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Jurnal Entrepreneur dan Manajemen Sains
Published by Universitas Muhammadiyah Bengkulu
ISSN : -     EISSN : 27215415     DOI : https://doi.org/10.36085/jems.v3i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 257 Documents
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PENGARUH KUALITAS PRODUK, HARGA DAN BRAND IMAGE TERHADAP MINAT BELI KONSUMEN MOTOR MATIC YAMAHA Pratama, Vicram Putra
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5983

Abstract

This study aims to determine the effect of product quality, price and brand image on consumer buying interest for Yamaha Matic Motorcycles (Case Study of Management Study Program Students, Faculty of Economics and Business Class of 2019, University of Muhammadiyah Bengkulu). This type of research is a type of quantitative descriptive research, the object of this research is students of management study program, Faculty of Economics and Business, Muhammadiyah University of Bengkulu, which is precisely located on Jl. Lieutenant Suprapto, Kec. Ratu Samban, Bengkulu City, Bengkulu. The sampling method uses a non probability technique, namely accidental sampling. The number of respondents in this study were 180 people. Methods of data collection using a questionnaire. Data analysis techniques using Multiple Linear Regression Analysis Test, and Hypothesis Test, namely t test and f test. The results of this study can be concluded that the variable Product Quality has a positive effect on Consumer Purchase Interest, Price has a positive effect on Consumer Purchase Interest, Brand Image has a positive effect on Consumer Purchase Interest, and Product Quality, Price and Brand Image have a positive and significant effect on Consumer Buying Interest in Yamaha Matic Motors. Keywords: Product Quality, Price, Brand Image, Consumer Purchase Interest
PENGARUH GAYA KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KINERJA PEGAWAI SATUAN POLISI PAMONG PRAJA KOTA BENGKULU Setiawan, Yongky Aldo; Fitri, Marliza
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5984

Abstract

This study aims 1) to determine the effect of leadership style on the performance of the Bengkulu City Civil Service Police Unit. 2) To determine the effect of work motivation on the performance of the Civil Service Police Unit employees of Bengkulu City. 3) To find out the effect of leadership style and work motivation on the performance of Bengkulu City Civil Service Police Unit employees. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all employees of the Bengkulu City Civil Service Police Unit totaling 60 employees, the following conclusions can be drawn: 1) There is an influence of leadership (X1) on employee performance (Y) Bengkulu City Civil Service Police. 2) There is an influence of motivation (X2) on employee performance (Y) Bengkulu Civil Service Police Bengkulu City 3) There is a joint influence of leadership, work motivation and work discipline on the performance of Bengkulu Civil Service Police officers in Bengkulu City. Keywords: Leadership Style, Work Motivation, Performance
PENGARUH KOMUNIKASI PEMASARAN, KEBUTUHAN DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM DI KOTA BENGKULU Arini, Eti; Andrayani, Yora
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5985

Abstract

The purpose of this study was to determine the effect of marketing communications, needs and location on purchasing decisions for MSME products in Bengkulu City (Case Study of Batik Al-Sufi UMKM). This research is a type of quantitative research. Data collection techniques are observation, documentation and questionnaires. Data analysis techniques using descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. The results showed that marketing communications had a positive effect on purchasing decisions at the Al-Sufi Batik Shop in Bengkulu City, thus the higher the marketing communications, the higher the purchasing decision at the Al-Sufi Batik Shop in Bengkulu City. The need has a positive effect on the purchasing decision of the Al-Sufi Batik Shop, Bengkulu City, thus the higher the need, the higher the purchase decision at the Al-Sufi Batik Shop, Bengkulu City. Location has a positive effect on the purchasing decision of the Al-Sufi Batik Shop, Bengkulu City, thus the higher the location, the higher the purchasing decision at the Al-Sufi Batik Shop, Bengkulu City. Marketing communications, needs and location together show an influence on purchasing decisions at the Al-Sufi Batik Shop, Bengkulu City. Keywords: Marketing communication, needs, location, purchase decision
ANALISIS STRATEGI KOMUNIKASI PEMASARAN TERPADU UNTUK MENINGKATKAN LOYALITAS KONSUMEN PADA TOKO SYARAH BAKERY Puspitasari, Yosi Ririn; Ratnawili, Ratnawili
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.5986

Abstract

This study aims to determine the Integrated Marketing Communication Strategy to Increase Consumer Loyalty at the Syarah Bakery Shop. This research uses a qualitative research method. The informants in the research in this study are the Owner and Field Employees of the Syarah Bakery Shop. The data collection method is by conducting interviews and documentation. The data analysis technique used is SWOT Analysis. From this research it is known that the Integrated Marketing Communication Strategy to Increase Consumer Loyalty at the Svarah Bakery Shop is (1) Maintaining Product Quality (2) Adding Product Variants (3) Increasing Products (4) Opening Branches While the promotions carried out by Syarah Bakery Shop are still not attractive even though promotion is one way to increase consumer loyalty. Keywords: Integrated Marketing Communication Strategy. Loyalty   Consumer
PENGARUH STRATEGI PROMOSI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN STUDI KASUS PADA BAJU PRELOVED SECOND WOMEN DI KOTA BENGKULU Setiawati, Eka; Islamuddin, Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 1 (2024): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i1.6161

Abstract

This study aims to determine what factors influence purchasing decisions, which include: (1) The influence of promotional strategies on purchasing decisions on preloved second women's clothes in Bengkulu City, (2), the influence of Word of Mouth on purchasing decisions on preloved second clothes. Bengkulu City Women. The sample of this study was the Bengkulu City Preloved Second Women's employees, totaling 50 employees by taking all employee populations. Data collection used a questionnaire while data analysis was carried out using multiple regression analysis. The results of the study found that: (1) The influence of the Promotion Strategy has a significant effect on Purchase Decisions on Preloved Second Women's Shirts in Bengkulu City. (2) Word Of Mouth is significant in Purchase Decisions on Preloved Second Women's Clothing in Bengkulu City. (3) The Variable Influence of Promotion Strategy, and Word of Mouth have a significant effect on Purchase Decisions on Preloved Second Women's Shirts in Bengkulu City. Keywords: Promotion Strategy And Word Of Mouth.
PENGARUH STRES KERJA DAN KONFLIK PERAN TENAGA MEDIS TERHADAP KINERJA PERAWAT WANITA PADA RUMAH SAKIT BHAYANGKARA KOTA BENGKULU Putera, Aniko; Sismanto, Adi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6333

Abstract

This study aims to determine the effect of work stress and role conflict of medical personnel on the performance of female nurses at Bhayangkara Hospital, Bengkulu City. This type of research is a survey research with a quantitative approach, the object of this research is female nurses at Bhayangkara Hospital. The sampling method is non-probability technique, namely the incidental sampling technique. The number of respondents in this study were 44 people. Methods of data collection using a questionnaire. By using analysis techniques using Multiple Linear Regression Analysis Test, and Hypothesis Testing namely t test and f test. The results of this study can be concluded that the variable Job Stress has a positive effect on nurse performance, Conflict of the Role of Medical Personnel has a positive effect on the Performance of Female Nurses at Bhayangkara Hospital, Bengkulu City. Keywords: Job Stress, Role Conflict, Nurse Performance
PENGARUH SERVIS QUALITY DAN LOKASI TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN PONDOK MAKAN MW KECAMATAN TUGUMULYO LUBUK LINGGAU Nugroho, Bayu; Islamuddin, Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6405

Abstract

The research was conducted at MW Restaurant in Tugu Mulyo Subdistrict, Lubuk Linggau, with the research problem formulation: How is the Influence of Services Quality and Location on Customer Satisfaction at MW Restaurant in Tugu Mulyo Subdistrict, Lubuk Linggau? The population used in this study was all customers at respondents. The sampling techniques used total sampling based on predetermined criteria, with a total of 150 respondents. Data collection techniques included observation, documentation and questionnaires. The data, once processed, were analyzed using SPSS 24 formulas. Based on the results of the research conducted on the Influence of Services Quality has a significant effect on Customer Satisfaction at MW Restaurant in Tugu Mulyo Subdistrict, Lubuk Linggau. This is evidenced by the t – test results showing values > (6.388 > 1.989) and (sig = 0,000 < 0,050). This means it is rejected and accepted. Location also has a significant effect on Customer Satisfaction at MW Restaurant in Tugu Mulyo Subdistrict, Lubuk Linggau. This is evidenced by the t – test results showing values  > (2.806 > 1.989) and (sig = 0,006 < 0.050). This means it is rejected and accepted. Services Quality 0 and Location 0 together have a significant effect on Customer Satisfaction (Y) at MW Restaurant in Tugu Mulyo Subdistrict, Lubuk Linggau. This is evindeced by the F – test showing values > (28.753 > 3.950) and (sig = 0,000 < 0.050). this mean it is rejected and accepted. Based on the correlation coefficient test, the obtained value of R = 0.641 and the determination coefficient = 0.411 have meaning that Service Quality (X1) and Location (X2) contribute an Influence of 0.411 or 47.6% on Customer Satisfaction (Y) at MW Restaurant in Tugu Mulyo Subdistrict, Lubuk Linggau, while the remaining -.589 or 58.9% is influenced by other variables not influenced in this study  Keywords: Quality Service, Location, Customer Satisfaction
PENGARUH DISKON DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BUAH-BUAHAN IMPOR PADA TOKO NAYLA BUAH BENGKULU Eriza, Nada; Bustami, Taufik
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6406

Abstract

The aim of the research is to determine the effect of discounts and product quality on purchasing decisions for imported fruit at the Nayla Buah Bengkulu shop. And to find out which factors most dominantly influence purchasing decisions. This research used quantitative methods on 150 respondents. The population used in this research was consumers of the Bengkulu Nayla Fruit Shop and sampling in this research used a non-probability sampling technique. Based on the results of multiple linear regression, the regression equation Y = 9.496 + 0.466 (X1) + 0.414 (X2) is obtained. The research results and hypothesis show that discounts and product quality have a partial or simultaneous positive effect on purchasing decisions. Keywords: Discounts, Product Quality and Purchasing Decisions.
STRATEGI PEMASARAN USAHA HOME INDUSTRY IKAN ASIN DALAM PENINGKATAN EKONOMI KELUARGA MASYARAKAT KELURAHAN MALABERO KOTA BENGKULU Yuliani, Indah; Herfianti, Meiffa
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6407

Abstract

The aim of this research is to analyze the marketing strategy of the salted fish home industry business in improving the family economy of the people of Malabero Village, Bengkulu City. This type of research is a qualitative approach. The location of the research conducted by researchers is located in Malabero Village, Bengkulu City,. Data collection techniques in this research are observation, interviews and documentation. The sample in this research was 17 people in the salted fish home industry business, Malabero Village, Bengkulu City. Based on the research results, it was found that in the product sector, 17 salted fish sellers varied their products by varying the types of fish available, then the salted fish sellers created product characteristics. The price sector is where salted fish sellers are able to compete with other entrepreneurs by selling salted fish at prices according to existing standards or markets. The distribution sector is where salted fish sellers have carried out distribution well and in a planned manner because the distribution reach of selling salted fish is not only within the city but has reached outside the city. In the promotion sector, salted fish sellers already have attractive promotional activities for consumers. Apart from carrying out promotions through verbal communication for people they know, salted fish sellers have also promoted their salted fish through social media, namely Facebook, Tik Tok and WA which can help in the process. promotion. By implementing strategies in the product, price, distribution and promotion sectors, entrepreneurs will increase income thereby improving community welfare.  Keywords: Strategy, Home Industry, Marketing, Economic Improvement
PENGARUH CELEBRITY ENDORSE, BRAND IMAGE DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN Putra, Dafriyal Tri; Bahrun, Khairul
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 5 No. 2 (2024): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v5i2.6408

Abstract

The purpose of this study was to determine the effect of celebrity endorsement, brand image and consumer trust on purchasing decisions (a case study on consumers of Erigo clothes in Kepahiang District. This research uses descriptive research methods with quantitative data analysis. The population in this study was all Erigo clothing consumers in Kepahiang District, totaling 80 respondents. Based on the results of multiple linear regression, the regression equation Y = 6.733 + 0.195 (X1 ) + 0.408 ( X2) + 0.194 (X3) is obtained. The results and hypotheses show that celebrity endorsement shows a value of > (2,114 > 1,991) and (sig = 0.038 <0.050), brand image shows a value of > (6,300 > 1,991) and (sig = 0.000 <0.050), and consumer trust shows a value of > (2.218 > 1.991) and (sig = 0.030 <0.050). The results of the f test show that Fcount > Ftable, namely (55.674 > 3.9603) and (sig α = 0.000 <0.050), Simultaneously Celebrity Endorse, Brand Image and Consumer Trust Have a Significant Influence on Purchasing Decisions. Keywords: Celebrity Endorsement, Brand Image, Consumer Trust and Purchasing Decisions

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