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Jurnal Entrepreneur dan Manajemen Sains
Published by Universitas Muhammadiyah Bengkulu
ISSN : -     EISSN : 27215415     DOI : https://doi.org/10.36085/jems.v3i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The scopes of the journal include, but not limited to, the following areas: corporate governance, human resource management, strategic management, entrepreneurship, marketing, e-business, services, information technology management, production & operations management, financial management, decision analysis, management research methods and managerial economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 305 Documents
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PENGARUH WORK STRESS DAN BURNOUT TERHADAP TURNOVER INTENTION KARYAWAN Pratama, Wegi Anggero; Ekowati, Sri
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

This research is motivated by the fact that studies on the influence of Work Stress and Burnout on Turnover intention in PT (GSB) have not been widely conducted, so it is important to explore the relationship between these three variables. By understanding the factors that cause turnover intention, companies can create a healthier and more conducive work environment, as well as increase employee loyalty. This research is expected to contribute to PT (GSB) in developing more effective human resource policies to overcome work stress and burnout, as well as reduce the level of turnover intention in the company. The importance of understanding the relationship between work stress, burnout, and employees' intention to leave the company, especially in the context of organizations that operate in certain regions with unique work dynamics. By studying these factors, the research is expected to provide input for PT GSB's management in designing a more effective HR management strategy, creating a supportive work environment and reducing the level of turnover intention. The purpose of this study was to determine work stress on employee turnover intention, the effect of burnout on employee turnover intention, and the effect of work stress and burnout on employee turnover intention at PT Galempa Sejahtera Bersama (GSB) Empat Lawang. The type of research used is quantitative research using a descriptive approach. The subjects in this study are employees of PT Galempa Sejahtera Bersama (GSB) Empat Lawang. The data collection techniques used are observation, documentation and questionnaires. Meanwhile, data analysis uses descriptive analysis, inferential analysis uses SPSS and determination coefficient analysis (R2). The results of this study show that Work stress has a positive effect on employee turnover intention at PT. Galempa Sejahtera Bersama (GSB) Four Lawang. This means that the higher the work stress, the higher the turnoven intention rate. Burnout has a positive effect on employee turnover intention at PT Galempa Sejahtera Bersama (GSB) Empat Lawang. This indicates that the higher the burnout, the higher the employee turnover intention. Work stress and burnout simultaneously or together have a positive and significant effect on employee turnover intention at PT. Galempa Sejahtera Bersama (GSB) Four Lawang. This means that if employees experience high stress and fatigue, it will affect the company Kata Kunci: Work stress, turnoven intention, burnout
PENGARUH MEDIA SOSIAL DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN HP IPHONE SECOND DI MARKETPLACE FACEBOOK (STUDI KASUS MAHASISWA UMB) Prasetya, Onky Dwie; Herfianti, Meiffa
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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This study aims to analyze the influence of social media and brand trust on the purchasing decisions of second-hand mobile phones (HP)Iphone  on the Facebook marketplace. The sampling method used in this research was proportional area random sampling. The study was conducted using a descriptive quantitative approach and involved a total of 69 respondents. Data were collected through the distribution of questionnaires. Data analysis was carried out using instrument testing, classical assumption testing, multiple linear regression analysis, the coefficient of determination (R²), and hypothesis testing (t-test). The results of the t-test for the social media variable showed that t calculated > t table (4.252 > 1.667) and sig (0.00 < 0.05). For the brand trust variable, the t-test also showed a significant result, with t calculated > t table (3.679 > 1.667). The results of the F-test indicated that the F calculated = 47.508 > F table = 3.13, and the significance value was 0.00 < 0.05. From these findings, it can be concluded that social media and brand trust have a significant and simultaneous influence on the purchasing decisions of second-hand mobile phones on the Facebook marketplace.   Keywords: Social Media, Brand Trust, Purchase Decision
ANALISIS SWOT PT. ALCYFA FAMILY GROUP GUNA MENINGKATKAN PENJUALAN Pratama, Muhammad Sakti; Islamuddin, Islamuddin
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Abstract

The rapid development of the business world today is evident from the increasing number of new entrepreneurs. These fast changes create uncertainty that affects company operations. In such a highly competitive business environment, entrepreneurs constantly strive to sustain their businesses and compete to achieve their expected goals. Various approaches are used to ensure that their businesses can survive amid existing competition. This study aims to develop effective online and offline marketing strategies to improve sales at PT ALCYFA FAMILY GROUP. By integrating online marketing strategies such as social media, email marketing, and websites with offline marketing strategies such as on-location promotions, partnerships with stores, and promotional events, the company can enhance its visibility, boost sales, and strengthen relationships with customers. The findings of this study provide recommendations for marketing strategies that can be implemented by PT ALCYFA FAMILY GROUP to increase its sales and reinforce its position in the market. This research is descriptive, focusing on identifying and describing online and offline marketing strategies and formulating a marketing strategy plan for PT ALCYFA FAMILY GROUP. The plan is based on the company's internal strengths and weaknesses, as well as external opportunities and threats. SWOT Analysis of PT. ALCYFA FAMILY GROUP to increase sales in an effort to enhance sales performance, in accordance with its internal strengths and weaknesses as well as external opportunities and threats. Keywords: online marketing strategy, offline marketing strategy.
PENGARUH BUDAYA ORGANISASI DAN KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA KARYAWAN PADA PT. SANDABI INDAH LESTARI – PKS KETAHUN BENGKULU UTARA Putra, Nur Arvian Eka; Nengsih, Mimi Kurnia
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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In general, human resources are one of the most important factors and cannot be separated from an organization, both institutions and companies. This study aims to determine how organizational culture and transformational leadership influence employee performance at PT. Sandabi Indah Lestari-PKS, Ketahun. The type of research used is a quantitative method. The sample of this study was all employees at PT Sandabi Indah Lestari-PKS, Ketahun, North Bengkulu, totaling 120 people. The data analysis techniques used were quantitative descriptive analysis and inferential analysis. Based on the results of the study, it is known that 1). Organizational culture has a significant effect on employee performance at PT.Sandabi Indah Lestari PKS, Ketahun, North Bengkulu. 2). Transformational leadership style has a significant effect on employee performance, PT. Sandabi3). Organizational culture and transformational leadership have a significant influence on employee performance at PT. Sandabi Indah Lestari - PKS, Ketahun, North Bengkulu. Keywords : Employee Performance, Organizational Culture, Transformational Leadership.
HUBUNGAN ANTARA WORK STRESS, WORK LOAD, DAN SELF EFFICACY TERHADAP KINERJA PEGAWAI KANTOR KOMISI PEMILIHAN UMUM KOTA PAGARALAM Sari, Tasya Mulia; Kusuma, Merta
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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This study aims to analyze the relationship between work stress, workload, and self-efficacy on the performance of employees at the Pagaralam City General Election Commission (KPU) office. This research is a quantitative descriptive study, with the population being employees at the Pagaralam City General Election Commission (KPU) office. Data collection techniques used were observation and questionnaires. Data analysis techniques included descriptive analysis, inferential analysis using SPSS, and coefficient of determination (R2) analysis. The results of this study indicate that work stress has no relationship to the performance of employees at the Pagaralam City General Election Commission (KPU) office. This means that the level of work stress experienced by employees is not directly related to their performance. Workload has no relationship to the performance of employees at the Pagaralam City General Election Commission (KPU) office. This means that the workload experienced does not directly affect employee performance. Self-efficacy has a positive relationship to the performance of employees at the Pagaralam City General Election Commission (KPU) office. This indicates that self-efficacy is very important for an employee in carrying out their work. Work stress, I, and self-efficacy simultaneously or together have a positive and significant relationship to employee performance at the Pagaralam City General Election Commission (KPU) office. This means that if the employee's Work Stress, Work Load, and Self-Efficacy are positive, their performance will be better and optimal. Keywords : work stress, work load, self efficacy.
PENGARUH CITRA MEREK DAN LOKASI TERHADAP MINAT BELI KONSUMEN COFFE CAPPUCINO SRIBU COFFE DI KOTA BENGKULU Mubarok, Zacky
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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This study aims to determine the Influence of Brand Image and Location on Consumer Purchase Interest of Cappuccino Coffee at Sribu Coffee. This study uses a quantitative research type with a survey approach involving consumers of Cappuccino Coffee at Sribu Coffee who were selected using a survey method. Data collection through questionnaires that have been tested for validity and reliability, measuring the dimensions of Brand Image, Location and Purchase Interest indicators. Data analysis was carried out using descriptive statistics and multiple linear regression with the help of statistical software. The results show that there is no partial influence of Brand Image on Purchase Interest. In the Location Variable, a partial influence on Purchase Interest was found. Thus, Brand Image can only have a significant positive influence on Purchase Interest if combined simultaneously with Location. The implications of this finding provide insight for Sribu Coffee to develop more innovative flavors and develop product quality, as well as provide comfort and security for consumers. Key Words : Brand Image, Location, Buying Interest         
PENGARUH TALENT MANAGEMENT DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN PT. AGRO MUKO BUNGA TANJUNG ESTATE Liswanti, Nopela; Nengsih, Mimi Kurnia
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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This study aims to determine the effect of Talent Management and Career Development on Employee Performance at PT. Agro Muko Bunga Tanjung Estate. This study uses a quantitative approach with a survey method. The sample consisted of 154 respondents who are employees of PT. Agro Muko Bunga Tanjung Estate. Data collection was conducted through the distribution of questionnaires and analyzed using SPSS, including instrument testing, classical assumption testing, multiple linear regression, t-test, F-test, and determination coefficient. The results of the t-test hypothesis on the Talent Management variable showed t-calculated > t-table (14.922 > 1.976) and sig < a (0.00 < 0.05), the Career Development variable showed t calculated > t table (3.355 > 1.976) and sig < a (0.00 < 0.05). The results of the F test show that the calculated F value is 126.252 > F table 3.06 and sig 0.00 < 0.05. From the results of the study, it can be concluded that Talent Management and Career Development have a partial and simultaneous effect on the performance of employees at PT. Agro Muko Bunga Tanjung Estate.  Keywords : Talent Management, Career Development, Employee Performance  
PENGARUH KONTEN MARKETING, INFLUENCER MARKETING, CUSTOMER REVIEW TERHADAP MINAT BELI PRODUK MAKEUP DAN SKINCARE SKINTIFIC PADA TOKO MISSGLAM KOTA BENGKULU Agripina, Syahcika Aritia
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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Public interest in beauty products, particularly makeup and skincare, continues to grow alongside technological advancements and the increasing use of social media. This study aims to analyze the influence of content marketing, influencer marketing, and customer reviews on purchase intention for Skintific products at MissGlam Store in Bengkulu City. Data were collected from 180 consumers through a questionnaire and analyzed using multiple linear regression. The results show that content marketing has a positive and significant effect on purchase intention. This means that the more attractive, informative, and relevant the content, the higher the consumer's interest in purchasing the product. Influencer marketing also has a positive and significant impact, indicating that the credibility and appeal of influencers play a role in driving purchase decisions. In contrast, customer reviews do not have a significant effect on purchase intention, suggesting that a large number of positive reviews does not necessarily increase consumers' desire to buy the product. These findings indicate that content-based marketing strategies and the use of influencers are more effective in increasing purchase intention. Therefore, businesses should manage customer reviews more strategically to enhance their impact on consumer purchasing decisions. Keywords: Content Marketing, Influencer Marketing, Online Customer Review, Purchase Intention
PENGARUH INFLUENCER MARKETING RATING DAN KEMUDAHAN TRANSAKSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE WARDAH Peptiana, Peptiana; Yulinda, Ade Tiara
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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This study aims to analyze the influence of influencer marketing, product ratings, and transaction convenience on purchasing decisions for Wardah skincare products in Bengkulu City. With the rise of digital marketing, influencer-based promotions have become increasingly popular, while product ratings and transaction convenience also play a role in shaping consumer behavior in online shopping. This research employs a quantitative approach using a survey method, with data collected through questionnaires from 105 respondents who are Wardah consumers. Data analysis was conducted using multiple linear regression to examine the relationship between independent and dependent variables. The findings reveal that influencer marketing and transaction convenience significantly influence purchasing decisions, whereas product ratings do not have a significant effect. Partially, influencer marketing has the most dominant impact on consumer purchasing decisions, followed by transaction convenience. These findings highlight that marketing strategies involving credible influencers and seamless transaction processes can enhance consumer trust and purchasing decisions, even though product ratings are not a primary factor in consumer choices. Therefore, this study recommends that companies optimize their digital marketing strategies to increase product appeal and competitiveness in the market. Keywords: Influencer Marketing, Product Ratings, Transaction Convenience, Purchasing Decisions, Wardah Skincare.
PENGARUH KUALITAS PRODUK, BRANDING DAN INFLUENCER MARKETING, TERHADAP MINAT BELI KOSMETIK PADA KONSUMEN PRODUK MISS GLAM DI KOTA BENGKULU Utami, Mutica Apriliya; Kusuma, Merta
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

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This study aims to determine the effect of product quality, branding and influencer marketing, on buying interest in cosmetics for consumers of Miss Glam products in Bengkulu City. This type of research is a quantitative approach. The method used in this research is descriptive method. This study uses incidental sampling techniques with a sample size of 120 respondents. The data collection techniques used are interviews, observations, literature studies, and questionnaires. Based on the results of this study and the data analysis described above, it can be concluded that: 1). There is an effect of product quality (X1) on buying interest in cosmetics (Y) at Miss glam Shop Bengkulu City, meaning that the higher the product quality, the higher the buying interest, 2). There is an influence of branding (X2) on buying interest in cosmetics (Y) at Miss glam Shop Bengkulu City, meaning that the higher the perceived quaity, the more buying interest, 3). There is an influence of influencer marketing (X3) on buying interest in cosmetics (Y) at Miss glam Shop Bengkulu City, meaning that the higher the influencer marketing, the more buying interest. 4). There is an effect of product quality (X1), branding (X2) and influencer marketing (X3) together or simultaneously on buying interest in cosmetics (Y).  Key Words: Product Quality, Branding, Influencer Marketing, Purchase Interest, Consumers

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