims to determine Instagram content marketing and discounts on impulse buying (at the RJ Gallery store, Bengkulu City). This type of research is quantitative descriptive research. The object of this research is consumers of the RJ Gallery shop who use Instagram as a reference to see the products on offer. The sampling method is a purposive sampling technique. The number of respondents in this study was 100 respondents using the Slovin formula with 10% confidence. The data collection method uses a Google Form questionnaire with a population of ± 158,000 Instagram followers at the RJ Gallery Shop in Bengkulu City. The analysis technique uses multiple linear regression analysis tests and hypothesis testing, namely the t test and f test.                The results of this research can be concluded that partially or t test the Instagram content marketing variable (X1) has a positive and significant effect while the price discount variable (X2) partially has no effect. Simultaneously or f test the Instagram content marketing variables (X1) and price discounts (X2) on impulse buying (Y) have a positive and significant effect. The more content marketing there is on Instagram and the more discounts given according to consumer desires, the more impulse buying will increase. Keywords: Instagram Content Marketing, Price Discounts, Impulse Buying
PENGARUH DAYA TARIK WISATA, FASILITAS WISATA, DAN KEAMANAN TERHADAP LOYALITAS WISATAWAN PADA WISATA SUNGAI TROKON CURUP KABUPATEN REJANG LEBONG Aldino, Fikal Rahmad; Bustami, Taufik
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6440

Abstract

The objectives of this study are (1) to find out the influence of tourist attractions on tourist loyalty, (2) to find out the influence of tourist facilities on tourist loyalty, (3) to find out the influence of tourist security on tourist loyalty, and (4) to find out the influence of tourist attractions, tourist facilities, and security on tourist loyalty on tourism in the Trokon Curup River, Rejang Lebong Regency. This type of research is a quantitative research, conducted from November 2023 to January 2024. The population is all visitors to the Trokon Curup River, Rejang Lebong Regency. The sample in this study is tourists who have visited the tour at least 2 times. The respondents in this study amounted to 132 respondents. Data collection using questionnaires and data analysis using a multiple linear regression model and processed using SPSS version 25 software. The results of the study show that tourist attraction has a positive effect on tourist loyalty. Tourist facilities have a positive effect on tourist loyalty. Tourism security has a positive effect on tourist loyalty. Tourist attractions, tourist facilities and tourism safety together affect tourist loyalty, which contributes 61.8% in influencing tourist loyalty in the Trokon Curup River tourism in Rejang Lebong Regency, while the remaining 38.2% is influenced by other variables that are not included in this research model. Keywords: Attractions, Facilities, Security, Tourist Loyalty.
PENGARUH LINGKUNGAN KERJA, KEPUASAN KERJA, DAN KOMPENSASI TERHADAP PRODUKTIVITAS KARYAWAN PT. SEMBILAN PILAR UTAMA Utama, Willi Bima Maulana; Arianto, Tezar
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6441

Abstract

This research is a quantitative approach. The method used in this research is descriptive method. The population in this study are all employees at PT. Nine Main Pillars of Kepahiang totaling 42 people. The data collection method used here includes four types including interviews, observation, literature studies, questionnaires. The data obtained in this study will be processed using SPSS 20 software. The data analysis technique uses quantitative analysis. Based on the results of the study, there is an influence of the work environment (X1) on employee productivity (Y) PT. The Nine Main Pillars with tsig values ​​<α (0.001<0.05) and tcount > ttable (2.571> 1.68195) thus Ho is rejected and Ha is accepted. From the significance value obtained that the variable X1 has an effect on employee productivity (Y). There is an effect of compensation (X3) on employee productivity (Y) PT. The Nine Main Pillars with tsig values ​​<α (0.003<0.05) and tcount > ttable (2.571> 1.68195) thus Ho is rejected and Ha is accepted. From the significance value obtained that the variable X3 has an effect on employee productivity (Y). There is an influence that the independent variables jointly affect the dependent variable where the Fsig value <α 0.05 and Fcount > F table (16.373> 2.83) Keywords : Work Environment, Job Satisfaction, Compensation, Employee Productivity.
PENGARUH KUALITAS PRODUK, KEMASAN DAN CITA RASA TERHADAP MINAT BELI KONSUMEN PADA PRODUK STIK UBI DI KELURAHAN TANGSI BARU KABAWETAN KABUPATEN KEPAHYANG Syahputra, Reza Agung; Sismanto, Adi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6469

Abstract

Research on Sweet  Potato Sticksin Tangsi Baru Village, Kabawetan,  Kepahyang Regency witha problem formulation Howis Product Quality, Packaging and Tasteon Consumer Buying  Interestin Sweet Potato Sticksin Tangsi Baru Village, Kabawetan, Kepahyang Regency? And The purpose of this study is tofin dout how thein fluenceof Product Quality, Packaging and Tasteon Consumer Buying Interestin Sweet Potato Sticksin Tangsi Baru Village, Kabawetan, Kepahyang Regency The population use din this study is allemploye eswho workon Sweet Potato Sticksin Tangsi Baru Village, Kabawetan, Kepah Regency, totaling143 respondents.Thesampling techni queuses total sampling based on creteria that has been determined tobe143  respondents. Product Quality (X1) positive influence on consumer buying interest (Y) consumers of Sweet Potato Stick Products in Tangsi Baru Village, Kabawetan, Kepahyang Regency,. Packaging (X2) positive influence on consumer buying interest(Y) consumers of Sweet Potato Stick Products in Tangsi Baru Village, Kabawetan, Kepahyang Regency. Taste (X2) positive influence on consumer buying interest (Y) consumers of SweetPotato Stick Productsin TangsiBaru Village, Kabawetan, Kepahyang Regency, Product Quality (X1), Packaging (X2), and Taste (X3) influence on consumer buying interest (Y). Keywords : Product Quality (X1), and Packaging (X2) to Consumer buying interes
PENGARUH BRAND CHARACTERISTIC DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA MATAHARI DEPARTMENT STORE BENGKULU Hendri, Oon Hendri; Subandrio, Subandrio
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6470

Abstract

The problem with purchasing decisions is that consumers do not always go through all stages of a purchasing decision or carry them out. This entire process is usually carried out in certain situations, for example for the first purchase and/or purchasing goods whose price or value is relatively high. The purpose of this research is to determine the influence of brand characteristics and price on purchasing decisions at Matahari Department Store, Bengkulu City. This research is a type of quantitative research, namely systematic scientific research on parts and phenomena and the causality of their relationships. The population in this study were all consumer buyers at Matahari Department Store, Bengkulu City with a sample of 55 people. The data collection techniques are documentation, observation and questionnaires. In this research, researchers will research descriptively and also inferentially using SPSS The results of the research are that Brand characteristic (X1) has a positive and significant effect on purchasing decisions (Y) at Matahari Department Store. Price (X2) influences purchasing decisions (Y) at Matahari Department Store. Brand characteristics (X1) and price (X2) influence purchasing decisions (Y) at Matahari Department Store. Keywords : Brand Characteristics, Price, Purchasing Decisions.

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