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Jurnal Entrepreneur dan Manajemen Sains
Published by Universitas Muhammadiyah Bengkulu
ISSN : -     EISSN : 27215415     DOI : https://doi.org/10.36085/jems.v3i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 305 Documents
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PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER SATISFACTION MATAHARI KOTA BENGKULU Fadilatunnisa, Fadilatunnisa; Bustami, Taufik
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

This study aims to determine the Influence of Customer Relationship Management and Customer Experience on Customer Satisfaction of Matahari Kota Bengkulu consumers. This type of research is a type of quantitative descriptive research, the population of this study is Matahari Kota Bengkulu consumers as the object of research. Data collection techniques used are observation, interviews, and questionnaires. While the data analysis technique uses descriptive analysis, inferential analysis using SPSS and analysis of the coefficient of determination (R2). The results of this study indicate that Customer Relationship Management has a positive effect on Customer Satisfaction at Matahari Kota Bengkulu. This means that the more optimal the Customer Relationship Management strategy is implemented, the higher the level of customer satisfaction felt by consumers. Customer Experience has a positive effect on Customer Satisfaction for Matahari Kota Bengkulu consumers. The higher the quality of customer experience felt by consumers, the higher the level of customer satisfaction. Customer Relationship Management and Customer Experience simultaneously or together have a positive and significant effect on Customer Satisfaction at Matahari Kota Bengkulu. This is if the level of customer relationship management and customer experience is high, it will increase Customer Satisfaction in the company. Keywords : customer relationship management, customer experience, customer satisfaction
PENGARUH SPIRITUAL LEADERSHIP DAN KECERDASAN INTELEKTUAL TERHADAP KINERJA KARYAWAN CV.SINAR DAYA ALAM (SDA) Prasojo, Ferdiansah Dwi; Ratnawili, Ratnawili
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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This study aims to determine the Influence of Spiritual Leadership and Intellectual Intelligence on CV. Sinar Daya Alam (SDA). This type of research is a type of quantitative descriptive research, The population of this study is CV. Sinar Daya Alam (SDA) as the object of research. The data collection techniques used were observation, interviews, and questionnaires. Meanwhile, the data analysis technique uses descriptive analysis, inferential analysis using SPSS and determination coefficient analysis (R2). The results of this study show that Spiritual Leadership has a positive and significant effect on Employee Performance. This means that the better the level of Spiritual Leadership the more it will increase the formation of employee performance. Intellectual Intelligence has a positive effect on Employee Performance but is not significant. The better the Intellectual Intelligence more positive it will be on Employee Performance. Spiritual Leadership and Intellectual Maturity together have a positive and significant effect on CV. Sinar Daya Alam (SDA). This is if the level of Spiritual Leadership and Intellectual Intelligence is high, it will improve the performance of employees in the company. Keywords : Spiritual Leadership, Intellectual Intelligence, Employee Performance.
PENGARUH SPONSORSHIP, EVENT LOKAL, KEGIATAN EDUKASI DAN PENAWARAN TERHADAP PENINGKATAN PENJUALAN SARI ROTI DI KOTA BENGKULU Hamdani, Hamdani; Sismanto, Adi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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This study aims to determine the influence of sponsorship, local events, educational activities, and offers on the increase in Sari Roti sales in Bengkulu City, both partially and simultaneously. Several factors will be discussed in this study, including sponsorship, local events, educational activities, and offers related to the increase in Sari Roti sales in Bengkulu City, with 170 respondents. In this research, the author uses data collection methods through observation, interviews, and questionnaires. Several data analysis techniques are used in this study, including instrument tests such as validity test, reliability test, classical assumption test, coefficient of determination, and hypothesis testing. From the results of the multiple linear regression test, the regression equation obtained is as follows: Y = 0.105 + 0.016 (X1) + 0.085 (X2) + 0.447 (X3) + 0.454 (X4) + 0.174. Meanwhile, the hypothesis testing results show that the Sponsorship variable (X1) has a t-value of 1.676 (higher than the t-table value, or t-value > 1.654, as seen in the t-distribution table), with a significance level of 0.096 (significant > 0.05). The Local Event variable (X2) has a t-value of 2.660 (higher than the t-table value, or t-value > 1.654, as seen in the t-distribution table), with a significance level of 0.009 (significant < 0.05), and the Educational Activities variable (X3) has a t-value of 11.481 (higher than the t-table value, or t-value > 1.654, as seen in the t-distribution table), with a significance level of 0.0009 (significant < 0.05). The Offer variable (X4) has a t-value of 9.879 (higher than the t-table value, or t-value > 1.654, as seen in the t-distribution table), with a significance level of 0.000 (significant < 0.05). The F-test results show that (F-value > F-table), which is (17.778 > 2.42), and the significance level (sig < α = 0.000 < 0.05), so it can be concluded that H4 is accepted. This means that, simultaneously, the variables Sponsorship (X1), Local Events (X2), Educational Activities (X3), and Offers (X4) significantly influence the increase in Sari Roti sales (Y) in Bengkulu City. Keywords: Sponsorship, Local Events, Educational Activities, Offers, Sales Increase..
PENGARUH KOREAN WAVE, BRAND AMBASSADOR, CITRA MEREK DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE WILAYAH KOTA BENGKULU Putry, Yonda Ahmeiza; Onsardi, Onsardi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

This study aims to analyze the influence of Korea wave, Brand Ambassador, Brand Image, and Online Customer Review on Purchase Decisions among Shopee marketplace consumers in Bengkulu City. The research method used is quantitative with a multiple linear regression approach. Data were collected through questionnaires distributed to respondents who are active Shopee users in Bengkulu City.  The results indicate that there is a positive and significant influence of Korea wave on Purchase Decisions, meaning that the stronger the influence of Korea wave, the higher the consumer's buying interest. Additionally, Brand Ambassador also has a positive impact on Purchase Decisions, indicating that the stronger the role of the Brand Ambassador, the higher the consumer's purchase decision. However, Brand Image does not have an influence on Purchase Decisions, despite marketing theories often associating brand image with customer loyalty. Meanwhile, Online Customer Review has been proven to have a positive impact on Purchase Decisions, showing that the more positive reviews, the higher the consumer's tendency to purchase products.  Simultaneously, the variables Korea wave, Brand Ambassador, Brand Image, and Online Customer Review collectively influence Purchase Decisions with a significance value of F at 0.000 < 0.05. The findings of this study can serve as a reference for business practitioners in designing more effective marketing strategies to enhance consumer purchase decisions on the Shopee marketplace. Keywords: Korean wave, Brand Ambassador, Citra Merek, Online Customer Review, purchase decision.
PENGARUH COUNTRY OF ORIGIN DAN PERCEIVED QUALITY TERHADAP KEPUTUSAN PEMBELIAN LAPTOP ACER Putra, Heri Septiadi; Herfianti, Meiffa
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

Purchase decisions can be influenced by various factors, including country of origin and perceived quality. This study aims to determine the influence of country of origin and perceived quality on the purchase decision of Acer laptops at the Muhammadiyah University of Bengkulu Students both partially and simultaneously. This study uses a quantitative research method with data collection techniques through questionnaires filled out by 75 respondents and analyzed using multiple linear analysis techniques.The results of the study showed that  the country of origin and perceived quality had a positive and significant influence partially or simultaneously on the purchase decision of Acer laptops with a t-value (2,922) < a table t-value (1,666) and a t-sig value (0.005) > α (0.05) on the county of origin variable, on  the perceived quality t-value variable ( 3,352 ) > the value of the t table (1.666) and the value of t sig (0.001) < α (0.05) with the value of f value of the Fcalculate value of 65,348 > F of the table (3.13) and the significance value of F sig (0.000) < α (0.05). This means that consumers consider the country of origin of the product and the perceived quality of the product before making a purchase decision. This research can contribute to the development of marketing strategies and product promotion on acer laptops The influence of country of origin and perceived quality on the purchase decision of acer laptops at the Muhammadiyah University of Bengkulu Students by 0.645 or 64.5% Key Words : Country Of Origin, Perceived Quality, Keputusan Pembelian
PENGARUH KNOWLEDGE SHARING DAN HARDSKILLTERHADAP KINERJA KARYAWAN PT. EJUKHA (PEMATANG GUBERNUR) Sintri, Lupi Dwi; Kusuma, Merta
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Employee performance in companies operating in the contracting, construction, and property sectors is shaped by multiple factors, notably knowledge sharing and hard skills. This study investigates the influence of knowledge sharing and hard skills on employee performance at PT. Ejukha, Pematang Gubernur. A quantitative research design with a descriptive approach was employed. The population was all employees of PT. Ejukha, with a total sample of 25 respondents selected through a census technique. Data were collected via questionnaires and analyzed using multiple linear regression. The analysis produced the regression equation Y=1.074+ 0.172X Box+0.750X Box. Knowledge sharing showed a positive and significant effect on employee performance (11.743, p = 0.047 ) while hard skills also had a positive and significant effect underline ( t = 2.269 , p = 0.033 ) Simultaneously, both variables significantly affected performance ( F = 22.505 , p < 0.001). The findings confirm that enhancing knowledge-sharing practices and improving hard skills can significantly strengthen employee performance. It is recommended that PT. Ejukha continue developing structured knowledge-sharing initiatives and targeted skill enhancement programs to sustain optimal performance outcomes. Keywords: employee performance, knowledge sharing, hard skills
THE INFLUENCE OF INFLUENCER MARKETING (X1), TIKTOK MEDIA EFFECTIVENESS (X2), AND BRAND AWARENESS (X3) ON PURCHASING DECISIONS AMONG GENERATION Z IN PONDOK KUBANG DISTRICT, CENTRAL BENGKULU REGENCY Saputra, Leo Afriza; Sismanto, Adi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Research on Generation Z in Pondok Kubang District, Central Bengkulu Regency, with the following problem formulation: What is the influence of Influencer Marketing (X1), TikTok Media Effectiveness (X2), and Brand Awareness (X3) on Purchasing Decisions among Generation Z in Pondok Kubang District, Central Bengkulu Regency? and The purpose of this study is to find out how Influencer Marketing (X1), the Effectiveness of Tiktok Media (X2) and Brand Awareness (X3) on Purchasing Decisions on Generation Z in Pondok Kubang District, Central Bengkulu Regency. The population used in this study is Generation Z in Pondok Kubang District, Central Bengkulu Regency, totaling 120 respondents. The sampling technique used accidental sampling based on predetermined criteria totaling 120 respondents. Data collection techniques were observation, documentation and questionnaires. The processed data were analyzed using the SPSS 24 formula. Based on the results of the research and analysis of the influence of the variables Influencer Marketing (X1), the Effectiveness of Tiktok Media (X2) and Brand Awareness (X3) on Purchasing Decisions on Tiktok Media on Generation Z in Pondok Kubang District, Central Bengkulu Regency. The following conclusions can be drawn: Influencer Marketing (X1) has a positive effect on consumer purchasing decisions (Y) on Tiktok Media in Generation Z in Pondok Kubang District, Central Bengkulu Regency. This is proven by the hypothesis test with t-test obtained tcount> ttable (3.494>1.980), Effectiveness of Tiktok Media (X2) has a positive effect on consumer purchasing decisions (Y) on Tiktok Media in Generation Z in Pondok Kubang District, Central Bengkulu Regency. This is proven by the hypothesis test with t-test obtained tcount> ttable (13.546>1.980), Brand Awareness (X2) has a positive effect on consumer purchasing decisions (Y) on Tiktok Media in Generation Z in Pondok Kubang District, Central Bengkulu Regency. This is proven by the hypothesis test with t-test obtained tcount> ttable (4.365>1.080), Influencer Marketing (X1), Effectiveness of Media TikTok (X2), Brand Awareness (X3), and Social Values (X4) influence consumer purchasing decisions (Y). This can be seen from the simultaneous hypothesis test: Ftable > Fcount (162.613 > 3.920). This is evidenced by the correlation analysis, R = 0.899 (89.9%), which is close to 1. The coefficient of determination is R2 = 0.808, or approximately 80.8%, with the remaining 19.2% contributed by other variables not examined. Keywords: Influencer Marketing, TikTok Media Effectiveness, Brand Awareness, Purchasing Decise
PENGARUH PERCEIVED QUALITY DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH DI TOKO MY LOVA BENGKULU Oktaviani, Linsi; Sismanto, Adi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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The purpose of this research is based on the identification of the problems stated above, the purpose of this research is to identify whether perceived quality affects the purchase decision of cosmetics in consumers at the My Lova Bengkulu store To identify whether the credibility of the advertisement affects the decision to purchase Wardah cosmetics at the My Lova Bengkulu store. To identify whether the store atmosphere affects the purchase decision of Waedah cosmetics at the My Lova Bengkulu store. This type of research is a quantitative approach. The method used in this study is a descriptive method. Based on the results of this study and the analysis of the data that has been described above, it can be concluded that there is an influence of perceived quality (X2) on the purchase decision of cosmetics (Y) at the My Lova Shop in Bengkulu City, meaning that the higher the perceived quality, the higher the purchase decision. There is an influence of store atmosphere (X2) on the purchase decision of Wardah (Y) cosmetics at Toko My Lova Kota Bengkulu, meaning that the higher the store atmosphere, the higher the purchase decision. There is an effect of perceived quality (X1) and store atmosphere (X2) together or simultaneously on cosmetic purchase decisions (Y). Keywords : Perceived Quality, Store Atmosphere, Purchase Decision.
PENGARUH JOB INSECURITY DAN STRES KERJA KARYAWAN TERHADAP KOMITMEN ORGANISASI PADA KARYAWAN PT. INDOMARCO ADI PRIMA CABANG BENGKULU Sari, Lisa Pusfita; Onsardi, Onsardi
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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The purpose of this study is to analyze the influence of Job Insecurity (X₁) and Work Stress (X₂) on Organizational Commitment (Y) in employees of PT Indomarco Adi Prima Bengkulu Branch. The type of research uses a descriptive quantitative approach with a survey method. The research sample consisted of the entire employee population (42 people) through total sampling techniques. Data were collected through questionnaires, observations, and interviews, and then analyzed by multiple linear regression using SPSS. The results of the study showed that Job Insecurity had a significant effect on Organizational Commitment (tcal = 5,040 > ttₐbₑl = 1,684; Sig. 0.000 < 0.05). Work Stress had a significant effect (tcount = 13,047 > ttₐbₑl = 1,684; Sig. 0.000 < 0.05). Job Insecurity and Work Stress together have a significant effect on Organizational Commitment (Fcal = 95,168 > Ftₐbₑl = 3.24; Sig. 0.000 < 0.05). The Coefficient of Determination (R²) of 0.830 indicates that 83% of the variation in Organizational Commitment is explained by Job Insecurity and Work Stress, while 17% is influenced by other variables outside the model. This research shows that the increase in Job Insecurity and Work Stress significantly decreases Organizational Commitment. The practical implication is that companies need to manage job insecurity and workloads to strengthen employee loyalty. Keywords: Job Insecurity, Work Stress, Organizational Commitment
PENGARUH PERILAKU INOVATIF DAN KOHESIVITAS KELOMPOK KERJA TERHADAP KINERJA PEGAWAI Liviansyah, Liviansyah; Ratnawili, Ratnawili
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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This study aims to determine the innovative behavior and work group cohesiveness on employee performance in the Seluma regional government. This type of research is quantitative descriptive research. The population in this study were all Seluma regional government employees, with a sample of 64 respondents determined through proportionate stratified random sampling techniques. Data collection techniques were carried out through the distribution of questionnaires using a Likert scale. Data analysis techniques used include validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis tests, and R2 determination coefficient tests, which were processed using the SPSS program. The results of this study indicate that innovative behavior has a positive and significant effect on employee performance. Workgroup cohesiveness also has a positive and significant effect on employee performance. Simultaneously, both have a positive and significant effect. This means that the better the innovative behavior and workgroup cohesiveness possessed by employees, the better the resulting performance. Thus, improved employee performance can be achieved by strengthening individual innovative behavior and building cohesive group collaboration within the organizational work environment. Kata Kunci : Innovative Behavior, Workgroup Cohesiveness, Employee Performance.

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