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Jurnal Entrepreneur dan Manajemen Sains
Published by Universitas Muhammadiyah Bengkulu
ISSN : -     EISSN : 27215415     DOI : https://doi.org/10.36085/jems.v3i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 257 Documents
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PENGARUH VARIASI PRODUK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KUE KERING TIARA KOTA BENGKULU Mardiansyah, Lefi; Ekowati, Sri
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5967

Abstract

This study aims to determine the effect of product variation and product quality on purchasing decisions of Tiara Cookies in the city of Bengkulu. This type of research is a type of quantitative descriptive research. The sampling method uses a non probability technique, namely accidental sampling. The number of respondents in this study were 120 respondents. Methods of data collection using a questionnaire. Data analysis techniques using Multiple Linear Regression Analysis Test, Determination Coefficient Analysis, and Partial Test (t test), Simultaneous Test (f test). The results of the study show that partially the Product Variable Variable has a positive effect on the Purchase Decision Variable, H1 is accepted and Product Quality has a positive effect on the Purchase Decision Variable, H2 is accepted. While the f Test of Product Variation (X1) and Product Quality (X2) has a positive influence on Purchase Decision (Y) Tiara Cookies Bengkulu City, so H3 is accepted. Product Variation and Product Quality together have a positive effect on the Purchase Decision of Tiara Cookies, Bengkulu City. Keywords: Product Variation, Product Quality and Purchase Decision
PENGARUH PRODUK DAN BRAND COMMUNITY TERHADAP LOYALITAS MEREK PADA KOMUNITAS MOTOR NMAX DI KOTA BENGKULU Almunawar, M. Ikhsan; Wahyudi, Dedy
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5968

Abstract

The research was conducted at the NMAX Motorcycle Community in Bengkulu, with the formulation of the problem: Do Products and Brand Communty have an effect on brand loyalty at the NMAX Motorcycle Community in Bengkulu, Questionnaire data collection tools, Documentation and interviews as well as research analysis tools using SPSS 2.60. Based on the results of the research The effect of product and brand community on brand loyalty in the NMAX motorbike community in Bengkulu can be concluded as follows: Product has a significant effect on brand loyalty in the NMAX motorbike community in Bengkulu Brand community has a significant effect on brand loyalty in the NMAX motorbike community in Bengkulu. Product (X_1) and Brand Community (X_2) together have a significant effect on Brand Loyalty (Y) in the NMAX Motor Community in Bengkulu. (X_1) and Brand Community (X_2) contributed an influence of 0.732 or 74% to Brand Loyalty (Y) in the NMAX Motorcycle Community in Bengkulu while the remaining 0.268 or 26% was influenced by other variables not included in this study. Keywords: Product, Brand Community and Brand Loyalty
PENGARUH GAYA HIDUP,WORD OF MOUTH DAN IKLAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH DI STORE JS MART DI KETAHUN BENGKULU UTARA Fitri, Marliza; Fitriana, Meyta Ayu
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5974

Abstract

This study aims to determine the influence of lifestyle , word of mouth and advertising on the decision to purchase wardah products at the JS Mart store in Ketahun , North Bengkulu . The method used is quantitative method. Methods of data collection by questionnaire Sampling using the Simple Random Sampling method, with a total of 85 respondents. This researcher uses multiple regression analysis. The results of research that has been done on the influence of lifestyle, word of mouth and advertising on purchasing decisions for wardah products at the JS Mart store in Ketahun, North Bengkulu. The correlation coefficient test can be assessed as R = 0.890 and (X2) and advertising (X3) contributes an influence of 0.792 or 79.2% to the purchase decision (Y) on wardah products at JS Mart Ketahun North Bengkulu. While the remaining 0.208 or 20.8% is influenced by other variables not included in this study. Keywords: Purchase Decision, Lifestyle, Word Of Mouth End Advertisting
PENGARUH KUALITAS PRODUK, CITRA RASA, DAN PROMOSI TERHADAP MINAT BELI KUE BAY TAT (Studi Kasus Pada Konsumen Kue Bay Tat di Kelurahan Pematang Gubernur Kota Bengkulu) Iqbal, Muhammad; Arini, Eti
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5975

Abstract

This research is motivated by the results of observations and interviews with the author in one of the research samples, that the object under study has interesting problems to study. The problem in this study is whether product quality, taste image, and promotion affect purchase intention. The purpose of this study is to determine the effect of product quality, taste image, and promotion on buying interest in traditional bay tat cakes for consumers of bay tat cakes in the village. Pematang Governor of Bengkulu City, this study used qualitative research methods, the samples examined in this study totaled 100 people and the sampling used the incidental sampling method, the data collection method used observation and questionnaires, the data analysis method used was instrument test. This research uses validity test, reliability test, classical assumption test, multiple linear regression test, coefficient of determination test (R2) followed by hypothesis testing. Based on the multiple linear results obtained for the regression equation Y = 1.561 - 0.020X1 + 0.678X2 + 0.546 X3 the research results show the value of the coefficient of determination shows the value of R² = 0.706. The results of the research and the hypothesis show that Product Quality (X1) does not have a significant influence on Purchase Intention, Citra Rasa (X2) has a positive and significant effect on Purchase Intention, Promotion (X3) has a positive and significant effect on Purchase Intention, Product Quality (X1), Citra Rasa (X2) and Promotion (X3) together have a positive and significant effect on Purchase Interest. Keywords: Effect of Product Quality, Taste Image, Promotion, Purchase Intention, Bay Tat Cake
PENGARUH MEDIA SOSIAL DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PADA SIRUP JERUK KALAMANSI PADA USAHA MIKRO KECIL DAN MENENGAH (UMKM) DI KABUPATEN BENTENG. Ratnawili, Ratnawili; Endahka W, Nahda Adilah
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5976

Abstract

This study aims to determine the effect of service quality and location on purchasing decisions in the three brothers' calamansi citrus business.  This type of research is a type of quantitative descriptive research, the object of this research is consumers in the business of three brothers Kalamansi orange syrup in Bengkulu city.  The sampling method is accidental sampling technique.  The number of respondents in this study were 170 respondents.  The data collection method is using questionnaires.  Data analysis techniques using multiple linear regression analysis and hypothesis testing, namely the t test and f test. The results of this study can be concluded that simultaneously product quality and social media have a positive and significant effect on consumer buying interest decisions. Partially the three social media variables, product quality and consumer buying interest have an influence on consumer buying interest. The better the quality of the products provided and Social Media which can increase the decision of a sustainable Consumer Purchase Interest. Keywords : social media, product quality and consumer buying interest.
PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KEAMANAN TERHADAP KEPUTUSAN PEMBELIAN PADA SITUS MARKETPLACE SHOPEE Dahlia, Rena; Arini, Eti
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5977

Abstract

The title of this research is the influence of trust, convenience, and security on purchasing decisions on the marketplace marketplace site (study on students of the Faculty of Economics and Business, Management Study Program, University of Muhammadiyah Bengkulu). This study aims to determine the effect of trust, convenience, and security on purchasing decisions at marketplace site shoppe. This research was conducted on December 10, 2022. The sample of this research is marketplace shopee consumers among 96 students of the Faculty of Economics and Business, Management Study Program, Muhammadiyah University of Bengkulu. The sampling technique is probability sampling. The method used in this study is a quantitative method with Multiple Linear Regression analysis using SPSS 24 for windows. Based on the results of multiple linear regression, the following equation is obtained: Y = 2.256 + 0.088 (X1) + 0.372 (X2) + 0.540 (X3) The research results and hypotheses in this study indicate that trust (X1), convenience (X2), and security (X3) has a positive and significant effect both partially and simultaneously on purchasing decisions (Y) on the marketplace shopee site for Students of the Faculty of Economics and Business, Management Study Program, University of Muhammadiyah Bengkulu. Keywords: Trust, Convenience, Security, Purchase Decision
PENGARUH IKLAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA MOBIL ALMAZ PT. WULING MOTOR ARISTA DI KOTA BENGKULU Putra P, Roynaldi; Herfianti, Meiffa
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5978

Abstract

The aim of this research is to find out how the influence of Advertising and Brand Image on the decision to buy a car Almaz PT. Wuling Motor Arista in Bengkulu City. The population used in this study were consumers at Almaz PT. Wuling Motor Arista in Bengkulu City totaled 85 respondents. The sampling technique used total sampling based on predetermined criteria totaling 85 respondents. Observation data collection techniques, documentation and questionnaires. The data that has been processed was analyzed using the SPSS 24 formula. The research that has been conducted on the effect of Advertising and Brand Image on Purchasing Decisions on Almaz Cars PT. Wuling Motor Arista in Bengkulu City, it can be concluded as follows: Advertising has a significant effect on Purchasing Decisions on Almaz Cars PT. Wuling Motor Arista in Bengkulu City. Brand Image has a significant effect on Purchasing Decisions on Almaz Cars PT. Wuling Motor Arista in Bengkulu City. Keywords : Advertising, Brand Image, Purchase Decision.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, KERJASAMA TIM DAN KOMUNIKASI TERHADAP MOTIVASI KERJA KARYAWAN DI PT. AGRICINAL Indiani, Suci; Onsardi, Onsardi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5979

Abstract

Employee performance is the result of the work or contribution of employees to an organization or company in quality and quantity in accordance with predetermined standards based on the responsibilities given. Employee performance also influences output, timeframe, and attendance at work, as well as cooperative attitudes and professionalism at work. In order for employees to provide good performance for the company, the company needs to pay attention to what factors affect the performance of an employee. This study aims to analyze the effect of transformational leadership, teamwork, and communication on employee performance at PT. North Bengkulu Agriculture This study uses the entire population as respondents, namely as many as 90 people who are registered as employees of PT. Agricinal. Data was collected through observation, interviews, and questionnaires. The results of the data obtained were analyzed using validity and reliability tests. The analysis technique used is the multiple linear regression analysis technique. A transformational leadership style has a positive and significant effect on employee performance. Teamwork has a positive and significant effect on employee performance. Communication has a positive and significant effect on employee performance.  Keywords: Leadership style, Teamwork, Communication, Work motivation,
PENGARUH BRAND IMAGE DAN SERVICE QUALITY TERHADAP KEPERCAYAAN GUNA MELENGKAPI LOYALITAS PELANGGAN PADA PRODUK KOSMETIK MS GLOW PADA MAHASISWA MANAJEMEN UNIVERSITAS MUHAMMADIYAH BENGKULU Oktaria, Tesa Dwi; Sismanto, Adi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5980

Abstract

Based on the results of research that has been conducted on the effect of Brand Image (X1), and Service Quality (X2), on trust (Y) to increase Consumer Loyalty (Y1) in using MS Glow Products, it can be concluded as follows: Brand Image (X1) has an effect on Trust (Y) in using the product. This can be seen from the results of research conducted with a path coefficient of 0.591, Services Quality (X2) has an effect on Trust (Y) in using the product. It can be seen from the results of research conducted that is equal to 0.274, Trust (Y) affects Consumer Loyalty (Y1) in using the product. This can be seen from the results of research conducted with a coefficient of 0.383, Brand Image (X1) has an indirect effect on Consumer Loyalty (Z) in using the product. This can be seen from the results of research conducted with a coefficient of 0.638 Services Quality (X2) has an indirect effect on Consumer Loyalty (Z) in using the product. This can be seen from the results of research conducted with a coefficient of 0.205, Trust (Y) to Consumer Loyalty (Y1) for MS Glow products among students at the Muhammadiyah University of  Bengkulu. This can be seen from the β efficiency of 0.383 or 38.3% with a significant level of 0.000 <0.050, then H0 is rejected, which means that there is a positive and significant influence between Brand Image on Consumer Loyalty. Keywords: Brand Image and Service Quality, trust, Consumer Loyalty
PENGARUH SISTEM PEMBAYARAN, CASH ON DELIVERY (COD) DAN KEPUASAN KONSUMENTERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE Kurnia, Tria Esti; Ratnawili, Ratnawili
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5982

Abstract

This study aims to determine the effect of the Cash On Delivery (Cod) Payment System and Consumer Satisfaction on Purchase Decisions at E-Commerce Shopee. This type of research is quantitative research with a descriptive approach. The population of this study were Umb Management Study Program Students Class of 2019. The number of research samples was 64 people. Data collection was carried out using a questionnaire. The data analysis technique uses multiple linear regression analysis techniques. The results of the analysis show that partially the Cash On Delivery (Cod) Payment System has a positive and significant effect on purchasing decisions (tcount = 6.406 and Sig = 0.004), and Consumer Satisfaction has a positive and significant effect on purchasing decisions (tcount = 4.568 and Sig = 0.0023) . Simultaneously there is the influence of the Cash On Delivery (Cod) Payment System and Consumer Satisfaction on Purchase Decisions at E-Commerce Shopee (Fcount = 25,802 and Sig = 0,000). Keywords: Payment System, COD, Consumer Satisfaction, Purchase Decisions

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