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Contact Name
Onsardi
Contact Email
onsardi@umb.ac.id
Phone
+628117311176
Journal Mail Official
onsardi@umb.ac.id
Editorial Address
Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Bengkulu
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Kota bengkulu,
Bengkulu
INDONESIA
Jurnal Entrepreneur dan Manajemen Sains
ISSN : -     EISSN : 27215415     DOI : https://doi.org/10.36085/jems.v3i2
The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics
Articles 257 Documents
PENGARUH BRAND IMAGE DAN PROMOTION TERHADAP KEPUTUSAN MAHASISWA BARU MEMILIH UNIVERSITAS DEHASEN SEBAGAI TEMPAT KULIAH (STUDI PADA MAHASISWA BARU ANGKATAN 2023) Hanifun, Iqbal; Onsardi, Onsardi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6471

Abstract

This study aims to determine the influence of Brand Image and Promotion variables on the decision to choose. This research uses a quantitative method. The population in this study is all students of Dehasen University of the 2023 intake with a total population of 2056, and 334 respondents were selected as samples. The sampling technique used was purposive sampling. Data collection was carried out using questionnaires. The results of this study indicate that: (1) There is a positive influence of the Brand Image variable on the Decision to Choose. Based on the results of partial tests, a t-value of 5.983 and a regression coefficient of 0.575 with significance of 0.000 were obtained. (2) There is a positive influence of the Promotion variable on the Decision to Choose. Based on the results of partial tests, a t-value of 2.260 and a regression coefficient of 0.210 with significance of 0.024 were obtained. (3) Brand Image and Promotion have a positive influence on the Decision to Choose. This is evidenced by the test result of an F-value of 29.069 compared to the F-table value of 3.870 and a significance value (0.000 <0.050). Keywords : Brand Image, Promotion, Decision to Choose
PENGARUH DESAIN KEMASAN, KUALITAS PELAYANAN, DAN VARIASI PRODUK TERHADAP MINAT BELI KONSUMEN ‘‘MINUMIN’’ KOTA BENGKULU Aprianto, Lobi; Ekowati, Sri
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6472

Abstract

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PENGARUH PANDANGAN IKLAN, KREDIBILITAS IKLAN, DAYA TARIK IKLAN DAN KEKUATAN IKLAN TERHADAP MINAT BELI (Studi Kasus Penggunaan Sepeda Motor Matic Beat di Kota Bengkulu) Alim, Meiby Yasir; Kusuma, Merta
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6473

Abstract

Consumer buying interest is a source of motivation that encourages consumers to do what they want to do when they are free to choose, when consumers judge that something can be useful, they can become interested, then this can bring satisfaction, when satisfaction decreases then their interest can also decrease. So interest is not permanent, but interest is temporary or can change. This type of research is a quantitative approach. The method used in this research is descriptive method. Data collection methods used here include interviews, observation, documentation, and questionnaires. Based on the results of research on the influence of advertising views, advertising credibility, advertising attractiveness and advertising strength on purchasing decisions of Beat automatic motorbike users in Bengkulu City, Bengkulu, the Fsig value is 0.000 < 0.05 and Fcount > Ftable (42.612> 2.47) , so it can be concluded that together the views of the advertisement, the credibility of the advertisement, the attractiveness of the advertisement and the strength of the advertisement influence the purchasing decisions of users of Beat automatic motorbikes in Bengkulu City. Keywords: Views, Credibility, Attractiveness, Advertising Strength, Purchase Interest
PENGARUH BRAND PERSONALITY, BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BUKU DI GRAMEDIA BENGKULU Rezky, Reza Muhammad
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6474

Abstract

The title of this research is The Influence of Brand Personality, Brand Awareness and Product Quality on Book Purchasing Decisions at Gramedia Bengkulu. This research is based on the importance of the right system and strategy in conveying messages to consumers through marketing media which usually uses one or a combination of marketing variables. Many factors can influence purchasing decisions, including brand personality, brand awareness and product quality. This research aims to determine the influence of Brand Personality, Brand Awareness, product quality on product purchasing decisions at the Gramedia Store, Bengkulu City.        This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all consumers of the Gramedia Store, Bengkulu City, Bengkulu. This research used an incidental sampling technique with a sample of 150 respondents. The data collection techniques include interviews, observation, literature study, and questionnaires. Based on the results of research using multiple regression data analysis techniques, it was found that brand personality, brand awareness and product quality together show an influence on consumer purchasing decisions at Gramedia Bengkulu Keywords: Brand Personality, Brand Awareness, Product Quality, Purchase Decision
PENGARUH E-WOM, PRICE DISCOUNT, ONLINE CUSTOMER REVIEW, DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA PLATFORM SHOPEE Khaivi, Pelangi Dwi; Sismanto, Adi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6475

Abstract

This research aims to determine the influence of e-wom, price discounts, online customer reviews and online customer ratings on online purchasing decisions on the Shopee platform for undergraduate management students at Muhammadiyah University of Bengkulu. This type of research is a quantitative descriptive type of research, the object of this research is users of the Shopee application among Management undergraduate students at Muhammadiyah University of Bengkulu. The sampling method uses accidental sampling technique. The number of respondents in this study was 150 people. The data collection method uses a questionnaire. The data analysis technique uses the Multiple Linear Regression Analysis Test, and Hypothesis Testing, namely the t test and f test. The results of this research can be concluded that the E-wom variable has a positive effect on Purchasing Decisions, Price Discount has a positive effect on Purchasing Decisions, Online Customer Review has a positive effect on Purchasing Decisions, Online Customer Rating has a positive effect on Purchasing Decisions, and E-wom, Price Discount , Online Customer Review, Online Customer Rating together have a positive and significant influence on online purchasing decisions on the Shopee platform for Bachelor of Management students at Muhammadiyah University of Bengkulu. Keywords: Electronic Word of Mouth, Price Discount, Online Customer Review, and Online Customer Rating, Purchase Decision
ANALISIS WEBSITE QUALITY, TRUST DAN LOYALTY PELANGGAN ONLINE SHOP (STUDI KASUS MAHASISWA FAKULTAS EKONOMI DAN BISNIS TAHUN 2020) Alfharobby, Wahyu
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6476

Abstract

This research is titled "Analysis of Website Quality, Trust, and Customer Loyalty in Online Shops (case study of students of the Faculty of Economics and Business in 2020)." The purpose of this research is to determine the influence of Website Quality and Trust on Customer Loyalty (case study of students of the Faculty of Economics and Business in 2020). This study uses a quantitative data analysis research method. The population in this study consists of 139 students from the Faculty of Economics and Business in 2020. Data collection techniques involve interviews and observations. Based on the research results, multiple linear regression obtained the regression equation Y = 0.856 + 0.212X1 + 0.263X2, and the magnitude of the influence is evident from the coefficient of determination or R Square (R2) = 0.690, which is 69%, while the remaining 31% is influenced by other variables outside the study. Furthermore, Website Quality and Trust partially have a significant effect on Customer Loyalty with the probability values (sig) of each variable, namely Website Quality (X1) with probability (sig) 0.000 < alpha 0.05, having a t-value > t table for Website Quality (X1) (11.780 > 1.655), and the variable Trust (X2) with probability (sig) 0.001 < alpha 0.05, having a t-value > t table (10.691 > 1.655). Additionally, Website Quality and Trust simultaneously have a significant effect on Customer Loyalty with a probability (sig) of 0.001 < alpha 0.05, having an F-value > F table (151.029 > 3.68). Keywords: Website Quality, Trust, Customer Loyalty
PENGARUH PROMOSI, CITRA MERK DAN PELAYANAN TERHADAP MINAT BELI KONSUMEN DI AMELIA BAKERY KOTA BENGKULU Sulistia, Nia; Pribowo, Muhammad Galy Njoman Ari
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6481

Abstract

This research aims to determine the influence of promotion, brand image and service on consumer buying interest at Amelia Bakery, Bengkulu City, partially and simultaneously. There are several independent variables (X) that will be discussed in this research, including Promotion, Brand Image, and service with the dependent variable (Y) namely Consumer Purchase Interest. The population in this research is all consumers of Amelia Bakery, Bengkulu City. This research used an incidental sampling technique with a total of 90 respondents. The data analysis techniques used are multiple linear regression, coefficient of determination, and hypothesis testing. The data that has been processed is analyzed using the SPSS 25 formula. Based on the research results, there is an influence of promotion (X1) on buying interest (Y) of Amelia Bakery Bengkulu with a sig value of 0.004 < 0.05 and tcount> ttable (4.185>0.135) thus Ho is rejected and Ha is accepted. From the significance value obtained, the variable X1 influences buying interest (Y). There is an influence of brand image (X2) on buying interest (Y) of Amelia Bakery Bengkulu with a sig value of 0.005 < 0.05 and tcount> ttable (5.786>0.135), thus Ho is rejected and Ha is accepted. From the significance value obtained, the variable X2 influences buying interest (Y). There is an influence of promotion (X3) on buying interest (Y) of Amelia Bakery Bengkulu with a sig value of 0.000<0.05 and tcount>ttable (3.701>0.135), thus Ho is rejected and Ha is accepted. From the significance value obtained, the variable X3 influences buying interest (Y). So it is found that promotion, brand image and service together influence purchasing interest with a Fcount value of 9.867 > Ftable 2.65, so it can be concluded that together the independent variables influence the dependent variable. Keywords: Promotion, Brand Image, Service, and Purchase Interest
PENGARUH KEPUASAAN PELANGGAN DAN KEPERCAYAAN PELANGGAN TERHADAP LOYALITAS PELANGGAN AIR MINUM DALAM KEMASAN (AMDK) MAS KOTA BENGKULU Sari, Widi Ratna; Ekowati, Sri
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6482

Abstract

This research aims to determine the influence of customer satisfaction and customer trust on the loyalty of bottled drinking water (AMDK) customers in Bengkulu City, both partially and simultaneously. This type of research is a type of quantitative descriptive research. There are several factors that influence customer loyalty, namely customer satisfaction and customer trust. The object of this research is the people of Bengkulu city, totaling 120 people. In this research the author used data collection methods by means of observation, interviews and distributing questionnaires. Data analysis techniques in this research use instrument testing, classical assumption testing, analysis of respondent responses, multiple linear regression analysis, hypothesis testing pand analysis of the coefficient of determination. The research results show that customer satisfaction has a positive effect on customer loyalty, customer trust has a positive effect on customer loyalty. So, from the results of the research that has been carried out, it can be concluded that customer satisfaction and customer trust have a partial and simultaneous effect on customer loyalty in the people of Bengkulu City. Keywords: Customer Satisfaction, Customer Trust, and Customer Loyalty
PENGARUH PENGEMBANGAN SUMBER DAYA MANUSIA DAN MOTIVASI KERJA TERHADAP PRODUKTIVITAS KERJA DI PERUMDA TIRTA HIDAYAH KOTA BENGKULU Onsardi, Onsardi; Rahmadan, Syahru
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6483

Abstract

This research aims to determine the influence of human resource development and work motivation on work productivity in Perumda Tirta Hidayah, Bengkulu City, both partially and simultaneously. There are several independent variables (x) that will be discussed in this research, including Human Resource Development and Work Motivation. The objects of this research are the employees of Perumda Tirta Hidayah, totaling 120 respondents. In this research, several data analysis techniques were used, including using instrument tests, classical assumption tests, analysis of respondent responses, multiple linear regression analysis, determinant coefficients, and also hypothesis testing. From the results of the multiple linear regression test, the regression equation obtained is as follows: Y = 3.070 + 0.487 (X1) + 1.103 (X2). Based on the multiple linear regression equation, it can be interpreted that: Constant value 3.070 means that if the HR Development (X1) and Work Motivation (X2) variables are equal to zero, then the Work Productivity variable (Y) is constant. The Regression Coefficient The Regression Coefficient X2 (Work Motivation) of 1.103 means that if Work Motivation increases by one unit, the Work Productivity value will increase. Assuming that the Work Motivation variable (X2) is considered fixed or constant. From the results of the tests that have been carried out, it can be concluded that the HR Development and Work Motivation variables have a partial or simultaneous effect on work productivity among employees of Perumda Tirta Hidayah, Bengkulu City. Keywords: The Influence of Human Resource Developmen, Motivation, Productivity
PENGARUH DIGITAL MARKETING DAN VARIASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO FROZENFISH88 KOTA BENGKULU Apriansyah, Raju; Islamuddin, Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6484

Abstract

The aim of the research is to determine Digital Marketing and Product Variations on Purchasing Decisions at the Frozenfish88 Store, Bengkulu City. And to find out which factors most dominantly influence purchasing decisions. This research used quantitative methods on 150 respondents. The population used in this research was consumers of the Frozenfish88 Store in Bengkulu City and sampling in this research used a non-probability sampling technique. Based on the results of multiple linear regression, the regression equation Y = 5.905 + 0.314 (X_1) + 0.379 (X2) is obtained. The research results and hypotheses show that Digital Marketing and Product Variations have a partial or simultaneous positive effect on Purchasing Decisions. Keywords: Digital Marketing and Product Variations on Purchasing Decisions